Hubspot CRM Data Migration Certification Answers

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 45 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

All answers to pass this certification are only in our .PDF file, you can buy and download here:

Questions:

Which of the following is NOT a benefit of using the HubSpot API to support a CRM data migration?

• The API enables programmatic data import.
• The API can handle complex data mappings.
• The API allows for direct integration with HubSpot.
• The API requires limited technical resources.

True or false? It’s best practice to schedule a delta migration during peak business hours to keep your client as involved as possible.

• True
• False

What is the purpose of a RACI matrix?

• To streamline communication and approvals
• To reduce the need for client involvement
• To control the flow of information
• To standardize the structure of the project team

Which of the following best describes a CRM data migration?

• The process of moving data from one CRM database to another
• The process of transferring marketing assets to a CRM platform
• The process of removing duplicate records from a CRM database
• The process of moving data from one CMS to another

True or false? HubSpot’s data quality command center is a standalone solution for data migration.

• True
• False

Fill in the blank: The _______ is an agreed-upon date after which no new data will be entered into the old CRM, and the client will be fully transitioned onto HubSpot.

• project deadline
• cut-off date
• down period
• launch date

True or false? The operations team are the primary end users of a CRM and will use the data to prospect, create opportunities, manage deals, and track closed-won revenue.

• True
• False

Fill in the blanks: When adding or importing new records to HubSpot, the system requires that the contact’s _______ , or in the case of a company, its _______ , are unique.

• full name, industry
• email, domain
• email, business name
• full name, domain

True or false? It can be difficult to rollback or reverse a data migration if records are merged or updates are made to properties of existing data during the import.

• True
• False

Imagine you’re leading a data migration for a client. They don’t want to experience any downtime in their CRM processes when transitioning from their old system to HubSpot, so they continue to work in the old system while the full migration is being completed. What can you do to make sure that any data that’s been added, changed, or deleted in the old system during this time is transferred to HubSpot?

• Perform user acceptance testing
• Perform a delta migration
• Perform a rollback
• Perform a test migration

One principle of adult learning theory is that adults are autonomous and self-directed. As a training facilitator, how can you support this?

• Provide training in a single format to avoid confusion.
• Allow learners to assume responsibility for their learning.
• Supply learners with answers, so they understand concepts more quickly.
• Make training optional for all learners.

According to Kotter’s model of change management, what is the first stage that companies must go through to achieve effective change?

• Form a powerful coalition
• Create a sense of urgency
• Communicate the vision
• Remove obstacles

Imagine your client is interested in learning more about technical solutions that would enable a one-time bulk import of their existing CRM data to HubSpot Smart CRM. Based on their needs, which of the following options would NOT be recommended for your client?

• HubSpot’s native import tool
• HubSpot API
• Third-party data migration software, like Import2
• HubSpot’s data sync

Imagine you’re migrating a client’s data from an external CRM to an existing HubSpot account. What action can you take to segment (or distinguish between) the new and existing datasets after they’re merged?

• Use a custom property to identify new records from existing records.
• Move the existing HubSpot database to a new HubSpot account.
• Migrate the external data to a HubSpot sandbox account.
• You shouldn’t merge an external database with existing data in HubSpot.

True or false? Standard objects are entities specific to your client’s business that can be created and tailored to their unique needs and data requirements.

• True
• False

Which user access level is recommended for partners leading a data migration in a client’s HubSpot account?

• Standard user access
• View and edit access
• Marketing access
• Super admin access

In HubSpot, what does the data model overview show?

• The relationship between objects, properties, and activities
• The import order of objects, properties, and activities
• The relationship between imported and existing CRM records
• The number of duplicate and incomplete CRM records

Which of the following is NOT a required property/column header when importing new contact records?

• First name
• Last name
• Email
• Job title

What is the purpose of performing a test data migration before transitioning a client to HubSpot Smart CRM?

• To address issues with data accuracy, completeness, or consistency
• To save time during the full data migration process
• To test the functionality of HubSpot’s native import tool
• To familiarize your team with the migration steps

Fill in the blank: A sample size of around _______ of the records you plan to migrate is often sufficient for a test migration.

• 1%
• 10%
• 50%
• 75%

When testing in a sandbox environment, which of the following is NOT an approach for reducing the impact on the client?

• Remove the client from the testing process to minimize friction.
• Focus on test cases that cover data integrity, functionality, and integrations.
• Devote resources to thoroughly testing high-risk or complex use cases.
• Leverage automation tools to streamline testing processes.

True or false? When using HubSpot’s native import tool, you’ll only be notified of data mapping issues in your import file after the import is complete.

• True
• False

Fill in the blank: In HubSpot’s native import tool, the preview window will check for errors in the first _______ of your import file.

• 100 rows
• 500 columns
• 1,000 rows
• 5,000 columns

Imagine you’re importing a data file using HubSpot’s native import tool. In the preview window, you receive an error notification with the error code, “Could not parse date.” What does this error indicate?

• The import file contains a date value that doesn’t match the format you selected during the import process.
• The import file contains a value that doesn’t match an existing option in an enumeration property.
• The import file contains empty values for multiple columns.
• The import file contains a date that’s repeated more than ten times across all rows.

When should user acceptance testing be conducted?

• Before the data migration
• Before the data migration
• After the data migration
• All of the above

When might a trickle (or phased) migration approach be a good option?

• When the client’s timeline is strict
• When there’s greater risk associated with downtime for business operations
• When you’re onboarding a single team to HubSpot
• When user acceptance testing isn’t required

In the context of data migration, what is a rollback?

• When the migration team pauses the migration process to review the data for accuracy and consistency
• When the migration team minimizes disruption to the client’s business operations during the migration
• When the migration team reverts the system or database to a previous state due to unforeseen issues
• When the migration team communicates progress and updates to the broader team throughout the migration process

True or false? HubSpot’s native import tool has built-in rollback functionality.

• True
• False

True or false? It’s best practice to schedule a delta migration during peak business owners to keep your client as involved as possible.

• True
• False

You’re designing a post-migration training program for your client that focuses on the intrinsic features, tools, and capabilities that drive CRM adoption, while highlighting the power of their data in HubSpot. Which of the following features should you focus on?

• Sales intelligence features, like prospect identification and automatic contact enrichment
• Sales acceleration tools, like sending and tracking emails, documents, and playbooks
• Mobile app capabilities, like outbound dialing, scanning business cards, and logging activities
• All of the above

Which of these statements best describes change management?

• Change management is the process of adapting to shifting market trends and customer preferences.
• Change management is a systematic approach to achieving business outcomes through the execution of change.
• Change management focuses on maintaining the status quo and avoiding disruptions within an organization.
• Change management is the practice of implementing changes to IT systems while avoiding down time.

Fill in the blank: The four types of change are informational, transitional, _______, and transformational.

• confrontational
• motivational
• behaviorial
• transactional

Which of the following is NOT a characteristic of transformational change?

• It requires a significant shift in behavior.
• It prompts an emotional response.
• It’s a simple change process.
• It requires empathy, expectation setting, and reinforcement.

You recently assigned a new success manager to one of your client accounts. The previous success manager has worked closely with the client for the last two years. This change doesn’t require the client to change their behavior, but does prompt an emotional response from them. What type of change would this be classified as?

• Informational
• Transitional
• Behavioral
• Transformational

Which change principle involves identifying the skills, knowledge, and resources required for the change to be successful?

• Establishing a clear and shared understanding
• Engaging all relevant stakeholders
• Supporting with comprehensive training and enablement
• Monitoring and evaluating progress

True or false? Engaging all stakeholders in the change process helps build a coalition that supports the change and promotes a shared vision.

• True
• False

Select all that apply. Which of the following statements accurately describes the ADKAR model?

• A framework that focuses on the people-side of change
• A framework that’s goal-oriented
• A framework that aims to limit resistance to change
• A framework that’s designed for small teams

When leading a data migration, you should align the objects, fields, and other attributes from the client’s existing data source to the corresponding attributes in the new CRM. What is this practice known as?

• Data cleansing
• Data matching
• Data consolidation
• Data mapping

Fill in the blank: A _______ is an individual, group, or organization that the outcome of a project or a business venture impacts.

• stakeholder
• project team
• project owner
• collaborator

Imagine you’re working with a client who is reluctant to make changes to their existing CRM processes when migrating to HubSpot. How would you approach the situation to help them understand the benefits of the change?

• Allow them to design their own data model for HubSpot.
• Suggest enhancements to their existing processes that align with their business strategy.
• Address their concerns more thoroughly after the data migration is complete.
• Offer additional training to the client’s team to help them understand the benefits of your suggestions.

Which of the following is typically included in a CRM data migration?

• Landing pages and lead generation forms
• Knowledge base articles and ticket properties
• Marketing emails and content pages
• Contact, company, and deal records

One common concern with data migrations is resource availability. How can you alleviate this concern for your client?

• Advise the client to allocate all of their available resources to the data migration.
• Direct your client to learning resources to help develop their team’s data migration skills.
• Position your team as skilled project managers and technical consultants who can manage the entire migration process.
• Encourage the client to delay the migration until additional resources are available.

True or false? CRM data migrations include transferring only standard objects like contacts and companies.

• True
• False

Imagine you’re leading a discovery call with a potential client. They’re interested in transitioning to the HubSpot Smart CRM, but are worried that their unfamiliarity with the platform and lack of best practices knowledge may lead to low user adoption. How can you address their concerns?

• Offer to set them up with a free trial of HubSpot Smart CRM.
• Demonstrate your knowledge of HubSpot’s products and methodologies.
• Deliver a presentation on the pros and cons of their current CRM system.
• Wait to schedule the migration until they’ve completed platform training in HubSpot Academy.

Fill in the blank: _______ enables you to import contacts, companies, deals, and other CRM objects to HubSpot, using supported file formats like CSV and Excel.

• HubSpot’s native import tool
• HubSpot API
• HubSpot’s data quality command center
• HubSpot’s data sync

True or false? Third-party tools like Neverbounce, Zoominfo, and Insycle can enhance the quality, accuracy, and completeness of your data before, during, and after a migration.

• True
• False

What is the purpose of a data migration plan?

• To track errors and feedback during the project
• To set expectations with project stakeholders
• To facilitate clear and effective communication
• All of the above

Fill in the blank: There are many reasons organizations decide to transition to a new CRM. These could include inefficient workflows and low user adoption due to patched solutions or a _______ tech stack.

• cohesive
• comprehensive
• cobbled
• customized

Select all that apply. You’re leading a discovery session with your client to better understand their timeline for migrating their CRM data to HubSpot. Which of the following factors could impact the timing of the client’s project?

• Their team’s bandwidth
• The contract end date for their current CRM
• The length of time they’ve been using their current CRM
• Competing organizational initiatives

True or false? The goals of the migration project team will be to set expectations for CRM usage in the new system, secure the necessary resources needed to complete the work, and maintain alignment and accountability throughout the project’s duration.

• True
• False

On the migration project team, what role is typically responsible for communicating and coordinating with project stakeholders to make sure tasks and milestones are delivered on time and to completion?

• The migration architect or strategist
• The developer
• The data migration or implementation specialist
• The project manager

True or false? In a RACI matrix, there are often multiple individuals assigned to the “Responsible” role for a task.

• True
• False

Fill in the blanks: An implementation specialist has been assigned the task of importing a client’s existing CRM records to HubSpot. A migration architect will be overseeing the completion of the implementation specialist’s work. Once the data has been imported, the implementation specialist will notify members of the client’s sales leadership team that the project milestone has been met. In a RACI matrix, the migration architect would be considered _______ , and the sales leaders would be _______ .

• Accountable, Informed
• Consulted, Accountable
• Informed, Responsible
• Responsible, Consulted

Which of the following is NOT a reason to conduct a systems audit before a CRM data migration?

• To assess the client’s CRM data quality and integrity
• To suggest ways to integrate the existing CRM and HubSpot Smart CRM
• To understand the current CRM’s limitations or inefficiencies
• To evaluate the client’s existing CRM customizations and integrations

You’re conducting a systems audit for a client. You review their existing database to make sure the data is free from errors, inconsistencies, or mistakes (such as typos or outdated information) that could impact its reliability and usability. Which aspect of data integrity is this an example of?

• Accuracy
• Completeness
• Consistency
• Uniqueness

True or false? Completing a pre-migration data cleanup is a bad practice, since it can lead to broken object associations or unexpected data loss.

• True
• False

Fill in the blank: In a CRM, a _______ is used to define the relationship between unique objects, properties, and activities, and can be used to set up data imports, reports, and automation.

• data guide
• data blueprint
• data model
• data integration

How are CRM records associated in HubSpot?

• Associations are one-way, from record A to record B only.
• Associations are one-way, from record B to record A only.
• Associations are two-way, with both record A and record B being associated.
• Associations are not available in HubSpot.

What type of resource is used to capture the relationship between elements by using a flowchart-style illustration?

• A data mapping document
• An entity relationship diagram (ERD)
• A data migration plan
• A RACI matrix

Select all that apply. Which of the following factors can impact the estimated timeline for a CRM data migration project?

• The volume of the data being migrated
• The complexity of the data being migrated
• The invariability of the data being migrated
• The quality of the data being migrated

Imagine that you’re migrating new contact and company records from Salesforce to HubSpot in a single import file. In the import file, you include the Salesforce account ID as the unique identifier. What will the unique identifier be used for?

• To delete records
• To associate records
• To de-duplicate records
• To disassociate records

Which of the following can be customized with user permissions in HubSpot?

• User access to property settings
• User access to the workflows tool
• User access to bulk actions
• All of the above

True or false? It isn’t necessary to create custom properties in HubSpot ahead of time for theassociated data to import correctly.

• True
• False

In HubSpot, the middle column of a record shows a timeline of the record’s activities and a summary of its information. What is this section known as?

• The record overview
• The record summary
• The record timeline
• The record recap

Imagine you’re importing new contact and deal records to HubSpot. Several of the deal records have multiple contacts related to a single deal. For example, one contact who’s the decision maker and another who’s the billing contact. What feature in HubSpot can be used to further specify the contacts’ relationship to the deal?

• A note
• A custom object
• A record tag
• An association label

Fill in the blank: Deal pipelines help visualize your client’s _______ to predict revenue and identify selling roadblocks.

• marketing activities
• sales process
• marketing process
• rep activities

Fill in the blank: _______ act as reference points to locate and map data from the source system to the appropriate objects and fields within HubSpot.

• Contact records
• API keys
• Unique identifiers
• Company records

Select all that apply. In a data mapping document, what information is typically stored in tables?

• Object properties and associated field values from the client’s source CRM
• Object properties and associated field values from HubSpot Smart CRM
• Workflow actions for data validation in HubSpot
• Field types for all listed properties

True or false? Creating additional pipelines is only recommended if the client’s sales processes have unique stages that require different pipelines.

• True
• False

Before importing data, which of the following configurations should you consider turning off in HubSpot?

• Automated contact creation and association with companies
• Automated property filling from the HubSpot Insights database
• Active integrations or data syncs that may impact the migration
• All of these configurations should be turned off

Which of the following is NOT a reason to preserve legacy records IDs from the source CRM during a data migration?

• To verify the accuracy of the imported data
• To conduct post-import data cleanup in HubSpot
• To establish data governance practices in HubSpot
• To perform updates to existing CRM records

Select all that apply. When preparing import files for data migration, which file formats are supported by HubSpot’s native import tool?

• .csv
• .xlsx
• .doc
• .txt

True or false? In an import file, column headers can be organized in any order without affecting the import.

• True
• False

True or false? Attachments can only be imported to HubSpot using the Engagements API.

• True
• False

Which of the following is NOT an enumeration property in HubSpot?

• Multi-select
• Radio select
• Number
• Checkbox

Select all that apply. In HubSpot, what is the purpose of the data quality command center?

• To identify incomplete values for properties
• To identify unused playbooks
• To identify property values that are formatted incorrectly
• To identify duplicate records

In the data quality command center, which of the following indicates the percentage of records that have a value for a specific property?

• Fill rate (%)
• Used in
• Update source
• Data syncs

Select all that apply. When designing a process for user acceptance testing, which factors should you consider?

• Company size

• Number of roles or teams you’ll be onboarding

• Learning preferences of users

• The company’s culture

Fill in the blank: When completing user acceptance testing in HubSpot, it’s best practice to review _____ for their owned deals.

• unique identifiers
• deal settings
• workflow actions
• associated contacts and associated companies

Establishing baselines before starting the migration to HubSpot can serve as a reference to gauge results once the migration is complete. Which of the following is NOT a recommended baseline you should measure against?

• Total count of records from the source system
• Average system usage in the source system
• Volume of existing data quality issues in the source system
• Total active users in the source system

Fill in the blank: A delta migration covers the period between the date data was exported for the full migration to the _______ users were actively working in the old system.

• last date
• last week
• last month
• last quarter

Fill in the blank: _______ is often cited as a top barrier when using a CRM to accelerate revenue growth.

• Ineffective training videos
• Lack of phone support
• Poor branding
• Low user adoption

In Kotter’s 8-step model for change management, the last step is focused on anchoring the change in the company’s corporate culture. In the context of a data migration, what’s one way you can achieve this?

• Position the CRM as just another tool in the company’s tech stack
• Encourage the client to learn the new system through trial and error
• Integrate CRM training into recruitment, onboarding, and employee development programs
• Recreate the client’s existing CRM processes in HubSpot to avoid confusion

True or false? When designing a relevancy-oriented training for adult learners, it’s important to focus on practical tasks and objectives that can make the training more valuable to them.

• True
• False

Fill in the blank: Adult learners want training to focus on _______, rather than knowledge that may be useful to them in the future.

• hypothetical scenarios
• best practices
• current issues
• common pitfalls

You’re leading an interactive training session for a team of sales representatives to show them the value of their data in HubSpot Smart CRM. How can you make sure the training is both relevant and benefit-oriented for them?

• Focus on ease-of-use, time savings, and leveraging insights to close more deals faster.
• Focus on forecasting revenue and achieving visibility and predictability into their pipeline.
• Focus on data integrity, user permissions, and customization.
• Focus on leveraging automation to drive efficiency across the customer lifecycle.

What are learning objectives?

• They describe the metrics that will be used to track the success of a learning experience.
• They describe what the learner hopes to gain from the learning experience.
• They describe what participants should know, or be able to do, as a result of a learning experience.
• They describe the potential consequences of a failed learning experience.

True or false? It’s best to avoid scheduling CRM training towards the end of a fiscal quarter when the pressure to hit quotas or goals is higher.

• True
• False

After a data migration, how can team managers act as an extension of your training team?

• By incorporating CRM usage into their one-on-one meetings with direct reports
• By making all training sessions for their direct reports mandatory
• By offering bonuses or incentives around training completion
• By creating detailed user guides and glosseries for their direct reports

Fill in the blank: Standard objects in HubSpot include contacts, companies, _______ , tickets, and products.

• opportunities
• calls
• deals
• meetings

HubSpot Solutions Architecture Foundations Answers

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 45 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

All answers to pass this certification are only in our .PDF file, you can buy and download here:

Questions:

Scenario: A company wants to streamline its customer journey by integrating various SaaS applications. What role would play a crucial part in designing this solution?

• The Success Manager
• The Sales Rep
• The Solutions Architect
• The Developer Team

True or false: Solutions architects primarily focus on developing hard skills to succeed in their role.

• True
• False

Which of the following is not a responsibility of solutions architects during the sales process?

• Conducting account and technical discovery
• Recommending software solutions
• Providing technical expertise and support
• Designing customer journeys

Select all that apply. How does the HubSpot solutions architect add value to the customer journey?

• Designing custom integrations with other software systems
• Designing and implementing scalable technical infrastructure
• Facilitating the solutions design presentation and customer adoption tour
• Teaching customers how to leverage HubSpot’s APIs

Scenario: A solutions partner organization is struggling to close on opportunities that exceed their technical comfort and expertise. What would you recommend to improve their situation?

• Integrate a developer into their processes.
• Increase the number of products they work with.
• Hire more sales reps
• Integrate a solutions architect into their processes.

What term matches this definition: A combination of interpersonal skills, social skills, communication skills, emotional intelligence, and personality traits that allow for harmonious work with others?

• Hard skills
• Collaboration
• Effective communication
• Soft skills

What term matches this definition: Specific technical abilities required to do a job that are acquired through education and experience?

• Hard skills
• Collaboration
• Effective communication
• Soft skills

Fill in the blank: __% of businesses use at least one SaaS company.

• 99
• 75
• 90
• 24

What is a soft skill?

• A combination of analytical thinking, problem-solving, technical aptitude, and emotional intelligence that allow for harmonious work with others.
• Specific technical abilities required to do a job that are acquired through education and experience
• A combination of technical aptitude and business acumen that allow for harmonious work with others.
• A combination of interpersonal skills, social skills, communication skills, emotional intelligence, and personality traits that allow for harmonious work with others.

Which of the following is NOT a hard skill?

• Technical aptitude
• Business acumen
• Analytical thinking
• Database management

Select all that apply. Which deal support request properties are used in HubSpot’s sales process as quantifiable thresholds for a solutions architect to join a sales rep’s deal?

• Number of contacts

• Number of seats

• Number of integrations

• Number of products

Fill in the blank: A systems map helps the solutions architect prepare for the ______ demo.

• intro
• systems
• HubSpot
• reverse

Select all that apply. What does the solutions architect do during the first fifteen minutes of the reverse demo?

• They inquire about the prospect’s data.
• They provide context about their drafted systems map.
• They present potential product features in the solutions design.
• They reiterate the top three connections between the prospect’s systems they want to explore.

Select all that apply. What actions does the solutions architect take to hypothesize the future state of the prospect’s tech stack?

• Consider potential improvements
• Migrate all of the prospect’s customer data into The HubSpot Customer Platform
• Consolidate multiple SaaS applications into HubSpot products
• Identify integration opportunities

True or false? During the reverse demo, the solutions architect should focus on presenting a demo of HubSpot’s features.

• True
• False

True or false? The follow-up email after the reverse demo contains a request for information (RFI).

• True
• False

How long is the reverse demo scheduled for?

• 15 minutes
• 30 minutes
• 45 minutes
• 60 minutes

True or false? A completed joint evaluation plan is a centralized record of all the deal interactions with milestones, task owners, and outcomes.

• True

• False

True or false? Task ownership, as it relates to the joint evaluation plan, means assigning responsibilities only to the deal team.

• True
• False

Select all that apply. What are the solutions architect’s responsibilities in developing the joint evaluation plan?

• Engaging with members from various teams in the prospect’s organization
• Documenting outcomes and technical discoveries
• Supporting the sales rep
• Assigning task ownership for future meetings

True or false? The future systems map is developed after the sale has closed.

• True
• False

Select all that apply. What three steps does a solutions architect use to finalize the future systems map?

• Evolve the drafted map
• Narrow the focus
• Collaborate with prospects
• HubSpot customer platform mapping

What is a ‘user requirement’ in the context of designing a future systems map?

• Technical specifications provided by the solutions architect
• The prospect’s feedback on the LucidChart draft
• Specific needs or expectations identified by a prospect
• The prospect’s requirements for HubSpot customer platform mapping only

When should the solutions architect share the finalized future systems map with the prospect?

• During the deal team huddle
• During the solutions overview section of the solutions design presentation
• One week before the solutions design presentation
• Two business days before the solutions design presentation

What are the phases of the solution development phase?

• Document, Diagnose, Detect, Deliver
• Diagram, Diagnose, Detect, Deliver
• Document, Diagram, Detect, Deliver
• Diagram, Diagnose, Document, Deliver

Who is responsible for creating technical diagrams for the developer team during the solutions development phase?

• Project manager
• Developer team
• Success manager
• Solutions architect

Who approves the entity relationship diagram in the solutions development phase?

• The project manager
• The solutions architect
• The developer team
• The customer

True or false: Solutions architects are responsible for conducting account and technical discovery during the sales process.

• True
• False

Select all that apply. Why are solutions architects recommended for HubSpot solutions partner organizations?

• They identify technical solutions where competitors can’t.
• They focus solely on the pre-sales process.
• They improve efficiency, quality, and customer satisfaction.
• They project manage the developer team

Which of the following is NOT a soft skill?

• Effective communication
• Entity relationship diagramming
• Collaboration
• Problem-solving

Select all that apply. What do the HubSpot customer platform and solutions architect role both have in common?

• They both conduct account and technical discovery.
• They both create value with powerful systems.
• They both simplify the rising complexity in the SaaS market.
• They both enable business acceleration.

Scenario: During the sales process, a prospect raises concerns about technical challenges. What is a solutions architect primarily responsible for in this situation?

• Identifying specific software solutions that may be a good fit for the prospect’s needs
• Developing an entity relationship diagram
• Project managing the developer team
• Resolving technical issues with the implementation

Scenario: A sales rep is handling an upmarket prospect, and there’s a need for technical assessment. The solutions architect receives a deal support request. What is the purpose of this request?

• Maintain alignment throughout every step of the deal
• Define the criteria for the solutions architect’s involvement
• Ensure the deal team aligns their selling strategy
• Provide a budget estimate for technical solutions

How often does the deal team huddle typically occur?

• Daily
• Weekly
• Monthly
• Quarterly

Who is responsible for facilitating the intro demo?

• Solutions architect
• Sales rep
• Success manager
• Deal team

Select all that apply. What preparation steps do the solutions architect and sales rep complete before the intro demo?

• Assess the prospect’s pain points
• Structure the demo
• Research the prospect’s evaluation team
• Request a visualization of the prospect’s tech stack

Fill in the blank: HubSpot’s solutions architects use ________ to create visuals and diagrams of a prospect’s systems while collaborating with their deal team in real time.

• the HubSpot customer platform
• LucidChart
• a summary slide
• SaaS applications

Select all that apply. Which of the following are preparation steps taken by a solutions architect for a successful reverse demo?

• Confirm that the prospect has reviewed the systems map and gather their questions
• Identify the top three connections between systems
• Display a LucidChart of the drafted systems map
• Schedule a two-hour reverse demo
• Coordinate with the sales rep to align their questions and agenda

Scenario: During the reverse demo, the prospect shares additional systems not covered in the initial systems map. What should the solutions architect do?

• Stick to the pre-prepared questions only
• Update the systems map during the demo
• Update the systems map before sending the follow-up email
• Schedule additional time for a second reverse demo

Select all that apply. Identify the effective queries a solutions architect would ask about a prospect’s data during the reverse demo.

• “What data do you need that they don’t currently have?”
• “Why does your company collect this data?”
• “How many people on your team use this data to do their job?”
• “What data will be coming into HubSpot, and can you describe its intended use?”

What should the solutions architect do as the reverse demo approaches the forty-minute mark?

• Introduce a new system map
• Ask the prospect to share their tech stack
• Summarize the conclusions and let the prospect know to expect a follow-up email
• Extend the demo time to sixty minutes

Select all that apply. Which of the following are ways solutions architects use requests for information (RFI)?

• Solicit input from various stakeholders
• Create technical case studies
• Send a detailed follow-up email.
• Learn about specific technical requirements

Select all that apply. What are the solutions architect’s responsibilities within the strategic consideration phase?

• Documenting customer requirements in the written requirements document
• Contributing to the joint evaluation plan
• Developing a future systems map
• Supporting the solutions design presentation

Select all that apply. What sources does the solutions architect use to design the future systems map?

• The solutions design presentation
• The prospect’s responses to the RFI
• The drafted systems map in LucidChart
• The findings within the JEP

Fill in the blank: Solutions design presentations are a powerful technique for solutions architects to share a _______ of their work without building a fully customized solution.

• preview
• future systems map
• finalized version
• slide deck

Select all that apply. What are the purposes of the solutions design presentation?

• To propose customizations for the HubSpot demo account
• To finalize the future systems map
• To protect the solutions architect’s time
• To assess the prospect’s level of interest in finalizing the deal

Which of the following is NOT a section of the solutions design presentation?

• Benefits and ROI
• Business Requirements
• Challenges and Mitigation
• Key Features and Functionality
• Future Systems Map

Fill in the blank: Post-sale solutions architecture is like a bridge that connects the ______ _______of the customer’s requirements to possible solutions on the HubSpot customer platform.

• business objectives
• technical aptitude
• technical feasibility
• tech stack

Who transforms the customer’s requirements into software functionality on the HubSpot customer platform?

• Project manager
• Developer team
• Success manager
• Solutions architect

Scenario: The project manager wants to share the overall implementation timeline with the customer. Which section of the written requirements document should the project manager update?

• Project Overview
• Customer Requirements
• Project Plan
• Open Questions

What is the role of the project plan in the written requirements document (WRD)?

• Define terminology
• Outline sequence of development phases
• Foster alignment through objectives
• Proactively tackle anticipated obstacles

What does the solutions architect leverage discovery loop meetings for?

• To seek clarification about desired outcomes
• To outline specific functionality of features
• To foster alignment through objectives
• To define terminology

Who is responsible for showcasing selected features during the customer adoption tour?

• Developer team
• Success manager
• Sales rep
• Solutions architect

Fill in the blanks: When detecting issues in the solutions development phase, the ___ process aims to catch and resolve issues before ___.

• user acceptance testing (UAT), quality assurance (QA)
• test case document, user acceptance testing (UAT)
• test case document, quality assurance (QA)
• quality assurance (QA), user acceptance testing (UAT)

Select all that apply. Who are the users in the user acceptance testing process?

• End users on the customer’s team
• Execution team
• Decision-makers on the customer’s team
• Another teammate unfamiliar with the project

Fill in the blank: Solutions architects translate technical business needs into practical __________ solutions.

• technology
• business
• problem-solving
• resourceful

Select all that apply. What are the solutions architect’s responsibilities within the technical discovery process?

• Facilitating deal team alignment
• Delivering the solutions design presentation
• Supporting the intro demo
• Drafting a systems map
• Using a reverse demo to request information

What is the primary purpose of the test case document?

• Showcase the fully developed solution
• Gather feedback to verify customer requirements
• Create a customer adoption scorecard
• Rate features based on technical complexity

Select all that apply. What tasks does the solutions architect complete to help the success manager prepare for the customer adoption tour?

• Create and rank features in the customer requirements scorecard
• Complete a practice run of the presentation with the sales rep
• Create onboarding tasks for the customer.
• Select three to five features to showcase in the presentation

Select all that apply. Which is NOT a top soft skill in the solutions architect skill set?

• Technical aptitude
• Collaboration
• Problem-solving
• Effective communication

Fill in the blank: Creating a deal support request process is a primary responsibility of the _____at a solutions partner organization.

• solutions architect
• sales leaders
• deal team
• sales rep

Select all that apply. Where should the solutions architect source information to include in their drafted systems map?

• The hypothesized future state
• Interviews and emails with the prospect
• LucidChart
• The technical investigation

What is the primary purpose of the reverse demo in the technical discovery phase?

• Showcase HubSpot features
• Gather information about prospect’s data and current systems
• Finalize the future state of the systems map
• Finalize the deal

Fill in the blank: The reverse demo is a __________-led tour of the software they’re currently using and the systems they wish to integrate with HubSpot.

• customer
• solutions architect
• sales rep
• prospect

What customer journey milestone marks the halfway point of the sales process?

• When the solutions design presentation concludes
• When the solutions architect shares their drafted systems map
• When the prospect has returned the request for information (RFI)
• When the solutions architect finalizes their systems map

Select all that apply. Who contributes to the joint evaluation plan?

• Developer team
• Solutions architect
• Deal team
• Prospect’s evaluation team

Fill in the blank: A user requirement refers to a specific need or expectation identified by a ________ that the solution design must fulfill.

• solutions architect
• prospect
• sales rep
• deal team

Select all that apply. Which roles are part of the execution team in the solutions development phase?

• Project manager
• Developer team
• Success manager
• Sales rep
• Solutions architect

True or false? The written requirements document becomes the guiding contract for the subsequent development phases.

• True
• False

What is a hard skill?

• A combination of analytical thinking, problem-solving, technical aptitude, and emotional intelligence that allows for harmonious work with others
• Specific required technical abilities that are acquired through education and experience.
• Specific required interpersonal skills that are acquired through education and experience
• A combination of interpersonal skills, social skills, communication skills, emotional intelligence, and personality traits that allows for harmonious work with others

Which of the following is NOT one of the five steps a solutions architect takes when drafting a systems map?

• Gather the systems
• Map relationships
• Hypothesize the future state
• Define user requirements

Select all that apply. Before drafting the future systems map, what questions should the solutions architect reflect on?

• “What story does it tell?”
• “Which SaaS applications power the prospect’s customer journey?”
• “What is the map’s intended purpose?”
• “Who are you creating this diagram for?”

True or false? The RFI process helps the solutions architect identify the project’s scope.

• True
• False

Select all that apply. Joint evaluation plans are created so that any collaborator on either team can find the answer to which of the following questions?

• What needs to happen?
• When it will happen?
• How is the solution developed?
• Who needs to be involved?

In the third stage of designing a future systems map, how does the solutions architect showcase the HubSpot customer platform?

• By emphasizing LucidChart features
• By overlaying the prospect’s map on the flywheel illustration
• By focusing on only one HubSpot product
• By downplaying the central role of HubSpot in the solution design

Who is responsible for creating lightweight customizations prepared in a HubSpot demo account during the solutions design presentation?

• The sales rep
• The solutions architect
• The deal team
• The success manager

Select all that apply: Which deliverables from the sales process are referenced when drafting the written requirements document (WRD)?

• Joint evaluation plan

• Future systems map

• Drafted systems map

• Solutions design presentation

Scenario: The customer has reviewed and approved the entity relationship diagram. How does the project manager team use it?

• To visualize system architecture
• To revisit and finalize the project plan
• To collaborate with end users
• To create a beta version of the HubSpot customer platform

Which of the following is NOT a category of the deal record audit snippet?

• Stakeholder List
• Sales Pitch Draft
• HubSpot Requirements
• Technical Requirements

Select all that apply. What hard skills are most sought after when hiring a solutions architect?

• Collaboration
• Technical aptitude
• Business acumen
• Effective communication

Why has the solutions architect role become so desirable in the SaaS market?

• Buyers are under pressure to select the right combination of SaaS applications.
• The technology market is constantly expanding.
• They simplify complexity and design technological solutions.
• All of the above.

In addition to answering questions, sharing additional technical details, and describing the reverse demo what does the solutions architect include in their follow up email after the intro demo?

• A HubSpot meetings link and a request for the prospect’s current tech stack
• A HubSpot meetings link and an estimated budget for implementing the proposed solution
• A list of HubSpot solutions partners who have had similar needs and a HubSpot meetings link
• A request for the prospect’s current tech stack and an estimated budget for implementing the proposed solution

Select all that apply. What is the solutions architect responsible for preparing for the solutions design presentation?

• Creating slides for the presentation
• Building customizations in the HubSpot demo account
• Providing coaching to the sales rep
• Sharing the future systems map with the prospect

What is the primary objective of the future systems map in the strategic consideration phase?

• To help the solutions architect prepare for the solutions design presentation and close the deal
• To help the solutions architect prepare for the reverse demo, develop their list of questions, and hypothesize potential solutions
• To visualize how a customer’s current tech stack pain points can be resolved in the HubSpot customer platform
• To connect how a prospect’s current technology stack and business objectives can be achieved with the HubSpot customer platform

Why does the solutions architect collaborate with the prospect in the second stage of designing a future systems map?

• To gain insights
• To build trust
• To ensure the solution meets their needs
• All of the above

Select all that apply. Who are the users in the quality assurance process?

• Solutions architect
• The execution team
• Decision-makers on the customer’s team
• Another teammate unfamiliar with the project

Select all that apply. Before the end of the customer adoption tour, what key points does the solutions architect communicate to the customer?

• Remind them of the technical specifications of the solutions design
• Restate that questions about the solutions design will now be directed to the success manager
• Identify the level of continuing support the execution team provides
• Reiterate their confidence that the solutions align with the customer’s business objectives

Who is responsible for creating slides for the solutions design presentation?

• The solutions architect
• The solutions rep
• The success manager
• The deal team

Fill in the blank: With an average of ____ stakeholders participating in a typical B2B purchasing decision, joint evaluation plans are created to provide transparency and build trust.

• four
• eleven
• seven
• nine

The SaaS industry has grown by approximately ____ from 2015 to 2023.

• 100%
• 500%
• 87%
• 50%

Hubspot Service Hub Demo Certification Answers

• There are 40 questions.
• The exam takes about 40 minutes to complete.
• You must answer 30 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

All answers to pass this certification are only in our .PDF file, you can buy and download here:

Questions:

When faced with a prospect’s objection during the sales process, it’s important to do what?

• Listen, Acknowledge, Explore, Respond
• Listen, Answer, Educate, Reason
• Learn, Acknowledge, Educate, Respond
• Learn, Answer, Explore, Reason

True or false? The solution demo stage is after the discovery stage and before the business considerations stage of the HubSpot sales process.

• True

• False

Select all that apply. You are delivering a value-based demo to a service leader. Which benefits of Service Hub should you highlight?

• Easy-to-use tooling

• Maintaining a high bar of customer satisfaction

• Efficiently delivering personalized customer service

• Improving marketing and brand performance

True or false? Service Hub allows you to create custom surveys.

• True

• False

True or false? The conversations inbox is your personal inbox such as Gmail or Outlook.

• True
• False

True or false? Service Hub and Marketing Hub live in separate systems to avoid confusion.

• True
• False

Knowledge Base Analytics include data on which of the following?

• Article health
• Search terms with no results
• Most-searched terms
• All of the above

The critical elements of customer experience management are known as what?

• HubSpot strategies
• HubSpot hubs
• HubSpot product categories
• HubSpot product themes

Where in the HubSpot sales process do you use the CGP, TCI, & BA framework?

• While driving the discovery call
• When following-up after a value-based demo
• When you need to handle prospect objections
• When you draft your introduction email

Service Hub’s Conversation Inbox can connect with which of the following social media channels?

• LinkedIn
• Instagram
• Facebook Messenger
• YouTube

How can a knowledge base help sales teams reduce time to close?

• By providing sales teams quick access to FAQ’s and important information
• By identifying searched terms within the knowledge base
• By allowing customers to submit questions to the knowledge base
• By providing a sales playbook to follow

During your discovery call, your prospect, a sales leader, indicates their biggest challenge is finding cross-sell and upsell opportunities for existing customers. Which Service Hub tool should be demoed to help solve this challenge?

• Customer portals that allow customers to track the status of their support tickets
• Knowledge base, so customers can self-service and learn about your product
• Surveys to identify happy customers
• Conversations inbox, so you can reach out to customers in real time

A marketing leader can use Service Hub to support which of the following actions?

• Create social media reports
• Write landing page copy with the blog editor
• Increase brand performance
• Analyze the performance of marketing campaigns

True or false? During the discovery call, you should use the GCP, TCI, BA framework to guide the conversation.

• True

• False

Which of the following steps will allow you to prepare a custom Service Hub demo for your prospect that highlights their unique challenges and data?

• Selecting the right tools and features to demo

• Aligning your services with the value proposition of Service Hub

• Setting up your HubSpot demo account

• Creating a slide deck to present to your prospect

Select all that apply. Service Hub connects to your front office by doing which of the following?

• Fully integrating with HubSpot’s CRM
• Providing a shared inbox to route tickets
• Creating unique customer surveys
• Building custom playbooks for customer service teams

Which of the following is NOT a way that Service Hub helps businesses deliver a better customer experience?

• Providing faster, more personalized support
• Streamlining workflows
• Improving communication and feedback
• Increasing recurring revenue

True or false? Ticket routing allows customer service teams to select which team members receive certain tickets.

• True

• False

Once a customer’s ticket is closed, you can automatically send a survey to find out how your contacts feel about their support experience. For this scenario, which survey should you send?

• NPS (Net Promoter Score)
• CES (Customer Effort Score)
• CSAT (Customer Satisfaction Score)
• CPS (Customer Positioning Survey)

Your prospect has indicated that their customer service team is inundated with requests and simply can’t service the number of tickets they receive each day. Which Service Hub tool should you demo for them?

• Knowledge Base
• Conversations Inbox
• Surveys
• Customer Portal

In a discovery call, your prospect mentions their goal is to create a more efficient system for handling inbound customer inquiries. Which Service Hub feature best aligns with this goal?

• Conversations Inbox
• Ticket Routing
• Knowledge Base
• Surveys

When faced with a prospect’s objection during the sales process, it’s important to do what?

• Listen, Acknowledge, Explore, Respond
• Listen, Answer, Educate, Reason
• Learn, Acknowledge, Educate, Respond
• Learn, Answer, Explore, Reason

Solutions Partner Reggie just opened a solution demo call with a prospect. She began the conversation by explaining all of the tools and features included in Service Hub Professional. What can she do to improve the opening of her call?

• Review the prospect’s CGP, TCI, and BA, as well as the agenda
• Use the Tell-Show-Tell framework
• Show how Service Hub integrates with Sales Hub
• Include the pricing for Service Hub packages

Select all that apply. According to this course, which of the following are tips and best practices for preparing for a solution demo call?

• Don’t practice — keep your value-based demos organic and spontaneous.
• Set, send, and confirm the solution demo invitation and agenda.
• Save and organize your tabs.
• Remove distractions.
• Ask each attendee to join the solution demo call with their microphones muted.

What is a value-based demo?

• A one-size-fits-all demonstration of how a product or software works. It’s valuable because it allows you to lead numerous demos without any preparation.
• A demonstration of a product or software’s offerings and costs. It demonstrates value by showcasing only the pricing packages and the tools and features available in each.
• A personalized demonstration of how a product or software works. It demonstrates value by showcasing only the tools and functionalities that address the prospect’s critical goals and challenges.
• A demonstration of a product based entirely on the use cases of former prospects and customers. It demonstrates value by showcasing the tools and functionalities your other prospects used in the past.

What is a HubSpot demo account?

• It’s a unique account for each Solutions Partner organization that provides the full Enterprise CRM platform. It has corresponding CRM demo data to enable you to demo all HubSpot software, not just software you’ve purchased.
• It’s a unique account for Solutions Partners that provides Free and Starter CRM platform features and packages. It’s powered by your customers’ private data.
• It’s a shared Solutions Partner community account that provides the full Enterprise CRM platform. It has corresponding CRM data from all Solutions Partner customers to enable you to demo all HubSpot software, not just software you’ve purchased.

Select all that apply. What are the four common prospect objection themes?

• Price
• Product fit
• Competitors
• Schedule
• Services not needed

Select all that apply. Which of the following are examples of the benefits of sending a timely follow-up email after a solution demo call outlined in this course?

• You can provide additional resources.

• You can reinforce the positive outcome of objections.

• You can recommend additional solutions and packages you didn’t discuss during the solution demo call.

• You can skip the business considerations stage of the HubSpot sales process.

Fill in the blank: __________ is when a prospect presents a concern about the product/service a salesperson is selling, and the salesperson responds in a way that addresses those concerns and reconciles them in order to move the deal forward.

• Objection Avoidance
• Objection Pushback
• Objection Reconciling
• Objection Handling

Fill in the blank: Customer service is often thought of as a “cost center” but in reality, it is a _____.

• new way to communicate to customers
• new department
• revenue generator
• piece of software

Your prospect is looking for a way to create more efficient customer service processes and manage their ticket pipeline. Which service can you offer to best support these goals?

• Knowledge base creation and management
• Custom survey development and data reporting
• Ticket routing and workflow development
• Shared inbox and customer support training

Which of the following is NOT part of a value-based demo call?

• Review goals, plans, challenges, and timeline
• Open up time for questions
• Deliver a value-based demo tailored to customer needs
• Customer signs the contract

Fill in the blank: One of the biggest challenges for sales teams is the time lost during ____.

• the operations to sales handoff
• the service to sales handoff
• the marketing to sales handoff
• the sales to service handoff

Fill in the blank: When trying to identify a Service Hub and Marketing Hub cross-sell opportunity, if you hear your prospect say __________, you may have a good fit

• “I’m trying to uncover customer sentiment”
• “I want my team to create viral videos”
• “We’re trying to post more content on all channels”
• “How can I get deals to close faster”

Service Hub is customer service software that helps you do all of the following except what?

• Deepen customer relationships
• Connect to the front office
• Drive team efficiency
• Close deals faster

During the discovery call, your prospect indicates that he is looking for a way to prove ROI for his service team. Which HubSpot tools should you demo?

• Surveys
• Knowledge Base
• Service Analytics
• Customer Portal

When should the value-based demo occur?

• After the business considerations stage of the HubSpot sales process
• After you complete the connect and discovery stages of the HubSpot sales process
• Before you collect information about the prospect’s business, goals, and challenges
• During the business considerations stage of the HubSpot sales process

Which of the following prospect scenarios would benefit from receiving a demo of Service Hub’s survey feature?

• Your prospect is struggling to keep up with their tickets
• Your prospect wants to measure customer sentiment.
• Your prospect wants to expedite the sales to service handoff.
• Your prospect needs a way for customers to self-service their challenges.

True or false? The goal of a value-based demo is to show your prospect all of the features in Service Hub.

• True
• False

When cross-selling Service Hub and Sales Hub, why might you demo workflows and Service Hub’s ticket pipeline to auto-generate onboarding tasks?

• To decrease churn and quota clawbacks
• To decrease time to close
• To aid with content creation
• To enhance your SEO efforts

You are preparing to demo Service Hub for a marketing leader. In your discovery call, they indicated that they’re struggling to understand what types of content their prospects are looking for. Which tool would you choose to demo and why?

• Social media analytics to see which posts are performing best on certain channels
• Surveys to gauge customer satisfaction
• Knowledge base analytics to see what terms customers are searching for
• Ticket data to see how long tickets are staying open

Knowledge bases can enhance SEO, because they have which of the following?

• A specific format to follow, making it easier to create new content for search engine optimization
• High intent for search engines, precisely designed to address search queries and provide valuable information
• The ability to be gated or ungated, allowing only certain customers, prospects, or team members to see them
• They’re easy to create with HubSpot AI, so you can efficiently expand, shorten, rewrite, or change the tone of your content

If a customer needs to be handed over to another teammate, you can use HubSpot AI to summarize the entire chat conversation.

• True
• False

When creating a value-based demo of Service Hub for your prospect, what should you do to help build genuine trust?

• Show all available features of Service Hub
• Help them understand their challenges
• Show your best-performing demo from previous sales
• Recommend the Service Hub package with the highest price

===

True or false? The Connect stage is when you provide an in-depth solution for the prospect’s challenges and goals.

• True
• False

You’re writing a Service Hub demo follow-up email to a prospect and want them to easily pull value from the content you’re including. What framework can help you do this?

• Tell-Show-Tell
• LAER®
• CGP, TCI, & BA
• Value-based

Fill in the blank: _____ is NOT one of the five steps of a strong discovery call.

• Open the call
• Recommend a full solution
• Explore
• Summarize and position
• Recommend
• Close the call

True or False? There are four exit criteria you need to meet to leave the discovery stage.

• True. These include: (1) Compelling event established, (2) decision-making process identified, (3) competition identified, and (4) investment acknowledge.
• False. There are five exit criteria you need to meet to leave the discovery stage.  These include: (1) Quantifiable business goals and pain identified, (2) compelling event established, (3) decision-making process identified, (4) competition identified, and (5) investment acknowledged.
• True. These include: (1) Quantifiable business goals and pain identified, (2) compelling use case written, (3) decision-making process identified, and (4) competition identified.

Select all that apply. You’re explaining the benefits of a HubSpot demo account to your colleague. Which of the following benefits could you include in your explanation?

• Create a demo account using all of your customers’ data.
• Showcase the real-life application of HubSpot during a demo.
• Expand the amount of customer data your company can collect in HubSpot.
• Keep your customers’ and business’ information private.
• Create a demo account that aligns with your buyer persona(s).

Fill in the blank: A ________ on HubSpot’s Product & Services Catalog indicates that the feature is included and you should be aware of additional information.

• Checkmark with a dotted circle
• Bold checkmark
• Checkmark with a sprocket
• Dotted circle without a checkmark

Which of the following steps are part of opening the solution demo call?

• Build rapport with all attendees

• Review the prospect’s CGP, TCI, and BA

• Lead the value-based demo
• Discuss pricing and offerings

Prospect Peter raised the following objection during a solution demo call with Solutions Partner Sofia: “Your solution doesn’t have X feature, and we need it.” What common prospect objection theme does Prospect Peter’s concern fit in?

• Services not needed
• Competitors
• Price
• Refusal
• Product fit

After a solution demo call, when should you follow up with a prospect?

• Within one week
• Within three days
• Within 12 hours
• No specified time

What key information should you track about your prospect objections to learn from, practice, and anticipate them?

• The prospect persona
• The common goal related to the objection
• The common challenge that impedes the goal
• The solution you recommended
• The objection
• All of the above

Fill in the blank: The _________ framework can be used in your solution demo follow-up email to help the prospect and stakeholders easily pull value from the content.

• Tie-down question
• CGP, TCI, & BA
• LAER®
• Tell-Show-Tell
• Point-and-Click

What are tie-down questions?

• Questions that result in the prospect’s verbal commitment to the recommended HubSpot package and services.
• Short questions at the beginning of a solution demo call that confirm the prospect’s challenges and goals.
• Short questions you add to statements throughout your demo to get the prospect actively engaged in the conversation.
• A series of questions that lead to cross-sells and up-sells.

According to this course, which of the following is NOT a benefit of sending a timely follow-up email after a solution demo call?

• You can reinforce the positive outcome of objections.
• You can recommend undiscussed paid services and packages.
• You can summarize the most important aspects of the solution demo call.
• You can provide additional resources.

Select all that apply. Which of the following are NOT HubSpot Product Themes?

• Connecting
• Content
• Messaging
• Analyzing
• Reporting
• Data

Select all that apply. Which of the following are purposes of the discovery stage?

• To understand how a business makes money
• To understand what the business’ growth plans are
• To understand the business’ sales activities and exit criteria
• To understand the business’ quantifiable goals and challenges
• To understand the business’ decision-making process

True or False? There are four exit criteria you need to meet to leave the discovery stage

• True. These include: (1) Compelling event established, (2) decision-making process identified, (3) competition identified, and (4) investment acknowledge.
• False. There are five exit criteria you need to meet to leave the discovery stage.  These include: (1) Quantifiable business goals and pain identified, (2) compelling event established, (3) decision-making process identified, (4) competition identified, and (5) investment acknowledged.
• True. These include: (1) Quantifiable business goals and pain identified, (2) compelling use case written, (3) decision-making process identified, and (4) competition identified.

Fill in the blank: _____ is NOT one of the five steps of a strong discovery call

• Open the call
• Recommend a full solution
• Explore
• Summarize and position
• Recommend
• Close the call

Scenario: Solutions Partner Sofia has met the following exit criteria during the discovery stage: (1) Quantifiable business goals and pain identified, (2) Compelling event established, (3) Competition identified, and (4) investment acknowledged. Is she ready to move to the next stage in the HubSpot Sales Process?

• Yes. Solutions Partner Sofia has completed all four discovery stage exit criteria.
• No. Solutions Partner Sofia needs to identify a point of contact at the prospect’s organization.
• Yes. Solutions Partner Sofia is ready to move to the Business Considerations stage.
• No. Solutions Partner Sofia needs to identify the prospect’s decision-making process.

“Our team has the internal expertise and bandwidth to implement this solution,” is an example of what type of common objection theme?

• Product fit
• Refusal
• Competitors
• Price
• Services not needed

True or false? The Connect stage is when you provide an in-depth solution for the prospect’s challenges and goals.

• True
• False

HubSpot Architecture II: Content and Messaging Tools Answers

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 45 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

All answers to pass this certification are only in our .PDF file, you can buy and download here:

Questions:

Select all that apply. What are the steps of HubSpot’s consulting framework?

• Discover

• Think

• Plan

• Wrap up

True or false? At the end of a discovery call, you must recommend a solution to a client.

• True
• False

Your client isn’t sure how to translate their business processes into HubSpot’s lifecycle stages. Which document type will help them collect and organize this information?

• ERD
• Tech stack diagram
• Customer journey map
• Project plan

Select all that apply. Which of the following are examples of technical consulting projects?

• Custom integrations
• Data-driven websites
• Content strategy deployment
• Programmable email

True or false? Elite solutions partners design solutions that solve for the current use case and scale for the future.

• True

• False

Which of the following is NOT a step in the pre-discovery call homework process?

• Infer the types of systems the client uses
• Review the client’s website
• Confirm your assumptions
• Determine how to structure the conversation

True or false? When you present your solution to the client, you should share all of your ideas.

• True
• False

Fill in the blank: The step where you assemble your resources, brainstorm solutions, and conclude with a proposal is the ___ phase.

• discover
• execute
• plan
• wrap up

Fill in the blank: ___ is HubSpot’s main no-code automation tool.

• Webhooks
• Email scheduling
• Workflows
• Data diagrams

True or false? A solution must either contain all custom code or all no-code components.

• True
• False

Fill in the blank: The CRM development tool that lets developers query HubSpot CRM or CMS data is called ___.

• personal access keys
• UI playground
• projects
• GraphQL

True or false? As a best practice, you must create each documentation type for every solution you design.

• True
• False

Fill in the blank: The type of documentation that details specific actions you want the user to take and the outcome of those actions is ___.

• README files
• API documentation
• data diagrams
• user stories

Fill in the blank: The HubSpot technology that provides read and write access across a range of HubSpot objects and assets is ___.

• APIs
• webhooks
• GraphQL
• HubSpot command line interface (CLI)

True or false? Developers don’t decide what a solution does; they build it.

• True

• False

Fill in the blank: ___ pull data into content and workflows.

• Sections
• Templates
• Modules
• Tokens

Select all that apply. Which of the following are strong use cases for using HubDB as a structured data source?

• You don’t need to store data about the data.
• You have a Professional HubSpot subscription.
• You want to associate the data with other CRM objects.
• You want to create automation or personalization with the data.

True or false? You can use GraphQL queries directly in web pages.

• True

• False

Select all that apply. GraphQL lets you query which structured data sources?

• HubSpot CRM
• Data lakes
• Third-party apps
• HubDB

Your client, a bespoke mayonnaise company, wants to display a library of food recipes on their website. Based on their use case, which structured data source is the best solution?

• Custom objects
• Third-party data
• HubDB
• Spreadsheet

True or false? If you update a custom object via automation, it will also update any related dynamic page content that sources from that object.

• True

• False

Select all that apply. Where can you use data from a GraphQL query?

• Custom coded workflows

• Individual objects

• Custom CRM dashboards

• Dynamic pages

Which step of dynamic page creation is only completed by developers, NOT marketers?

• Using the editor to customize content presentation
• Creating structured content collections
• Creating modules and templates that connect to the collection
• Managing website pages that are connected to the collection

When do you need serverless functions?

• When you want to display personal information
• Any time you build a website
• When you want to use an API that requires authentication
• When you want to display publicly available data

Serverless functions are available in which edition of HubSpot?

• Free
• Enterprise
• Starter
• Professional

In the partner case study on serverless functions, which of the following is NOT a piece of documentation that Hype and Dexter create during the planning process?

• Brief
• Wireframes
• Process flows
• Training materials

In the partner case study of serverless functions, which type of documentation helped Hype and Dexter’s client articulate additional business logic that was excluded from the original plan?

• Spreadsheets
• Wireframes
• Acceptance criteria
• Developer docs

Which of the following is NOT an example of sensitive information?

• Dates
• Bank account numbers
• Credit card numbers
• Passwords

Fill in the blank: If your client needs to transform data in their CRM object, one possible tool you can use is ___.

• data cleaning
• serverless functions
• macros
• custom-coded actions

True or false? Serverless functions run client-side code.

• True
• False

True or false? Custom-coded actions are NOT serverless functions.

• True
• False

Your client puts on an annual conference and needs to delineate its conference communications from its product marketing communications. Which HubSpot tool best solves this use case?

• Additional domains
• Brand kits
• Business units
• Additional portals

True or false? Business units allow you to manage subscriptions across brands.

• True

• False

Fill in the blank: The HubSpot tool that stores collections of relevant logos, colors, and website themes for use across campaign assets are called ___.

• brand kits
• asset managers
• business units
• domain managers

Which of the following is NOT an asset you’d store in a campaign?

• Call notes
• Forms
• Web pages
• Emails

How do business units organize assets and associate contacts to the right brand?

• Lists
• Data manipulation
• Long naming conventions
• Tags

Select all that apply. Which use cases are the best fit for purchasing additional domains?

• You need to host each brand’s content on separate domains.

• You cross-sell or upsell contacts across brands.

• The brands are under the same ownership.
• It’s not critical to delineate between brand assets and contacts in your HubSpot account.

True or false? By assigning an asset to a business unit, you also assign user permissions and access settings.

• True
• False

True or false? Business units come prepopulated with their own unique lifecycle stage property.

• True
• False

Select all that apply. Which use cases are the best fit for purchasing additional HubSpot accounts?

• You share marketing campaign assets between brands.
• You want to host data in different global regions.
• You have multiple independently owned companies.
• You have legal or compliance restrictions between brands.

Select all that apply. Which of the following are capabilities of business units?

• Run branded campaigns for different audiences.
• Manage communication preferences between brands.
• Report on each brand’s performance.
• Create a hard partition between brand data.

True or false? All marketing assets can be retroactively assigned to business units.

• True
• False

True or false? It’s possible to associate contacts with business units via workflows.

• True

• False

Which of the following is NOT a setting you can modify under the business units Privacy and Consent header?

• GDPR privacy settings
• User permission settings
• Consent policy settings
• Cookie banner settings

What are business units?

• A Marketing Hub Enterprise feature that’s recommended for those solely focused on hosting a sub-brand on a separate website.
• A Marketing Hub Enterprise add-on that allows you to create and manage up to 100 brands from one HubSpot portal.
• A CMS Hub Enterprise feature that allows you to manage a sub-brand from a separate HubSpot portal.
• A CMS Hub Enterprise add-on that allows you to create and manage up to 100 brands from one HubSpot portal.

True or false? Business units allow you to keep independent brands separate and isolated.

• True
• False

True or false? Your client wants to use AI to make complex queries and make recommendations to clients. Based on this use case, programmable email is a good fit.

• True
• False

Select all that apply. Which of the following tools can deliver programmable emails at scale?

• Workflows
• Lists
• Scheduling tools
• None of these

True or false? Programmable email requires a developer to execute.

• True

• False

Fill in the blank: The HubL syntax that’s used in modules to display specific data based on predetermined criteria is called ___.

• loops
• filters
• expressions
• if statements

Fill in the blank: The HubL syntax that formats your programmable email query to output data according to specific criteria are ___.

• statements
• filters
• loops
• functions

True or false? You can only use modules in programmable email if the functionality is enabled in the Design Manager.

• True

• False

True or false? Workflows send emails to a predefined list of contacts that meet a criteria.

• True
• False

True or false? In order to preview the email with data in place of HubL code, you must select a contact.

• True

• False

Select all that apply. To learn more about a client’s previous sending behavior, which metrics should you examine?

• Open rates
• Send rates
• Unsubscribe rates
• Bounce rates

Fill in the blank: ___ is an automated email triggered by a specific action or event that takes place on your website or app.

• Dedicated IP
• Programmable email
• Transactional email
• Dynamic pages

Which of the following options is NOT an indicator that a client is a good fit for dedicated IP?

• Their open rate has been below 20% for the last three months.
• They need to send transactional emails.
• They need to be the sole sender on an IP in order to have recipients allowlist the IP.
• They want to use HubSpot’s SMTP or Single Send API endpoints.

Fill in the blank: The email deliverability tool that helps prevent fake or invalid subscribers from being added to your list is called ___.

• subscription type
• email health tool
• double opt-in
• bounce rate

Select all that apply. Which of the following strategies can help improve a client’s sending reputation?

• Only send emails to people who have opted-in to receive them.
• Start the client on a fresh, new domain.
• Increase the number of weekly emails the client sends.
• Create content that resonates with the audience and raises engagement rates.

Select all that apply. Which of the following adjustments can you make to better engage your client’s audience?

• Time zone sending

• A/B testing

• Personalization

• Sending to an unsegmented list

Your client wants to better understand the systems they use and how they can integrate with HubSpot. Which document type will help them collect and organize this information?

• ERD
• Solutions deck
• Wrap up documentation
• Tech stack diagram

Which of the following is NOT a criteria for evaluating proposed solutions?

• The degree to which it meets the client’s requirements
• The technical resources available to the client
• The experience the team has with the tools
• The level of implementation and maintenance effort

Fill in the blank: ___ provides guidance on integrations, APIs, design, and portal customization needs.

• Customer training
• Replatforming
• Technical consulting
• Inbound consulting

Fill in the blank: The CRM development tool that lets developers manipulate components to prototype user interface extensions is called ___.

• UI playground
• libraries
• projects
• sandboxes

Select all that apply. If you need to communicate user interface design elements of a solution, which types of documentation best communicates this information?

• Wireframes
• Style guide
• API endpoints
• Systems diagrams

True or false? APIs are always a better solution than no-code automation.

• True
• False

Select all that apply. If your solution requires data to move between systems, which documentation types best communicate that information?

• Brand guidelines
• Systems diagram
• Data diagram
• Error documentation

Fill in the blank: When creating a GraphQL query, the top-level field that represents your data source is called ___.

• the root field
• the child field
• the structured data source
• the top tier

Your client, a book publisher, wants to create web pages for each author in their portfolio. They need a way to update the pages any time the author writes a new book. Based on the use case, which structured data source is the best solution?

• Spreadsheet
• Custom objects
• Data lake
• HubDB

Select all that apply. Which of the following are editor tools marketers can use to interact with collection data?

• Outlines
• Modules
• Sections
• Templates

Fill in the blank: On a website, data is displayed with ___.

• UX design
• client-side code
• structured data
• server-side code

Your client, a bookstore, hosts weekly events. They need a solution that will show customers the list of events, indicate how many spots remain, and let them sign up without exposing their personal information. Which tool is best to address this data issue?

• GraphQL
• HubDB
• Serverless functions
• Design manager

Fill in the blank: A tool that tests if your solution theory will work in practice is called a ___.

• Workflow
• Proof of concept
• Concept map
• Brainstorm chart

True or false? Using serverless functions requires you to buy and administer server space.

• True
• False

Your client’s marketing team runs campaigns and communication for three different brands. In order for them to share assets and templates across brands, which HubSpot tool best solves this use case?

• Brand kits
• Additional portals
• Additional domains
• Business units

Your client is a large parent company that presides over three independently owned companies. Each of these independent companies caters to different global regions and operates under different legal and compliance restrictions. Which HubSpot tool best solves for this use case?

• Business units
• Additional domains
• Additional portals
• Campaigns

Select all that apply. What are the three main steps of setting up business units in HubSpot?

• Create your business unit

• Connect your business domain

• Create your email subscription types

• Build your website

Select all that apply. Which HubSpot tools allow you to compare campaign performance across brands?

• Additional domains
• Additional portals
• Business units
• Tags

Which HubSpot tool is best for clients that cross-sell or upsell contacts across brands?

• Brand kits
• Additional portals
• Additional domains
• Business units

True or false? Contacts can be assigned to multiple business units.

• True

• False

Select all that apply. Which of the following report types come pre-built in the business unit overview dashboard?

• Contacts created by the business unit

• Website traffic by business unit

• Marketing email engagement by business unit

• Business unit-specific activity vs. overall activity

True or false? Marketing Hub Pro subscribers can use custom objects and HubDB in their programmable emails?

• True
• False

Which of the following options is the correct order of operations for creating and delivering a programmable email?

• Create the module, identify the data that needs to move, embed the module in an email, send the email.
• Design the email, map the data, embed the data, send the email.
• Create the list, identify the criteria, write the email, send the email.
• Identify the data that needs to move, create the module, embed the module in an email, send the email.

Fill in the blank: ___ are contacts that have previously opted in to receive marketing emails and are no longer engaged with those emails.

• Engaged contacts
• Unengaged contacts
• Previous contacts
• Opted-out contacts

True or false? Sending IPs cannot be migrated from a previous ESP to HubSpot.

• True

• False

True or false? HubSpot has a dedicated sunset policy feature.

• True
• False

Select all that apply. Which of the following behaviors risk triggering spam filters.

• Using excessive of links or images in your messages
• Enable CAPTCHA on forms
• Enabling double opt-in to confirm consent
• Using misleading subject lines or fake sender names

Your client doesn’t know how to map objects and properties from other systems into HubSpot. Which document type will help them collect and organize this information?

• ERD
• Tech stack diagram
• Solutions deck
• Project plan

True or false? Inbound consulting determines how you should be doing things in HubSpot.

• True
• False

Fill in the blank: The CRM development tool that lets developers bundle code, authentication mechanisms, extensions, and serverless functions into a single, deployable package is called ___.

• GraphQL
• test accounts
• projects
• command line interface

Fill in the blank: The HubSpot technology that lets developers create reusable templates and modules is called ___.

• HubDB
• HubL
• HubX
• HubSpot command line interface

True or false? You can create public-facing dynamic pages using standard HubSpot objects.

• True
• False

Select all that apply. Which HubSpot tools allow web developers to work across multiple brands?

• Additional domains
• Additional accounts
• Business units
• Brand kits

Fill in the blank: The tool that saves logos, hex codes, and other brand materials for application across a business unit is called a ____.

• business unit kit
• design package
• brand kit
• style guide

Fill in the blank: The HubL syntax that is best used for repeated actions is called ___.

• filters
• comments
• loops
• statements

True or false? It’s against HubSpot’s acceptable use policy to email purchase lists.

• True

• False

Which of the following is NOT a word that typically triggers spam filters?

• Free
• Guaranteed
• Click here
• Trusted

Select all that apply. Purchasing additional domains is possible in which editions of HubSpot?

• Marketing Hub Professional

• Marketing Hub Enterprise

• CMS Hub Enterprise

• CMS Hub Starter

True or false? Business units allow you to assign record-level access to the appropriate HubSpot users.

• True
• False

Select all that apply. Which of the following data sources can programmable email use?

• Standard objects
• Data silos
• Custom objects
• HubDB

Hubspot Marketing Hub Demo Certification Answers

• Questions: The assessment is made up of 40 questions
• Time: 180 minutes to finish the assessment
• Passing score: 30 questions correctly to
• Retake period: You must wait 12 hours between
• Validity Period: 1

Marketing Hub Demo Practicum is not included

All answers to pass this certification are only in our .PDF file, you can buy and download here:

Questions:

Which Marketing Hub tools can be used to attract, convert, and engage leads?

• Contact management, marketing automation, and workflows
• Live chat, documents, and team email
• Email, SEO, ads, and social media
• Dashboards, campaign reporting, and revenue attribution

===

True or false? The discovery stage is where you assess mutual fit by digging deep into the prospect’s goals and challenges.

• True
• False

True or false? The discovery stage is where you provide an in-depth solution for the prospect’s challenges and goals.

• You have collected all the information you need about the prospect at this point and should offer a tailored solution at the end of the discovery call.
• False. You should collect all of the information you need about the prospect but should prepare and provide an in-depth solution during the next stage.

The value-based demo should occur:

• After the Business Considerations stage of the HubSpot sales
• After you complete the Connect and Discovery stages of the HubSpot sales process.
• Before you collect information about the prospect’s business, goals, and
• During the Business Considerations stage of the HubSpot sales

The HubSpot Sales Process is an agreed-upon process:

• Used to move a deal forward to close and increase the likelihood of that happening.
• Designed to move a deal forward quickly regardless of prospect
• Designed to increase your revenue by increasing add-on services and software
• Used to qualify more prospects with fewer

Scenario: Prospect Peter describes the following challenge during a discovery call: “We can’t reliably segment and target audiences”. Which HubSpot product theme does Prospect Peter’s challenge align with?

• Content
• Messaging
• Automation
• Reporting
• Data

Which of the following are HubSpot Product Themes? Select all that apply.

• Content
• Messaging
• Alignment
• Reporting
• Collaboration
• All of the above

Fill in the blank: Your prospect needs _______ to reach people who are unaware they exist.

• Content
• Messaging
• Automation
• Reporting
• Data

The following Marketing Hub tools can be used to attract attention:

• Live chat, landing pages, A/B testing
• SSO, attribution reporting, custom objects
• Blog, SEO, social media
• Conversational bots, behavioral targeting, forms

True or false? Unresponsive marketing contacts can be switched to non-marketing contact status.

• A contact’s status can be changed from marketing contact to non-marketing contact after they’ve been unresponsive for a set period of time.
• Once a contact is marked “Marketing contact”, their status cannot be changed.
• True. A contact’s status can be changed from marketing contact to non- marketing contact at any time.
• Unresponsive marketing contacts can’t change status until they opt out of your content.

Scenario: Your prospect is seeking your help because they are unable to report on the success and impact of their marketing efforts. Which of the following tools or features can help address this challenge? Select all that apply.

• Campaign Reporting
• HubSpot Reporting
• Attribution Reporting
• Website Traffic Analytics
• All of the above

Which of the following are benefits of using a HubSpot demo account? Select all that apply.

• Showcasing the real-life application of HubSpot during a
• Keeping your customers’ and business’ information
• Importing additional contacts for your business’ account.
• Customizing a demo account that aligns with your buyer persona(s).
• Creating a demo account using your customers’ real

Scenario: You have completed the discovery call with a prospect and are determining which Marketing Hub package to recommend. You want an in-depth description of the features, limits, and additional details of each so you visit the:

• HubSpot Marketing Software Page
• Why Go HubSpot Page
• HubSpot Resource Page
• HubSpot Product & Services Catalog

Fill in the blank: A                   on HubSpot’s Product & Services Catalog indicates that the feature is included and you should be aware of additional information.

• Checkmark with a dotted circle
• Bold checkmark
• Checkmark with a sprocket
• Dotted circle without a checkmark

Which of the following are solution demo activities? Select all that apply.

• Reconfirm the pain points, challenges, and goals for all
• Map a solution to the prospect’s pain points and goals.
• Outline and negotiate legal and business
• Reconfirm the prospect’s decision-making process.

What solution demo activity should be the main focus of the call?

• Reconfirm the prospect’s decision-making
• Discuss and negotiate pricing.
• Map a solution to the prospect’s pain points and goals.
• Explore the prospect’s decision-making

Scenario: Solutions Partner Sofia has met the following solution demo exit criteria: (1) agreement that her services meet the prospect’s needs, (2) competitor comparison conducted, and (3) agreement on which option(s) to move forward with. Which exit criteria must she still meet to move on from the solution demo stage?

• Confirmation on payment type and contract
• Confirmation on stakeholder communication
• Confirmation on business model
• Confirmation on next steps and decision-making process

Why is it critical to reconfirm the pain points, challenges, and goals for all stakeholders during the solution demo call?

• To confirm that each stakeholder is listening
• To review every detail of the discovery call
• To confirm and address each stakeholder’s needs
• To confirm and address the most vocal stakeholder’s needs

Which of the following steps are part of opening the solution demo call? Select all that apply.

• Build rapport with all attendees
• Review the prospect’s CGP, TCI, and BA
• Lead the value-based demo
• Discuss pricing and offerings

Scenario: Your teammate is practicing leading a value-based demo for a prospect by showcasing how each recommended Marketing Hub tool works, without providing context about why they’re showing the tool and its value. What best practice, framework, or methodology would you recommend your teammate use to improve this aspect of their value-based demo?

• LAER: The Bonding ProcessⓇ Method
• Tie-down questions
• Tell-Show-Tell
• CGP, TCI, & BA

Scenario: Solutions Partner Sofia just led a value-based demo during a solution demo call. What steps should she complete to wrap up the call? Select all that apply.

• Summarize the prospect’s pain points and goals, and how HubSpot and her services address them
• Collaboratively write a final proposal that outlines all agreed upon details and deliverables
• Confirm with the prospect that HubSpot and her team’s services meet their business needs
• Ask all stakeholders to write down their questions and send them in an email after the call
• Allow the prospect and all stakeholders to ask questions
• Solidify next steps

True or false? When leading a value-based demo, you should show each tool and feature within the package you’re recommending to the prospect.

• The value of a value-based demo comes from showing as many tools and features within the recommended package as possible.
• You should only show one tool or feature within each recommended package.
• The value of a value-based demo comes from showcasing how past clients have used every tool and feature within a package.
• False. You should only show the tools and features that help solve the prospect’s most critical challenges and goals.

Fill in the blank: __________ is when a prospect presents a concern about the product/service a salesperson is selling, and the salesperson responds in a way that addresses those concerns and reconciles them, in order to move the deal forward.

• Objection handling
• Objection resolution
• Objection avoidance
• Objection addressing

What are tie-down questions?

• A series of questions you ask during the solution demo call to get the prospect to commit to a
• Short questions you ask at the end of the solution demo call to confirm that the prospect understands the cost of your services and
• Surprise questions you ask during your demo to confirm the prospect’s knowledge of terminology and tool names.
• Short questions you add to statements throughout your demo presentation to get the prospect actively engaged in the conversation.

Scenario: You’ve completed a successful discovery call with your prospect and have both decided to move forward in the sales process to the solution demo. You’ve determined a date for the call, a list of stakeholders who should be on the call, and a tentative agenda. What next step should you take?

• Send a solution demo call invitation only to your point of contact with your notes from the discovery
• Send an email to your point of contact reinforcing the solution demo call date and
• Send a solution demo call invitation to your prospect and additional stakeholders/attendees with the proposed agenda.
• Send a solution demo call invitation to your prospect and additional stakeholders/attendees without the proposed

Fill in the blank: A                     objection is related to a prospect’s concerns about how a product solves their unique problem.

• Price
• Competitors
• Refusal
• Product fit
• Services not needed

The four common prospect objection themes are:

• Price, schedule, product fit, services not needed
• Product fit, competitors, refusal, price
• Price, product fit, competitors, services not needed
• Price, refusal, schedule, product fit

Scenario: Prospect Peter raises the following objection during a solution demo call, “This solution and service are out of our price range.” However, this objection is a coverup for a completely different issue: he is afraid of the consequences if the solution and services aren’t the right fit. What type of objection is this?

• Coverup objection
• Hidden objection
• Camouflage objection
• Disguised objection

LAER® stands for:

• Listen, Attend to, Educate, Reason
• Learn, Acknowledge, Educate, Respond
• Learn, Answer, Explore, Reason
• Lsten, Acknowledge, Explore, Respond

“We can handle this problem internally” is an example of what type of common objection theme?

• Services not needed
• Product fit
• Competitors
• Refusal
• Price

True or false? You should proactively seek out objections in order to surface and resolve them more quickly.

• You should only ask the prospect at the beginning of each call about objections they have in order to give them one chance to surface their concerns.
• You should wait until the prospect surfaces an objection and then respond with a rebuttal.
• True. You should not wait for a prospect to surface an objection and, instead, anticipate them or proactively ask questions to surface them.
• You should not proactively seek out objections. The prospect may not have any and you don’t want to cause new problems.

Prospect Peter raised the following objection during a solution demo call with Solutions Partner Sofia: “Your solution doesn’t have X feature, and we need it.” What common prospect objection theme does Prospect Peter’s concern fit in?

• Services not needed
• Competitors
• Price
• Refusal
• Product fit

According to this course, which of the following are best practices that should be used to lead a value-based demo? Select all that apply.

• Do not show everything
• Only allow questions at the end of the call
• Use the “Tell-Show-Tell” framework
• Ask tie-down questions
• Show every tool and feature in the recommended package(s)

Fill in the blank: The               step of the LAER® method is where you’ll uncover the true meaning behind the prospect’s objections by seeking clarification and understanding with a question.

• Learn
• Acknowledge
• Address
• Explore
• Respond

After a solution demo call, when should you follow up with a prospect?

• Within one week
• Within three days
• Within 12 hours
• No specified time

Which of the following are examples of the benefits of sending a timely follow-up email after a solution demo call outlined in this course? Select all that apply.

• You can provide additional resources.
• You can reinforce the positive outcome of
• You can recommend additional solutions and packages you didn’t discuss during the solution demo call.
• You can summarize the most important aspects of the solution demo
• You can skip the business considerations stage of the HubSpot sales

According to this course, what is a recommended subject line format for a follow-up email?

• [Clever subject line] | [Emoji]
• [Who/What the event was] | [What’s inside the email]
• [What’s inside the email] | [Names of stakeholders on the call]
• [Who/What the event was] | [Next steps]

Solutions Partner Sofia completed a successful solution demo call with her main point of contact, Prospect Peter, and four additional stakeholders. According to this course, what are the benefits of sending the follow-up email to all five attendees? Select all that apply.

• Each stakeholder has access to the same, valuable
• Each stakeholder can see that what was discussed in the solution demo call is reinforced in the email.
• She does not need to include a summary of the conversation because each stakeholder was present for the
• She expands the opportunity to talk with more stakeholders and garner more buy-in.
• She demonstrates how she educates and solves for the

What key information should you track about your prospect objections to learn from, practice, and anticipate them?

• The prospect persona
• The common goal related to the objection
• The common challenge that impedes the goal
• The solution you recommended
• The objection
• All of the above

True or false? The solution demo stage is before the discovery stage and after the business considerations stage of the HubSpot sales process.

• True
• False

True or false? You should identify the prospect’s budget and authority during the explore step of the discovery call.

• True
• False

Scenario: Solutions Partner Sofia wants to include a link to a HubSpot Academy lesson in her solution demo follow-up email. According to this course, what best practices should she use to include this content in her email? Select all that apply.

• Provide context for the link with the Tell-Show-Tell framework
• Provide descriptive text for the link
• Provide context for the link with the Point-and-Click framework
• Use bullet points to organize and visually break up the content

Fill in the blank: The                      framework can be used in your solution demo follow-up email to help the prospect and stakeholders easily pull value from the content.

• Tie-down question
• CGP, TCI, & BA
• LAER®
• Tell-Show-Tell
• Point-and-Click

Which steps make up the value-based demo follow-up message? Select all that apply.

• Select who to send the email to
• Write the subject line
• Write an outline of what’s included in the email
• Write your opening
• Craft the body of the email
• Summarize the email
• Close the email

Fill in the blank: In the CGP, TCI, & BA framework, a prospect’s ________ are the bad things that result from inaction.

• Changes
• Consequences
• Challenges
• Choices

Fill in the blank: The discovery stage is                  the connect stage and                  the solution demo stage in the HubSpot sales process.

• Before, after
• After, after
• Before, before
• After, before

True or false? There are five exit criteria you need to meet to leave the discovery stage.

• True. These include
• Quantifiable business goals and pain identified
• compelling event established
• decision-making process identified
• competition identified, and
• investment acknowledged

The purpose of the discovery stage is to understand:

• How a business makes money
• What the business’ growth plans are
• The business’ technical requirements
• The business’ quantifiable goals and challenges
• The business’ decision-making process
• All of the above

Fill in the blank: __________ are a framework for how to think about what you need to gather from a prospect during each stage of the sales process.

• Sales stages
• Sales process activities
• Sales progressions
• Sales criteria

Solutions Partner Sofia is running a discovery call with Prospect Peter. She asks him, “What happens if you reach your goal?” What aspect of the CGP, TCI, & BA framework is Solutions Partner Sofia exploring?

• Goals
• Plans
• Consequences
• Implications

What are the five steps of a strong discovery call? —13456—12345…345..alll

• Open the call
• Explore
• Outline a full solution
• Summarize and position
• Recommend
• Lead a Professional/Enterprise HubSpot demo
• Close the call

Scenario: Solutions Partner Sofia is in the “summarize and position” portion of the discovery call with Prospect Peter. She has created a list of every challenge Prospect Peter shared during the call and earlier touch points. Some challenges are far more significant than others. What should she do next?

• Summarize every individual
• Summarize the most critical challenges.
• Skip summarizing the challenges and discuss
• Skip summarizing the challenges and make a

The critical elements of customer experience management are:

• HubSpot Product Themes
• Customer Experience Themes
• HubSpot Customer Themes
• Critical Customer Themes

CGP, TCI, & BA stands for:

• Challenges, Goals, Plans, Timeline, Consequences, Implications, Budget, Authority
• Choices, Goals, Processes, Timeline, Consequences, Implications, Budget, Authority
• Challenges, Goals, Processes, Timeline, Consequences, Implications, Budget, Agreement
• Changes, Goals, Plans, Timeline, Consequences, Implications, Budget, Agreement

True or false? When making a recommendation during a discovery call, you should propose a full, in-depth solution.

• You don’t want to miss the opportunity to move the deal forward.
• This is when you demonstrate your expertise through a full solution.
• You should provide a full, in-depth solution at the start of the discovery call.
• False. You should provide a full, in-depth solution during the solution demo stage.

Exit criteria are:

• The outcomes needed to complete one stage and move to the next in the sales process
• The activities your prospect needs to complete to move to the solution demo stag
• The outcomes needed to complete the CGP, TCI, & BA framework
• The forms and documents your prospect needs to sign to close a deal

The value-based demo is part of which HubSpot sales process stage?

• Connect
• Business Considerations
• Pricing and Terms
• Solution Demo
• It is its own HubSpot sales process stage

Which of the following are stages in the HubSpot sales process? Select all that apply.

• Connect
• Solve for the Customer
• Pricing and Terms
• Discovery
• Business Development
• Solution Demo
• All of the above

Fill in the blank: Your HubSpot demo account can be populated with                     in order to showcase the real-life application of HubSpot to your prospect and keep your real customers’ data safe.

• Discovery data
• Demo data
• Prospect data
• Customer data

Which of the following is NOT a discovery stage sales process activity?

• Identify the prospect’s business model
• Identify specific business goals and challenges
• Identify a compelling use case
• Identify a timeline
• Identify the prospect’s decision-making process and decision-makers
• None of the above

A value-based demo is a:

• Demonstration of what a product or software It demonstrates value by showcasing only the pricing packages and the tools and features available in each.
• One-size-fits-all demonstration of how a product or software works. It demonstrates value by showcasing the most popular tools and functionality, regardless of the prospect’s critical goals and
• Personalized demonstration of how a product or software worked for other It demonstrates value by showcasing the tools and functionalities your other prospects used in the past.
• Personalized demonstration of how a product or software works. It demonstrates value by showcasing only the tools and functionalities that address the prospect’s critical goals and challenges.

Hubspot Data Integrations Certification Answers

The Data Integrations Certification will empower you to qualify and recommend integrations based on client use cases and data needs. When you complete this course you’ll be able to explain why use cases and data requirements determine recommendations; differentiate between object types and integration options; articulate the steps of the Data Integration Discovery Call process and give examples of appropriate questions to ask at each step; define the steps of a recommendation call and give examples of appropriate questions to answer at each step, and describe the basics of custom integration components. Let’s get started.

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 42 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

All answers to pass this certification are only in our .PDF file, you can buy and download here:

Questions:

Fill in the blank: A(n) ____ is an ecosystem of software and resources that helps grow your business.

• Platform

• Nexus
• API
• Connector

Select all that apply. Once you integrate an app, what can you do with the data?

• Establish baselines, benchmarks, and goals​
• Monitor quality and respond to issues before they become significant​
• Create numerous storage locations
• Visualize relationships and see patterns

Select all that apply. Which of the following are types of integration use cases?

• Personalization
• Efficiency
• Segmentation
• Utilization

Select all that apply. Creating a central source of truth makes data:

• Secure
• Shareable
• Editable
• Visible

Select all that apply. What information drives the integration recommendation process?

• Use cases
• Existing technologies
• Data requirements
• Client preferences

True or false? If you offer integrations, you need to integrate every piece of a client’s tech stack.

• True
• False

True or false? HubSpot’s goal is to be an all-in-one tool to meet all your client’s needs.

• True
• False

True or false? The MarTech landscape grew by more than 10% in 2020.

• True

• False

How many mobile apps does the average person use per day?

• 3
• 9
• 15
• 24

Select all that apply. Which of the following are examples of standard HubSpot objects?

• Contacts

• Companies

• Tickets
• Deals

Fill in the blank: A(n) ___ is a database that enables businesses to manage relationships with contacts and customers by centralizing information.

• Central source of truth
• CRM
• Integration
• Connector

True or false? One-way sync updates changes in one app and directly reflects them in another.

• True

• False

True or false? Dynamic data captures data from a moment in time.

• True
• False

The ability to send marketing emails from HubSpot is a superpower of which standard object?

• Contacts
• Companies
• Tickets
• Deals

The ability to automatically generate support requests from emails and calls is a superpower of which standard object?

• Tickets
• Contacts
• Deals
• Companies

Scenario: Night Cheese, a cheese subscription company, tracks data on subscribers in their existing database. Subscribers best maps to which standard HubSpot object?

• Contacts
• Companies
• Tickets
• Deals

Select all that apply. What are the advantages of native integrations?

• Pre-built/no code

• Free or low cost​

• Ready to use​

• Access to resources and support

Which type of integration requires the most time and resources to implement?

• Native integrations
• iPaaS
• Data Sync
• Custom

If you use a third-party integration, where does support for that integration come from?

• HubSpot
• The third-party company
• Message boards
• Google

True or false? Data Sync only allows for bidirectional data sync.

• True
• False

True or false? HubSpot’s developer team reviews and certifies App Marketplace integrations.

• True

• False

Which of the following questions is NOT a factor in assessing an iPaaS solution?​​

• What are the triggers?​
• What tasks does the integration perform?​
• Does the client know about it?
• Will the integration address the use cases?

True or false? Data Sync allows you to sync historical and new data.

• True

• False

Fill in the blank: A(n) ___ is a series of rules that allow for an application to extract and use information from a piece of software in their own application.

• Integration
• Program
• API
• Macro

True or false? You do not need to recommend an integration at the end of a discovery call.

• True

• False

Select all that apply. How will a thorough and well-documented integration planning process allow you to serve your client?

• Present unique solutions​
• Properly scope budgets and timelines​
• Reduce miscommunications
• Create a complete replicate of the database

Which is NOT a step in the integration discovery call process?

• Open the call
• Ideate
• Summarize and position
• Close the call

“What would you expect this integration to do?​” is an example of a question that addresses the client’s

• Goals, challenges, and plans​
• Tech stack
• Budget and authority
• Timelines, consequences, and implications

“When do you need to achieve these results?​​” is an example of a question that addresses the client’s

• Tech stack​
• Goals, challenges, and plans​
• Timelines, consequences, and implications
• Budget and authority

During the summarize and position step of the integration discovery call, how many of the client’s challenges should you summarize?

• 0
• Only 1
• 1-3
• All of them

Scenario: On a call with Gary’s Good Boys, you learn that this pet store franchise has budgeted several thousand dollars to integrate their old database with HubSpot over the course of the next quarter. What information is missing?

• Challenges, Goals, Plans
• Timeline, Consequences, Implications​
• Budget and Authority
• None of the above

Select all that apply. When you build a custom object, what key elements must you define?

• Name

• Size

• Properties

• Associations

Which is NOT an ability of Timeline Events?

• Segment lists​
• Trigger workflows​
• View and edit data from an external system
• Visualize in HubSpot reports

If you want to store immutable data, the best HubSpot data representation tool is:

• CRM extensions
• Timeline events
• HubDB
• Custom properties

If you want your data to have a one-to-one relationship with a CRM record, the best HubSpot data representation tool is:

• Objects
• Design manager
• HubDB
• Custom properties

If you need to store JSON, XML, and unstructured data for external use, the best HubSpot data representation tool is:

• Objects
• HubDB
• Design manager
• Custom properties

If your data is going to be in a one-to-many relationship and primarily used internally, the best HubSpot data representation tool is:

• HubDB
• Objects
• Custom properties
• Design manager

True or false? All standard objects have the same superpower.

• True
• False

True or false? You need a developer to build a custom object.

• True

• False

Fill in the blank: A(n) _____ functions as the name for individual instances of a custom object.

• Record
• Primary display property
• Title
• Type

True or false? During the recommendation process, it’s important to tie the solution back to the client’s goals and challenges.

• True

• False

Scenario: On a discovery call with Cheetah Runners, the local running shop says they want to integrate Shopify with HubSpot. When you clarify the use case, Cheetah Runners says they want to take invoice data from Shopify and use it to send segmented emails from HubSpot. Which standard object best serves the client’s data needs?

• Contacts
• Companies
• Tickets
• Deals

Select all that apply. In the vision and objectives portion of an integration recommendation call, it’s important to answer the following questions:

• Why is the client pursuing this integration?
• What does the client stand to gain from the integration?
• Who will maintain the integration?
• What will the integration cost?

Fill in the blank: A(n) ____ is one end of a communication channel.

• API
• Endpoint
• Connector
• Integrator

Fill in the blank: A(n) ____ links together different computing systems and software applications.

• API
• Endpoint
• Connector
• Integration

Which of the following is NOT a part of an HTTP request?

• Request URL
• Method
• Output
• Body

The part of an HTTP request that tells the API where to retrieve data from is called:

• Request
• Method
• Header
• Body

True or false? Developer docs are the source of truth for all public information about HubSpot’s APIs.

• True

• False

Fill in the blank: To manage rate limits, ___ enroll contacts as they meet certain criteria.

• Batch API
• Caching data
• Active lists
• Webhooks

Fill in the blank: To manage rate limits, ___ retrieve only certain contacts as changes happen in HubSpot.

• Webhooks
• Caching data
• Active lists
• Batch API

Fill in the blank: To manage rate limits, ___ temporarily store data on their end.

• Active lists
• Batch API
• Caching data
• Webhooks

Fill in the blank: To manage rate limits, ___ push updates in groups instead of individually.

• Caching data
• Batch API
• Webhooks
• Active lists

True or false? Private Apps are the best authentication method for small-scale testing.

• True

• False

True or false? Authentication is required to use HubSpot’s API.

• True

• False

Fill in the blank: ___ are a string of letters and numbers that act as a password for the account and approve a given request.

• JSON
• Private Apps
• OAuth
• XML

Select all that apply. Which of the following are API reference doc categories?

• Analytics
• Webhooks
• Social media
• SEO

True or false? In a JSON {key:value} pair, the value is a specific data point.

• True

• False

True or false? If a client wants to update their forms without a developer, they should use HubSpot Forms.

• True

• False

True or false? If a form does something on the backend, it should be integrated using the Forms API.

• True

• False

Scenario: On a discovery call with Charismatic Paperbacks, you learn that this book of the month club wants to track referrals so they can follow up with a thank you. Based on this use case and data, what object type is the best recommendation?

• Contacts
• Deals
• Companies
• The data does not fit a standard object; a custom object is required.

Research shows that clients are most successful in HubSpot when they have how many integrations?

• 0-3
• 3-6
• 7-10
• 15+

Select all that apply. Integrating apps with HubSpot is important to clients. How can integrating apps also help you as a partner?

• Integrations position partners as long-term strategic partner​s.
• Integrations increase a partner’s average retainer size by 37%.
• Integrations lead to increased retainers and higher margins.
• Integrations make partners look more professional.

Fill in the blank: A(n) ____ is composed of fields and contains all the data about a particular person, company, or item in a database.

• Record
• Property
• Object
• CRM

Select all that apply. How might you jeopardize your client relationship with a poor integration planning process?

• Unpaid invoices
• Unmet expectations and disappointment​
• Confusion about how the integration works​​
• Lost sales, data, and trust

If you want your “source of truth” to be a system outside of HubSpot, the best HubSpot data representation tool is:

• CRM extensions
• HubDB
• Custom properties
• Timeline events

Fill in the blank: A(n)____ is an illustration that shows how objects within a system are connected.

• Entity relationship diagram
• Mind map
• Integration plan
• Association web

Scenario: On a discovery call with The Legend of Sleepy Challah, the bakery says that they need to make sure contact records in HubSpot match the contact records in Salesforce. Which direction does data need to sync to make this update possible?

• One directional
• Bidirectional
• Cross-directional
• Dynamically

Select all that apply. When defining stakeholder roles, which of the following groups of people should be specified?

• Who will build the integration?
• Who will maintain the integration?
• Who will analyze the integration?
• Who will sign off on the integration?

Select all that apply. What is an example of an API endpoint?

• Client
• Server
• Software
• Website

The open standard file format HubSpot uses to store and transmit data is called:

• HTML
• API
• JSON
• XML

True or false? OAuth is recommended when multiple accounts will be using the integration.

• True

• False

True or false? Private Apps keys expire after six hours.

• True
• False

Which developer docs header tells you information about an API’s daily and burst limits?

• Basic
• Requirements
• Parameter
• Request

Which developer docs header tells you information about an API’s method?

• Parameter
• Requirements
• Basic
• Request

Which developer docs header contains the code you need to implement the API?

• Parameter
• Request
• Basic
• Requirements

True or false? A single JSON object can contain multiple {key:value} pairs.

• True

• False

True or false? If a form contains protected health information, it should be integrated using HubSpot Forms.

• True
• False

True or false? If a client wants use a form to progressively profile their leads, they should use the Forms API.

• True
• False

Which HubSpot tool do custom objects work with?

• Workflows
• The mobile app
• Reports
• All of the above

Fill in the blank: A(n) ___ is a group of technology-based tools that help businesses operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience.

• Integration
• Tech stack
• Grouping
• Bundle

The ability to automatically enrich records with public information is a superpower of which standard object?

• Tickets
• Contacts
• Companies
• Deals

The ability to generate revenue attribution reports and sales forecasts is a superpower of which standard object?

• Companies
• Contacts
• Deals
• Tickets

Select all that apply. Before a discovery call, you should document what you know about the client’s:

• Tech stack
• Temperament
• Account
• Team

If you want to display data externally, the best HubSpot data representation tool is:

• Custom properties
• HubDB
• Timeline events
• CRM extensions

Select all that apply. Which questions are important to answer during the recommendation call?

• How does this solution solve the use case?​
• Which integration is the most popular in the App Marketplace?
• What are the initial and ongoing costs of the integration? ​
• What are the HubSpot objects, associations, sync rules, and triggers?

The portion of an HTTP request that contains the returned data and information is called:

• Request
• Method
• Header
• Body

Select all that apply. What outcomes do integrations enable?

• Data transfer across different systems
• A high chance of a data breach
• A 360 view of customer information
• All of the above

“Who are the decision-makers?” is an example of a question that addresses the client’s

• Timelines, consequences, and implications
• Goals, challenges, and plans​
• Budget and authority
• Tech stack

On a call with Wool Monkey, you learn that this artisanal wool shop wants to send segmented emails to their customer base telling them about a new class launching in three months. What type of information is missing?

• Challenges, Goals, Plans​
• Timeline, Consequences, Implications​
• Budget and Authority
• None of the above

Which JSON {key:value} pair is correctly formatted?

• {​“property”: “email”,​ “value”: “sashafierce@gmail.com”}
• {property; email; value; sashafierce@gmail.com}
• {​“value”: “sashafierce@gmail.com”, “property”: “email”}
• {email value property “sashafierce@gmail.com”}

HubSpot Objectives-Based Onboarding Answers

This certification offers a deep dive into becoming a strategic advisor, project manager and, growth planner when executing the Objectives-Based Onboarding methodology for HubSpot Solutions Partners. Learn how to how onboard your customer as HubSpot does by making your customer’s priorities, your priorities during onboarding, so that you can both accomplish your goals faster.

Exam:

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 47 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

All answers to pass this certification are only in our .PDF file, you can buy and download here:

Questions:

What primary inputs does HubSpot transfer from Sales to enable Services to conduct Objectives-Based Onboarding?

• Customer’s goals, product(s) they purchased, existing technology stack, number of employees
• Number of employees, industry, existing technology stack, product(s) they purchased
• Industry, existing technology stack, customer’s goals, product(s) they purchased
• Industry, existing technology stack, product(s) they purchased, quality of employees

===

Why is it important to engage multiple stakeholders in multi-product onboarding engagements?

• It takes sole responsibility off of a single “HubSpot owner.”
• It fosters alignment for shared goals or tasks.
• It helps drive product activation and adoption.
• All of the above.

During onboarding, the onboarding specialist acts as a ____ and ____ for the client.

• Project manager, technical resource
• Project manager, strategic resource
• Technical resource, account manager
• Strategic resource, account manager

What should clients use as a primary resource to access how-to articles, troubleshooting guides, and technical documentation?

• HubSpot Academy
• HubSpot Community
• HubSpot Help Center
• HubSpot Marketing Blog

Select all that apply. When onboarding a client to multiple products at once, what are recommended options for scheduling your project management calls?

• Running a standing weekly meeting that prioritizes one product, and then focuses on another product after those priorities are met
• Adjusting the client’s allotted service hours in order to prioritize important deadlines
• Running a standing weekly meeting that covers priorities across several products
• Scheduling multiple product-specific meetings throughout a 7-10 business day cycle

Implementing a strategy for customer onboarding will increase which of the following business metrics? Select all that apply.

• Lifetime value
• Churn
• Click-through rate
• Customer retention

True or False: When customers are in control of how their onboarding is designed, they are less likely to engage.

• True
• False

Scenario: Your Solutions Partner organization is onboarding two different customers who both purchased Marketing Hub Professional.Customer A wants to focus on improving quality lead generation and prefers to meet multiple times a week to get feedback on their progress. Customer B wants to automate their entire marketing process and prefers a more autonomous approach. What onboarding strategy should your Solutions Partner organization use?

• Offer a fixed set of training demos to both customers.
• Reschedule onboarding for Customer A and create a custom onboarding for Customer B.
• Provide customized paths to each customer’s unique goals.
• Offer the same experience for both customers to become acquainted and comfortable with their software purchase.

The top two reasons for customer churn are:

• They don’t have the human capital to execute.
• They don’t understand your product.
• They don’t have the budget.
• They don’t obtain any value from it.

Which of the following did NOT lead to the creation of Objectives-Based Onboarding at HubSpot?

• Misalignment between goals and training
• Lack of clarity around the definition of success
• Insufficient progress and overgeneralized goals
• Software demos were few and far between

The role of a customer onboarding specialist is twofold. They’ll assist as a _______ and a _______for your team.

• strategic advisor, training manager
• training manager, project manager
• strategic advisor, project manager
• coach, mentor

What were the key approaches HubSpot used when launching Objectives-Based Onboarding? Select all that apply.

• Making our customers’ priorities our priorities.
• Enhance opportunities for cross-selling and up-selling
• Discovering goals at the beginning of the sales process
• Enabling our customers to accomplish their goals faster

What is the maximum number of Objectives-Based Onboarding projects that can be assigned to new customers?

• Three
• Three per Hub purchased
• One
• One per software Hub purchased

What signifies the completion of Objectives-Based Onboarding?

• The customer has hit the 60 or 90-day mark of onboarding.
• All goal-based project tasks have been completed.
• The customer has launched their first marketing campaign or closed their first deal.
• The customer has let you know they are done with onboarding.

True or False: Before Objectives-Based Onboarding, HubSpot used a standard onboarding process to prioritize how our product fits into your company’s process.

• True

• False

When HubSpot implemented Objectives-Based Onboarding with their direct customers, which of the following customer success metrics increased as a result?

• Activation
• Satisfaction
• Retention
• All of the above

True or False: Objectives-Based Onboarding simplifies the process of learning new software, enabling HubSpot and its customers to train smarter.

• True

• False

Without Objectives-Based Onboarding implemented at your Solutions Partner organization:

• Your organization reactively proves its value by responding to questions and requests from the customer as they explore their new software tool.

• Your organization proactively proves its value by collaboratively defining a plan focused on helping your customers accomplish their business goals.
• Your organization proactively proves its value by creating a curriculum of fixed training demos to accomplish their business goals.

With Objectives-Based Onboarding implemented at your Solutions Partner organization:

• Your organization reactively proves its value by responding to questions and requests from the customer as they explore their new software tool.
• Your organization proactively proves its value by collaboratively defining a plan focused on helping your customers accomplish their business goals.
• Your organization proactively proves its value by creating a curriculum of fixed training demos to accomplish their business goals.

True or False: The goal of Objectives-Based Onboarding is to maximize trust with new customers by prioritizing and customizing onboarding based on their most important goals, so they can accomplish their goals faster.

• True

• False

True or False: Maximizing the value of your customer’s onboarding experience begins with capturing valuable information in the kickoff call.

• True
• False

What are the consequences if the proverbial baton is dropped during the transition between Sales and Services? Select all that apply.

• Customers are forced to repeat their story of why they purchased HubSpot.
• Customers are forced to repeat what their goals are to both Sales and Services.
• The services team must restart Objectives-Based Onboarding.
• Internal teams must repeat previously completed work.

True or False: Your customer will be more likely to cross the finish line if your sales and services teams complete a successful baton handoff in the “exchange zone.”

• True

• False

What are the primary inputs HubSpot transfers from Sales to enable Services to conduct Objectives-Based Onboarding?

• Customer’s goals, product(s) they purchased, existing technology stack, number of employees

• Number of employees, industry, existing technology stack, product(s) they purchased
• Industry, existing technology stack, customer’s goals, product(s) they purchased
• Number of employees, product(s) they purchased, existing technology stack, customer’s goals

True or False: Before any deal can be closed at HubSpot, the sales rep must make one last call to the customer to summarize their onboarding expectations and define their preliminary goals.

• True

• False

When HubSpot sales reps select the initial goals for their customer to complete during Objectives-Based Onboarding, the sales rep’s selections from a _______ deal property transform into a specific set of pre-determined tasks in HubSpot Projects.

• Multi-check box

• Single-line text
• Radio select
• Date picker

True or False: At HubSpot, the services team is responsible for uploading the corresponding Objectives-Based Onboarding HubSpot Projects templates to the customer’s account so they can be evaluated before the kickoff call.

• True
• False

True or False: Sales processes in every organization are unique. But that shouldn’t stop you from making your customer’s priorities your priorities during Objectives-Based Onboarding.

• True

• False

Which of the following is NOT a primary goal of the kickoff call?

• Reviewing the deal notes to learn the story behind your customer’s goals.

• Providing the customer a clear roadmap for the entire onboarding process, based on their initial needs.
• Properly setting expectations about the type of service the customer can expect from you
• Preparing, delivering, and documenting the most valuable part of Objective-Based Onboarding

Scenario: You are an onboarding rep at a company that uses Objectives-Based Onboarding. You’ve just been assigned a new customer to onboard. As you conduct research to complete your “Kickoff Call Prep List,” you discover that the deal note from the sales rep lacks crucial details, preventing you from having a successful kickoff call. What is your first course of action?

• Immediately contact the customer to fill in the blanks.
• Conduct more research on the customer’s website.
• Immediately contact the sales rep to fill in the blanks.
• Conduct more research on competitor’s websites.

When executing the “Kickoff Call Prep List” what lenses should you use when researching your customer’s business? Select all that apply.

• As a prospect in the market for your customer’s offerings.

• As a consultant focused on creating a statement of work your Solutions Partner organization could execute.

• As a liaison scoping how the prospect’s current practices will translate to HubSpot
• As an employee at your customer’s company.

When researching through the lens of a liaison, what steps should you take to carefully scope out how their current practices will translate to the HubSpot software? Select all that apply.

• Take notes on what tools you find by completing a conversion path on their website.
• Prepare advice about applying their current tech stack in HubSpot.
• Get a better sense of their use cases for HubSpot tools.
• Confirm what software was purchased and at what tier.

Which HubSpot collaboration tool should be the source of truth to keep you and your customer organized and on track?

• CRM
• Templates
• Snippets
• Projects

Scenario: You are an onboarding rep tasked with executing Objectives-Based Onboarding with a new customer. Your sales team has selected the customer’s onboarding projects. You need to upload and customize these in their account, prior to the kickoff call. After entering the “Project Templates” section of the Projects tool, what tag should you search for to populate the library of Objectives-Based Onboarding projects to copy to your customer’s account?

• Objectives-Based Onboarding
• Onboarding
• OBO

When conducting research for kickoff calls, which HubSpot productivity tool helps standardize your note-taking process?

• Snippets

• Email
• Templates
• Projects

The kickoff call agenda consists of which of the following points? Select all that apply.

• Introductions
• Onboarding overview
• Business discovery
• Onboarding experience recap
• Goal-setting and prioritization
• Next steps

True or False: Throughout the duration of onboarding, your customer should direct their short-term technical questions to their onboarding rep.

• True
• False

What Objectives-Based Onboarding project helps ensure that your customer is prepared to use more advanced features down the line?

• Increase Conversion Rates
• Generate More Website Traffic
• Automate & Personalize Your Marketing
• General Setup Tasks

After the kickoff call, how frequently should the onboarding reps schedule meetings?

• Weekly
• Bi-weekly
• Monthly
• At the end of each goal

What is a project manager?

• The person responsible for determining initial goals for Objectives-Based Onboarding.
• The person responsible for scheduling engagements to manage Objectives-Based Onboarding.
• The person responsible for planning, overseeing, and leading projects from ideation through to completion.
• The person responsible for account management after Objectives-Based Onboarding.

In Objectives-Based Onboarding project management meetings, your goal is to enable your customer to achieve their goals, But, it’s your responsibility is to:

• Allow customers to adapt the initial goals they set based on what they find when learning their new software tool.
• Ensure every task in every project is complete.
• Identify opportunities for cross-sell and up-sell during onboarding.
• Hold customers accountable to complete the initial goals they set.

True or False: When you organize work for your customer to do, they will begin feeling more comfortable in their surroundings.

• True

• False

The majority of your Objectives-Based Onboarding customer engagements can be categorized as:

• Kickoff calls.
• Growth plan calls.
• Project management meetings.

When comparing the skills required to execute a kickoff call versus project management meetings, the kickoff call requires the onboarding team to:

• Execute a repeatable process by following the instructions of an outlined playbook to generate a plan for onboarding.

• Re-prioritize tasks for your customer to focus on throughout the process, demonstrating adaptability.
• Generate a plan for your customer’s future growth.

HubSpot’s expert Objectives-Based Onboarding project managers shared their tried-and-true habits and mottos when supporting customers through Objectives-Based Onboarding. Which guiding habits apply to every type of customer?

• Focus on one goal at a time.
• Utilize HubSpot Projects for timelines and due dates.
• Align tasks with your customer’s prioritization ranking.
• Empower your customer to delegate tasks.
• Maintain focus on the original goals.
• All of the above.

True or False: Make it clear to your customer that you will be completing all of the Objectives-Based Onboarding projects at the same time to maximize the value of your experience.

• True
• False

Tasks in HubSpot Projects can be their own self-service tool when the following criteria are met. Select all that apply.

• Owners are assigned.
• Due dates are set.
• Attachments are included.
• Assets in other HubSpot tools are linked.

True or False: Allowing your customer to reshuffle the order of the tasks, potentially omitting some all together is against Objectives-Based Onboarding project management best practices.

• True
• False

Scenario: Your customer has informed you that they want to change all their goals to align with a newly-discovered feature of their HubSpot software. As their onboarding rep, what action should you take? Select all that apply.

• Maintain focus on the original goals.

• Understand the root of their curiosity by taking time to understand why they want to make the changes.

• Let them know that you’ll take note of their interest and incorporate it into the Growth Plan at the conclusion of onboarding.
• Replace the final onboarding project to align with your customer’s request.

True or False: If you and your customer are not experiencing the progress you anticipated, it may be an indicator that you need to circle back to the principle of adapting tasks based on prioritization.

• True

• False

True or False: According to the expert project managers at HubSpot, succeeding in their role means they are able to absorb their customer’s confusion and offer clarity in return.

• True

• False

Which of the following is not a project management strategy to focus on when working with On Track Otto?

• Proactive communication
• Your support connecting how HubSpot software works together
• Recap emails prioritizing the tasks due at your next meeting
• Show the value of this new environment

Which of the following is not a project management strategy to focus on working with Behind Schedule Ben?

• Show the value of this new environment
• Encouragement and support to get started
• Reminders about why it is important to stick to the initial goals
• Prioritize “need to haves” versus “nice to have”

Which of the following is not a project management strategy to focus on working with Always Ahead Amy?

• Guidance to transform attempts to increase the scope of onboarding into future growth opportunities
• Your support connecting how HubSpot software works together
• Reminders about why it is important to stick to the initial goals
• Corralling to optimize and build upon the initial goals, prior to launching any new ones

True or False: Every customer who has experienced Objectives-Based Onboarding at HubSpot can be organized into our three project management personas.

• True
• False

In the context of Objectives-Based Onboarding, growth planning is:

• The process of planning, overseeing, and leading projects from ideation through to completion.
• Maximizing your first interaction in order to uncover your customer’s main priorities.
• The process of reflecting upon the achievements your customer made during Objectives-Based Onboarding, in order to cultivate a long-term vision that continues to gain value from their initial purchase.
• The process of reflecting upon the achievements your customer made during Objectives-Based Onboarding, in order to identify opportunities to sell services offered by your Solutions Partner organization to retain them.

When should the growth plan call be scheduled?

• When the customer has completed all of their goals.

• During the kickoff call.
• When the customer is halfway through onboarding.
• 90 days after the kickoff call.

What are the two sections of the Growth Plan Template?

• Kickoff call prep list and customer information
• Customer information and onboarding performance
• Goal achievement and onboarding performance
• Kickoff call prep list and onboarding performance

During the growth plan call, be prepared to connect specific recommendations you have for their long-term growth to:

• HubSpot resources.
• Reporting dashboards.
• Services offered by your Solutions Partner organization.
• Change in the relationship at the conclusion of onboarding.

True or False: Your Growth Plan Template should be saved in the CRM and not shared with your customer until your meeting.

• True
• False

Which of the following is not an agenda item in the growth plan call?

• Recap the onboarding experience
• Identify challenges experienced
• Share recommendations
• Offer ongoing Solutions Partner organization support
• Business discovery
• Clarify the change in relationship

True or False: HubSpot experienced a frictionless evolution of their sales process when adapting to Objectives-based Onboarding.

• True
• False

True or False: Sales processes in every organization are unique, but that shouldn’t stop you from organizing and documenting what matters most to make your customer’s priorities your priorities during Objectives-Based Onboarding.

• True

• False

When comparing the skills required to execute a kickoff call versus project management meetings, project management meetings require the onboarding team to:

• Execute a repeatable process by following the instructions of an outlined playbook to generate a plan for onboarding.
• Re-prioritize tasks for your customer to focus on throughout the process, demonstrating adaptability.
• Generate a plan for your customer’s future growth.

Customer onboarding is defined as:

• the nurturing process that gets new users and customers acquainted and comfortable with your product or services.

• the sales process that gets marketing qualified leads and prospects and ready to learn your new product or service.
• training packages and demos based on your product or services.
• maximizing trust with new customers by prioritizing and customizing onboarding based on their most important goals so that they can accomplish their goals faster.

Implementing a strategy for customer onboarding will decrease which of the following business metrics?

• Lifetime value
• Churn
• Click-through rate
• Customer retention

Which “HubSpot Customer Code” tenet did our customer onboarding team need to revisit to create the Objectives-Based Onboarding strategy?

• I don’t mind paying, but I do mind being played.
• Use my data, but don’t abuse it.
• Earn my attention, don’t steal it.
• Solve for my success, not your systems.

Comparing roles in the 4×100-meter relay to Objectives-Based Onboarding, if the first runner represents your sales team and the second runner represents your services team, what does the baton represent?

• The information your services team gathered and will translate into goals for your customer during Objectives-Based Onboarding.
• The meaningful collaboration between your sales and services teams.
• The information your sales team gathered and will translate into goals for your customer during Objectives-Based Onboarding.
• All of the above.

What three phases can your Solutions Partner organization utilize to obtain buy-in from your sales team to implement Objective-Based Onboarding?

• Improve what already exists, Standardize Objectives-Based Onboarding deal properties, Start Objectives-Based Onboarding in sales

• Standardize Objectives-Based Onboarding deal properties, Start Objectives-Based Onboarding in sales, Make your case
• Improve what already exists, Start Objectives-Based Onboarding in sales, Make your case

The goal of the kickoff call is always going to be:

• Hold customers accountable to complete the initial goals they set in objectives-based onboarding​.
• Maximize your first interaction in order to uncover the customer’s main priorities and relate them back to the Objectives-Based Onboarding project plan.
• Create tangible proof of your customer’s achievements.

Which of the following steps are required to complete “The Kickoff Call Prep-List”? Select all that apply.

• Review the deal notes to learn the story behind your customer’s goals.

• Document your customer’s goals, product(s) purchased, existing technology stack, and number of employees.

• Research your customer’s business from your own perspective.
• Verify project plans have been prepared or preload them.

Which key pieces of information should be included in your kickoff call note snippet? Select all that apply.

• Sales notes

• Red flags caught during your preliminary research

• Company size
• Tech stack

True or False: When working on Objectives-Based Onboarding activities, you can assign tasks to specific users within HubSpot Projects?

• True

• False

Scenario: Your customer has been assigned a task outside of their scope of expertise. They share that they have spent 10 hours trying to complete this one task. As their onboarding rep, what action should you take?

• Complete the task with the customer on the call.
• Empower your customer to delegate and involve other team members using task assignment in HubSpot Projects.
• Get a teammate at your Solutions Partner organization to complete the task.
• Prepare to up-sell your Solutions Partner organization services.

Hubspot Sales Hub Implementation Answers

Exam

• There are 60 questions.
• It should take 1 hour to complete.
• You must answer 42 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to finish the exam.

All answers to pass this certification are only in our .PDF file, you can buy and download here:

Questions:

Which of the following is NOT a way in which a Sales Hub implementation project could fail?

• Overlap between the supervisory committee and implementation team
• Incomplete communication and planning
• Lack of effective change management
• Inadequate training for tool users

True or false? Technology alone will solve most of your client’s problems. As long as you have a basic implementation strategy, you don’t need to worry about building out a detailed plan.

• True
• False

Which of the following can be part of a CRM implementation process?

• CMS Migration
• Building integrations between apps
• User training
• B & C

Which of the following is one of the implementation project manager’s key responsibilities?

• Leading the implementation team and reporting back to the supervisory committee
• Writing code for backend integrations in partnership with a front-end developer
• Helping the client replace their entire sales team with new hires
• Canceling the client’s old CRM contract to avoid confusion

Which of the following is NOT a quality assurance benefit of an implementation plan?

• Increasing your client’s satisfaction with the process and result
• Ensuring all functionality is working properly for the client’s sales team
• Getting paid a bonus for your work by the client without having to ask
• Accurately evaluating whether available resources are being used efficiently

Which of the following roles is not usually a part of the implementation team?

• CFO (Chief Financial Officer)
• Project manager
• Sales enablement lead
• Technology specialist/IT lead
• Support engineer/specialist

Which of the following statements is false, based on the information, frameworks, and methodologies shared in this certification?

• Each client’s situation is unique, and you shouldn’t underestimate the importance of thoroughly understanding your client’s previous CRM’s architecture.
• A responsibility matrix divides all stakeholders into twelve categories.
• Complex CRM implementations usually demand more than just email updates to key stakeholders each week.
• The project definition of success should include relevant metrics, and each definition of success should be specific, measurable, attainable, relevant, and timely.

Which of the following is a common way in which the supervisory committee can guide a Sales Hub implementation project?

• By making sure the technology specialist does the job of the support engineer, thereby saving the client money.
• By making sure decision-makers are involved.
• By making sure the client’s CEO attends every meeting and oversees every decision, no matter how small it is.
• By controlling what information is shared with decision-makers, because the sales training process is always deeply political.

Which of the following would go against the best practices for Sales Hub implementation?

• Coming to the client prepared with a full timeline for CRM migration and data modeling strategy before you’ve met with their key stakeholders or understood their business priorities.
• Building a clear communication plan that goes beyond email updates.
• Creating an implementation timeline after consulting thoroughly with all stakeholders
• Building a scalable plan for user training on the new platform.

Which of the following is true about developing a reporting playbook for your client?

• Your firm’s project manager should not be involved here. Only the IT lead or technology specialist should dictate what metrics matter the most.
• Only your firm’s sales enablement specialist should call the plays in terms of determining the metrics to focus on, given their depth of technical knowledge.
• Your firm’s project manager should collaborate with some or all members of the implementation team and the client’s project leaders to determine what metrics to focus on.
• Your firm’s support specialist should be in charge of firing the project manager if they make a wrong decision.

Which of the following describes the role of the IT lead or technology specialist?

• Working with the project manager to integrate outside technologies with Sales Hub
• Building custom integrations using HubSpot’s API
• Creating custom objects
• Resolving underlying technical architecture issues
• All of the above

True or False? The pilot team’s feedback serves as a quality assurance mechanism for the implementation project.

• True
• False

Which of the following statements is true?

• Your firm should drive alignment between the supervisory committee and the implementation team
• Your firm should log all required tasks to be performed before, during, and after the CRM migration
• Your firm should set reasonable expectations about outcomes upfront
• All of the above.

True or False? Don’t worry about training the client’s team on how to use Sales Hub in their day-to-day. They can always access free HubSpot Academy education to learn how to use the tool.

• True
• False

Which of the following is NOT a best practice for the development stage of a Sales Hub implementation plan?

• Building a clear communication plan, including meetings and communication beyond weekly emails
• Progress tracking
• Building a comprehensive implementation timeline
• Creating a sales enablement playbook
• Finding a way to fire sales managers who are resistant to process change

Which of the following is a part of the evaluation stage of a Sales Hub implementation plan?

• Building a reporting playbook
• Reviewing your client’s CRM to make sure that all deal stages are identical to lead status stages
• Reviewing your client’s survey integration to make sure they’re always collecting NPS data
• Replacing all standard objects with custom objects

Which of the following is not one of the best practices for building a Sales Hub implementation plan?

• Preparing a user adoption education plan
• Building a reporting playbook
• Putting a miscommunication plan in place to avoid office politics
• Instituting a progress tracking mechanism

Scenario: Your client owns a car dealership. You need a way to represent maintenance visits. Your client needs to see a record of when the visit occurred, what maintenance was done, and the car’s mileage at the time of the visit. Which HubSpot tool would you use to represent your client’s data?

• CRM extensions
• Timeline Events
• Custom properties
• Custom object

Scenario: Your client runs a manufacturing company, shipping products directly to their customers. The client wants to track shipments in HubSpot. They want to be able to associate the shipments to the contacts receiving them, and a single contact could have multiple shipments at the same time. Which tool would you use to represent this data?

• CRM extensions
• Timeline Events
• Custom Properties
• Object

True or false? Custom objects are always preferable to standard objects for your client’s data modeling needs because they are quicker and easier to set up.

• True
• False

True or false? Defining a custom object schema refers to building a process for updating custom objects, along with building a business case for using a custom object.

• True
• False

Which HubSpot tools do custom objects work with?

• Workflows
• Reports
• The mobile app
• All of the above

True or false? You should never use custom objects in combination with any alternate solutions such as CRM Extensions or the Timeline API.

• True
• False

True or False? Immutable data can be stored inside HubSpot in the form of timeline events without needing to build a custom object.

• True
• False

True or False? Regardless of how two objects—or even an object and its properties—are related, you should always build a custom object for your client.

• True
• False

True or False? “You should educate your prospects only after you’ve given them a demo of HubSpot CMS’s capabilities. Before the demo, your education might not resonate with a prospect who doesn’t even grasp the key value proposition.”

• True
• False

True or False? In a custom object API call, you don’t need to define associatedObjects as long as you define the primaryDisplayProperty, secondaryDisplayProperty, and requiredProperties.

• True
• False

Scenario: Your prospect doesn’t trust your assertion that Sales Hub is built for both sales managers and salespeople. Which of the following is the best way to win their trust?

• Tell they you’re offended that they wouldn’t believe you, after all the time you’ve spent demoing the tool for them
• Ask them about their concerns, take careful notes of their needs and pain points, and give them HubSpot’s support number so they can get their doubts resolved themselves
• Take careful notes of their needs and pain points, offer to do a demo in which they can test out everything they need to test out, and keep educating and consulting them on the benefits of Sales Hub without adding friction to their evaluation process.
• Always set up a call with your HubSpot CAM or Channel Consultant and the prospect. You shouldn’t be answering any product questions alone, since only HubSpotters really understand how Sales Hub works.

Which of the following elements should your firm evaluate as a part of the CRM migration process?

• Checking to see if all objects (as far as possible) have been migrated
• Checking to see if all properties related to objects have been migrated
• Checking to see if all associations between objects and properties have been migrated
• All of the above

True or false? If your delta migration covers everything the client did in the older CRM between 12/01/2019 to 12/30/2019, the client should avoid inputting any new data into the old CRM after 12/30/2019.

• True
• False

True or false? You can avoid having to document the client’s old sales process if they’re eager to change it. Rather than dwelling on the past, focus on building out the new sales process.

• True
• False

True or false? CPQ software enables sales teams to generate price quotes for orders quickly and accurately.

• True
• False

Scenario: Your client is planning on tripling the size of their sales team this year. They’re worried that they won’t have time to schedule training sessions every time a new group of salespeople is hired, and are worried about the cost of having your firm train every new recruit manually. Which of the following could be a good solution for this client?

• Offer to train every single salesperson for free, no matter how many hours it takes, and even if your firm’s sales enablement lead has to work on weekends
• Discuss the possibility of investing in an LMS for your client, through which you can provide on-demand trainings
• Tell the client that all additional salespeople hired after the project completion date are not your responsibility
• None of the above

True or false? In addition to getting input from sales management, you’ll need to make sure the pilot group tests out Sales Hub’s functionality to ensure that it matches their sales process, pipeline, and daily workflow expectations.

• True
• False

Why should you construct an outreach process diagram for your client?

• Representing outreach steps visually can help identify roadblocks or duplicated effort
• It can help you differentiate between easy and difficult outreach problems to fix
• It can avoid situations in which there is a single point of failure in the client’s outreach process
• All of the above

True or false? You should always look for ways to solve an outreach problem most efficiently, even if that involves using one or more HubSpot tools, such as a combination of sequences and workflows.

• True
• False

Which of the following is NOT an outreach metric you should focus on for your client?

• Number of email opens
• Number of form submissions linked to particular emails or sequences
• Average number of sales activities per account, by industry, or by another key variable
• Number of seconds it takes a salesperson to log into HubSpot’s mobile app

True or false? In order to drive alignment between marketing, sales, and service teams at the client’s firm, you’ll need to help them develop SLAs that all teams can agree upon.

• True
• False

True or False? “You shouldn’t worry about differentiating Sales Hub from the competition. Most Sales and CRM products in the market are ultimately quite similar, even if Sales Hub is a little easier to use. Focus more on winning your prospect’s trust in your firm, because their relationship with you matters more than any product.”

• True
• False

True or False? “You cannot build a successful Sales Hub sales pitch without defining certain terms, such as “collaboration,” “customer-facing teams,“ and ”friction“ exactly the way HubSpot Academy defines these terms in this certification. These terms are defined in a precisely scientific way to psychologically influence your prospects.”

• True
• False

True or False? Sales Hub can sometimes help alleviate friction internally and for prospects and customers. It plays a minor role in some stages of the flywheel model.

• True
• False

True or False? By educating your prospects early in the sales process, you’re making sure all stakeholders have the same understanding of Sales Hub, you’re setting the stage for your firm’s Sales Hub demo, and you’re differentiating Sales Hub and your consulting service from the competition.

• True
• False

Which of the following statements is true?

• Legacy CRMs can be difficult for salespeople to use
• Legacy CRMs are always easier to customize than Sales Hub
• Sales Hub stitches together expensive point solutions that are difficult to use and maintain
• Sales Hub aims to satisfy everyone on your team, except Sales Ops analysts

Which of the following is a potential business challenge encountered by Sales leaders?

• Gathering together forecasts from different, unintegrated systems
• Pestering sales operations people about entering data or new fields into the system
• Having to continuously badger salespeople to manually enter data
• Having to scramble for the right data for meetings with their senior executives
• All of the above

True or false? Marketing, sales, and service are all internally-facing back office teams.

• True
• False

Which of the following statements about ABM is NOT true?

• It is a growth strategy in which marketing and sales work together to create personalized buying experiences
• If prospects are focused on selling high value B2B products or services to a finite number of good-fit buyers, they should consider an ABM strategy
• If prospects are focused on selling B2C products with single-person buying committees, they should consider an ABM strategy
• In recent years, more and more B2B companies have moved towards adopting ABM

Which of the following best describes the Sales Hub’s relationship to the flywheel?

• Sales Hub can help alleviate friction internally and for prospects and customers. It plays a vital role in all stages of the flywheel model (identify, explore, connect, and advise).
• Sales Hub is a kind of flywheel. The flywheel is a metaphor used to talk about the Sales Hub.
• The HubSpot CRM is simply a flywheel that’s incredibly energy-efficient. When you add force to it and remove friction, it spins faster and faster.
• None of the above.

Which of the following statements is false?

• Sales Hub includes built-in ABM features, while traditional CRM systems include ABM features as an added-on charge.
• Most ABM solutions thwart easy coordination between marketing and sales, but Sales Hub’s ABM functionality enables teams to deliver cohesive and personalized buying experiences.
• Sales Hub brings all sales teams’ needs together in one, easy-to-use, central system of record.
• Sales Hub focuses only on architecting the manager’s user experience

Which of the following is a NOT a benefit of Sales Hub?

• Easily automatable lead rotation and deal management
• Easily automatable tasks and internal notifications
• AI-driven analytics to support an outreach strategy
• Limited mobile user experience

True or false? Sales Hub has a few important features, and you likely won’t get lost if you try to champion all of them in your demo for the prospect.

• True
• False

Which of the following statements is true?

• Custom object names should be specific and not vague, consistent, avoid special characters, and always have a clear description
• Once an object has been created, it can be reported on in the same way as a standard object
• If you have a process in place for maintaining standard objects, you won’t need to create a new one for custom objects
• At the moment, it’s very easy to do cross-object reporting in Sales Hub using custom object data

Which one of the following tasks should be completed in your pre-migration work?

• Perform a delta migration
• Double-check objects, records, associations, and properties with client
• Rebuild key reports
• Ask client thorough discovery questions
• All of the above

True or False? Referencing an ERD could add unnecessary additional complexity to your migration plan, so it’s best to leave it out of the discussion.

• True
• False

Which of the following is NOT an appropriate discovery question to ask clients when trying to plan automation strategy?

• How do reps surface pertinent information about leads?
• How does management know when new deals close?
• How do you create and share the important sales reports?
• Which reps should be fired for failing to consult sales reports?

True or False?: Pay close attention to the pilot team’s feedback. Without their approval, you risk creating a setup that won’t actually help your client’s sales reps maximize their potential.

• True
• False

Which of the following is NOT a good way of asking sales teams about their outreach strategy?

• Be patient and earn trust before extracting data
• Ask them where they get their leads from
• Ask them what additional features or tools they would like to do their job better
• Remind them that dishonest answers will result in them being immediately fired
• Ask them what the most frustrating part of their day-to-day work is

True or false? Once you have constructed an outreach process diagram for your client, you will be able to visualize the gaps in their process, and can start determining which gaps to tackle first.

• True
• False

Which of the following steps should you implement in order to build an outreach playbook for your client?

• Create a checklist of all outreach steps
• Build an outreach process diagram
• Get buy-in from all stakeholders on any outreach process changes
• Help the team decide which metrics to focus on
• All of the above

Scenario: Your client sells highly sophisticated and customized products and services in the financial technology industry. Your client champion does not believe that their sales team’s approach can be automated in any way. They seem to think that the Sales Hub tools won’t be helpful because of how personalized and consultative their sales process is. How do you respond to this objection?

• Ask them what they are afraid of losing by adopting some automation. Work with them to figure out which parts of the sales process are repetitive and manual. Assure them that nothing will be automated without their consent.
• Ask them why they’re paranoid about AI and automation. Scold them for having an outdated attitude about automation, and show them case studies of how teams fail miserably without automation. Scare them into doing the right thing.
• Accept their answer and move on. You can’t help them unless they want to change their process.
• Go behind the champion’s back and start implementing the automation tools with the help of a few disgruntled members of his sales team. You don’t need the champion’s approval or agreement to move forward.

Which of the following steps should you complete for building Sales-Service alignment, as opposed to Sales-Marketing alignment?

• Determining how support and service team members should work with sales on potential upsells/upgrades, NPS feedback from clients, etc.
• Defining lead status properties
• Developing their buyer personas
• Defining their lifecycle stages

Why does the evaluation period matter in a Sales Hub implementation?

• Because the client should be given time to evaluate whether the finished product meets their expectations
• Because you cannot complete a CRM implementation without a thorough CMS implementation process
• Because the project manager’s variable compensation is determined by how many correct deductions they made throughout the timeline of the implementation.
• Because project management tools reduce friction and remove barriers in your team’s operational support structure.

When is it okay to ignore deadlines in your running log of implementation tasks?

• When you have reason to believe that the client doesn’t care about the deadlines
• When you know that you can earn a larger commission by going over the deadlines
• When the log is completely outdated, seems to be from a different project, and does not reflect any of the tasks you have discussed with the project manager and supervisory committee
• When you are bored with the client’s sales process and dislike their sales leaders
• You should never ignore deadlines. If you think something is incorrect, clarify it with the project manager and supervisory committee before deciding to ignore it.

True or False? In your migration plan, you can skip analyzing or recreating key reports from the client’s previous CRM if they have an imperfect sales process and you feel like the reports serve no purpose. You don’t need to ask for the client’s permission to do this.

• True
• False

Scenario : Your prospect has specific questions about key functionalities in Sales Hub, based on their poor experience with their previous CRM. Which of the following is the best way to win their trust?

• Always discuss the flywheel rather than answering their product questions directly. The flywheel is the best answer to any and all product questions.
• Offer to discuss their questions in detail, but avoid spending too much time on features, because you should be focused on closing the deal efficiently.
• Offer to discuss their questions in detail, and make sure their doubts are honestly addressed. If they still have questions, offer to set up another conversation to answer them, and offer case studies to back up your claims.
• Show them an impressive list of companies using Sales Hub. You don’t need to discuss details about features. Examples speak louder than consulting or long conversations.

Scenario: A client is really interested in shifting all of their sales reporting from their old proprietary CRM to Sales Hub. However, one of their key reports is not yet re-creatable within HubSpot. You’re afraid that bringing this up will dampen the client’s enthusiasm and slow down the process of fully migrating to Sales Hub. What should you do?

• Be honest and transparent about what your client can and cannot report on in HubSpot. If they cannot access critical data without any warning, they’re much more likely to churn and be unhappy with the tool. In the meantime, work with them to transfer the easily recreatable reports into HubSpot
• Convince them that they don’t need this report, since their sales process is outdated
• Promise them that HubSpot’s developers will specially build out this report for their portal in the future
• None of the above

Which of the following statements is false?

• Legacy CRMs often require clients to sacrifice customization for ease of use
• Sales Hub offers easy integrations with tools commonly used by sales teams, via HubSpot’s App Marketplace
• Legacy CRMs often have a poor (or nonexistent) mobile user experience
• Sales Hub does NOT include easily automatable email outreach tools

Which of the following questions about outreach process should you ask your client’s sales leadership?

• What do your top performers do in their outreach process?
• Could you walk through an example of a recently closed customer?
• What outreach behavior would you like your teams to change?
• Is your team satisfied with the current outreach process?
• All of the above and more

Which of the following statements is false?

• Front office teams are internally facing, such as finance, HR, and IT.
• Back office teams and front office teams are both the same in the modern economy in terms of their day-to-day work.
• The term “customer-facing teams” paints a clearer picture of what front office and back office teams have in common–customers–and why it makes sense to support them with HubSpot CMS.
• Both A & B

HubSpot Implementation for Partners Answers

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 45 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

Questions:

Fill in the blank: ___ is a designed asset in the old system that needs to be rebuilt in the new system.

• Migration
• Re-creation
• Data transfer
• Integration

True or false? It’s possible to include a calculated property on a record and in reports.

• True
• False

Fill in the blanks: Marco is helping a client set up their Sales Hub tools. Before completing work in HubSpot, he meets with the client’s sales reps to learn about their needs. Once setup begins, he notifies their sales leaders that reps can start working in HubSpot by the end of the month. According to the RACI matrix, the client’s sales reps would be ____ and sales leaders would be ____.

• Consulted, Informed
• Responsible, Informed
• Consulted, Accountable
• Responsible, Accountable

What aspect of an implementation project includes the list of tasks that will be completed to enable and configure HubSpot tools according to the client’s goals, data, and processes?

• The project resources
• The project scope
• The project goals
• The project dependencies

True or false? You should avoid discussing potential risks with your client, because it could lead them to distrust you and the HubSpot platform.

• True
• False

What is the practice of designing, defining, and managing technical solutions to address specific business problems?

• Solutions planning
• Project planning
• Solutions design
• Project design

Which tool supports automation across Marketing Hub and empowers users to streamline repetitive tasks, scale personalization, and improve their lead nurturing?

• Forms
• Campaigns
• Personalization tokens
• Workflows

True or false? It’s possible to report on data created and stored outside of the HubSpot Smart CRM.

• True

• False

True or false? Quote templates can be migrated to HubSpot.

• True
• False

Cora is a member of your implementation services team. Cora is a HubSpot power user and has years of experience setting up and customizing HubSpot to align with clients’ requirements, business processes, and goals. During the implementation, Cora’s adding users and teams, setting up lead nurturing workflows, and creating custom reports and dashboards inside HubSpot. What key responsibility is Cora carrying out for the implementation?

• Project management
• Development
• Platform configuration
• Solutions architecture

Fill in the blank: The _____ is a strategic guide designed to establish clear expectations and measurable objectives. It’s used as a tactical tool to track and control the course of the project.

• implementation plan
• project timeline
• integration roadmap
• onboarding checklist

Select all that apply. During an implementation project, your role as the implementation consultant is to do what?

• Get the client excited about what’s possible with HubSpot.

• Work with the client to decide what deliverables are the highest priority.

• Set realistic expectations with the client.

• Help the client understand the risks or tradeoffs of changing the project scope.

True or false? Since many tools – like sequences, workflows, and reporting – need to have data and assets already in HubSpot to configure them, data and asset migration should be completed before you start on deeper platform configuration.

• True
• False

Select all that apply. During an implementation, what collaborative exercises can you lead to drive alignment between a client’s internal teams?

• Document content gaps along the buyer’s journey.
• Allow each team to define and track their own KPIs.
• Define internal service-level agreements.
• Set up a lead scoring model.

True or false? Content Hub users can create gated content experiences by restricting access to HubSpot websites, landing pages, and blog content.

• True
• False

Your client is experiencing issues with their website performance, including slow page load times and high bounce rates. What Content Hub tool would you recommend to help them address this issue?

• Content agent
• Attribution reporting
• SEO recommendations
• Smart content

Your client wants to compare marketing performance and metrics across multiple campaigns in HubSpot. What reporting view would you recommend they use?

• The Campaign Analytics page
• The Campaign Performance page
• The Campaign Attribution page
• The Campaign Activity page

Fill in the blank: A planning tool used to visualize web page structure is called a(n)___.

• decision tree
• Lucid chart
• URL diagram
• XML sitemap

Fill in the blank: The type of survey that measures a customer’s satisfaction with a specific purchase or feature is called a(n) ___.

• CSAT survey
• open-ended survey
• CES survey
• NPS survey

Back to the Fuchsia is a local landscaping company that recently purchased Service Hub. Previously, they used multiple tools layered on top of an enterprise resource planning system. They’re looking to create a single, clear view of the customer to ensure consistent communication. Based on this information, which Service Hub tool addresses this use case?

• Service dashboards
• Content helper
• Conversations inbox
• Feedback surveys

True or false? It’s best practice to move a test batch of data before you migrate all of it.

• True
• False

Which of the following is NOT a metric measured by Service Hub tools?

• Ticket response time
• Chat conversation totals
• Email open rates
• Knowledge base metrics

Select all that apply. What are the Service Hub toolsets that visualize data?

• Service App analytics
• Customer Success Workspace
• Surveys
• Dashboards and reporting

Select all that apply. Which functions in Sales Hub are enhanced with AI capabilities?

• Outreach personalization
• Deal prioritization
• Pipeline creation
• Company record enrichment

True or false? HubSpot’s product library supports one-time purchases and recurring subscriptions.

• True
• False

Which HubSpot object best stores information about franchises?

• Deals
• Engagements
• Associations
• Companies

Select all that apply. Which of the following tasks will help you document client needs during a Sales Hub discovery process?

• Reverse demo
• Customer lifecycle diagram
• Lead scoring worksheet
• Content map

You’re working with a member of your client’s team on a HubSpot implementation. This person is the primary advocate for the project and will facilitate clear lines of communication between teams. They’ll also act as a change agent to drive platform adoption. What role do these responsibilities describe?

• The executive sponsor
• The platform end user
• The technical lead
• The internal champion

What challenges do modern content marketers face?

• They have to keep their resources and headcount lean.
• They have to keep their content up-to-date.
• They have to break through the noise of a crowded digital marketplace.
• All of the above

Your client wants to run multichannel marketing campaigns to increase their audience engagement, but they have limited resources and headcount. What Content Hub tool would you recommend to support their needs?

• Content embed
• Smart content
• Context remix
• AI translations

Which of the following is NOT considered a standard account setup task in HubSpot?

• Setting up shared channels and SLAs for Inboxes and Help Desk
• Creating users and teams and assigning seats and permissions
• Setting up email and web domains
• Connecting external tools via public or private applications

Taking your client’s experience level and their willingness to adopt change into account when designing your implementation plan, is an example of what change management best practice?

• Using a phased or pilot approach to minimize disruptions or downtime
• Making continuous improvements and supporting evolving needs
• Ensuring the scope and impact of the change are realistic
• Positioning the change as an opportunity to optimize their operations

How can you collect feedback from your client to understand the effectiveness of the solutions you implement?

• Conduct a reverse demo call.
• Lead end user training.
• Set up a dedicated feedback channel, like a form or messaging system.
• All of the above

Fill in the blank: The Content Hub tool that enables users to generate content using their company’s unique personality and tone is called ____.

• Content remix
• Content embed
• Blog post narration
• Brand voice

Which HubSpot tool allows users to upload and host content assets like product brochures, case studies, whitepapers, images, and ebooks?

• The files tool
• The import wizard
• The content editor
• The blog tool

Select all that apply. Integrating HubSpot with Google Search Console will allow a user to monitor the performance of:

• Average position
• Top search queries
• Website traffic
• Average click through rate

Select all that apply. Your client wants to integrate their WordPress website with HubSpot. What would the HubSpot WordPress plugin allow them to do?

• Create and embed HubSpot forms, pop up forms, and live chats on their WordPress pages.
• Track the behavior of users on their website.
• Use content staging to see how changes to their website pages look before they go live.
• Give them insight into what content is resonating with their audience.

Which of the following is NOT a benefit of the content staging tool in Content Hub?

• It allows users to run tests to see which variation of a website or landing page performs better.
• It allows multiple team members to review, make changes, and provide feedback on content.
• It allows users to easily make and schedule updates to their existing content.
• It allows users to create and test their content in a controlled environment.

Your client wants to use HubSpot to organize and track tasks related to their content marketing processes, like publishing new blog posts, creating new longform content assets, and conducting SEO audits. What HubSpot tool would you recommend?

• The adaptive testing tool
• The projects tool
• The content staging tool
• The files tool

Fill in the blank: ____ allows Content Hub users to create sections of content in HubSpot and add them to a third-party website.

• Content remix
• Content staging
• Content agent
• Content embed

Your client wants to create exclusive content experiences that are only visible to their high-value prospects and customer audiences. What Content Hub tool would you recommend?

• Brand voice
• Content remix
• Memberships
• Content embed

You have a client that’s struggling to understand how their content marketing efforts are influencing their customer journey. They want to be able to measure which content assets are generating the most new contacts. What HubSpot report would you recommend to address their needs?

• An SEO report
• A web traffic analytics report
• A contact attribution report
• A landing page analysis report

Your client needs help creating posts for LinkedIn and Facebook that align with the interests and behaviors of their audience. Which Marketing Hub tool would you recommend?

• Contact scoring
• Breeze social agent
• Buyer personas
• Smart content

Which HubSpot property allows users to create fictional profiles based on the stakeholders that are most important to their sales process and customer lifecycle?

• The Lead status property
• The Buying role property
• The Persona property
• The Lifecycle stage property

Select all that apply. Which areas of Marketing Hub can the Persona property be used?

• Lists

• Reports

• Forms

• Ads

True or false? You can include videos in HubSpot calls-to-action (CTAs).

• True
• False

True or false? The ability to send SMS text via HubSpot is a standard feature included in all HubSpot subscriptions.

• True
• False

Your client wants to manage and track their marketing efforts across multiple channels in a centralized interface. What Marketing Hub tool would you recommend?

• Campaigns
• Dashboards
• Lists
• Business units

Which of the following actions does form automation support?

• Create new contacts
• Assign marketing statuses
• Trigger workflows
• All of the above

Your client wants their regional marketing teams to be able to manage their own campaigns, content, and contacts in HubSpot, but also contribute to overall global marketing initiatives. What HubSpot features would you use to support their needs?

• Objects and Properties
• Inboxes and Calendars
• Users and Teams
• Approvals and Staging

Which HubSpot reporting feature allows users to automatically send updates to individuals or groups on a regular cadence?

• Activity logging
• Quick filtering
• Dashboard cloning
• Email scheduling

True or false? HubSpot workflows cannot be used to send notifications or create tasks in Salesforce.

• True
• False

Fill in the blank: Reporting options, like ____ and ____, allow users to visualize their entire customer journey, and assign credit to marketing efforts to understand their contribution to revenue.

• Contact attribution, campaign reporting
• Customer journey analytics, multi-touch revenue attribution
• Website traffic analytics, ads attribution
• Website traffic analytics, ads attribution

True or false? It’s possible to move a website’s pages to HubSpot via API.

• True
• False

Which of the following assets cannot be batch migrated into HubSpot?

• Images
• Email templates
• Videos
• Redirect URLs

Fill in the blank: ___ describes any data or assets that can be accessed and moved from an external system to HubSpot.

• Re-creation
• Integration
• Migration
• Data transfer

Select all that apply. Which data source(s) need to be integrated with HubSpot?

• Objects
• Social media accounts
• Ads accounts
• Knowledge bases

Select all that apply. Which of the following asset types need to be re-created in HubSpot?

• Landing pages
• Forms
• Images
• Associations

True or false? It’s best practice to move all of a client’s data in one transfer from their old systems into HubSpot.

• True
• False

Kuma’s Concoctions sells tinctures and other herbal remedies. They started selling through Instagram and recently launched an online store. They’re interested in moving to HubSpot and want to consolidate their email templates and web pages. As you explore their existing assets, you notice that there’s some outdated and duplicative content. Based on your knowledge of best practices, what’s the next step you should take?

• Migrate the assets to HubSpot via API.
• Audit the assets to determine what should be recreated in HubSpot.
• Integrate the old email system to HubSpot.
• Recreate all the assets in HubSpot.

When completing a website migration, which tool helps you generate a picture of how the site pages fit together?

• Decision tree
• Change management document
• XML site map
• Workflow sketch

Fill in the blank: ___ is a connected application that moves data in and out of HubSpot.

• Migration
• Integration
• Re-creation
• Translation

True or false? You can move a website’s pages to HubSpot via API.

• True
• False

Fill in the blank: The type of survey that measures a customer’s satisfaction with a support interaction is called a(n) ___.

• NPS survey
• CES survey
• CSAT survey
• SMS survey

Fill in the blank: The type of survey that measures a customer’s likelihood to refer the business is called a(n) ___.

• embedded survey
• nudge survey
• NPS survey
• CES survey

Select all that apply. To use Service Hub, which of the following do you need to assign before you set up the tools?

• Seats
• Permissions
• Users
• Jobs

Which of the following is NOT a component that needs to be recreated in a Service Hub implementation?

• Knowledge base
• Workflows
• Images
• Ticket pipelines

Which of the following is NOT a way to use workflows?

• Flag for rep outreach if a customer leaves a negative review.
• Ask a happy customer for a review.
• Request feedback after a ticket is closed.
• Request a customer to remove a negative review.

Fill in the blank: The Service Hub tool that allows customers to review their request’s status is called ___.

• Customer Portal
• Customer Success Workspace
• Help Desk
• Customer Health

True or false? You can only build a website in Content Hub if you have developers in-house.

• True
• False

Which routing system can handle complex operations, like multi-country, direct-to-consumer, or multi-business unit companies?

• Skills-based routing
• Capacity-based routing
• Preference-based routing
• Team-based routing

Rue’s Cruises runs luxury yacht trips for customers. They want to be able to collect information from past guests and use those findings to personalize follow up. Based on this information, which Service Hub tool will best collect this data?

• Feedback surveys
• Tickets
• Chatbots
• Customer success workspace

True or false? A client can create multiple pipelines in Service Hub.

• True
• False

True or false? You can migrate legacy NPS and CSAT survey data.

• True
• False

True or false? It’s possible for clients to include video in their knowledge base articles.

• True
• False

Rigatoni e Stromboli sells luxury bathtubs to contractors, architects, and private clients. The company wants to store information about these people and use it to personalize communications. Which HubSpot object is the best place to store this information?

• Contacts
• Tickets
• Deals
• Companies

Fill in the blank: The Sales Hub tool that helps reps get up to speed with recent engagements and activity summaries is called ___.

• Deal management
• Deal inspection
• Deal intelligence
• Deal details

Fill in the blank: The Sales Hub tool that projects future sales based on closed-won deals is called ___.

• Future cast
• Predictive pricing
• Deal management
• Forecast intelligence

Select all that apply. Which of the following are steps in the HubSpot implementation process?

• Opportunity qualification
• Discovery and solutions design
• Account setup and integration
• End user training

True or false? During an implementation, the client is responsible and accountable for most of the deliverables, while the partner provides support to reach project milestones and get tasks delivered on time and to completion.

• True
• False

Which step of the HubSpot implementation process involves leading in-depth stakeholder interviews to understand their unique requirements and challenges, and creating a tailored plan for integrating HubSpot into their business?

• Platform configuration
• Data and asset migration
• End user training
• Discovery and solutions design

True or false? Your HubSpot implementation strategy should be driven by your client’s goals, data, and processes rather than the tools and features of the platform.

• True
• False

Which of the following is NOT an example of an engagement?

• Emails
• Meetings
• Calls
• Associations

Select all that apply. Where can you find visualizations and reporting in Sales Hub?

• Insights
• Sales Content Analytics
• Dashboards
• Sales Workspace

Fill in the blank: Implementation is the process of integrating and configuring HubSpot products to align with a client’s goals, ____, and processes.

• CRM
• marketing strategy
• sales cycle
• data

Which of the following is NOT a way that Content Hub supports content marketing teams?

• It helps them manage their content production across multiple channels.
• It helps them create highly personalized and engaging content experiences for each stage of the customer journey.
• It helps them monetize their content to drive more revenue.
• It helps them make more informed, data-backed decisions.

Fill in the blank: ____ are the primary goals, problems, or ideas that your customers are interested in. They’re used to guide content creation and SEO efforts.

• Topics
• Subtopics
• Pillar pages
• Long-tail keywords

Select all that apply. The primary use cases that Marketing Hub supports are to help marketers do which of the following actions?

• Generate leads
• Scale support
• Create content
• Automate their marketing

True or false? Integrating Salesforce with HubSpot allows users to sync data on their contacts, leads, accounts, and opportunities.

• True
• False

Select all that apply. Your client wants to run marketing campaigns targeting their prospects in North America, Europe, and Asia. What types of data should they have in HubSpot to support these campaigns?

• Prospects’ language preferences
• Prospects’ geographic location
• Prospects’ financial information
• Prospects’ consent or opt-in history

Google Analytics 4 Certification Answers To get your GA4  certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.

Exam: https://skillshop.docebosaas.com/learn/courses/14810/google-analytics-certification/lessons/31258/google-analytics-certification

The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.

• You will need a score of 80% or higher to pass.
• If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to resume from where you left off.
• You must wait 1 day before retaking this assessment if you failed your last attempt.

Questions:

If you wanted to view multiple groups of data side by side in a table report, which component of the Google Analytics interface would you select?

• Select Filters.
• Select Comparisons.
• Select Segments.
• Select Date Picker.

Which section of Google Analytics contains ready-made cards that answer common questions about how your users are interacting with your app or website?

• Reports
• Admin
• Advertising
• Explore

The page_view event is triggered whenever a website visitor views any page on your site. But if you want to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

• You would choose Import event.
• You would choose Mark as key event.
• You would choose Modify event.
• You would choose Create event.

Which dimension should you use to determine which sources, such as “organic search” or “referral,” are driving users to your website?

• You should use Page title and screen class.
• You should use Google Ads campaign.
• You should use Session source / medium.
• You should use Session primary channel group (Default Channel Group).

You want to permanently change the default primary dimension for the User Acquisition Report within your property. How can you achieve this?

• Edit the built-in report using the customization feature.
• Select a new primary dimension.
• Create an exploration with the new primary dimension.
• Add a custom dimension to the report.

You want to see how your users are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step?

• Segment overlap
• Funnel exploration
• Free form
• Cohort explorations

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

• “Time decay”
• “Data-driven”
• “First click”
• “Last click”

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?

• “A user”
• “A dimension”
• “An event”
• “A metric”

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?

• “Recommended events”
• “Goals”
• “Custom events”
• “Conversion events”

You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?

• “Only Standard properties in GA4 or Universal Analytics”
• “Only Analytics 360 properties in GA4 or Universal Analytics”
• “Standard or Analytics 360 properties using Universal Analytics”
• “Standard or Analytics 360 properties using GA4”

You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?

• “That data will only be available in the Advertising section”
• “That data will only be used for audiences in Google Ads”
• “That data will only be available in the Reports and Explore sections”
• “That data will only be used for measurement purposes”

You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

• “One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android”
• “One property with a web data stream for your website and one property with an app data stream for your app”
• “One property with one web data stream for your website and one app data stream for your app”
• “One property with one web data stream for your website and two app data streams, one for iOS and the other for Android”

You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?

• “Configure”
• “Advertising”
• “Admin”
• “Explore”

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

• “Google Ads can use these conversions to optimize your bids for ad placements”
• “Google Ads can use these conversions to adjust and optimize your ad copy”
• “Google Ads can use these conversions to see industry benchmarking data”
• “Google Ads can use these conversions to generate new keyword ideas”

Which of these configurations show a Google Analytics account’s hierarchical structure?

• “Data stream > Account > Property”
• “Account > Property > Data stream”
• “Property > Data stream > Account”
• “Property > Account > Data stream”

What data does the Realtime report show?

• “Events that took place within the last 12 hours”
• “Events that took place within the last 30 minutes”
• “Events that took place within the last 8 hours”
• “Events that took place within the last 60 minutes”

You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?

• “Default channel grouping”
• “Page title”
• “Google Ads campaign”
• “Event name”

Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?

• “Firebase SDK”
• “Google Marketing Platform”
• “Website tag”
• “Google Ads”

What do audience triggers allow you to do?

• “Create new events based on existing event parameters”
• “Create new audiences based on predictive metrics”
• “Create new audiences based on specific events that are triggered”
• “Create new events based on an audience rule being satisfied”

You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?

• “Google Ads”
• “Firebase SDK”
• “Analytics tag”
• “Analytics SDK”

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

• “Audience triggers”
• “Device-ID”
• “User-ID”
• “Predictive audiences”

How can Google Ads use audiences from Google Analytics when the two are linked?

• “Audiences in Google Ads can be used to target ad campaigns”
• “Audiences in Google Ads can be used to see industry benchmarking data”
• “Audiences in Google Ads can be used to adjust geotargeting of ad campaigns”
• “Audiences in Google Ads can be contacted for customer research”

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

• “Configure”
• “Reports”
• “Advertising”
• “Explore”

How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

• “As views”
• “As hits”
• “As events”
• “As sessions”

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

• “Cohort explorations”
• “Free form”
• “Segment overlap”
• “Funnel exploration”

You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?

• “Reports”
• “Advertising”
• “Configure”
• “Explore”

You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

• “Conversion reporting for the web data stream uses machine learning to distributes credit across channels”
• “Events from your mobile app can be combined with your existing website data”
• “Additional events are collected from your website without you needing to change your website’s code”
• “Events can be associated with signed-in users to enable cross-device reporting”

You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?

• “How many users viewed a video on your site”
• “Name of a video watched on your site”
• “How many users opened the page containing a video on your site”
• “The devices users are on when watching a video on your site”

You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a “metric” in Google Analytics?

• “Where users came from before reaching your site”
• “The device types, desktops and mobile phones”
• “How many users were on mobile phones”
• “The date range setting for the last 30 days”

You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

• “Measurement Protocol”
• “HTTP request”
• “Data import”
• “Modify event”

When linking your Google Analytics property to BigQuery, what are the two options you’ll see when choosing how frequently data is exported to BigQuery?

• “Daily and Streaming”
• “Hourly and Streaming”
• “Weekly and Streaming”
• “Daily and Weekly”

Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

• “Data streams”
• “Subproperties”
• “Organizations”
• “Roll-up properties”

To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?

• “Anyone in your property can access it and make edits.”
• “Only you can see it, but you can share it with the other users of the property in read-only mode.”
• “Only you can see it, but you can share it with the other users of the property for them to make edits.”
• “Anyone in your property can access it in read-only mode.”

Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?

• “Session”
• “User”
• “Product”
• “Event”

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

• “IP address settings”
• “Data retention period”
• “Disable data collection”
• “Consent Mode”

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

• “Time decay”
• “Position-based”
• “Linear”
• “Data-driven”

You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?

• “Cohort explorations”
• “Funnel exploration”
• “Free form”
• “Segment overlap”

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.

• “User-ID”
• “Google Search Console”
• “Google signals”
• “Google Ads”

If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

• “Conversion paths”
• “Funnel exploration”
• “Model comparison”
• “Segment overlap”

You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?

• “Admin”
• “Explore”
• “Advertising”
• “Configure”

How do Google Analytics 4 properties differ from Universal Analytics properties?

• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.”

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?

• “Acquisition”
• “Monetization”
• “Demographics”
• “Engagement”

Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

• “35”
• “7”
• “60”
• “14”

There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?

• “Reports”
• “Configure”
• “Admin”
• “Explore”

The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

• “Modify event”
• “Create event”
• “Import event”
• “Mark event as conversion”

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?

• “You create an audience of users who are likely to purchase in the next seven days”
• “You create an audience of users who started checking out but didn’t complete the purchase”
• “You create an audience of users who made a purchase in the last 30 days”
• “You create an audience of users who added items to their purchase wishlist”

Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?

• “Conversion events”
• “Conversion paths”
• “Conversion modeling”
• “Conversion window”

What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?

• “Search Ads 361”
• “Search Console”
• “Google Ads”
• “Firebase”

You’re asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

• “A data stream lives within Explore and, once defined, can be added to any exploration”
• “A data stream lives within Reports and lets you segment and compare your data”
• “A data stream lives within a property and is a source of data from your app or website”
• “A data stream lives within an account and is the container for the data you collect from your apps and sites”

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?

• “How many users opened the page containing the video on your site”
• “How many users watched the video on your site”
• “The language preference of users watching the video on your site”
• “Name of the video users can watch on your site”

What is something you can do with your data when you export your Google Analytics data to BigQuery?

• “You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance”
• “You can use SQL to query your data to answer questions and gain insights into your products, users, and channels”
• “You can use conversions for ad campaign bidding, and audiences to target ad campaigns”
• “You can use audiences to target website experiments and test variants of your web pages”

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer’s name on each article page?

• “Custom table”
• “Custom user parameter”
• “Custom metric”
• “Custom dimension”

In which of these situations could you use the Engagement overview report in Google Analytics?

• “You’re interested in monitoring user activity as it is happening on your site.”
• “You’re interested in seeing which pages on your site are getting the most traffic.”
• “You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.”
• “You’re interested in seeing where users are coming from before landing on your website.”

If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

• “Google Analytics 4 properties”
• “Universal Analytics properties”
• “Google Marketing Platform”
• “Firebase”

You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?

• “Modify event”
• “HTTP request”
• “Data import”
• “Measurement Protocol”

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

• “Subproperties”
• “Data streams”
• “Organizations”
• “Roll-up properties”

You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?

• “Cohort explorations”
• “Free form”
• “Funnel exploration”
• “Segment overlap”

If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

• “Google Analytics 4 properties”
• “Universal Analytics properties”
• “Google Marketing Platform”
• “Firebase”

What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?

• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”

What can you find in the Realtime report?

• “Events that took place within the last 12 hours”
• “Events that took place within the last 60 minutes”
• “Events that took place within the last 30 minutes”
• “Events that took place within the last 8 hours”

Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?

• “Only Standard properties in GA4 or Universal Analytics”
• “Only Analytics 360 properties in GA4 or Universal Analytics”
• “Standard or Analytics 360 properties using GA4”
• “Standard or Analytics 360 properties using Universal Analytics”

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

• “Engagement”
• “Monetization”
• “Demographics”
• “Acquisition”

Which of these Google Analytics features relies on machine learning to measure conversions that you can’t directly observe?

• “Conversion window”
• “Conversion events”
• “Conversion paths”
• “Conversion modeling”

Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?

• “Explore”
• “Reports”
• “Advertising”
• “Configure”

If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

• “That data will only be used for audiences in Google Ads”
• “That data will only be available in the Advertising section”
• “That data will only be used for measurement purposes”
• “That data will only be available in the Reports and Explore sections”

If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

• “Predictive audiences”
• “User-ID”
• “Device-ID”
• “Audience triggers”

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

• “Google Search Console”
• “User-ID”
• “Google Ads”
• “Google signals”

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

• “Subproperties”
• “Organizations”
• “Roll-up properties”
• “Data streams”

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

• “Recommended events”
• “Conversion events”
• “Goals”
• “Custom events”

You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?

• “Name of the video users can watch on your site”
• “How many users watched the video on your site”
• “How many users opened the page containing the video on your site”
• “The language preference of users watching the video on your site”

If you managed a blog that featured multiple different writers, what could you use to report the relevant writer’s name on each article page?

• “Custom user parameter”
• “Custom metric”
• “Custom table”
• “Custom dimension”

If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?

• “One property with a web data stream for your website and one property with an app data stream for your app”
• “One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android”
• “One property with one web data stream for your website and one app data stream for your app”
• “One property with one web data stream for your website and two app data streams, one for iOS and the other for Android”

After you’ve exported Google Analytics data to BigQuery, what can you do with your data?

• “You can use conversions for ad campaign bidding, and audiences to target ad campaigns”
• “You can use audiences to target website experiments and test variants of your web pages”
• “You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance”
• “You can use SQL to query your data to answer questions and gain insights into your products, users, and channels”

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

• “Event”
• “User”
• “Session”
• “Product”

If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?

• “60”
• “14”
• “35”
• “7”

Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?

• “Import event”
• “Create event”
• “Modify event”
• “Mark event as conversion”

In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?

• “You’re interested in monitoring user activity as it is happening on your site.”
• “You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.”
• “You’re interested in seeing where users are coming from before landing on your website.”
• “You’re interested in seeing which pages on your site are getting the most traffic.”

You’ve just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?

• “Configure”
• “Admin”
• “Explore”
• “Advertising”

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?

• “Explore”
• “Advertising”
• “Configure”
• “Reports”

You want to link your Google Analytics property to BigQuery. What two options will you find when deciding how often data is exported to BigQuery?

• “Weekly and Streaming”
• “Daily and Weekly”
• “Hourly and Streaming”
• “Daily and Streaming”

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a “metric” in Google Analytics?

• “The date range setting for the last 30 days”
• “The device types, desktops and mobile phones”
• “How many users were on mobile phones”
• “Where users came from before reaching your site”

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

• “Google Ads”
• “Firebase”
• “Search Ads 362”
• “Search Console”

You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?

• “Conversion paths”
• “Model comparison”
• “Segment overlap”
• “Funnel exploration”

What can you do with audience triggers?

• “Create new audiences based on specific events that are triggered”
• “Create new events based on existing event parameters”
• “Create new events based on an audience rule being satisfied”
• “Create new audiences based on predictive metrics”

You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

• “Conversion reporting for the web data stream uses machine learning to distributes credit across channels”
• “Additional events are collected from your website without you needing to change your website’s code”
• “Events from your mobile app can be combined with your existing website data”
• “Events can be associated with signed-in users to enable cross-device reporting”

You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?

• “As sessions”
• “As views”
• “As hits”
• “As events”

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

• “You create an audience of users who added items to their purchase wishlist”
• “You create an audience of users who are likely to purchase in the next seven days”
• “You create an audience of users who made a purchase in the last 30 days”
• “You create an audience of users who started checking out but didn’t complete the purchase”

You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created?

• “Anyone in your property can access it and make edits.”
• “Only you can see it, but you can share it with the other users of the property for them to make edits.”
• “Only you can see it, but you can share it with the other users of the property in read-only mode.”
• “Anyone in your property can access it in read-only mode.”

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

• “Time decay”
• “Data-driven”
• “Last click”
• “First click”

You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

• “Explore”
• “Reports”
• “Admin”
• “Configure”

When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

• “Google Ads can use these conversions to adjust and optimize your ad copy”
• “Google Ads can use these conversions to see industry benchmarking data”
• “Google Ads can use these conversions to optimize your bids for ad placements”
• “Google Ads can use these conversions to generate new keyword ideas”

You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?

• “Data import”
• “HTTP request”
• “Modify event”
• “Measurement Protocol”

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

• “IP address settings”
• “Disable data collection”
• “Data retention period”
• “Consent Mode”

If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

• “Cohort explorations”
• “Segment overlap”
• “Free form”
• “Funnel exploration”

Which of these structures represents a Google Analytics account’s hierarchy?

• “Account > Property > Data stream”
• “Property > Account > Data stream”
• “Data stream > Account > Property”
• “Property > Data stream > Account”

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

• “The devices users are on when watching a video on your site”
• “How many users opened the page containing a video on your site”
• “How many users viewed a video on your site”
• “Name of a video watched on your site”

Which of these definitions describe a data stream as it relates to Google Analytics?

• “A data stream lives within Reports and lets you segment and compare your data”
• “A data stream lives within Explore and, once defined, can be added to any exploration”
• “A data stream lives within a property and is a source of data from your app or website”
• “A data stream lives within an account and is the container for the data you collect from your apps and sites”

What can Google Ads do with audiences from Google Analytics when these two services are linked?

• “Audiences in Google Ads can be used to target ad campaigns”
• “Audiences in Google Ads can be used to see industry benchmarking data”
• “Audiences in Google Ads can be contacted for customer research”
• “Audiences in Google Ads can be used to adjust geotargeting of ad campaigns “

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

• “An event”
• “A user”
• “A metric”
• “A dimension”

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.Who can see this new path exploration, by default?

• “Anyone in your property can access it and make edits.”
• “Only you can see it, but you can share it with the other users of the property for them to make edits.”
• “Anyone in your property can access it in read-only mode.”
• “Only you can see it, but you can share it with the other users of the property in read-only mode.”

Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?

• “Engagement”
• “Demographics”
• “Monetization”
• “Acquisition”

This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

• “Predictive audiences”
• “Audience triggers”
• “User-ID”
• “Device-ID”

You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?

• “Custom user parameter”
• “Custom dimension”
• “Custom table”
• “Custom metric”

Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?

• “Data-driven”
• “Time decay”
• “First click”
• “Last click”

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?

• “The language preference of users watching the video on your site”
• “How many users watched the video on your site”
• “How many users opened the page containing the video on your site”
• “Name of the video users can watch on your site”

What model represents the hierarchical structure of a Google Analytics account?

• “Property > Account > Data stream”
• “Account > Property > Data stream”
• “Property > Data stream > Account”
• “Data stream > Account > Property”

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?

• “Google Ads”
• “Google Marketing Platform”
• “Firebase SDK”
• “Website tag”

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

• “One property with a web data stream for your website and one property with an app data stream for your app”
• “One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android”
• “One property with one web data stream for your website and two app data streams, one for iOS and the other for Android”
• “One property with one web data stream for your website and one app data stream for your app”

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

• “Time decay”
• “Position-based”
• “Data-driven”
• “Linear”

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?

• “Universal Analytics properties”
• “Google Analytics 4 properties”
• “Google Marketing Platform”
• “Firebase”

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

• “Google Ads can use these conversions to generate new keyword ideas”
• “Google Ads can use these conversions to adjust and optimize your ad copy”
• “Google Ads can use these conversions to optimize your bids for ad placements”
• “Google Ads can use these conversions to see industry benchmarking data”

Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?

• “Conversion events”
• “Conversion window”
• “Conversion modeling”
• “Conversion paths”

What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

• “Google Ads”
• “Firebase SDK”
• “Analytics SDK”
• “Analytics tag”

You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

• “Cohort explorations”
• “Segment overlap”
• “Funnel exploration”
• “Free form”

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

• “Website tag”
• “Google Marketing Platform”
• “Google Ads”
• “Firebase SDK”

What distinguishes Google Analytics 4 properties from Universal Analytics properties?

• “Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

• “Page title”
• “Default channel grouping”
• “Event name”
• “Google Ads campaign”

If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

• “Roll-up properties”
• “Subproperties”
• “Data streams”
• “Organizations”

Which of these tasks can be done using audience triggers?

• “Create new events based on existing event parameters”
• “Create new audiences based on predictive metrics”
• “Create new events based on an audience rule being satisfied”
• “Create new audiences based on specific events that are triggered”

You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

• “Admin”
• “Advertising”
• “Explore”
• “Configure”

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

• “Segment overlap”
• “Free form”
• “Cohort explorations”
• “Funnel exploration”

If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

• “Name of a video watched on your site”
• “How many users viewed a video on your site”
• “How many users opened the page containing a video on your site”
• “The devices users are on when watching a video on your site”

Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.

• “You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?”
• “Events from your mobile app can be combined with your existing website data”
• “Conversion reporting for the web data stream uses machine learning to distributes credit across channels”
• “Events can be associated with signed-in users to enable cross-device reporting”
• “Additional events are collected from your website without you needing to change your website’s code”

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?

• “Standard or Analytics 360 properties using Universal Analytics”
• “Only Analytics 360 properties in GA4 or Universal Analytics”
• “Only Standard properties in GA4 or Universal Analytics”
• “Standard or Analytics 360 properties using GA4”

To link a Google Analytics property to BIgQuery, you’ll see two options for selecting how frequently that data should be exported. What are those two options?

• “Weekly and Streaming”
• “Daily and Streaming”
• “Hourly and Streaming”
• “Daily and Weekly”

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

• “You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance”
• “You can use SQL to query your data to answer questions and gain insights into your products, users, and channels”
• “You can use audiences to target website experiments and test variants of your web pages”
• “You can use conversions for ad campaign bidding, and audiences to target ad campaigns”

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?

• “Explore”
• “Configure”
• “Advertising”
• “Reports”

One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

• “Position-based”
• “Time decay”
• “Linear”
• “Data-driven”

What scope would be set for a custom dimension that reports membership status for a customer rewards program?

• “Product”
• “Event”
• “User”
• “Session”

You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?

• “A user”
• “A metric”
• “A dimension”
• “An event”

You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?

• “Modify event”
• “HTTP request”
• “Data import”
• “Measurement Protocol”

If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

• “You create an audience of users who started checking out but didn’t complete the purchase”
• “You create an audience of users who added items to their purchase wishlist”
• “You create an audience of users who are likely to purchase in the next seven days”
• “You create an audience of users who made a purchase in the last 30 days”

Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?

• “Disable data collection”
• “Data retention period”
• “IP address settings”
• “Consent Mode”

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

• “Audiences in Google Ads can be used to adjust geotargeting of ad campaigns”
• “Audiences in Google Ads can be contacted for customer research”
• “Audiences in Google Ads can be used to see industry benchmarking data”
• “Audiences in Google Ads can be used to target ad campaigns”

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

• “As sessions”
• “As events”
• “As hits”
• “As views”

Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?

• “Reports”
• “Admin”
• “Configure”
• “Explore”

If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?

• “Explore”
• “Advertising”
• “Admin”
• “Configure”

The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?

• “Data import”
• “HTTP request”
• “Measurement Protocol”
• “Modify event”

When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?

• “Google Search Console”
• “User-ID”
• “Google Ads”
• “Google signals”

You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

• “Custom events”
• “Goals”
• “Recommended events”
• “Conversion events”

You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

• “Funnel exploration”
• “Conversion paths”
• “Segment overlap”
• “Model comparison”

If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from “organic search,” “referral,” or other places?

• “Page title”
• “Google Ads campaign”
• “Default channel grouping”
• “Event name”

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

• “Google Ads”
• “Search Ads 360”
• “Search Console”
• “Firebase”

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

• “Subproperties”
• “Data streams”
• “Organizations”
• “Roll-up properties”

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

• “Modify event”
• “Measurement Protocol”
• “Data import”
• “HTTP request”

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?

• “7”
• “35”
• “14”
• “60”

When you’ve enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

• “That data will only be used for audiences in Google Ads”
• “That data will only be available in the Reports and Explore sections”
• “That data will only be available in the Advertising section”
• “That data will only be used for measurement purposes”

Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

• “Modify event”
• “Mark event as conversion”
• “Import event”
• “Create event”

Which events are accounted for in the Realtime report?

• “Events that took place within the last 12 hours”
• “Events that took place within the last 60 minutes”
• “Events that took place within the last 8 hours”
• “Events that took place within the last 30 minutes”

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

• “Roll-up properties”
• “Organizations”
• “Data streams”
• “Subproperties”

You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?

• “A data stream lives within Explore and, once defined, can be added to any exploration”
• “A data stream lives within an account and is the container for the data you collect from your apps and sites”
• “A data stream lives within a property and is a source of data from your app or website”
• “A data stream lives within Reports and lets you segment and compare your data”

You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?

• “Reports”
• “Advertising”
• “Explore”
• “Configure”

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

• “Firebase SDK”
• “Google Ads”
• “Analytics SDK”
• “Analytics tag”

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?

• How many users were on mobile phones
• The device types, desktops and mobile phones
• Where users came from before reaching your site
• The date range setting for the last 30 days

You’re using Google Analytics for your website. In which situation could you use the Engagement overview report?

• You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
• You’re interested in monitoring user activity as it is happening on your site.
• You’re interested in seeing which pages on your site are getting the most traffic.
• You’re interested in seeing where users are coming from before landing on your website.

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?

• Configure
• Admin
• Explore
• Advertising

You want to find ready-made cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

• You’d find it in the Reports section.
• You’d find it in the Admin section.
• You’d find it in the Advertising section.
• You’d find it in the Explore section.

Which built-in function in Google Analytics displays unexpected decreases or increases in your website traffic?

• The machine learning function
• The anomaly detection function
• The Google AI function
• The data-driven attribution function

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they’re succeeding or failing at each step?

• Use Segment overlap.
• Use Free form.
• Use Funnel exploration.
• Use Cohort explorations.

As a business owner, you’d like to do a deeper breakdown and analysis of the data that’s displayed in your standard table report. Which feature would help you do that?

• Secondary Dimension would help you do a deeper breakdown and analysis of the data.
• Filters would help you do a deeper breakdown and analysis of the data.
• Comparisons would help you do a deeper breakdown and analysis of the data.
• Breakdowns would help you do a deeper breakdown and analysis of the data.

You want to create a net-new report to add to your left-hand nav that shows source / medium filtered down to just desktop users. Which new report template should you start from?

• Demographic Details
• Tech Details
• Traffic Acquisition
• Landing Page

Your team is looking to add a net-new report to the left-hand nav that shows the source / medium filtered to desktop users only. Which new report template should they use to create this?

• They should use the Tech Details template.
• They should use the Landing Page template.
• They should use the Demographic Details template.
• They should use the Traffic Acquisition template.

You’re building a purchase funnel in Explore and want to select a homepage view. Which dimension would you use to do this?

• You’d use Page path and screen class.
• You’d use Page type.
• You’d use Purchase.
• You’d use Homepage name.

You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

• It’s in the Advertising section.
• It’s in the Admin section.
• It’s in the Reports section.
• It’s in the Explore section.

Which feature allows you to further break down and analyze the data displayed in a standard table report?

• Filters
• Comparisons
• Secondary Dimension
• Breakdowns

You want to know how various ads you’ve placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report?

• To view the report, go to Explore.
• To view the report, go to Reports.
• To view the report, go to Admin.
• To view the report, go to Advertising.

When Google Analytics and Google ads are linked, how can Google Ads use conversion events from Google Analytics?

• It can highlight industry benchmarking data.
• It can generate new keyword ideas.
• It can adjust and optimize ad copy.
• It can optimize bids for ad placements.

Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?

• The User Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The Traffic Acquisition Report covers the campaign/source/medium for the session.
• The Traffic Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The User Acquisition Report covers the campaign/source/medium for the session.
• The User Acquisition Report covers the very first campaign/source/medium of the session. The Traffic Acquisition Report covers the campaign/source/medium of the last touch.
• The Traffic Acquisition Report covers the campaign/source/medium the user arrived at your site with, using a data-driven attribution model. The User Acquisition Report covers the campaign/source/medium of the last touch.

Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?

• Google AI highlights these events.
• Anomaly detection highlights these events.
• Machine learning highlights these events.
• Data-driven attribution highlights these events.

When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?

• A User Acquisition Report shows you the very first campaign/source/medium of the session. And the Traffic Acquisition Report shows you the campaign/source/medium of the last touch.
• A Traffic Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium for the session.
• A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the Traffic Acquisition Report shows you the campaign/source/medium for the session.
• A Traffic Acquisition Report uses a data-driven attribution model to show you the campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium of the last touch.

Whenever a website visitor views any page on your site, they trigger the page_view event. But your team wants to define a new event to trigger when visitors land on a particular page, such as the homepage. Once they go to Events in the Google Analytics interface, which option should they choose to accomplish this?

• They should choose Import event.
• They should choose Create event.
• They should choose Mark as key event.
• They should choose Modify event.

What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?

• The Traffic Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the User Acquisition Report looks at the campaign/source/medium for the session.
• The Traffic Acquisition Report looks at the campaign/source/medium the user arrived at your site with using a data-driven attribution model, whereas the User Acquisition Report looks at the campaign/source/medium of the last touch.
• The User Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the Traffic Acquisition Report looks at the campaign/source/medium for the session.
• The User Acquisition Report looks at the very first campaign/source/medium of the session, whereas the Traffic Acquisition Report looks at the campaign/source/medium of the last touch.

Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?

• Add it to Collection.
• Add it to Admin.
• Add it to Library.
• Add it to Explore.

When troubleshooting data discrepancies or unexpected trends in your Google Analytics property, which dimensions are commonly used to identify potential issues or anomalies?

• Country, OS version, operating system with version
• OS version, operating system with version, key event
• Page path, screen resolution, item name
• Item name, device category, date

Which of these reports highlight how users behave on product detail pages based on the type of device they’re using?

• The Events Report
• The Pages and Screens Report
• The Tech Details Report
• The User Acquisition Report

Which Google Analytics feature uses machine learning and Google AI to measure conversions that aren’t directly observable?

• Conversion window
• Conversion events
• Attribution paths
• Key event modeling

When building a purchase funnel in Explore, which of these dimensions allow you to select a homepage view?

• Page path and screen class allow you to select a homepage view.
• Homepage name allows you to select a homepage view.
• Purchase allows you to select a homepage view.
• Page type allows you to select a homepage view.

Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?

• The User scope would be set.
• The Event scope would be set.
• The Session scope would be set.
• The Item scope would be set.

Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

• Events can be associated with signed-in users to enable cross-device reporting
• Conversion reporting for the web data stream uses machine learning to distributes credit across channels
• Events from your mobile app can be combined with your existing website data
• Additional events are collected from your website without you needing to change your website’s code

You manage a retail website, and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight into which of these is driving the most new customers and the most key events. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?

• Page title and screen class
• Session source / medium
• Session primary channel group (Default Channel Group)
• Google Ads campaign

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and determine how well they’re succeeding or failing at each step?

• Free form helps visualize these steps.
• Cohort explorations helps visualize these steps.
• Segment overlap helps visualize these steps.
• Funnel exploration helps visualize these steps.

You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the Attribution Paths Report in your Google Analytics 4 property?

• Admin
• Explore
• Advertising
• Reports

You’ve placed multiple ads to help drive traffic to your website. Now, you want to look at the Attribution Paths Report to see how they’ve been working together on the path to conversions. To do this, where can you find the Attribution Paths Report in your Google Analytics 4 property?

• You can find it in Reports.
• You can find it in Explore.
• You can find it in Advertising.
• You can find it in Admin.

If you want to permanently switch the default primary dimension for the User Acquisition Report within your Google Analytics property, which action should you take to do this?

• You should edit the built-in report using the customization feature.
• You should select a new primary dimension.
• You should create an exploration with the new primary dimension.
• You should add a custom dimension to the report.

If you’re getting website traffic from numerous sources and want to find out where your website users are coming from, such as “organic search” or “referral,” which dimension will show you that information?

• Google Ads campaign will show this information.
• Page title and screen class will show this information.
• Session source / medium will show this information.
• Session primary channel group (Default Channel Group) will show this information.

When your team wants to troubleshoot data discrepancies or unexpected trends in your Google Analytics property, which dimensions should they use to identify anomalies or potential issues?

• They should use page path, screen resolution, item name.
• They should use country, OS version, operating system with version.
• They should use OS version, operating system with version, key event.
• They should use item name, device category, date.

You want to compare whether users behave differently on your product detail pages based on the type of device they’re using. Which report can you use to find this information?

• Tech Details Report
• Pages and Screens Report
• Events Report
• User Acquisition Report

When creating a Free-Form Report, which types of visualizations are available for you to include?

• You can include line charts, bar charts, histograms, and geo maps.
• You can include tables, line charts, scatterplots, and bar charts.
• You can include pie charts, donut charts, geo maps, and circle charts.
• You can include tables, line charts, circle charts, and donut charts.

Which of these Google Analytics features relies on Google AI and machine learning to measure conversions that you can’t directly observe?

• Key event modeling measures these conversions.
• Conversion window measures these conversions.
• Conversion events measures these conversions.
• Attribution paths measures these conversions.

Which component of the Analytics interface allows you to see multiple groups of data side by side in a table report?

• Date Picker
• Filters
• Comparisons
• Segments

Which new report template should you use when you want to create a net-new report to add to the left-hand nav that details source / medium filtered to desktop users only?

• Use the Demographic Details template.
• Use the Landing Page template.
• Use the Traffic Acquisition template.
• Use the Tech Details template.

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration by default?

• Just you; but you can share it with the other users of the property in read-only mode.
• Just you; but you can share it with the other users of the property so they can make edits.
• Anyone in your property can access the new path exploration and make edits to it.
• Anyone in your property can access the new path exploration in read-only mode.

Your team is developing a dashboard to view analytics data alongside in-store customer purchase data that’s located in another business application. Which of these Google Analytics features would they use to do this?

• They would use Firebase SDK.
• They would use Measurement Protocol.
• They would use Data API.
• They would use Admin API.

You’ve noticed some discrepancies in your Google Analytics property and are trying to troubleshoot. Which of the following dimensions can you use to help identify anomalies or potential issues?

• Use page path, screen resolution, item name.
• Use OS version, operating system with version, key event.
• Use country, OS version, operating system with version.
• Use item name, device category, date.

You want to develop a dashboard to view your analytics data alongside your in-store customer purchase data, which lives in another business application. Which of these Google Analytics features can you use to achieve this?

• Measurement Protocol
• Admin API
• Data API
• Firebase SDK

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. Where in Google Analytics 4 would you go to manage events, conversions, and audiences?

• Go to Advertising.
• Go to Admin.
• Go to Explore.
• Go to Reports.

When linking your Google Analytics property to BigQuery, what are two options you’ll see when choosing how frequently data is exported to BigQuery?

• Daily and Weekly
• Daily and Streaming
• Hourly and Streaming
• Weekly and Streaming

What’s the name of the built-in function that highlights when there’s been an unexpected spike or decrease in website traffic?

• Google AI
• Machine learning
• Data-driven attribution
• Anomaly detection

Which dimension would you use to select a homepage view when building a purchase funnel in Explore?

• Page path and screen class
• Page type
• Homepage name
• Purchase

Which section would you open in your Google Analytics property to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?

• Open the Admin section.
• Open the Reports section.
• Open the Explore section.
• Open the Advertising section.

Which of these reports should you pull when you want to determine whether users behave differently on your product detail pages based on the type of device they’re using?

• You should pull the Events Report.
• You should pull the Tech Details Report.
• You should pull the User Acquisition Report.
• You should pull the Pages and Screens Report.

You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label them in your Google Analytics 4 property?

• Label them as Key events.
• Label them as Recommended events.
• Label them as Automatic events.
• Label them as Custom events.

You’ve just customized a report and want it to appear in the left-hand navigation. To do this, which section should you add the report to?

• You should add the report to Explore.
• You should add the report to Library.
• You should add the report to Collection.
• You should add the report to Admin.

You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that?

• The Date Picker component
• The Segments component
• The Comparisons component
• The Filters component

You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as key events and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your key events and audiences?

• Advertising
• Explore
• Reports
• Admin

Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this?

• They can add a custom dimension to the report.
• They can create an exploration with the new primary dimension.
• They can use the customization feature to edit the built-in report.
• They can select a new primary dimension.

Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?

• The Firebase SDK feature
• The Measurement Protocol feature
• The Admin API feature
• The Data API feature

You’d like to further break down and analyze the data shown in a standard table report. Which feature would you select to do that?

• Select Comparisons.
• Select Breakdowns.
• Select Secondary Dimension.
• Select Filters.

When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?

• Google Ads can use these conversions to adjust and optimize your ad copy.
• Google Ads can use these conversions to see industry benchmarking data.
• Google Ads can use these conversions to optimize your bids for ad placements.
• Google Ads can use these conversions to generate new keyword ideas.

Once you’ve customized a report, where does it need to be added to in order to appear in the left-hand navigation?

• Collection
• Admin
• Library
• Explore

You’d like to pull a Free-Form Report for an upcoming meeting. Which types of visualizations are available to include in this report?

• The available visualizations include pie charts, donut charts, geo maps, and circle charts.
• The available visualizations include tables, line charts, circle charts, and donut charts.
• The available visualizations include tables, line charts, scatterplots, and bar charts.
• The available visualizations include line charts, bar charts, histograms, and geo maps.

What types of visualizations are available in the Free-Form Report?

• Pie chart, donut chart, geo map, circle chart
• Table, line chart, scatterplot, bar chart
• Line chart, bar chart, histogram, geo map
• Table, line chart, circle chart, donut chart

Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can’t be spotted through direct observation?

• The Key event modeling feature
• The Conversion window feature
• The Conversion events feature
• The Attribution paths feature

You’re looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You’d like to mark these events as important. What should you mark these events as in your Google Analytics 4 property?

If you’re a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a ‘metric’ in Google Analytics?

• Where users came from before reaching your site
• The device types, desktops and mobile phones
• How many users were on mobile phones
• The date range setting for the last 30 days

===

Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?

• Search Console
• Modify event
• Google Optimize
• Firebase

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

• Google Optimize
• Search Console
• Modify event
• Firebase

Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?

• Search Console
• Modify event
• Firebase
• Google Optimize

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

• Modify event
• Firebase
• Search Console
• Google Optimize