Hootsuite Platform Exam Certification Answers

In this certification you have more possible questions that you get during the exam. Every time you take the exam you get random questions from the all possible questions list in a random order. Our PDF file contains ALL POSSIBLE questions.

Exam URL: https://education.hootsuite.com/courses/platform-cert

• The exam contains 50 questions
• You need to score at least 75% to pass
• You have 60 minutes to complete the exam

All answers to pass this certification are only in our .PDF file, you can buy and download here:

 

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Questions:

 

Why is Create such a popular Hootsuite feature?

• It allows you to geo-locate conversations happening online
• It allows your to automate all your social media activities
• It allows you to monitor social media analytics and metrics
• It allows you to schedule and publish posts to multiple accounts at once

 

What do you use the Plan feature for

• To monitor what’s being said on your social accounts
• To create analytics reports on post performance
• To see which organization you’re a part of
• To view and manage scheduled posts

 

What three actions can you take in Hootsuite Create?

• search for mentions of your company name
• schedule when your post should publish
• convert a web address into a shortened, trackable owly link
• Add alt-text to make the content more accessible

 

With the Ad feature, what are the two main ways you can pay to promote your published organic content: (pick two)

• Recommended Promotions
• Single Post Boosting
• Automated Boosting
• Intelligent Cost Per Click

 

In Hootsuite’s AD feature, what are automation triggers used for?

• Automatically stopping an advertising campaign that falls below a certain threshold of performance
• Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion
• Notifying you when your automated posts have exceeded your campaign budget
• Putting advertising dollars behind your published posts that meet the criteria you have specified

 

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort published posts by (pick three)

• Likes
• Stakeholders
• Author
• Comments

 

Which features are available on the Hootsuite Mobile app? Pick 3

• Analytics
• Composer
• Planner
• Streams

 

What type of TikTok account do you need to use it effectively in Hootsuite?

• An influencer account
• A personal account
• An established account
• A business account

 

Hootbio allows you create and manage a customizable link page for your social accounts within Hootsuite. Why is this useful? Pick two reasons.

• It allows you to create one master link to access and follow all your social accounts
• It allows you to add links directly to your Instagram posts within the captions
• It can improve customer care by providing easily accessible support details
• It can expand your reach by bringing followers from one account over to another

 

If you’re posting to more than one social account, how do you make sure the right accounts are mentioned in each post?

• Edit the captions by network to @ mention the right username
• It is not possible to mention more than one username in composer
• It is not possible to post to more than one social account in composer
• Edit each post natively to fit the network directly after publishing

 

In the Composer, there are 3 ways you can attach an image. What are they?

• picking an image from the Media Library
• uploading it directly from your computer
• inserting an image from an Instream Tweet
• uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)

 

What three actions can you take in Hootsuite Composer?

• schedule when your post should publish
• search for mentions of your company name
• convert a web address into a shortened, trackable owly link
• Add alt-text to make the content more accessible

 

What are two of the biggest perks of using TikTok in Hootsuite, rather than natively? Pick two.

• Hootsuite lets you schedule anytime in the future, TikTok does not
• Hootsuite gives you a daily overview of what’s trending on TikTok
• Hootsuite lets you use trending TikTok sound and effects in composer
• Hootsuite provides in-depth analytics data so you can prove your strategy works

 

Which Hootsuite feature allows you to enter a topic to generate fresh ideas and copy for your social posts?

• OwlyWriter AI
• Post Insights
• Media Composer
• Hoot GPT

 

When you upload a video, Hootsuite automatically formats it for each network. True or false?

• True
• False

 

To get the most out of Instagram with Hootsuite, what must you do first?

• Go to Instagram natively and tap the Hootsuite icon in your settings
• Connect your Instagram Business account to your Facebook Business Page
• Create a brand new Instagram account, linked to Hootsuite
• Populate your Instagram account with a bio, profile picture, and at least 5 images or videos

 

What are three ways you could use Hootsuite Streams?

• To follow hashtags, export reports, and view analytics
• To monitor your feed, respond to mentions, and review scheduled posts
• To automate conversations, create posts, and follow new accounts
• To manage organizations, promote posts, and geo-search topics

 

What do you use the Planner feature for?

• To view and manage scheduled posts
• To monitor what’s being said on your social accounts
• To see which organization you’re a part of
• To create analytics reports on post performance

 

Where in the dashboard would you engage with your audience and the social media content published by others?

• In planner
• In streams
• In the content library
• In the composer

 

Which of the following are the benefits of publishing to Instagram using Hootsuite? Pick three.

• Scheduling and rescheduling multiple posts in advance
• Quickly responding to Instagram comments alongside other social engagements
• Reviewing Instagram analytics alongside your other social accounts
• Adding location tags and swipe-up links to your post from within the Composer

 

A customer contacted your company via Twitter Direct Message, seeking support for a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?

• History Tracker
• Hootsuite Inbox
• Conversation Context
• Engagement Streams

 

In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:

• Targeting paid advertisements to the user more accurately
• Gathering marketing analytics on the user’s behaviour
• Feeding data into Hootsuite chatbot for more human-like responses
• Understanding the full context of the most recent exchange

 

_______ are created within ________, similar to how you would create individual files within a broader file folder.

• Tabs; social networks
• Messages; columns
• Engagements; planner
• Streams; Boards

 

Sometimes, exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, what can you create to stay on top of the conversation?

• A geo-targeted auto-response
• A private message stream
• A comment stream
• A new tag

 

When it comes to content curation, what are two key benefits of setting up an advanced search within streams?

• You can boost directly from the post
• You can target a specific phrase
• You can exclude unwanted content
• You can see the content of private profiles

 

Which Hootsuite feature allows you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate?

• App plug-ins
• Search streams
• Comment trackers
• Internal tags

 

What’s the best way to stregthen streams search functionality to find more even relevant content to share?

• A competitive analysis
• Additional app add-ons
• Audience sentiment reports
• Social advertising spend

 

How do you ensure that an exact phrase gets searched for in a search stream, rather than the individual words in the phrase?

• Ampersands before the phrase
• Boolean operators after the phrase
• Asterisks around the phrase
• Quotation marks around the phrase

 

How would you create a variation of a post, without altering the original?

• Composer
• Duplicate a Draft
• New Campaign
• Create Variant

 

When will a post saved as a draft go live?

• When you have approval from a Super-Admin
• When you have unlocked the draft for editing
• When you have filled in all the necessary fields
• When you have scheduled it or clicked Publish

 

Which Hootsuite feature allows admins to hit pause on all your scheduled posts during a crisis?

• Admin organizations
• Suspend posts
• Account settings
• Manual publisher

 

When using Hootsuite’s Bulk Composer, how far in advance must your posts be scheduled before the CSV file is uploaded into Hootsuite?

• 5 hours
• 30 minutes
• 10 minutes
• 2 hours

 

You need to send one social post to Facebook and Instagram simultaneously, and track link clicks within each post. You also need to share the results of this test with a colleague. Which Hootsuite features should you use? Pick three.

• Hootsuite Composer
• Owly Link Shortener
• Hootsuite Analytics
• Hootsuite Amplify

 

You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which Hootsuite features would you use? Pick three.

• Hootsuite Streams
• Hootsuite Inbox
• Bulk Composer
• Hootsuite Amplify

 

Why is the composer such a popular Hootsuite feature?

• It allows you to geo-locate conversations happening online
• It allows you to monitor social media analytics and metrics
• It allows your to automate all your social media activities
• It allows you to schedule and publish posts to multiple accounts at once

 

What permission do you need to enable with your report to enable your team to adjust the parameters?

• default
• can edit
• unlimited permissions
• custom

 

What is a report template in Hootsuite Analytics?

• A tool for building social posts out of previously published posts
• An individual display of one specific metric
• A tool for monitoring the social media conversations happening in your area.
• A preset collection of tiles, organized by social network

 

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows

• Automated notifications that alert you to a decline in social ROI
• Your social share of voice for keywords and hashtags
• Suggested copy for creating high-performing posts
• Metrics for posts published both natively and through Hootsuite

 

The Post Performance area within Hootsuite Analytics is the best place to

• Build social posts out of previously published posts
• Produce a pie chart of your social share of voice
• Get a professional critique of your social media strategy
• Review metrics for your published posts, by network

 

What are some of the benefits of using Hootsuite Analytics? Pick three.

• You’ll see estimates of the monetary value of social engagement (i.e. followers)
• It lets you review your accounts’ social metrics in one dashboard
• You can create customizable, shareable reports for stakeholders
• Metrics are shown in a highly visual, customizable interface

 

Why is it beneficial to see the times your audience was active, but you weren’t?

• You can schedule content during those times
• You can schedule team members to be online during those times
• You can focus on engagement instead of publishing around those times
• You can avoid posting around those times

 

A Report in Hootsuite Analytics has a flexible, interactive interface. What can you drag and drop up to 100 of?

• Tiles, which are individual displays of a specific metric
• Trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
• Overviews, which are pre-set collections of metrics data
• Campaigns, each of which are targeted at a social media objective or goal

 

You have 30 new posts to publish for the month ahead, in addition to all the other “business as usual” social posts already scheduled in that month, on multiple networks. What Hootsuite tools would you use? Pick two.

• Hootsuite Planner
• Hootsuite Composer
• Hootsuite Analytics
• Hootsuite Inbox

 

What Twitter feature could you use to group together similar people and topics to keep up with activity.

• Twitter lists
• Twitter streams
• Twitter spaces
• Twitter groups

 

Which of the following is an important step to take when scheduling posts using the Bulk Composer?

• Ensuring your calendar is connected to Hootsuite via API
• Ensuring you’re using a supported format for the time and date
• Inputing your posts into a text document using Microsoft Word
• Converting the document into Hootsuite’s .hoot format and upload

 

Where is the best place to vet and preview Bulk Approved scheduled posts?

• Plan
• Insights
• Analytics
• Streams

 

Can you still share a new post if you’ve suspended all posts?

• No, all posts must be unsuspended to create and schedule a new post
• No, suspending posts removes all permissions for all users except admins and super admins
• Yes, by manually creating and scheduling a post and confirming your action
• Yes, by editing a previously scheduled post in the planner

 

Your organization is planning a new marketing Campaign to promote downloads of a new app. You are tasked to drive as many people as possible to your organization landing page.

What feature would you use to demonstrate landing page conversions?

• Owly Link Shortener
• Hootsuite Composer
• Hootsuite Photo Editor
• Hootsuite App Directory

 

You’re running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media, and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?

• Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite’s geo-search functionality
• Set up a customized Hootsuite Analytics report tracking key metrics and schedule it for a regular automated email delivery to your client
• Set up an Impressions Streamto monitor the real-time campaign views happening on Twitter, Instagram and Facebook, and export the stream as a PDF to share with your client via email once a day
• Give your client access to your Hootsuite account so they can monitor all conversations and scheduled posts themselves and flag anything that they don’t think is worthwhile

 

What is Hootsuite Inbox is used for? Pick three.

• Responding directly to comments made on a thread
• Assigning incoming comments to the right team or person.
• Saving a collection of regularly used responses so you can reply faster
• Creating new content to improve brand awareness

 

Anything you want to do in Hootsuite can be found in the ________.

• Header
• Sidebar
• Settings
• Streams

 

You’re a social media manager running a Halloween campaign to drive online sales of a new product line. You compose and schedule 15 Instagram posts in advance, spreading them out strategically over seven days. When posts publish, you want continuous, automated reporting on performance metrics delivered to yourself and team members so the future scheduled posts can fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick two.

• Hootsuite Insights
• Hootsuite Analytics
• Hootsuite Composer
• Hootsuite Content

 

What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go? Pick three.

• Hootsuite Composer

• Hootsuite Planner

• Hootsuite Mobile App

• Hootsuite Alerts

 

===

 

With the Hootsuite Promote feature, what are the two main ways you can pay to promote your published organic content?  (pick two)

• Intelligent Cost Per Click
• Automated Boosting
• Single Post Boosting
• Automatic Organic Performance Promotion
• Automagic ROI Enhance Feature

 

To measure the success of your social media efforts, which Hootsuite product would you use?

• Hootsuite Social ROI
• Hootsuite Metrics
• Hootsuite Solutions
• Hootsuite Analytics
• Hootsuite ROI Calculator

 

After you’ve uploaded posts into Hootsuite’sBulk Composer, what’s the best place to vet and preview those scheduled posts?

• Impact
• Planner
• Analytics
• Boards and Streams
• Insights

 

Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and Facebook?

• Assignments
• Composer
• Streams
• Contests
• Impact

 

You’re leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you’re time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go?

• Google Cloud
• Hootsuite Alerts
• Hootsuite Mobile App
• Hootsuite Planner
• Hootsuite’s Drafter Integration
• Amplify
• Hootsuite Composer

 

In Hootsuite Inbox you can view ____________ on connected social media accounts.

• all reactions, views, and comments
• private messages only
• both public and private messages
• public comments only

 

When sharing Analytics data with Team Members using Hootsuite Analytics, one way to safeguard the integrity of the data you’re sharing is to

• provide Super-Admin access to all Team Members
• only share drafts of Reports
• share reports in read-only form
• encourage them to review metrics reports on your computer
• click the Lock icon on outgoing Reports and PDFs

 

When using Hootsuite’s Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite?

• 1 day
• 2 hours
• 10 minutes
• 30 minutes
• 2 hours

 

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, which Hootsuite feature should you use?

• geo-targeted messages
• the Hootsuite surveillance feature
• location tags
• geo-search streams
• internal/external tagging

 

Let’s say you want to monitor all the comments on a specific YouTube video. To do this, create a ‘My Videos’ stream, find the video, and then select ‘___________________’.

• Monitor playlist
• YouTube Search
• Create Comment Stream
• Geo-search

 

When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this?

• Business profiles that are linked to Hootsuite are more discoverable on Instagram natively
• Profile metrics for Personal Instagram accounts require 10K+ followers
• Business profiles allow you to upload videos that are more than 60 seconds long
• You can publish directly to Instagram without using your phone or the Instagram app

 

When setting up an Instagram account in Hootsuite, there are two locations the account can live. What are they?

• Under Accounts in the publisher, or in Impact.
• In Insights, or within Assignments.
• Downtown or in the Suburbs.
• In a Hootsuite Organization, or as a personal channel.
• In streams, or in channels.

 

You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within the post. You also need to share the results of this test with a colleague. Which Hootsuite features/products should you use to accomplish these activities? (Pick all that apply)

• Owly Shortener
• Hootsuite Analytics, Reports
• Hootsuite Composer
• Hootsuite Planner
• All of the above
• Amplify

 

The purpose of the social profile picker in the Hootsuite Composer is to

• identify the social networks to which you’d like to publish your post
• select or deselect social networks to connect with your Hootsuite account
• select the social networks you’d like to monitor for activity relevant to your brand
• pick the social networks for which you’d like to generate a statistics report about your publishing efforts

 

To get the most out of using Instagram Business Account with Hootsuite, what must you do first?

• Create a brand new Instagram Business account, specifically to be used in Hootsuite
• Satisfy Hootsuite’s Influencer criteria when signing up
• Go to Instagram natively and tap the Hootsuite icon in your settings
• Populate your Instagram account with a bio, profile picture, and at least 5 images or videos
• Connect your Instagram Business account to your Facebook Business Page in Hootsuite

 

You’re a social media manager, running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?

• Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don’t think is worthwhile
• Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client
• Set up an Impressions Stream to monitor the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day
• Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite’s geo-search functionality

 

Select the 4 features that are available on the Hootsuite Mobile app

• Inbox and Settings
• Insights
• Streams
• Publisher
• Team Metrics
• Composer
• Impact

 

When composing outgoing posts in Hootsuite, what’s the best way to collaborate with a team or team member to finalize that post?

• Assign the post to a social account the team or team member manages, then click ‘Save Draft’.
• Publish the post to a social network, then click ‘assign to team or colleague’.
• @Mention the team or team member in the drafted post before saving.
• Save the post as a draft and then add it to the collaboration board for that team.

 

To manage and coordinate the social media activities of a team of people within Hootsuite, you’ll need to use

• Telepathy
• Google’s Teams plug-In
• Hootsuite Impact
• Hootsuite Organizations
• Hootsuite Collaboration feature
• account provisioning

 

Hootsuite’s ever-growing library of partner integrations is called the

• Hootsuite App Store
• Hootsuite Content Library
• Hootsuite Plug-ins
• Partner Apps
• App Directory
• 3rd Party Add-ons

 

How would you use this area of Hootsuite?

• To view and manage scheduled posts
• To create analytics reports on post performance
• To add Hootsuite’s partner apps to your dashboard
• To monitor what’s being said on your social accounts
• To see which organization you’re a part of

 

What actions can Instagram Business users take in the pictured area of the Hootsuite dashboard? Pick three.

• Edit a scheduled Instagram post
• Create and schedule a new Instagram post
• View engagements on your published posts
• Respond to comments directly
• Monitor hashtags specified by you
• Export an analytics report

 

You can do all of the following actions in the Hootsuite Composer, except

• search for mentions of your company name
• convert a web address into a shortened, trackable owly link
• pick the social accounts to which you want to publish your post
• add alt-text to make the content more accessible
• schedule when your post should publish

 

In Hootsuite’s Promote feature, what are automation triggers used for?

• Notifying you when your automated posts have exceeded your campaign budget.
• Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms.
• Automatically stopping an advertising campaign that falls below a certain threshold of performance.
• Putting advertising dollars behind your published posts that meet the criteria you have specified.
• Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.

 

In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf?

• Reports provide your colleagues with continuous access to updated data
• Reports feature a built-in ROI calculator that grades your company’s social activities relative to your defined social media objectives
• Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns
• Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly

 

When you share an Analytics Report with a team member, you can allow them to adjust the parameters of the report. To enable this level of collaboration, set the permission to

• can edit
• unlimited permissions
• super-admin
• default
• custom

 

Say you’re drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What’s the most efficient way to access these visuals?

• Use the Share button in Google Drive to export the images to Hootsuite
• Install the Google Cloud app from the Hootsuite App Store to access the assets directly
• Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library

 

Which one of the following is not a use case for the ‘Hootsuite Organizations’ feature?

• facilitate team collaboration to address customer feedback on social media
• plan the content publishing schedule in a calendar format
• control off-brand or offensive posts and trigger corrective action limit access to social network passwords
• specify what actions team members have permission to perform in Hootsuite

 

Within the Hootsuite Composer, you can transform URLs into an ‘Owly’ link. Which of the following are reasons you’d want to use this feature. (Pick two)

• Owly links track how many people clicked it
• Owly links are prioritized by social networks
• Owly links use less characters than regular URLs
• Owly links provide higher resolution previews of the webpage being linked to

 

Say you’re managing Instagram for an organization, and don’t have access to its Facebook Page. How would you finish the setup process?

• Create a fake Facebook Page for the organization that you can access
• Connect the Instagram account to your own personal Facebook profile instead
• Ask the owner of the Facebook Page to add you as an Admin or Editor to their page
• Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only

 

In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for

• gathering marketing analytics on the user’s behaviour.
• feeding data into Hootsuite chatbot for more human-like responses.
• targeting paid advertisements to the user more accurately.
• understanding the full context of the most recent exchange

 

Name the area pictured in the Hootsuite Mobile App

• Composer
• Streams
• Insights
• Inbox
• Publisher

 

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, create a dedicated ________________ for that conversation to stay on top of the action.

• external tag
• geo-targeted auto-response
• auto-assignment
• comment stream
• private message stream

 

What happens if you try to connect your Personal Instagram account to your Facebook Business Page, in Facebook?

• Your Personal Instagram account will automatically be converted into a Business account
• You’ll receive an error message, outlining what steps you need to take next
• Nothing, there are no differences between using Instagram Personal and Business accounts in Hootsuite
• Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page

 

What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard?

• Hootsuite Help Centre
• Hootsuite Blog
• All of these
• Hootsuite Academy
• Hootsuite Resource Library

 

If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do?

• Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall.
• Complete the Hootsuite Social Marketing Certification Course
• Add Hootsuite as a previous employer in your resume
• Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.

 

Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________?

• Settings; Streams
• Sidebar; center
• Nav-panel; dashboard
• Header; Sidebar

 

What would you do in this area of the Hootsuite Dashboard?

• Generate custom URLs for an upcoming campaign
• Review metrics for your social media publishing efforts
• Search for hashtags by geographical location
• Create paid social media advertising campaigns
• Schedule posts

 

When using the Hootsuite Planner, the fastest way to compose a new post is to

• press “command N” for new and begin typing
• exit Planner and open the Composer
• click on a time slot and choose new post
• create a new stream and click the plus sign

 

Which description below best describes the action being performed here?

• Creating a search stream
• Scheduling a post
• Adding a social account to Hootsuite
• Composing a post for your audience
• Sharing account permissions with your team

 

If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use?

• Publisher
• Inbox
• Engagement
• Approvals Queue
• Assignments
• Content Library

 

The Hootsuite Inbox is used for

• saving a collection of regularly used responses, so you can reply faster
• all the options in this list
• responding directly to comments made on a thread
• getting a quick overview of public and private messages received on your social accounts.

 

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort published posts by

• all of the options in this list
• reach
• comments
• shares
• engagement rate

 

Geo-search streams are used to help you find social media conversations relevant to your brand that are happening

• on specific social networks
• in specific physical locations
• in your home country
• on private profiles or closed networks
• in pre-set topic areas

 

With Hootsuite’s Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate?

• Drafts
• Inbox
• Message Approvals
• Assignments
• Analytics

 

The Hootsuite Bulk Composer enables you to

• Produce AI-generated SEO positive copy, to maximize the capture of search traffic
• “Bulk-Approve” large numbers of posts composed by team members across your org
• schedule up to 350 posts at once, including existing scheduled posts
• add metadata to all YouTube videos in a previously published playlist
• send out hundreds of personalized direct messages to your Twitter and LinkedIn followers

 

‘Hootsuite Organizations’ is

• a collaboration tool for teams to collectively manage social media activities
• a network of partner companies who make apps for the Hootsuite platform
• a consulting service provided by Hootsuite to Enterprise clients Hootsuite’s parent company
• a consortium of companies who own the internet

 

When using the Hootsuite Composer, what’s the purpose of the social profile picker?

• To select the social profiles to which you want to publish your post.
• To monitor account activity on your social accounts connected to Hootsuite.
• To create a network-specific search stream in the Engagement area.
• To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

 

What must be enabled in Hootsuite for Instagram Stories to publish successfully?

• Direct Publishing Notifications
• Super-admin organization permissions
• The Mobile Publishing workflow
• The Instagram Stories integration

 

Publishing Instagram Stories with Hootsuite allows you to

• Put ad spend behind Stories from within the Composer
• Edit Stories after they’ve been published
• Create and schedule Stories alongside your other scheduled social media content
• Create Stories specific analytics reports

 

Which two steps must you take when scheduling posts using the Bulk Composer? (Pick two)

• convert the document into Hootsuite’s .hoot format and upload
• Input your posts into a text document using an up to date version of Microsoft Word
• Use a supported format for the time/date (e.g., 11/22/2020)
• Use a 24-hour clock format (e.g., 17:00)
• Ensure your calendar is connected to Hootsuite via API

 

When publishing to Pinterest from Hootsuite, you must include a photo and a _______.

• target audience
• link
• caption
• scheduled time

 

Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard?

• to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
• to approve or delete incoming comments on your channel or specific videos
• to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience
• to view analytics on your YouTube channel and videos
• to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings

 

What is the most popular feature of Hootsuite?

• Scheduling and publishing messages to multiple accounts at once
• Social media analytics and metrics.
• Geo-locating conversations and geo-targeting messages.
• Automating all your social media activities.

 

A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100

• trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
• tiles, which are individual displays of a specific metric
• overviews, which are pre-set collections of metrics data
• data elves, who work hard for their money
• campaigns, each of which are targeted at a social media objective or goal

 

The Reports section in Hootsuite Analytics is

• where you connect social media accounts to Hootsuite
• a location search stream, with geocode set for your specific location where the API cord plugs in
• where you set the parameters for a social media campaign
• a fully customizable, shareable display of your social accounts’ metrics
• where you undertake multivariate audience testing to determine optimal ad placement

 

Let’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

• Automation Triggers
• Automatic Performance Advertising
• “Build Your Own” audience
• Post Performance
• Audience Discovery

 

A customer reached out via Twitter Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?

• History Tracker
• Engagement Streams
• OwlMonitor
• Hootsuite Inbox
• Conversation Context

 

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?

• Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
• Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
• Hootsuite has an ‘auto-engagement’ feature that interacts with your followers
• Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace
• more accurately than social networks’ native AI functionality.

 

Within Hootsuite Analytics, you can add a report template, which is

• a preset collection of tiles, organized by social network
• an individual display of one specific metric.
• a set of automation triggers for paid social advertising
• a tool for building social posts out of previously published posts
• a tool for monitoring the social media conversations happening in your area.

 

Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization’s 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task?

• Hootsuite Inbox
• Drafts
• Owly Link Shortener
• Hootsuite Photo Editor
• Hootsuite Composer
• Hootsuite App Directory

 

You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two)

• Hootsuite Inbox
• Hootsuite Amplify
• Bulk Composer
• Hootsuite Analytics
• Hootsuite Ads
• Hootsuite Streams (Search, Published Posts, and Comments)
• Hootsuite Planner

 

Say you’re a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply

• Reports in Hootsuite Analytics
• Hootsuite Inbox
• Hootsuite Planner
• Streams (e.g., Search Streams, Published Posts)
• Hootsuite Composer
• All of these

 

Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other “business as usual” social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply)

• Hootsuite Analytics, Shared Reports
• Hootsuite Streams, Published Posts
• Hootsuite Inbox
• All of the above
• Hootsuite App Directory
• Hootsuite Composer
• Hootsuite Publisher

 

What’s the difference between a Stream and a Board?

• Streams are for searching out conversations, whereas Boards are for publishing content to your audiences.
• Boards are for searching out conversations, whereas streams are for publishing content to your audiences.
• Streams display content from your social networks, and Boards house a collection of streams.
• Streams provide account analytics, Boards are where geo-searches are performed.

 

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity?

• Twitter lists
• Twitter groups
• Twitter spaces
• Hootsuite groups
• Twitter streams

 

What is not an advantage of managing Instagram with Hootsuite?

• Managing your scheduled Instagram content alongside scheduled posts on your other social networks
• Auto-generate content that’s similar to your competitors’ highest performing posts
• Access to advanced analytics tools to optimize your Instagram strategy
• Building and scheduling many Instagram posts in one place
• The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place

 

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image to a post?

• Inserting an image from an Instream Tweet
• Uploading it directly from your computer
• Uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
• Picking an image from the Media Library

 

Hootsuite Publisher is an area of the dashboard where users can

• Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs.
• schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top-performing posts.
• track response times to incoming social posts to better determine Social ROI.
• publish directly to popular blog platforms, such as WordPress, Medium, and Tumblr.

 

What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization’s social accounts to key stakeholders?

• the Insights feature
• the Reports feature
• Social Return Transparency
• the Social Data Share feature
• the Metrics module
• SOC_ROI_DIST

 

Which two methods can be used when publishing an Instagram Business post in Hootsuite?

• Direct Publishing and Mobile Notification workflow
• Auto-publishing and the Manual Publishing workflow
• Proxy Publishing and the Manual Publishing workflow
• Direct Notifications and Auto-publishing

 

Which of the following is not a benefit of publishing to Instagram using Hootsuite?

• Scheduling and rescheduling multiple posts in advance
• Reviewing Instagram analytics alongside metrics from your other social accounts
• Adding location tags and swipe-up links to your post from within the Composer
• Viewing comments on your Instagram content in the same window as engagements on your other social accounts.

 

Let’s say you’re working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use?

• Duplicate a Campaign
• Array a Post
• Draft Variant
• Duplicate a Draft
• Cascade a Message

 

What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite?

• Implement a robust approval process with multiple touch points so every team member has input
• Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing
• Schedule Stories in the Planner so they can be reviewed and edited by the approver directly
• Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories

 

The top of the ‘Hootsuite Organizations’ structure is the

• executive level
• super-admin level
• team admin level
• ow.ly level
• admin level

 

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its YouTube ____________. This lets you discover new videos based on keywords or dates.

• filter videos
• My Content Find
• Suggested Content
• content curation board
• search stream

 

You’re using Hootsuite to publish a new video on LinkedIn, and you want to highlight a partner organization and notify them about the post. What’s the best way to do this?

• Tag the partner’s faces in the video.
• Follow their LinkedIn Company Page after you It publish the video.
• @mention the partner organization in the post.
• Provide a link to the partner’s website in the post.

 

Let’s say that you want to put paid advertising dollars behind any post you’ve published that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

• “Build Your Own” audience
• Post Performance
• Organic Performance Promotion
• Audience Discovery
• Automation Triggers

 

With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two)

• Enhanced Cost Per Click
• Automated Boosting
• Recommended Promotions
• Organic Performance Promotion
• Single Post (Manual) Boosting

 

Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:

• targeting paid advertisements to the user more accurately.
• feeding data into Hootsuite chatbot for more human-like responses.
• gathering marketing analytics on the user’s behaviour.
• understanding the full context of the most recent exchange, so you can reply appropriately.

 

The Hootsuite Inbox (pictured below) is meant for:

• displaying posts assigned to you, so you can action or re-assign them.
• displaying unassigned comments, so you can assign them to the appropriate person or team.
• getting a quick overview of the private messages your team has had with a user.
• all the options in this list

 

Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts?

• It allows you to focus on a specific element of an image to draw the viewer’s attention.
• It allows you to quickly remove red eye and blemishes.
• It reduces the image size to allow it to load faster in your user’s feeds.
• You can set preset photo ratios to display for different audiences.
• It crops images to meet specific requirements of different social networks.

 

In Hootsuite’s Promote feature, what are automation triggers use for?

• Stopping an advertising campaign that is performing poorly.
• Analyzing the performance of past posts, in order to recommend posts that should have advertising dollars put behind them.
• Notifying you when your automated posts have exceeded your campaign budget.
• Putting advertising dollars behind previously published organic posts that satisfy criteria you have defined.

 

If you want to use Hootsuite to publish an image or video to your Instagram Business account, we recommend using the _____________ workflow, which offers a more streamlined publishing experience.

• Mobile Notification
• Direct Publishing

 

Let’s say you’re publishing a message with the Hootsuite Composer. The message contains a link to a landing page, and you want to add a UTM parameter to that link to track click-throughs. What feature in the Composer would you use to do this?

• Ow.ly shortener
• Message tags
• Link Settings
• Post tracking
• Geo-targeting

 

Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter and Facebook?

• Composer
• Assignments
• Contests
• Streams
• Impact

 

If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use?

Mobile Notification
Direct Publishing

 

Within Hootsuite Inbox you can view ____________ on connected Twitter, Facebook, and LinkedIn accounts.

both public and private messages
public comments
private messages
all reactions, views, and comments

 

A customer reached out via Twitter via Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. What Hootsuite feature would you use to see this conversation and any previous interactions this user has had with your organization via Twitter.

Hootsuite Inbox
Engagement Streams
History Tracker
OwlMonitor
Hootsuite History

 

Let’s say you have 15 LinkedIn posts for an upcoming campaign, and you’d like to schedule them evenly over a two week period. What’s the best way to accomplish this scheduling task using Hootsuite?

Allow Hootsuite Impact to automatically schedule publishing times.
Schedule publishing dates for each post in the Composer.
By using the calendar scheduling function in the Planner.
Edit publishing date of individual posts in the LinkedIn Streams.
In the Hootsuite Inbox, organize your outbound messages in the order they should publish.

 

When publishing a post through Hootsuite Composer that contains a link, you’ll have the option to apply link settings. Link settings allow you to: (pick two)

add UTM parameters to your link for campaign tracking
adjust the font and colors of your link
create a custom link which can be redirected later if needed (for example, if the landing page for your product changes)
select a preset link shortener
turn your link into a button or image

 

Hootsuite’s Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor:

In the Composer, after selecting a photo to post.
In the Promote area, for editing creative for paid ads.
All of the options in this list
Under “Edit Asset” in the Content Library.

 

When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick post type below does NOT require using the “Mobile Notification Workflow”.

• Image posted to a Business account
• Image posted to a Personal account
• Video posts
• Carousel image posts

 

Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

• Compose Array
• Message Cascade
• Duplicate a Draft
• Draft Variation

 

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

• Use Hootsuite’s Bulk Compose feature.
• Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.
• Do not schedule them which will trigger Hootsuite to automatically assign a time
• Use the Auto-Publisher, and set the cadence for everyone 12 hours.
• Schedule the publishing time when composing the draft, cross-referencing with a calendar.

 

When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

• Publish the message to a social network, then click ‘assign to team or colleague’.
• Save the message as a draft and then find it in the collaboration board with that team.
• Assign the message to a social network the team or team member manages, then click ‘Save Draft’.
• @Mention the team or team member in the drafted message before saving.

 

When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

• you have approval from a Super-Admin
• you have admin permissions or higher
• you have unlocked the draft for editing
• you have scheduled it or clicked ‘Publish’

 

Which of the options below best describe the action being undertaken in the visual?

• Creating a Hootsuite Analytics board around mentions.
• Adding a new Hootsuite user to your Twitter account.
• Adding a stream to publish Twitter messages.
• Creating a stream to search a network for specific terms.

 

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

• your share of voice for keywords and hashtags
• stats for posts published both natively and through Hootsuite
• suggested copy for creating high performing posts
• anticipated trends for your future posts, based on past performance

 

When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?

• Publishing the image to your Instagram account.
• Selecting the image you’d like to publish.
• Scheduling when your Instagram post should publish.
• Adding links you’d like to publish with your image.

 

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

• reports include a qualitative analysis report indicating what you should do more of (and less of)
• activities relative to your defined social media objectives
• reports provide your colleagues with continuous access to real time data, whenever they want it
• reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
• reports feature a built-in ROI calculator that grade your company’s social

 

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

• YouTube Search
• Geo-search
• Playlist
• Create Comment Stream

 

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

exit planner and open the Composer from the top right corner

create a new stream and click the plus sign

press “command N” for new and begin typing

click on a time slot and choose new post/new pin

 

By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

team admin permissions for that report

admin permissions for that report

partial editing rights

full editing rights to that report

 

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

tiles, which are individual displays of a specific metric

trendwatchers, which are pre-set displays of line charts, tables, and tree maps

templates, which are individual displays of a specific metric

overviews, which are pre-set collections of metrics data

campaigns, each of which are targeted at a social media objective or goal

 

When onboarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.

sharing reports in read only form

having them share a coworker’s credentials

creating dummy reports using fake social accounts

giving them monitored admin level permissions

 

When managing your Instagram account using Hootsuite, you can search specific locations for images that were published there. To do this, create a search stream and select the Location option. The next step is to:

enter a geo-code from Google Maps

enable ‘My Location’ under settings

select a location option from the list of approved, global locations

drop a pin for the location in Hootsuite’s map feature

 

The Data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.

24 hours

31 days

14 weeks

7 days

 

Which of the following actions can NOT be done in the Hootsuite Planner feature?

viewwing tags

composing a message

editing a message

rescheduling a post

perform a geo-search

 

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

Reach

Shares

Comments

Engagement Rate

Author

all of the options in this list

 

Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?

Analytics

App Directory

Engagement Streams

Publisher

Notifications

 

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

Planner

Analytics

Tabs and streams

Insights

Impact

 

Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:

a list of approved, global locations

your phone’s GPS signal

a post office delivery code

latitude and longitude markers

an image match of a location landmark

 

The Post Performance area within Hootsuite Analytics is the best place to:

create details analytics reports

review published posts by network and performance

get a professional critique of your social media strategy

determine your social share of voice

 

When using Hootsuite’s bulk composer, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

2 hours

10 minutes

1 hour

30 minutes

 

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

auto-populate an internal CRM message

open a printer friendly version of the board

share it via email

create and copy a custom owly link which you can then share

 

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

«Super-Admin»

«Custom»

‘Can Edit’

«Default»

«Unlimited Permissions»

 

Overview and Reports are modules within which Hootsuite product?

Hootsuite Metrics

Hootsuite Campaigns

Hootsuite Ads

Hootsuite Publisher

Hootsuite Analytics

 

The reports feature in Hootsuite Analytics is:

a fully customizable, real-time display of social metrics data

you undertake audience testing to determine the best ad product to purchase

where you set the parameters for a Hootsuite social media campaign

a location search stream, with geocode set for your specific location

where you set up user-generated content contests

 

When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link

blocked from your feed

put into a «Post-Approvals Queue» for review by your organization»s designated Hootsuite administrator

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

 

Within a Hootsuite Analytics report, you can add a tile, which is:

• an executive-level overview of common, aggregated metrics.
• an individual display of a specific metric.
• a pre-set campaign template, targeted at specific social media objectives.
• a tool for tracking the posts and conversations happening in your area.
• a pre-set displays of Line Charts, Tables, and TreeMaps.

 

–

 

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

Hootsuite campaigns

geo-targeted messages

geo-search streams

Internal/External Tagging

the Hootsuite Surveillance feature

 

If you come across an article online that you’d like to quickly share with your audience, the most effective Hootsuite tool to use is the:

Assignments Feature

Publisher

Hootlet

RSS Feed

Compose Box

 

A board in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

trendwatchers, which are pre-set displays of line charts, tables, and tree maps

widgets/metrics, which are individual displays of a specific metric

templates, which are individual displays of a specific metric

campaigns, each of which are targeted at a social media objective or goal

overviews, which are pre-set collections of metrics data

 

To access the Hootsuite App Directory, go to the:

Settings Panel

Analytics Dashboard

Launch Menu

Extensions Dropdown

 

You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

certified account

premium account

business account

paid account

personal account

 

Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

Assignments

Impact

Contests

Composer

Streams

 

Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.

Direct Publishing

Mobile Notification

 

When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps with the Instagram and Hootsuite Mobile App. Pick the three post types below that require using the “Mobile Notification Workflow”. (pick three)

Image posted to a Personal account

Video posts

Image posted to a Business account

Carousel image posts

Image with captions that include emoji

 

Publishing to Pinterest with Hootsuite saves time because:

it automatically edits any image you upload into a more ‘pin-able’ version.

it guarantees your pin will receive more engagement than posting natively.

you can schedule and post to multiple accounts and boards at the same time.

the Composer window suggests popular content for you to repin.

 

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

App Directory

Engagement Streams

Quick Search

Message Composer

Account Settings

 

When publishing to Pinterest from Hootsuite, you must include two items, which are:

a caption and a photo

a target audience and a link

a scheduled time and a photo

a photo and a link

 

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

picking an image from the Media Library

uploading it directly from your computer

insert an image from an Instream Tweet

uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)

 

Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

can only be used in one stream at a time.

contains additional security features

can be integrated across your entire dashboard, rather than just within a stream.

contains additional security features

 

—

 

When using Composer, what’s the purpose of the social profile picker?

to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

to monitor account activity on your social networks connected to Hootsuite

to select the social profiles to which you want to publish your message

to create a network specific search stream in the Engagement area

 

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

owly links are prioritized by social networks

owly links are perceived as more trustworthy than regular URLs

owly links are trackable, which means you can track how many people clicked it

owly links provide higher resolution previews of the webpage being linked to

owly links use less characters than regular URLs

 

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself–which is it?

Publishing the image to your Instagram account.

Selecting the image you’d like to publish.

Composing the text you’d like to accompany the image.

Scheduling when your Instagram post should publish.

Including a shortened Owly link that will accompany the post.

 

When you add an RSS feed to Hootsuite Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link

blocked from your feed

put into a «Post-Approvals Queue» for review by your organization»s designated Hootsuite administrator

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

 

You can do all of the following actions in the Composer, except:

convert a web address into a shortened, trackable owly link

search for mentions of your company name

track character count limits for the social networks your posting to

pick the social profiles to which you want to publish your message

schedule when your message should publish

 

When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

include the link you’d like to publish with your image

select the image you’d like to publish

publish the image to your Instagram account

schedule when your Instagram post should publish

 

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

enable email notifications for failed messages under ‘Preferences’

download a «Past Scheduled» report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties

regularly check Publisher’s ‘Rejected’ Tab

review the ‘Past Scheduled’ calendar view in Publisher for entries colored red

 

What’s the difference between a Stream and a Tab?

• Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.
• Steams display content from your social networks, and Tabs house a collection of streams.
• Streams provide account analytics, Tabs are where geo-searches are performed.
• Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.

 

_______ are created within ________, similar to how you create individual files within a broader file folder.

Streams; tabs

Tabs, Streams

Engagements, Publisher

Libraries, Engagement

Arrows, Columns

 

The boards feature in Hootsuite Analytics is:

a fully customizable, real-time display of social metrics data

you undertake audience testing to determine the best ad product to purchase

where you set the parameters for a Hootsuite social media campaign

a location search stream, with geocode set for your specific location

where you set up user-generated content contests

 

Hootsuite Mobile is useful for teams because of the following functionality:

Content Library and Online Education

Search and Assignments

Approvals and Campaigns

Campaigns and Content Library

Assignments and Approvals

 

Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign.

research it beforehand to ensure it’s not already in use

confirm your hashtag budget is in line with the the cost to secure it on your target networks

verify that it’s valid and already in use on all the social networks

confirm that you have the required budget to properly promote it with Google Ad Words

 

If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on.

Photo Contest Campaign

Instagram Image Share Campaign

Mobile Photo Contest

‘Instagram Contest’ campaign

Hashtag User-Generated Content Contest

 

To find all mentions of your competitor’s branded hashtag within a given radius of a store you’ve opened up in a new city, you should:

create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag

compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store

set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store

set up a geo-search stream, filtered by competitor’s Twitter handle AND the city in which your your new store is located

 

 

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Assignments made from your desktop dashboard will be visible on mobile, and vice versa

Assignments is a feature exclusive to Hootsuite Mobile

Assignments made from Mobile are not visible in the desktop dashboard

Assignments functionality is available in desktop dashboard only

 

In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?

boards analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them

boards include a qualitative analysis report indicating what you should do more of (and less of)

boards provide your colleagues with continuous access to real time data, whenever they want it

boards feature a built-in ROI calculator that grade your company’s social

activities relative to your defined social media objectives

 

Which description below best describes the action you would undertake in this dialog box?

• adding an Instagram account to Hootsuite
• scheduling a post
• composing a message for your audience
• creating a stream
• sharing account permissions with your team

 

There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

From within the Compose Box (manual and auto-schedule)

Using the bulk uploader

From within the calendar view in the Publisher

From the drop down menu in a search stream

 

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

send a direct message to a user

like and reply

publish an outgoing message with photos

retweet and favourite

search for hashtags or keywords

 

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

convert the document into Hootsuite»s .hoot format and upload

input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format

input your messages into a text document using an up to date version of Microsoft Word

ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)

 

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

search stream

My Content Find

suggested content

filter videos

content curation tab

 

Which of the options below best describe the action being undertaken in the visual?

filtering a social media feed by specific terms

creating a Hootsuite Analytics board around mentions

building a stream to search for your competitor’s content

adding a new Hootsuite user to your Twitter account

 

Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

@ symbol after the phrase

quotation marks around the phrase

ampersands before the phrase

asterisks around the phrase

Boolean operators after the phrase

 

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

Hootsuite App Store

Partner Upgrades

App Directory

Add-ons

Hootsuite Plug-ins

Hootsuite Library

 

By setting a team member’s permissions to ‘Can Edit’ on a Board in Hootsuite Analytics, you are granting them:

Team Admin level permissions for that Board

Full editing rights to that Board

partial editing rights

‘Can Edit’ is not a valid setting for Boards

Admin level permissions for that Board

 

YouTube requires ________________ to upload videos longer than 15 minutes in length.

users to verify their account

your account to have 100k+ subscribers

none of the options in this list

a paid subscription

you to use their native platform

 

Why would you want to save a message as a draft in the Hootsuite Compose Box?

to provide your entire team with approved messaging to support a campaign

To send a carefully crafted message more than once

To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin

To provide a new team member with «in-dash» feedback on social messaging they have composed

 

What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.

When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.

Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.

Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.

Hootsuite more accurately estimates the dollar value of a like, share, and retweet.

 

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

Approvals and Campaigns

Campaigns and Content Library

Assignments and Approvals

Search and Assignments

Content Library and Online Education

 

When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)

the country from which tweets were published

search terms

a user’s profile handle

radius around any location

hashtags

people you follow

 

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

Twitter lists

Twitter groups

Hootsuite groups

Twitter streams

Twitter spaces

 

Once a YouTube video has been published, you’ll have the option to ‘Share via Hootsuite’, which:

allows you to quickly share the video on other channels through the composer

shares the video with the Hootsuite community, to help you quickly get views and boost your videos SEO

sends the video to other Hootsuite team members

places a donate CTA at the end of your video

 

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ‘create comment stream’ from the ‘more actions’ list.

‘YouTube Search’

‘My Videos’

‘Playlist’

‘Geo-search’

Review Later

 

Let’s say you attach four images to a tweet in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:

as slideshow, which your audience can view in full-screen

an entry to the Image Gallery

a series of 4 full-size images in individual tweets

a collage format, with full-size images

 

What is the main use of the Hootsuite Hootlet?

Communication with your team – the Hootlet simplifies intra-organization collaboration

Finding useful apps – the Hootlet is the portal for finding all available apps and plug-ins for the Hootsuite ecosystem.

Content creation – the Hootlet helps you store and categorize your ideas for new content

Content curation – the Hootlet makes it easy to share the content you discover on the web via the social accounts connected to your Hootsuite account

 

To share access to a Hootsuite Analytics board with your colleagues you need to use the Share button to:

auto-populate an internal CRM message

open a printer friendly version of the board

share it via email

create and copy a custom owly link which you can then share

 

Overview and Boards are modules within which Hootsuite product?

Hootsuite Metrics

Hootsuite Campaigns

Hootsuite Ads

Hootsuite Publisher

Hootsuite Analytics

 

When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

calendar reminder

push notification

text message

email

a gentle owl hoot followed by the sound of wind blowing through the trees

 

 

See the visual below. Why is the action being taken here important?

Publishing messages is how you’ll engage your audience.

Without performing this action (at least once), you can’t take any actions within the Hootsuite dashboard.

Running reports is a vital part of demonstrating ROI.

Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.

 

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

message approvals

campaigns

streams

content libraries

Publisher calendars

 

Within a Hootsuite Analytics board, you can add a widget/metric, which is:

an executive-level overview of common, aggregated metrics.

an individual display of a specific metric.

a pre-set campaign template, targeted at specific social media objectives.

a tool for tracking the posts and conversations happening in your area.

a pre-set displays of Line Charts, Tables, and TreeMaps.

 

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.

Engagement

Approvals Queue

Content Library

Assignments

Publisher

 

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

the insights feature of Hootsuite Analytics

the social data feature in Hootsuite Insights

the boards feature within Hootsuite Analytics

the analytics module in Hootsuite Metrics

the metrics module in Hootsuite Social Data

 

What is the most popular and loved feature of Hootsuite?

The ability to schedule and publish messages to multiple accounts at once

Social media analytics and metrics

Geo-locating conversations and geo-targeting messages

The ability to automate all your social media activities (i.e., Autopilot functionality)

 

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

tabs and streams

the apps directory

the compose box

the content library

 

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

Engagement

Compose

Streams

Message Assignments

Content Library

Publisher

 

Select the 4 features that are available on Hootsuite Mobile: (pick four)

Search & Settings

Publisher

Team Metrics

Compose

Impact

Streams

 

Which of the following is not a benefit of using Hootsuite Analytics?

Metrics data are updated in real-time

It’s more efficient to gather metrics data in one place, rather than several different sources

Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower

Highly visual, customizable interface

 

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

private profiles or closed networks

your home country

specific social networks

specific physical locations or regions

pre-set topic areas

 

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

to put your analytics results in a more historical perspective

to add fullness to your metrics reports

to provide an estimate of future trends

to make it easier to generate ROI reports for key stakeholders

this is not a feature of the overview module

 

If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

Hootsuite Campaigns

Hootsuite Engagement

Hootsuite Email Capture

Hootsuite Retargeting

Hootsuite Analytics

 

Let’s say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?

bulk composer

Hootsuite campaigns

calendar view in the Publisher

content library

auto-schedule

 

The Hootsuite bulk composer allows you to:

publish the same message across hundreds of social media networks at once

send out hundreds of personalized direct messages to your Twitter lists

upload up and schedule to 350 posts in a CSV file

generate large amounts of SEO friendly copy, based on social marketing goals

approve large numbers of posts composed by junior team members

add background music to all the YouTube videos in a playlist

 

What are three ways you can schedule messages in Hootsuite? Select the three best options:

Under the Require Approval heading in the Publisher

From within the Compose Box (manual and auto-schedule)

From the drop down menu in a search stream (Send to Schedule)

From within the calendar view in the Publisher

Using the bulk uploader

 

You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

vanity URLs

a batch of custom redirect links

enterprise URLs

custom top-level domain suffixes

 

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

geo-targeted auto-response

private message stream

comment stream

auto-assignment

external tag

 

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

YouTube engagement

replies

published comments

search

moderate

 

The purpose of the social profile picker in Composer is to:

select the social networks you’d like to monitor for activity relevant to your brand

pick the social networks for which you’d like to generate a statistics report about your publishing efforts

identify the social networks to which you’d like to publish your message

select or deselect your existing social networks you’d like to connect to with your Hootsuite account

 

When publishing and managing your YouTube content using Hootsuite, users can: (pick three)

add details about a video including a description, relevant tags, and its category

publish a video to a playlist

bypass YouTube»s size limits

view video analytics and identify top performing videos

publish videos up to 12 hours in length without a verified account

 

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

owl post deliveries

text messages

email notifications

push notifications

calendar reminders

 

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

to demonstrate the ROI of your social media efforts to more senior leadership in your company

to provide colleagues with relevant content to publish with the compose box

to guide your team’s social media tactics to do more of what’s working

to supply colleagues with data required for bulk uploader entries

to provide more accurate geo-location search results in your streams

 

To send a carefully crafted message more than once, you should use:

Geo-targeted messages

Hootsuite Drafts

Hootsuite Profile Picker

Auto-schedule

 

Why would you want to add someone to a Twitter list in Hootsuite?

to create a focused feed of similar users such as industry influencers, advocates, or competitors

to send targeted direct messages in bulk

to boost the SEO of your posts

to group together your published tweets by topic for easier reference

to block them from commenting or re-sharing your posts

 

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.

to view analytics on your YouTube channel and videos

to automatically flag comments that contain keywords that you»ve pre-defined in your YouTube settings

to vet incoming comments on your channel or specific videos by approving or deleting them

to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience

 

A vanity URL in Hootsuite is best described as:

a web address within a set of sub-domain names associated with certain industry segments

one that contains a custom domain suffix, such as .io .ly .ing .love

a customizable, branded URL that also lets you track click-through statistics

a set of re-direct links provided to your organization»s administrator by Hootsuite

 

When you share a board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the board to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

«Super-Admin»

«Custom»

‘Can Edit’

«Default»

«Unlimited Permissions»

 

If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:

the overview feature in Hootsuite Metrics

the ‘Owl View’ in Hootsuite Insights

the boards feature in Hootsuite Metrics

the boards feature in Hootsuite Social ROI

the overview feature in Hootsuite Analytics

 

When using Hootsuite’s bulk scheduling feature, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

2 hours

10 minutes

1 hour

30 minutes

 

When selecting a campaign type in Hootsuite Campaigns, you’d use ____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

Social Sweepstakes; Entry Forms

Sign Ups; Like Gates/Age Gates

the Social Promotions Builder; the Social Media Campaigns Builder

Social Sweepstakes; Sign Ups

Offers; Forms

 

To determine the ROI of your social media activities, which Hootsuite product would you use?

Hootsuite Metrics

Hootsuite Solutions

Hootsuite Social ROI

Hootsuite ROI Calculator

Hootsuite Analytics

 

Which of the following is not a feature of Hootsuite?

the ability to monitor conversations and engage with your audience across multiple social networks

the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)

the ability to schedule and publish messages to multiple accounts at once

geo-locating conversations and geo-targeting messages

 

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

owly traffic

share of voice

posts

engagement

followers

 

Publisher’s calendar view is especially useful for:

monitoring whether a customer service query has been addressed

seeing all your scheduled posts in a single list

approving messages composed by team members

identifying gaps in your publishing schedule

 

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

save a composed message as a draft

search for hashtags or keywords

send a direct message to a user

retweet and favourite

like and reply

 

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

Partner Library

Explore tab

App Directory

Hootsuite Impact tab

Hootsuite App Store

 

___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

Analytics

Internal tags

Plug-ins

Search streams

Comment trackers

 

To effectively promote an upcoming event, social media managers can use the following advanced features of the compose box simultaneously when composing a message: (pick two)

tweet multiple images in a gallery format

save a tweet as a draft for future re-use

create Twitter lists with high profile attendees

geo-search for mentions of your event hashtag

monitor analytics data for sentiment around your event

 

Which of the options below best describe the action being undertaken in the visual?

giving a top performing organic social post a paid boost

assigning an incoming social message to a team member for a response

creating a new stream for engaging with your audience

publishing a social media message to several social media accounts

adding a social network to your Hootsuite dashboard

running an analytics report to demonstrate ROI

 

Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:

the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them

insights into publishing analytics, such as click throughs, impressions, and CPCs

metrics data around social messaging activities

the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr

 

What are some benefits to managing a YouTube channel through Hootsuite, as opposed to natively through YouTube? (pick three)

Hootsuite adds extra video editing and customization options.

Unlike YouTube, Hootsuite doesn»t restrict video size limits.

You can manage multiple YouTube accounts from one place.

You can view analytics through the YouTube Analytics app for Hootsuite.

You can schedule when your videos will publish.

 

A content team can create a custom board in Hootsuite Analytics with widgets displaying how their content is resonating with their target audience. They could include metrics like: (pick three)

first response time

recent posts and overall post volume

handling time

clicks by country

# of LinkedIn status updates

total clicks

reaction topics

 

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

turning on the Approvals Queue, which would require Admin approval of each RSS Feed post

specifying under Preferences —->RSS Feed the audience types who should

receive the RSS feed updates (e.g., by age, gender, occupation, etc)

setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

specifying under Preferences —->RSS Feed the topics/formats you’d like excluded

 

 

When using the Composer in Hootsuite’s Mobile app, which options are available for sending your message?

send now only
send now or schedule a custom time
schedule a custom time only
send now, auto-schedule, or schedule a custom time
Hootsuite Mobile does not allow publishing – only engagement functionality

 

 

 

Respuestas de Certificación Mercado Ads

Este archivo contiene todas las posibles preguntas de examen reales con respuestas 100% correctas y verificadas para los 4 exámenes de certificación de Mercado Ads;

• Certificación en Product Ads
• Certificación en Brand Ads
• Certificación en Display & Video Ads Beginners
• Certificación en Display & Video Ads Advanced

 

 

Preguntas:

 

¿Por qué decimos que Product Ads persigue objetivos de performance?

• Porque aumenta el tráfico de los anuncios orgánicos
• Porque permite comprar espacios publicitarios en forma automática y en tiempo real
• Porque está asociado a resultados concretos de negocios (aumento de ventas)

 

¿Cuál de los siguientes métodos es adecuado para mejorar la performance de las campañas de Product Ads?

• Determinar niveles de rentabilidad, segmentar productos, crear múltiples campañas, elegir una estrategia adecuada para cada campaña
• Determinar niveles de rentabilidad, elegir una contribución marginal negativa, segmentar productos
• Calcular los costos unitarios de cada producto, elegir una estrategia de campaña, crear múltiples campañas con esa estrategia

 

En el administrador de campañas, ¿cuál es la métrica que contabiliza las ventas atribuidas a publicidad?

• Ventas sin publicidad (las ventas orgánicas de productos integrados a campañas de Product Ads)
• Ventas por publicidad (el porcentaje de ventas en las que intervino un anuncio de Product Ads, sea de forma directa o indirecta)
• Ingresos por publicidad (la cantidad de dinero generado por publicidad)

 

Para una publicación nueva, la estrategia recomendada es invertir para que el algoritmo muestre tus anuncios a un público amplio, incluso si las probabilidades de concretar una venta son bajas. Para un producto que se vende bien, es aconsejable hacer que la campaña de publicidad sea rentable.

• Verdadero
• Falso

 

¿En qué consiste la métrica “Ventas indirectas por publicidad”?

• Son las ventas que se realizaron dentro de la ventana de atribución cuando las personas hicieron clic en un anuncio, pero luego compraron otro producto del mismo vendedor
• Son las ventas que se realizaron gracias a las recomendaciones en las reseñas de los productos
• Son las ventas que se realizaron dentro de la ventana de atribución cuando las personas que hicieron clic en un anuncio compraron ese producto

 

¿Cuál es la característica principal del modo personalizado de gestión de anuncios al utilizar Product Ads?

• Selecciona automáticamente las publicaciones con mejor desempeño
• Permite crear múltiples campañas
• Requiere publicaciones con un Ad-score mayor que la opción automática
• Solo muestra las publicaciones con mejores resultados orgánicos

 

¿Qué le recomendarías a un vendedor que tiene el objetivo de maximizar las posibilidades de exposición de un producto nuevo, aunque eso suponga un riesgo para sus niveles de rentabilidad?

• Utilizar una campaña con estrategia de Crecimiento y definir un ACOS Objetivo entre 15 % y 30 %
• Utilizar una campaña con estrategia de Visibilidad y definir un ACOS Objetivo menor a 15 %
• Utilizar una campaña con estrategia de Rentabilidad y definir un ACOS Objetivo menor a 15 %
• Utilizar una campaña con estrategia de Visibilidad y definir un ACOS Objetivo mayor a 30 %

 

Las ventas se atribuyen a los anuncios promocionados no solo cuando la compra se hace inmediatamente después del clic, sino también dentro de un cierto período posterior al clic.

• Verdadero
• Falso

 

¿De cuánto tiempo es la ventana de atribución en Product Ads?

• De 5 días
• De 7 días
• De 14 días
• De 30 días

 

¿Qué es el ACOS Objetivo?

• Es el dinero que esperas obtener a partir de tus ventas
• Es el resultado de dividir la inversión sobre los ingresos obtenidos
• Es el porcentaje que estás dispuesto a invertir en relación a cuánto quieres ganar
• Es el costo total de todas las visitas que recibieron tus anuncios

 

¿Cuánto paga un anunciante para ganar una subasta de Product Ads?

• Lo mínimo necesario para ganarle a su competidor más cercano
• Exactamente lo mismo que estaba dispuesto a pagar en un principio
• El CPC máximo que estaba dispuesto a pagar según su ACOS objetivo

 

Una campaña no está obteniendo los resultados esperados y las impresiones de los anuncios no aumentan. ¿A qué puede deberse? Seleccionar 3 las respuestas correctas

• Falta de presupuesto diario
• Publicaciones con baja calidad
• Demasiados anuncios agregados en la campaña
• ACOS objetivo demasiado bajo

 

¿Cómo se determina el puntaje Ad Rank de una publicación al utilizar Product Ads en Mercado Libre?

• Únicamente por la cantidad de ventas de la publicación
• Exclusivamente por la reputación del vendedor
• A través del historial de visitas de la publicación
• Según la calidad de la publicación, la relevancia para la búsqueda y lo que el vendedor está dispuesto a pagar por el anuncio

 

En una campaña con un objetivo de rentabilidad se ha definido un ACOS objetivo de 5 %. Sin embargo, después de 30 días, el ACOS de la campaña está cerca de 8 %. ¿Qué se podría hacer para bajar el ACOS? Seleccionar 4 las respuestas correctas

• Decidir si es necesario agrupar algunos anuncios en otras campañas con diferentes estrategias y objetivos
• Agregar productos con menor desempeño
• Comprobar que los productos tienen precio competitivo, título atractivo o buenas imágenes
• Verificar los resultados de cada uno de los anuncios agrupados en esa campaña
• Aumentar el presupuesto diario si estuviera limitado

 

¿Por qué es conveniente incrementar el presupuesto diario en las fechas especiales?

• Para aprovechar el menor CPM, dado que este costo suele descender
• Para aprovechar la baja en el costo del CPC
• Para aprovechar la mayor intención de compra y no perder oportunidades de vender

 

Un anunciante invirtió $10.000 en una campaña en Product Ads y generó ingresos de $100.000 en el mismo período. ¿Cuál es su ACOS?

• 7 %
• 10 %
• 35 %
• 500 %

 

En una campaña se asignó un presupuesto diario de $4.500 y durante el primer día llegó a consumir $3.800. ¿Cuál será el presupuesto del día siguiente?

• $0, porque el presupuesto del día anterior no superó el total asignado
• $700, porque el presupuesto restante de cada día se convierte en el presupuesto del día siguiente
• $4.500, porque el presupuesto es diario y no se acumula ni se pasa al día siguiente
• $5.200, porque el presupuesto restante de cada día se suma al presupuesto del día siguiente

 

¿Qué es lo más recomendable en una campaña para ganar la subasta de Product Ads? Seleccionar 3 las respuestas correctas

• Mejorar las imágenes y descripciones de los anuncios para que tengan un mejor ad-score
• Ajustar el ACOS objetivo de acuerdo a tu estrategia comercial para que el sistema defina el mejor CPC (costo por clic) automáticamente
• Mantenerla siempre activa, sin pausarla por días o horarios
• Tener solamente publicaciones nuevas

 

¿Cuáles de las siguientes características tiene en cuenta Product Ads para elegir la publicación ganadora de una subasta?

• La buena calidad de los productos vendidos
• La cantidad de anunciantes que compiten
• La relevancia del anuncio, teniendo en cuenta su historial de conversión, fotografías de producto, servicios posventa, etc.

 

¿Cuánto tiempo se debe esperar para pausar una campaña?

• Una vez activada, la campaña no se puede pausar
• Se debe esperar a que suceda al menos una conversión para pausar la campaña
• Se puede pausar en cualquier momento, aunque lo recomendable es esperar al menos 30 días

 

Los resultados de búsqueda orgánicos y pagos compiten por las mismas posiciones. Por ende, un mismo producto no puede aparecer más de una vez en los mismos resultados.

• Verdadero
• Falso

 

La visibilidad mejorada a través de Product Ads implica que las publicaciones solo aparecerán de forma orgánica

• Verdadero
• Falso

 

¿Cuál es el principal indicador de desempeño de las campañas?

• Ingresos / día
• Ingresos totales
• CPC (costo por clic)
• CPV (costo por venta)
• ACOS (costo publicitario de ventas)

 

¿Cuál es el principal beneficio de Product Ads?

• Aumentar las ventas
• Mejorar la reputación del vendedor
• Generar conocimiento de marca

 

¿En qué espacios se muestran los anuncios de Product Ads?

• Redes sociales
• Websites o landing pages fuera del sitio de Mercado Libre
• En posiciones destacadas de los resultados de búsqueda y en otras páginas de producto de Mercado Libre

 

¿Qué son las métricas de competitividad?

• Son indicadores que muestran cuántas ventas se generaron por publicidad
• Son valores numéricos que muestran el rendimiento de una campaña mediante la cantidad de clics obtenidos por anuncio
• Son porcentajes que indican cuántas impresiones están ganando o perdiendo tus anuncios según las las oportunidades generadas en cierto período

 

¿Cuáles de estas prácticas son recomendables para potenciar tus ventas? Seleccionar 3 las respuestas correctas

• Crear una única campaña que agrupe todos los productos disponibles
• Impulsar con publicidad las publicaciones que tienen buen nivel de ventas orgánicas
• Aumentar el presupuesto en las fechas especiales para tener mayor visibilidad y potenciales ventas
• Revisar con frecuencia las métricas, al menos 1 vez por semana

 

Dos personas ven el mismo anuncio y hacen clic en él en el mismo día. Sin embargo, una compra el producto 1 semana después, y la otra 6 semanas después. ¿Cuántas ventas por publicidad registrará la plataforma respecto de ese anuncio?

• Ninguna venta
• Una venta
• Dos ventas

 

¿Qué es el sistema de pujas de Product Ads?

• Es una manera de priorizar los anuncios únicamente en base a lo que cada vendedor esté dispuesto a pagar para que sus anuncios se ubiquen en las mejores posiciones de los resultados de búsqueda
• Es una manera de priorizar los anuncios únicamente en base a su calidad para ubicarlos en las posiciones 1 y 2 de los resultados de búsqueda
• Es una manera de priorizar los anuncios en base a su calidad y a lo que cada vendedor esté dispuesto a pagar para que sus anuncios se ubiquen en las mejores posiciones de los resultados de búsqueda y páginas de producto
• Es una manera de priorizar los anuncios en base a los precios de cada publicación y a lo que cada vendedor esté dispuesto a pagar para que sus anuncios se ubiquen en las mejores posiciones de los resultados de búsqueda

 

¿Qué métrica indica la cantidad de veces que las personas usuarias de Mercado Libre visitaron un anuncio promocionado de Product Ads?

• Impresiones
• Ingresos
• Clics

 

¿Cada cuánto tiempo es recomendable revisar los resultados de tus campañas?

• Una vez por día
• Una vez por semana
• Una vez por quincena
• Una vez por mes

 

¿Cuáles de estas condiciones tienen que cumplirse para que los anuncios se muestren? Seleccionar 4 las respuestas correctas

• Que la reputación del vendedor sea amarilla o superior
• Que la campaña esté activa
• Que el vendedor haya concretado más de 10 ventas
• Que haya presupuesto diario disponible
• Que la publicación tenga buena calidad

 

Con la estrategia de Rentabilidad, se busca mostrar más anuncios a la mayor cantidad posible de personas, con una mayor inversión en publicidad. Se sugiere para nuevas publicaciones o productos de baja rotación.

• Verdadero
• Falso

 

¿Qué es el presupuesto diario?

• El monto promedio por día del presupuesto semanal
• El monto promedio por día del presupuesto mensual
• La cantidad máxima de inversión que se establece en una campaña para consumir por día

 

Es posible aumentar el ACOS Objetivo para ganar las subastas al competir por los primeros resultados de búsqueda, en oportunidades específicas que detecte la plataforma.

• Verdadero
• Falso

 

¿Cuál de las siguientes prácticas sería recomendable para una fecha especial, como el Día de la Madre?

• Mantener las campañas activas sin alteraciones
• Aumentar el presupuesto con anticipación para aprovechar el mayor volumen de tráfico que se generará
• Aumentar un 5 % máximo del presupuesto 1 día antes de la fecha especial

 

¿Utilizar Product Ads garantiza que tu publicación gane en el catálogo?

• Sí, porque al aumentar su visibilidad ganará en el catálogo
• No, Product Ads no influye en si se gana o no en el catálogo, aunque una vez ganado incentivará un aumento en su visibilidad
• No, porque no es posible promocionar publicaciones de catálogo con Product Ads

 

¿Tiene sentido que un vendedor que tiene buen posicionamiento orgánico invierta en Product Ads?

• Sí, porque los vendedores que invierten en Product Ads aumentan su reputación
• Sí, porque podría mostrarse dos veces en un mismo resultado, y así aumentar la probabilidad de ganar un clic frente a otro competidor
• No, porque si ya aparece en los resultados orgánicos, el presupuesto de Product Ads no se consumiría, y la campaña no correría
• No, porque estaría destinando inversión para aparecer en las posiciones que ya está consiguiendo sin invertir

 

¿Qué mide el porcentaje de impresiones ganadas?

• Es el porcentaje de impresiones que consiguió una campaña sobre el total de impresiones que podría haber generado
• Es el porcentaje que ayuda a identificar si es necesario aumentar el ACOS objetivo de una campaña
• Es el porcentaje que indica si la estimación de presupuesto de una campaña le está haciendo perder impresiones

 

¿En qué etapa del embudo de ventas las personas suelen buscar más información sobre un producto y compararlo con otros similares de la competencia?

• Consideración
• Notoriedad
• Conversión

 

¿Qué indica el Ad score?

• Las ventas generadas a través de los anuncios
• La relevancia de los productos según la búsqueda del usuario
• La calificación del producto anunciado

 

¿Cómo funciona la concordancia de frase?

• Los anuncios pueden aparecer en búsquedas que estén relacionadas con la palabra clave, incluso aunque no contengan ese término exacto
• Los anuncios pueden mostrarse para menos búsquedas que si se utilizara un tipo de concordancia exacta
• Los anuncios pueden aparecer en las búsquedas que incluyan el significado de la palabra clave

 

¿Dónde se muestran los anuncios de Brand Ads, dentro de Mercado Libre?

• En los resultados de búsqueda
• En las páginas de producto
• En la Home de Mercado Libre

 

¿Cuáles de las siguientes métricas sirven para medir la performance de las palabras clave? Seleccionar 4 las respuestas correctas

• Impresiones
• Visibilidad
• Alcance
• CTR (Click through rate)
• CVR (Conversion rate)
• Ingresos
• CPM (Costo por mil impresiones)

 

¿Cuánto paga un anunciante que gana una subasta?

• Lo que haya definido en el CPC máximo
• Lo mínimo necesario para ganarle al competidor más cercano
• El precio fijo estipulado por Brand Ads

 

En la selección personalizada de anuncios, es posible elegir hasta 10 productos diferentes aunque solamente se muestran 3 a la vez. ¿Por qué?

• Porque varían los productos que se muestran según cómo se desempeñan los anuncios
• Para que haya productos de reserva si alguno se queda sin stock
• Por si baja la calificación de algún producto

 

Si una persona hace clic en un anuncio el día 1 y compra el producto el día 16, esa venta y los ingresos generados se atribuyen a ese anuncio dentro de una campaña.

• Verdadero
• Falso

 

¿Qué beneficios obtiene un anunciante si opta por la segmentación personalizada? Seleccionar 2 las respuestas correctas

• Palabras clave
• CPC máximo
• Presupuesto diario

 

¿Qué sucede si una campaña contiene solamente tres anuncios y uno de ellos se queda sin stock?

• El creativo se muestra con los dos anuncios restantes
• El creativo se muestra sin modificaciones
• El creativo deja de mostrarse por completo

 

¿Qué ocurre con el anuncio de Brand Ads cuando un comprador de Mercado Libre realiza una búsqueda y luego aplica un filtro de marca?

• Se muestra Brand Ads únicamente con productos que pertenezcan a esa marca
• Se muestra Brand Ads con cualquier producto que tenga stock disponible, sin considerar la marca
• Se muestra Brand Ads siempre que exista al menos un producto que se corresponda con esa marca
• No se muestra Brand Ads

 

¿Qué acciones podrías tomar para optimizar tus campañas? Seleccionar 4 las respuestas correctas

• Cambiar el destino del anuncio
• Aumentar el valor máximo de CPC para obtener más impresiones
• Elegir los productos que tienen mejor performance dentro de la tienda oficial del anunciante
• Buscar capturar la atención del usuario con mensaje a comunicar llamativo
• Enfocar en palabras claves de mejor performance

 

La lista de palabras clave de una campaña, junto con sus métricas de desempeño, se encuentra en la pantalla de resultados de Brand Ads.

• Verdadero
• Falso

 

¿Cuáles de las siguientes alternativas corresponden a palabras claves que un anunciante de celulares podría usar para segmentar en Brand Ads? Seleccionar 3 las respuestas correctas

• Celular
• Celular 128gb
• Celular negro con cámara
• Celular/128gb/GPS/cámara
• Celular-128gb
• Celular con 128gb de memoria y cámara de fotos

 

¿Qué tipo o tipos de concordancia usa Brand Ads para relacionar las palabras claves con las búsquedas de las personas usuarias?

• Concordancia por frase
• Concordancia exacta
• Concordancia amplia

 

¿Qué se puede hacer para identificar y analizar las palabras clave más buscadas de todas las campañas en un período determinado?

• Revisar el gráfico de métricas de campaña
• Crear un reporte de palabras clave
• Consultar las métricas por palabras clave

 

¿Cuáles de las siguientes variables ayudan a aumentar el Ad-Score? Seleccionar 5 las respuestas correctas

• Calidad de las imágenes de los productos
• Reputación del vendedor
• Facilidades de entrega
• Cantidad de preguntas en una publicación
• Precio competitivo
• Relación entre el producto y la búsqueda del usuario

 

Los anuncios de Brand Ads se muestran con la leyenda “Promocionado”.

• Verdadero
• Falso

 

De un grupo de anunciantes que participan en una subasta de Brand Ads, ¿cuál gana?

• Quien tiene el Ad rank más alto
• Quien tiene el Ad score más alto
• Quien haya establecido el CPC más alto

 

¿En qué posición se muestra un anuncio de Brand Ads dentro de los resultados de búsqueda?

• Posición 0
• Posición 1
• Posición 2

 

No es posible previsualizar cómo se mostrará un anuncio hasta que es aprobado.

• Verdadero
• Falso

 

¿Cuáles de las siguientes son métricas de Brand Ads? Seleccionar 4 las respuestas correctas

• CPC (Costo por clic)
• CPM (Costo por mil impresiones)
• CTR (Click-through rate)
• ROAS (Return on Advertising Spend)
• Ventas por publicidad
• Ingresos

 

La aprobación de un creativo generado es automática e inmediata.

• Verdadero
• Falso

 

¿Cuál de los siguientes gráficos muestra el rendimiento consolidado de todos los anuncios de Brand Ads?

• Gráfico de métricas principales
• Gráfico de métricas por campaña
• Gráfico de métricas por palabra clave

 

La URL de destino seleccionada determina los productos disponibles para la campaña.

• Verdadero
• Falso

 

¿Quién construye los anuncios de Brand Ads?

• Lo hace cada anunciante, definiendo su mensaje a comunicar y estrategia de selección de productos y segmentación
• Lo hace la plataforma automáticamente, según la inversión definida y los productos del anunciante
• Lo hace un ejecutivo de cuentas de Mercado Libre

 

¿Cuál de estas palabras clave es más adecuada para lograr una concordancia amplia?

• ventilador
• ventilador de pie
• ventilador industrial
• ventiladores nuevos

 

¿Cuál es el período máximo en que se pueden revisar las métricas de una cuenta, campaña o palabra clave?

• Hasta 15 días
• Hasta 30 días
• Hasta 60 días
• Hasta 90 días

 

Al igual que en Product Ads, los anuncios de Brand Ads se muestran en la página de producto.

• Verdadero
• Falso

 

Brand Ads está disponible para cualquier anunciante que se encuentre en el ecosistema de Mercado Libre.

• Verdadero
• Falso

 

¿Cómo se atribuyen las ventas por publicidad y los ingresos en Brand Ads?

• Por inversión
• Por impresión
• Por clic

 

¿Qué alternativas de segmentación permite Brand Ads? Seleccionar 2 las respuestas correctas

• Seleccionar una audiencia manualmente
• Elegir manualmente las palabras clave de búsqueda con las que quieres asociar el anuncio
• Configurar las audiencias de forma automática
• Dejar que la plataforma elija las palabras clave automáticamente

 

¿Qué indica el Ad rank?

• La probabilidad de conversión que tiene un anuncio, según la inversión y los clics
• El puntaje del anunciante al momento de participar en una subasta, según el Ad Score y el CPC ofertado
• El porcentaje de contribución marginal que brinda un anuncio, según el ACOS y los costos

 

¿Cuáles de los siguientes parámetros se pueden editar después de haber creado una campaña en Brand Ads? Seleccionar 3 las respuestas correctas

• Presupuesto diario
• Título del creativo
• Tipo de segmentación
• Destino del anuncio
• CPC máximo
• Tipo de selección de productos

 

Brand Ads permite configurar un CPC máximo para maximizar el rendimiento del presupuesto según los objetivos.

• Verdadero
• Falso

 

En Brand Ads, cada anunciante puede definir el ACOS (costo publicitario de ventas) Objetivo para cada campaña por separado.

• Verdadero
• Falso

 

¿Cuál es el objetivo principal de crear audiencias personalizadas en Display & Video Ads?

• Garantizar un buen CTR con un presupuesto reducido de publicidad
• Segmentar personas usando criterios mucho más específicos y adecuados a lo que busca el anunciante
• Realizar una segmentación basada en características demográficas
• Optimizar la inversión diaria en publicidad según el objetivo de la campaña

 

¿Cuál es la diferencia principal entre los enfoques de audiencias amplias y específicas al crear una audiencia objetivo para una campaña publicitaria?

• Las audiencias amplias son más baratas que las audiencias específicas
• Las audiencias específicas son más grandes que las audiencias amplias
• Las audiencias amplias son preferibles para las campañas de la parte alta del funnel (Awareness), mientras que las audiencias específicas son más útiles para las campañas de Conversion.
• Ambos enfoques son igualmente efectivos para cumplir con el presupuesto de la campaña

 

¿Cuáles son las dos opciones de negociación que ofrece Display & Video Ads a los anunciantes?

• Directa (Garantizada) y programática
• Privada y programática
• Programática y por subasta

 

En la etapa de Consideration del embudo de ventas, ¿qué objetivo se recomienda buscar para una campaña?

• Intención de compra: “Quiero generar la mayor cantidad posible de ventas”
• Visibilidad: “Quiero mostrar mis anuncios a la mayor cantidad de clientes posibles”
• Engagement: “Quiero que la mayor cantidad de clientes posibles visiten las páginas de mis productos”

 

En la etapa de Awareness del embudo de ventas, ¿qué objetivo se recomienda buscar para una campaña?

• Intención de compra: “Quiero generar la mayor cantidad posible de ventas”
• Visibilidad: “Quiero mostrar mis anuncios a la mayor cantidad de clientes posibles”
• Engagement: “Quiero que la mayor cantidad de clientes posibles visiten las páginas de mis productos”

 

Para definir diferentes tácticas de comunicación siguiendo un mismo objetivo, ¿qué es conveniente hacer?

• Crear distintos line items dentro de una campaña para dar mayor flexibilidad a los esfuerzos publicitarios
• Activar distintas campañas con diferentes presupuestos máximos para ampliar el alcance de los anuncios
• Generar una variedad de creativos para aumentar el interés en distintas audiencias

 

¿Cuáles de las siguientes ubicaciones son placements de Display & Video Ads? Seleccionar 5 las respuestas correctas

• Resultados de búsqueda de Mercado Libre
• Páginas de Producto
• Tiendas de Mercado Shops
• Home de Mercado Libre
• Home de Mercado Pago
• Carrito de compras
• Página de confirmación de pagos de Mercado Pago

 

¿Qué estrategia de campaña es más útil para llegar a personas usuarias que hicieron una búsqueda de producto y están comparando distintas opciones?

• Consideration
• Conversion
• Awareness

 

¿Cuáles de las siguientes NO SON tipos de audiencias personalizadas de Display & Video Ads? Seleccionar 2 las respuestas correctas

• Compras en una tienda física
• Búsqueda de palabras clave
• Interacciones con una marca
• Interacciones con producto
• Interacciones con campañas de publicidad
• Interacciones con una tienda oficial
• Recargas de celular

 

¿Cuál de las siguientes afirmaciones describe mejor el funcionamiento del ritmo inteligente en una campaña publicitaria?

• El ritmo inteligente mantiene un gasto constante todos los días, independientemente de la demanda y del tráfico
• El ritmo inteligente reduce el gasto en los días de mayor tráfico y aumenta la frecuencia cuando la demanda disminuye
• El ritmo inteligente solo ajusta el gasto una vez a la semana, sin tener en cuenta el tráfico diario ni la demanda
• El ritmo inteligente optimiza el gasto en los días de mayor tráfico y reduce la frecuencia cuando la demanda disminuye. Además, ajusta el gasto diariamente para no dejar pasar oportunidades de mostrar anuncios relevantes para los objetivos de campaña

 

¿Qué significa que una audiencia se construya con data propia?

• Que está segmentada automáticamente por Mercado Libre según criterios generales
• Que se puede segmentar a partir de los datos que generan las personas usuarias al navegar en los sitios de Mercado Libre o hacer transacciones con Mercado Pago
• Que es un grupo segmentado por partners estratégicos del ecosistema de Mercado Libre

 

Dentro de las opciones de audiencias personalizadas, es posible configurar que tus anuncios NO LLEGUEN a personas que cumplan determinadas características.

• Verdadero
• Falso

 

Un creativo solamente puede estar asociado a un único line item.

• Verdadero
• Falso

 

Las audiencias de Mercado Ads se generan a partir de datos obtenidos…

• Tomados del comportamiento de navegación y compra dentro de Mercado Libre y Mercado Pago
• Del comportamiento de navegación y compra dentro de Mercado Libre
• En consultas en redes sociales y motores de búsqueda

 

¿Qué significa que Display & Video Ads ofrece un “entorno seguro” a los anunciantes?

• Que aplica políticas de seguridad informática y privacidad de los datos del usuario (ISO 27.001, entre otras)
• Que la impresión de los anuncios está garantizada una vez que el anunciante gana la subasta
• Que garantiza que los anuncios se mostrarán en espacios que no afecten la reputación de las marcas

 

En la etapa de Conversion del embudo de ventas, ¿qué objetivo se recomienda buscar para una campaña?

• Intención de compra: “Quiero generar la mayor cantidad posible de ventas”
• Visibilidad: “Quiero mostrar mis anuncios a la mayor cantidad de clientes posibles”
• Engagement: “Quiero que la mayor cantidad de clientes posibles visiten las páginas de mis productos”

 

¿Qué es el Real Time Bidding?

• Un sistema automatizado de subastas para la compra programática de anuncios publicitarios
• Un método de compra que garantiza la asignación de espacios publicitarios dentro de Mercado Libre
• Una forma de pagar compras en Mercado Libre

 

¿Qué tipos de line ítems se pueden crear en Display & Video Ads? Seleccionar 3 las respuestas correctas

• Display
• Video
• Social
• Search

 

Jorge tiene una tienda de calzado en Mercado Libre y quiere mostrar anuncios a personas que hayan visto zapatos para hombres en las últimas dos semanas. ¿Qué sería más conveniente hacer en su caso?

• Configurar la audiencia por demografía
• Crear una audiencia por marca de zapatos
• Permitir que el algoritmo de Display & Video Ads establezca la audiencia
• Segmentar su audiencia por interacción con productos relacionados

 

¿Cuáles de las siguientes características corresponden a la compra programática? Seleccionar 3 las respuestas correctas

• Permite reducir el tiempo invertido en negociaciones entre anunciantes y representantes comerciales
• Utiliza procesos manuales facilitados por negociaciones y obliga a los anunciantes a comprar inventario por cada sitio web
• Permite optimizar el presupuesto de las campañas
• Permite optimizar las campañas publicitarias solo una vez que hayan finalizado
• Permite segmentar con mayor nivel de detalle y mejora la relevancia de los anuncios que se muestran

 

¿Cuál de las siguientes características describe a Display & Video Ads?

• Permite comprar anuncios que se muestran en los resultados de búsqueda de Mercado Libre
• Permite comprar en forma automática y en tiempo real espacios publicitarios dentro de ubicaciones específicas del sitio de Mercado Libre
• Permite comprar anuncios de email marketing que se muestran a usuarios de Mercado Libre

 

¿Cuáles de las siguientes son audiencias de catálogo de Display & Video Ads? Seleccionar 4 las respuestas correctas

• In market
• Establecimientos físicos
• Navegador
• Sistema operativo
• Recarga de celular
• Género
• Estilo de vida

 

Analiza el siguiente recorrido de compra y responde: Día 1: Una persona usuaria entra a la web de Mercado Libre, ve un anuncio de una marca de licuadoras y abandona la página. Día 8: Ve otro anuncio de la misma marca, pero no hace clic. Día 16: Vuelve a Mercado Libre y compra una licuadora de la marca publicitada. Según el modelo de atribución de Display & Video Ads, ¿a qué evento se le atribuye la venta en este caso?

• A la impresión del primer día
• A la impresión del octavo día
• A la compra del último día

 

En un objetivo de Awareness, el límite máximo al objetivo de CPM (costo por mil impresiones) lo define la plataforma automáticamente según el presupuesto total que se estableció para la campaña.

• Verdadero
• Falso

 

Si un seller corre una campaña de Search (Product Ads) y otra de Display & Video Ads ambas con destino a su tienda oficial. ¿A qué solución se atribuye la conversión de un item de esta tienda?

• La conversión se atribuye a la última visualización de la campaña de Product Ads
• La conversión se atribuye al último clic de la campaña de Display & Video Ads
• A ambas campañas

 

¿Cuál de las siguientes afirmaciones describe mejor el funcionamiento del ritmo inteligente en una campaña publicitaria?

• El ritmo inteligente mantiene un gasto constante todos los días, independientemente de la demanda y del tráfico
• El ritmo inteligente reduce el gasto en los días de mayor tráfico y aumenta la frecuencia cuando la demanda disminuye
• El ritmo inteligente solo ajusta el gasto una vez a la semana, sin tener en cuenta el tráfico diario ni la demanda
• El ritmo inteligente optimiza el gasto en los días de mayor tráfico y reduce la frecuencia cuando la demanda disminuye. Además, ajusta el gasto diariamente para no dejar pasar oportunidades de mostrar anuncios relevantes para los objetivos de campaña

 

Luego de finalizada una campaña, no es posible contabilizar las conversiones que tuvo.

• Verdadero
• Falso

 

¿Cuál de las siguientes métricas está relacionada con el objetivo de Conversion?

• Alcance
• Impresiones
• Ventas

 

¿Para qué sirve definir un objetivo de rendimiento?

• Para ganar la subasta de los espacios publicitarios
• Para que el algoritmo optimice la campaña de la manera más eficiente posible
• Para que la conversión de los anuncios esté garantizada

 

Una persona usuaria que fue impactada por una campaña de Display & Video Ads y NO HIZO clic en sus anuncios adquiere uno de los productos promocionados. ¿Cuál de las siguientes afirmaciones es correcta?

• La conversión se atribuye al último anuncio (impresión) que haya impactado al usuario
• La conversión no se atribuye a ningún anuncio
• La conversión se atribuye a la última impresión vista de un anuncio que haya sucedido en los 14 días previos a la compra del producto
• La conversión se atribuye a la última impresión de un anuncio que haya sucedido en las 24 hs previas a la compra del producto
• La conversión se atribuye a la primera impresión de un anuncio que haya sido vista por el usuario en los 14 días previos a la compra del producto

 

En Display & Video Ads, las campañas programáticas que están activas NO BRINDAN la posibilidad de editar el presupuesto o modificar la fecha de finalización.

• Verdadero
• Falso

 

Si el presupuesto tuvo entrega insuficiente y la métrica principal resultó por debajo del objetivo configurado en la campaña, ¿qué acción tomará el algoritmo de optimización?

• Aumentará el precio de la puja con el objetivo de generar más oportunidades y cumplir con el presupuesto asignado
• Disminuirá el precio de la puja con el objetivo de comprar espacios a menor costo y reducir el resultado de la métrica principal
• No hará grandes cambios

 

Si el presupuesto se entrega correctamente y el CPA está debajo o igual al CPA objetivo, el algoritmo de optimización aumentará el precio de la puja con el objetivo de aumentar el gasto y ganar más oportunidades de impresión con el objetivo de mejorar aún más el rendimiento.

• Verdadero
• Falso

 

¿Qué problemas intenta resolver el Bidding Engine? Seleccionar 2 las respuestas correctas

• Intentar alcanzar los objetivos de rendimiento de la campaña de la manera más eficiente posible
• Alcanzar los objetivos de rendimiento aunque no se logre completar el presupuesto de las campañas
• Completar el presupuesto de la forma más rápida posible
• Mostrar la mayor cantidad de anuncios posible a los usuarios
• Completar el presupuesto de las campañas de manera inteligente durante todo el período de duración

 

La asignación del presupuesto para un line item es personalizable.

• Verdadero
• Falso

 

¿Cómo se distribuye el presupuesto de campaña con el ritmo de inversión inteligente?

• Según la disponibilidad del inventario, aumentando la entrega los días de mayor tráfico
• Equitativamente cada día, dividiendo lo que sobra entre los días restantes de campaña
• Dependiendo de la estrategia de campaña elegida, con mayor agresividad en las de Awareness y menor en las de Conversion

 

¿Cuál de las siguientes métricas está relacionada con el objetivo de Consideration?

• Clics
• CPA
• Inversión

 

Analiza el siguiente recorrido de compra y responde: Día 1: Una persona usuaria entra a la web de Mercado Libre y hace clic en un anuncio de una marca de celulares, pero no compra. Día 3: Ve otro anuncio de la misma marca, pero no hace clic. Día 5: Vuelve a Mercado Libre y compra un celular de la marca publicitada. Según el modelo de atribución de Display & Video Ads, ¿a qué evento se le atribuye la venta en este caso?

• Al clic del primer día
• A la impresión del tercer día
• A la compra del quinto día

 

¿Cómo afecta el ritmo de inversión al presupuesto de una campaña en Display & Video Ads?

• Determina la cantidad de presupuesto que se asigna a una campaña
• No tiene impacto en la distribución del presupuesto de una campaña
• Regula la velocidad con la que se consume el presupuesto diario de una campaña y puede implicar aumentos en los precios de oferta
• Solo se aplica en campañas de Awareness y no afecta las campañas de Consideration o Conversion

 

¿Cuál de las siguientes afirmaciones describe mejor el funcionamiento del ritmo acelerado en una campaña publicitaria?

• Con el ritmo acelerado, se distribuye el presupuesto de manera uniforme a lo largo de la campaña para asegurar una entrega constante
• Con el ritmo acelerado, se busca aprovechar todas las oportunidades de entrega según los objetivos de la campaña, priorizando el impacto sobre la fecha de finalización
• Con el ritmo acelerado, se disminuye el gasto en los días de menor tráfico y se aumenta cuando la demanda es alta
• Con el ritmo acelerado, se prioriza la fecha de finalización de la campaña sobre el impacto y las oportunidades de entrega

 

¿Cuál de las siguientes métricas está relacionada con el objetivo de Awareness?

• Clics
• Impresiones
• Ingresos

 

 

 

 

 

Android Enterprise Associate Answers

Exam

• Pass with over 80% to fast-track your way to the Professional path and certification.

 

 

Questions:

 

Enterprise Mobility is used by organizations globally.

Which of the following is NOT an implementation of Enterprise Mobility?

• ABC Health Insurance develops a website for their patients, so they can submit claims.
• Pipeline maintenance crew uses GPS on their devices to find issues and log information.
• Freightline Logistics provides rugged devices for their drivers to scan barcodes of packages they are delivering.
• Play Airways pilots use tablets to review flight manuals that are synced to their devices over the air.

 

What are the main benefits of using Android for business?

Select 3 Correct Responses

• Scalable with business growth
• Availability of a range of productivity apps
• Multiple layers of security
• High cost to procure devices

 

Which of the following is applicable for Bring Your Own Devices (BYOD)?

Select 3 Correct Responses

• BYOD are personally owned devices.
• BYOD employs an Android work profile that separates work and personal apps.
• These devices are company-owned and can be tailored to the business device management policies.
• BYOD protects the business while preserving user privacy.

 

Bank Corp has selected Android as their mobile operating system of choice for their company-owned devices. What are the management modes available to them?

Select 2 Correct Responses

• Unmanaged device
• Productivity
• Company-owned personally enabled device
• Company-owned dedicated device

 

Why is Android the perfect fit for any business?

Select 3 Correct Responses

• Android only has one layer of security making it vulnerable to malicious third-parties.
• Android has a wide variety of devices ranging from smartphones, tablets, and rugged devices.
• Android comes with flexible management options to suit different teams.
• Android has layers of security to cater for business needs.

 

What is the first step towards implementing an enterprise mobility solution?

• Identify requirements and use case
• Operations and maintenance
• Device enrollment and distribution
• Application deployment to devices

 

When deploying managed devices, there will be different organizations involved with different roles and responsibilities. Which two of the following partners are typically involved in either producing or selling devices?

Select 2 Correct Responses

• App developer or Independent Software Vendors
• Carriers and device resellers
• Device manufacturers
• EMM providers

 

Which one of the following is NOT a key benefit of the Android Enterprise Recommended program?

• Comes with minimal device management features.
• Helps IT choose EMMs and other partners, who can provide the best Android Enterprise experience for their mobility investment.
• Provides a list of trusted partners.
• Helps enterprise customers to choose device model(s) and EMM solutions that meet an extended specification criteria and are recommended by Google.

 

What best describes the work profile?

• The work profile does not allow you to turn off work apps.
• The work profile is designed for dedicated devices.
• The work profile is only helpful when separating network traffic.
• With the work profile, you can securely and privately use the same device for work and personal purposes.

 

Mika, a new marketing intern, has enrolled her personally owned device into her employer’s EMM solution. What administrative actions can Mika’s IT manager perform on her device?

• Read personal text messages, view personal photos, and capture all data on the device regardless of it being personal or work data.
• Provide Mika with fully compliant access to company IT resources and apps completely separated by the work profile with no access to her personal profile and data.
• All of these
• Erase all the device data.

 

A customer informs their device reseller that they do not have the budget to procure corporate smartphones for their marketing team. The customer wants to know if there is another solution for personal devices that can allow access to work emails and data, while keeping the devices secure.

What would you recommend as the appropriate solution for this requirement?

• BYOD with a work profile
• Google Play Protect
• Zero-touch
• Company-owned device

 

Which of the following options can businesses choose from to deploy and manage Android devices?

• NFC
• EMM identifier
• All of these
• Zero-touch

 

Which of the following defines zero-touch?

• Zero-touch is an alternative app distribution platform to Google Play.
• Zero-touch is a bulk enrollment method used for compatible Android devices.
• Zero-touch is a custom enterprise solution.
• Zero-touch is a device management solution.

 

In order to deploy devices with zero-touch, it’s necessary to purchase the hardware from a ____ and have a zero-touch compatible ____.

Select 2 Correct Responses

• EMM
• App developer
• Authorized zero-touch reseller
• Google Play Store

 

Which of the following are the benefits of zero-touch enrollment?

Select 3 Correct Responses

• End user receives a brand new device, which only requires sign-in

• No requirement for IT to manually set up each individual device.
• Simplicity and flexibility for IT
• No need for an EMM solution with zero-touch

 

Zero-touch is supported on all GMS certified devices running Android 9+.

State True or False.

• False
• True

 

How can a business ensure that mobile workers can securely reach internal company websites?

• It can be ensured by allowing user access via personal, unmanaged devices.
• It can be ensured by allowing access to Public Wi-Fi, using a browser in Incognito or Private mode.
• It can be ensured by allowing users to connect to public Wi-Fi, unmanaged.
• It can be ensured by IT enforcing end users to use a VPN that will create a secure connection wherever they are located.

 

What are the security threats to implementing a mobility solution in the enterprise?

Select All Correct Responses

• Social engineering

• Network attacks

• Exploits

• Malware and phishing

 

Which of the following analysts has provided a report validating Android security?

Select All Correct Responses

• NCC Group
• Gartner
• All of these
• Leviathan Group

 

Which of the following provides 24/7 mobile security that scans apps and devices, detecting and blocking malware to protect users from the latest threats?

• SafetyNet
• Safe Browsing
• Google Play Protect
• Device Admin API

 

How often does Google issue Android security patches?

• Every month
• When an exploit is found
• Every year, along with a new version of Android
• Every quarter with a software update

 

Android Enterprise creates «defense in depth» by using four layers of protection. Identify two of these layers from the given list.

Select 2 Correct Responses

• Dynamic wallpaper that confuses a would-be hacker and discourage them from attempting to exploit the device.
• Google Play Protect that detects and blocks malware, 24/7.
• Emojis to position end users in a happier and more secure place while using their device.
• Device hardware, which is tamper-resistant to ensure the OS hasn’t been compromised.

 

What are the four layers of security within Android?

• Hardware, Malware, Google Protect, Screen Protector
• Android Platform, Security Management, Social Engineering, Operating System
• Hardware, Android Platform, Google Play Protect, Security Management
• Passcodes, Network Security, Biometrics, Safety Shield

 

 

 

 

Android Enterprise Expert Certification Exam Answers

 

Android Enterprise Experts Certification Exam Answers

 

 

Questions:

 

Android Architecture and Implementation

 

Due to the technical nature of this training, and the way that this course has been designed, it is critical that you execute the activities as instructed throughout the learning path. Before starting this training, you should have the following:

• Admin access to an EMM console that supports fully managed Android and work profile.
• Two test devices, one running Android 7.0+, the other one running Android 8.0+ and compatible with zero-touch.

Do you meet the eligibility criteria?

• Yes
• No

 

Ready for your first activity? Using the Glossary for reference, drag and drop each term with its corresponding definition.

Drag each answer to a box, then submit.

• Solution set: A set of enterprise features organized by use case.
• Managed Google Play: Content marketplace for Android in the enterprise. It allows Admins to select and manage apps for their organization.
• Work profile: A self-contained profile on an Android device that isolates work apps and data from personal apps and data.
• Device policy controller (DPC): An app that controls local device policies and system applications on devices.

 

Which is which? Below is a list of enrollment methods and identity models. Drag each method or model to the correct box, then submit.

Enrollment Methods:

• Zero-touch
• QR code
• Download DPC from the Google Play Store
• NFC
• DPC Identifier

Identity Models:

• Managed Google Accounts (G Suite or Cloud Identity)
• Managed Google Play Accounts

 

What are the two units that Shelby will be supporting for this device deployment?

Select the correct answer, then submit.

• Manufacturing & insurance
• Finance & healthcare
• Transportation & power
• Oil & gas

 

Which of the following is a primary concern of Hayden and Farah (the stakeholders at Indigo Industries)?

Select the correct answer, then submit.

• Provisioning timelines
• Interruptions to user workflows
• Budget
• Data loss prevention

 

What are the two solutions sets that Indigo requires for this deployment?

Select two answers, then submit.

• MAM
• Fully managed
• Work profile
• Dedicated device

 

Which of the following is an important policy that Indigo will need supported?

Select the correct answer, then submit.

• EMM pull notifications
• Factory reset protection
• Disable location sharing
• Prevent work to personal copy/paste

 

One of the challenges Shelby faces with her stakeholders is ______________.

Select the correct answer, then submit.

• Encouraging VPN use with remote employees
• Provisioning devices in a timely manner
• Replacing the devices in phases, rather than all at once
• Convincing them that Android is secure

 

What does Indigo’s current device investment look like?

Select the correct answer, then submit.

• All Android
• A mix of several OSes
• All iOS

 

The work  __________ challenge would support Indigo’s 6-digit work application password requirement.

• OS
• Management Mode
• Security
• Profile

 

Match each description to its corresponding method for managing user identities.

Drag each answer to a box, then submit.

Managed Google Play Accounts:

• Easy and quick to set up
• User identity managed by EMM
• Preferred method

Managed Google Accounts:

• Ideal for G Suite
• Requires company domain to be claimed
• Not designed to be used with more than one EMM

 

Select the appropriate identity type for each example company. You can review the developer’s guide and Android Enterprise Help Center if you get stuck.

• Company A

With considerable concerns around security risks, this company needs to be able to silently push apps to end-user devices.

• Company B

As current G Suite users, Company B is looking for a way to make users manually sign in to their existing Google Account.

• Company C

This business needs a quick and easy setup without creating extra work.

Drag and drop each company to the corresponding identity type.

• Managed Google Play Accounts
  • Company A
  • Company C
• Google Accounts
  • Company B

 

Based on the case study details, select which identity type you would recommend for Indigo Industries.

Indigo’s Requirements.

• Identity model that provides anonymized user accounts, dynamically provisioned by the EMM
• Personally-owned (BYOD) and company-owned devices
• Seamless device setup
• Prevent work to personal copy/paste
• Disable unknown sources
• Disable USB debugging
• 6-digit work application password
• 4-digit device PIN security
• Managed Google Accounts
• Managed Google Play Accounts

 

Support your recommendation to use managed Google Play Accounts. Choose a case study requirement that would need managed Google Play.

Select the correct answer, then submit.

• Seamless device setup
• Identity model that provides anonymized user accounts, dynamically provisioned by the EMM
• Personally-owned (BYOD) and company-owned devices
• Disable unknown sources and USB debugging
• Prevent work to personal copy/paste
• 6-digit work application password for personally-owned devices (BYOD)
• 4-digit device PIN security

 

Did you successfully create an enterprise and bind it to your EMM?

• Yes
• No

 

Which is the minimum Android OS that lets you add a work profile from Settings?

• 8.0
• 5.1
• 6.0
• 7.0

 

Which is the minimum Android OS that supports zero-touch enrollment on a range of OEM devices?

• 8.0
• 5.1
• 6.0
• 7.0

 

Which is the minimum Android OS version that supports QR code provisioning?

• 8.0
• 5.1
• 6.0
• 7.0

 

What is the simplest method for provisioning Android 7.0+ devices for Indigo Industries?

• NFC
• DPC Identifier
• QR Code
• Zero-touch

 

What is the simplest method for provisioning Android 8.0+ devices for Indigo Industries?

• NFC
• DPC Identifier
• QR Code
• Zero-touch

 

Why is zero-touch enrollment recommended for Android?

Select the two correct answers, then submit.

• Zero-touch is supported on Android 5.0 and higher.
• Zero-touch is a great way to seamlessly deploy work profiles on personally-owned devices.
• Users just open the box and start using the device with management, apps and configurations all set.
• Zero-touch enrollment offers a seamless deployment method for company-owned devices.

 

Choose the correct benefit statements regarding zero-touch enrollment.

Select all the answers that apply, then click submit.

• There’s no need for IT to physically handle the managed devices.

• Configurations are automatically applied to devices on first boot.

• Streamlines device deployments.

 

Did you successfully provision two devices within your EMM instance using the appropriate provisioning method?

• Yes
• No

 

When two policies fulfill the same need, which one should you recommend?

Select the correct answer, then submit.

• Choose the policy that’s designated as an advanced feature.
• Choose the policy that most closely aligns with the requirement.
• Choose the policy that has the lowest OS requirement.
• Choose the policy with the highest OS requirement.

 

Which is the minimum Android OS version to support the Disable USB debugging policy?

• 5.1
• 7.0
• 8.0
• 6.0

 

Which is the minimum Android OS version to support “Disable unknown sources” security policy?

• 7.0
• 5.0
• 8.0
• 6.0

 

Which is the minimum Android OS to support a 6-digit work application password?

• 8.0
• 5.1
• 6.0
• 7.0

 

Did you successfully deploy and test all policies?

• Yes
• No

 

Android Enterprise _____________ EMMs are required to support standard features plus advanced features across two management sets.

• Feature
• Recommended
• Prioritized
• Highlighted

 

One of the advantages of using ________________________ is that the user identity is managed by the EMM.

• Managed Google Accounts.
• Managed Google Play Accounts

 

What’s the recommended method to provision company-owned devices on Android 8.0 and above?

• Manual DPC Install
• Zero-touch enrollment
• QR code

 

When a policy is not supported by your EMM provider, who should you reach out to?

• EMM provider.

 

True or False? The Android Enterprise feature list details minimum OS requirements of each feature and the solution set it applies to.

• True
• False

 

True or False? Understanding minimum OS requirements is critical for maintaining feature compatibility across devices.

• True
• False

 

True or False? Managed Google Play Accounts is the preferred identity type when creating an enterprise.

• True
• False

 

Indigo Industries can only have one version of the Android OS deployed within their organization.

Select one answer, then submit.

• True
• False

 

Android Enterprise Recommended devices meet elevated enterprise requirements validated by Google.

Select the correct answer, then submit.

• True
• False

 

When determining the minimum OS a customer needs, which of the following is true?

Select the correct answer, then submit.

• Company-owned and personally-owned devices often have the same minimum OS version requirement.
• Use company-owned device requirements for primary determination.
• Use personally-owned device requirements for primary determination.
• Company-owned and personally-owned devices can have different minimum OS version requirements.

 

Features and policies can go by various naming conventions throughout the Android Enterprise ecosystem.

Many of the requirements outlined in the Indigo Industries case study are identified differently within Android Enterprise resources.

Using the Android Enterprise Feature List resources, map which of the Indigo policy requirements correspond with the feature descriptions and select the ones that match.

Best practice:

• Check feature and policy offerings across all solution sets before deployment.
• Several solution sets have different OS requirements for the same feature offering.
• This is important to note when determining the minimum OS to support.

Select the four correct answers, then submit.

• Default security policies
• Compliance enforcement
• Factory reset protection
• Disable screen capture
• Work security challenge
• Disable cameras
• App license management
• Certificate management
• Cross-profile data management
• Device security challenge
• WiFi security management
• Reboot devices remotely

 

What’s the minimum supported OS for personally-owned devices?

 

What’s the minimum supported OS for company-owned devices?

 

Where would you direct a customer to view the device requirements for Android Enterprise Recommended?

Select the correct answer, then submit.

• Device Solutions Directory
• Android developer guides
• OEM support sites
• android.com/enterprise/recommended

 

each answer to a box, then submit.

Test your knowledge by indicating whether the statement is true or false.

Drag each answer to a box, then submit.

• Thumbs Up
  • The minimum OS support requirements may vary across different solution sets for the same feature offering.
  • Google Mobile Services provides a standard baseline of Android Enterprise support.
• Thumbs Down
  • Android Enterprise features are supported on all GMS and AOSP devices.

 

Where’s the best place to start when choosing new Android devices to deploy within an organization?

 

What resource should you leverage to browse the catalogue of Android Enterprise Recommended devices?

• The Device Solutions Directory
• Android Enterprise Recommended

 

How do GMS certified devices differ from those that are Android Enterprise Recommended?

Select the two correct answers, then submit.

• GMS supports Google apps.
• They are the same designation, just different terminology.
• Only Android Enterprise Recommended devices are listed in the Solutions Directory.
• Android Enterprise Recommended devices are validated by Google to meet an elevated set of specifications.

 

When managing device variety, it’s best to start with the ____________ OS.

 

Begin with ____________ and provisioning when determining the minimum OS to support.

 

True or False: Any apps or data outside the work profile are not accessible by an IT admin and remain private to the user.

Select the correct answer, then submit.

• True
• False

 

Name the important processes that IT admins need to be aware of when curating applications.

Select the correct answer, then submit.

• Security
• Updates
• Deployment
• All of the above

 

True or False: The managed Google Play Store allows IT admins to approve private and public applications, and distribute them to their users.

Select the correct answer, then submit.

• True
• False

 

Depending on the EMM instance you’re using, some embed managed Google Play through an iframe. Assuming the EMM instance you’re using doesn’t support this, please select where an IT Admin would perform the described actions.

Drag each answer to a box, then submit.

• Managed Google Play console and EMM Console – IT admin wants to configure access to approved apps and prevent access to unapproved apps for their device users.
• Managed Google Play console – IT admin wants to make new apps available to the company.
• EMM Console – IT admin wants to change the look and feel of the company’s Google Play Store.

 

IT Admins can approve public apps that exist on the Google Play store for company use, and distribute it through the managed Google Play.

Select the correct answer, then submit.

• True
• False

 

Choose a messenger client.

Select the three correct answers, then submit.

• Default SMS
• Slack
• Google Hangouts Chat
• Microsoft Teams

 

Choose the file viewer and editor apps that meet the requirements.

Select the three correct answers, then submit.

• Files
• Root Explorer
• Files by Google
• Google Chrome

 

Choose the secure browser apps that meet the requirements.

Select the three correct answers, then submit.

• Firefox
• EMM Secure Browser
• Microsoft Edge
• Google Chrome

 

Choose the email clients that work with Microsoft 365.

Select the two correct answers, then submit.

• Gmail
• Microsoft Outlook
• AOL

 

Determine which VPN app offers a managed configuration.

Select the correct answer, then submit.

• Cisco AnyConnect
• OpenVPN

 

Determine which camera app(s) meet the requirements.

Select the correct answer(s), then submit.

• Google Camera

• Open Camera

 

Determine which contact app(s) meet the requirements.

Select the correct answer(s), then submit.

• Outlook

• Google Contacts

 

Did you successfully deploy the apps to your device?

• Yes
• No

 

Is the iframe the best private app distribution solution for Indigo?

Select the correct answer, then submit.

• True
• False

 

Drag and drop the steps of publishing a private application via the Google Play Console in the correct order.

Drag items into the correct order, then submit.

• Set up Google Play Console
• Determine hosting method
• Designate the app for private distribution
• Manage version across channels

 

Indigo has expressed that their applications need to be distributed securely to their users and that the protection of corporate data from malicious applications is maintained on the device.

Identify which application policies/restrictions can be used via an EMM console to protect Indigo’s work data.

Select six answers, then submit.

• Enable force encryption
• Enable force verify apps
• Disable debugging
• Prevent app uninstalls
• Disable developer options
• Disable cross-profile data sharing

 

Match each of Indigo’s requirements with the description provided in the Solutions Directory.

Select each box and make a selection, then submit.

• Apps prevented from writing to external storage – Mass storage disabled
• Additional accounts unable to be added to the device – Work access restricted to authorized Cloud Identity accounts
• Specific applications set as mandatory – Work apps silently distributed
• Lockscreen notifications redacted for work applications – Lock screen restrictions set

 

Did you successfully apply the application security policies to your device?

• Yes
• No

 

Did you successfully apply the managed configuration to Gmail on your device?

• Yes
• No

 

What are the benefits of uploading an application to Google Play?

Select the correct answer, then submit.

• Malware security checks
• Increased download speeds
• Open, closed, and internal test channels
• All of the above

 

Which resource offers the ability to test how an app will behave in a managed context?

Select the correct answer, then submit.

• Test DPC
• Google Play EMM API
• Android Management Experience
• Google Play Console

 

Which resource enables the testing of enterprise features without Enterprise Mobility Management software?

Select the correct answer, then submit.

• Android Management API
• Google Play EMM API
• Android Management Experience
• Google Play Console

 

Complete this question by selecting the correct answer from the dropdown options.

Select each box and make a selection, then submit.

• In addition to EMM consoles, where else can you search and approve applications? – Managed Google Play Store
• What are the different methods for hosting private applications? – Google-hosted and self-hosted
• Which identifier lets you enable a private application within a given organization? – Organization ID
• How many organizations can you publish a private app to via the Play Console? – 1000

 

What is the primary function of the Verify Apps feature?

Select the correct answer, then submit.

• Verifies integrity of apps installed on the device
• Verifies application developers
• Injects security code into applications
• Rejects apps installed outside of Google Play

 

System apps are installed on devices by enforcing what policy?

Select the correct answer, then submit.

• Install system apps
• Push system apps
• Enable system apps
• System apps are already installed

 

Which features are included in Google Play Protect?

Select the three correct answers, then submit.

• Safe browsing
• Location tracking
• Find my device
• App verification

 

True or False: Certificates are a mechanism by which two entities can authenticate in a secure way.

Select the correct answer, then submit.

• True
• False

 

Firewalls act as one of the first lines of defense against malicious attacks from malware and hackers.

Select the correct answer, then submit.

• True
• False

 

What is our SSID?

Select the correct answer, then submit.

• INDY_IND
• Industry778

 

Is there an SSL inspection?

Select the correct answer, then submit.

• Yes
• No

 

How do we secure our network and what do we need to authenticate?

Select the correct answer, then submit.

• PSK
• WPA2
• Open network
• WPA

 

Is there a proxy server being used?

Select the correct answer, then submit.

• Yes
• No

 

What VPN solution do we currently use?

Select the correct answer, then submit.

• IPVanish
• NordVPN
• Cisco AnyConnect
• OpenVPN

 

How is our VPN secured?

Select the correct answer, then submit.

• Managed configuration
• Password
• Certificate
• Unsecured

 

Is it possible to configure a VPN so that traffic from only one app is allowed through?

Select the correct answer, then submit.

• Yes
• No

 

For the finance teams what traffic should go through VPN?

Select the correct answer, then submit.

• Only certain endpoints
• User can choose
• Specific apps only
• All traffic

 

Does our VPN support split tunneling to access our internal server?

Select the correct answer, then submit.

• Yes
• No

 

Did you successfully configure the WiFi network according to Indigo’s requirements?

• Yes
• No

 

You cannot create new certificates for use on Android – only manage existing ones.

Select the correct answer, then submit.

• True
• False

 

Which of the following certificates can be configured on Android?

Select the three correct answers, then submit.

• Root
• Intermediate
• User
• Global

 

Does every app require some kind of certificate authentication?

Select the correct answer, then submit.

• Yes
• No

 

Did you successfully configure the Gmail certificate according to Indigo’s requirements?

• Yes
• No

 

Which VPN configuration best fits Indigo’s needs for their finance division?

Select the correct answer, then submit.

• Always-on VPN
• Per-app VPN
• User-initiated VPN
• Per-profile VPN

 

Which VPN configuration best fits Indigo’s needs for their healthcare division?

Select the two correct answers, then submit.

• User-initiated VPN
• Per-app VPN
• Per-profile VPN
• Always-on VPN

 

Did you successfully add the Cisco AnyConnect application to your EMM instance and properly set a VPN configuration?

• Yes
• No

 

Which is the best VPN configuration to ensure all work data is secured?

Select the correct answer, then submit.

• Per-app VPN
• Per-profile VPN
• User-initiated VPN
• Always-on VPN

 

Which VPN connection type is used in instances where only a few applications or websites require a high security connection?

Select the correct answer, then submit.

• User-initiated VPN
• Per-app VPN
• Always-on VPN
• Per-profile VPN

 

What can Indigo Industries do within their firewall settings to ensure all traffic is behind a secure connection and encrypted?

Select the correct answer, then submit.

• Deny all traffic
• Use Google Play Protect
• Block port 80
• Enable Safe Browsing

 

Select the best and safest option to test your deployment in alignment with best practice for each of the scenarios below.

Select each box and make a selection, then submit.

• A safe way to test if a policy is working is to…?
• Answer – Push to a test device using the Indigo enterprise you’ve created.
• What would be the safest way to verify new devices are getting provisioned correctly?
• Answer – Factory reset your test device and check if it is provisioning correctly upon reboot.
• What should you do if you encounter deployment issues?
• Answer – Apply a problem solving framework before doing anything else.

 

Can you remember the right order?

Put the recommended migration steps in order.

Once complete, click submit to continue.

• Analysis
• Requirements mapping
•  Proof of concept
• Deployment

 

Select each box and make a selection, then submit.

Device admin has been considered a __________ management approach since Android’s fully managed device and work profile modes were introduced in Android 5.0.

 

Android Enterprise is the __________ management solution that will serve your organization’s needs well into the future.

 

Match the problem-solving framework steps to its proper description.

Select each box and make a selection, then submit.

• Compare the observed behavior against the expected behavior. – Describe behavior
• Consider the most common causes identified to narrow the scope of the issue. – Process of elimination
• Eliminate conflated issues or general confusion that misdiagnose root causes. – Trust but verify
• Identify systemic problems versus localized issues. – Reproduce issue
• Ask for screen captures, bug reports, and all other relevant information. – Gather data
• Review common troubleshooting steps which may not apply to the issue or were skipped. – Review watchpoints

 

Can you remember the correct escalation process?

Put the escalation process in the correct order, then click submit.

• Escalate to EMM
• Escalate to OEM
• Escalate to carrier or reseller

 

Test your knowledge by selecting the topics most relevant to Tony’s requirements.

Select the five correct answers, then submit.

• (A) EMM
• (B) VPN
• (C) Managed Google Play
• (D) Dedicated use devices
• (E) Rugged devices
• (F) Android Open Source Project
• (G) Work profile
• (H) Work profile on company-owned
• (I) Personal devices

 

Does the transportation deployment need a Standard Management Set or Advanced Management Set?

Select the correct answer, then submit.

• (A) Standard Management Set

• (B) Advanced Management Set

 

Based on the case study details, select which identity type you would recommend for Indigo Industries’ Transportation department.

• (A) Managed Google Play Accounts

• (B) Google Accounts

 

Determine the minimum Android version to support each provisioning method.

Select each box and make a selection, then submit.

• QR Code

• Zero-touch enrollment

 

Tony at Indigo wants a simple way for users to provision devices right out of the box without needing a dedicated IT team to assist in the deployment.

Which are the two best solutions for this?

Select the two correct answers, then submit.

• QR code
• NFC
• Zero-touch
• DPC identifier

 

Based on what you know about Tony’s situation, determine the minimum OS version that will support the required policies for the transportation department. Remember to use your resources to map the feature support requirements.

Policies:

• Enforced 4-digit device PIN security.
• Advanced location sharing management.
• Lock down clock and timezone settings.
• Admins can lock a set of apps to the screen.
• Users can’t factory reset the device.
• Admins able to remotely wipe or lock devices.

Select each box and make a selection, then submit.

 

What is the minimum OS version to support the required policies?

Select the correct answer, then submit.

• (A) 5.0
• (B) 5.1
• (C) 6.0
• (D) 7.0

 

When planning the deployment, which of the following topics have the highest impact on the rest of the deployment?

Select the two correct answers, then submit.

• (A) Device provisioning
• (B) Device security
• (C) Device usability
• (D) Account & app management

 

In order to support Indigo’s policies, the minimum OS version 6.0 is required. However, the devices needed for the transportation deployment are required to be rugged as designated by Android Enterprise Recommended. What is the minimum OS to support rugged devices?

Select the correct answer, then submit.

• (A) 5.0+
• (B) 6.0+
• (C) 7.0+
• (D) 8.0+
• (E) 9.0+

 

Match each of Indigo’s requirements with the description provided in the Enterprise Solutions Directory. Make your selection, then click submit.

• Enforce 4-digit device PIN security – Device security challenge
• Lock down clock and timezone settings – System clock management
• Admins can lock a set of apps to the screen – Lock task mode management
• Users can’t factory reset the device – Factory reset protection management

 

Using your EMM instance, locate the corresponding app policy with the appropriate restrictions that could be applied. Be aware that your EMM may refer to the policy with a slightly different description or naming convention. Make a note of the minimum supported OS to complete the next activity.

Check the items off as you go.

• Enforced 4-digit device PIN security.

• Advanced location sharing management.

• Lock down clock and timezone settings.

• Admins can lock a set of apps to the screen.

• Users can’t factory reset the device.

• Admins able to remotely wipe or lock devices.

 

Let’s imagine that Tony is transitioning from a management solution using device admin, to a modern management solution that leverages Android Enterprise.

To complete the migration, you will need to map the policies currently handled through device admin against those now available in Android Enterprise, ensuring that the minimum OS requirements have not been affected.

Using the Device admin overview and the Android Enterprise feature list, determine the minimum OS that will allow you to:

Select each box and make a selection, then submit.

• Set complex passwords
• Alphanumeric password required
• Disable camera

 

What are some of the questions you will need to know about existing networking infrastructure and security to deploy devices through managed Google Play?

 

Which VPN configuration best fits Indigo’s needs to preserve network bandwidth for their transportation division?

Select your answer, then click Submit.

• Always-On VPN
• Per-App VPN
• User-Initiated VPN
• Per-Profile VPN

 

Android Enterprise Support Engineer

 

Match the question to its corresponding watchpoint.

Drag each question to a box, then submit.

• Select OS version/device – Are the critical apps, policies and configurations supported by the OS?
• Set device policies – Are there multiple, conflicting policies set?
• Upload apps – Did you target your private apps to your managed Google Play Accounts enterprise?
• Provision device – Does the device have network connectivity in order to update and enroll successfully?

 

Apply your understanding of the tools we’ve just covered by matching the following situations to the tool that would best help you troubleshoot the issue.

Drag and drop the tool to the scenario, then click submit.

• Customer reports that approved applications aren’t showing up in managed Google Play. Which tool would you use to ensure that EMMs can assign and make apps available to users in the managed Google Play store? – Android Management Experience
• Customer reports that a policy to disable the camera is only working on some devices. Which tool would you use to test policy problems? – TestDPC
• Customer reports that configured apps are crashing and policies aren’t being applied, how would you test that the EMM console is configured correctly? – Android Management API colab

 

Did you successfully pull a bug report?

• Yes
• No

 

When a customer reports an issue, what do you follow to help you gather information?

Select an answer, then submit.

• Problem-solving framework
• Watchpoints

 

When escalating an issue, who would usually be the first partner you should escalate to?

Select an answer, then submit.

• Google
• EMM
• OEM
• Carrier/reseller

 

When escalating a bug report to an EMM, best practice is to upload it to Google Drive or another cloud storage provider and share it from there.

Select an answer, then submit.

• True
• False

 

Match each step in the problem solving framework with its corresponding description.

Drag each answer to a box, then submit.

• Compare the observed behavior against the expected behavior.
• Ask for screen captures, bug reports, and all other relevant information.
• Eliminate conflated issues or general confusion that misdiagnose root causes.
• Review common troubleshooting steps which may not apply to the issue or were skipped.
• Consider the most common causes identified to narrow the scope of the issue.
• Identify systemic problems versus localized issues.

 

Match each provisioning method with its description.

Select each box and make a selection, then submit.

• NFC
• QR Code
• DPC Identifier
• Zero-touch enrollment

 

What is the minimum OS that supports provisioning using a QR code?

Select the correct answer, then submit.

• Android 7
• Android 8
• Android 5
• Android 6

 

How many different methods could you use to provision a dedicated device running Android 7.0?

Select the correct answer, then submit.

• 2
• 5
• 3
• 4

 

True or False: Work profiles, on personally-owned devices, can be deployed using NFC enrollment.

Select the correct answer, then submit.

• True
• False

 

Why is zero-touch ideal for most fully managed device deployment scenarios?

Select all answers that apply, then submit.

• There’s no need for IT to physically handle the managed devices.

• Device deployments are streamlined.

• Configurations are automatically applied to devices on the first boot.

• Users can’t remove device management by simply factory resetting.

 

«I powered on the device and used the camera to scan the QR code but nothing happens.»

Is this behavior:

Select 1 answer, then submit.

• Expected
• Observed

 

The enrollment process should start after the device reads the QR code.

Is this behavior:

Select 1 answer, then submit.

• Observed
• Expected

 

Since Angel has not been able to provide sufficient information, you will need to gather some more details to start troubleshooting this issue. When gathering data, both _____________and Android Management API Quickstart Colab can be used to test various enrollment methods.

Select 1 answer, then submit.

• Android Management Experience
• TestDPC

 

When attempting to reproduce the issue, it seems that you didn’t encounter any issue using the Android Management Experience tool. Also, provisioning works just fine when using your test device.

You attempt to reproduce the issue on a test device, using the Android Management Experience tool, however, everything appears to be working as expected.

Which of the following additional steps should you take to try and resolve the issue?

Select 2 answers, then submit.

• Reach out to a carrier/reseller for additional support
• Try on a different WiFi network, or using mobile data
• Try regenerating a new QR code
• Test to see if NFC will work instead

 

If you were unable to resolve the QR code issue, where should you first escalate?

Select 1 answer, then submit.

• OEM
• EMM
• Carrier/reseller

 

What information should you include when you escalate?

Select all answers that apply, then submit.

• Screenshot of error

• Bug report

• QR code

 

«I turned on the device and connected to WiFi. The device goes straight to the Google account login without engaging the zero-touch setup.»

Is this behavior:

Select 1 answer, then submit.

• Observed
• Expected

 

«I turn on my device and connect to WiFi and the zero-touch process starts.»

Is this behavior:

Select 1 answer, then submit.

• Observed
• Expected

 

Which of the following information would be appropriate to gather?

Select all answers that apply, then submit.

• Screenshot

• EMM configuration

• Bug report

• Enrollment method

• Zero-touch CSV export file

 

Which of the following resources could be used to troubleshoot Courtney’s zero-touch issue?

Select 1 answer, then submit.

• TestDPC
• Android Management API Quickstart Colab
• Zero-touch portal
• Android Management Experience

 

Which of the following additional steps should you take to try and resolve the issue?

Select 1 answer, then submit.

• Ask the customer to verify the device is showing in the zero-touch portal
• Verify that the device supports zero-touch
• Verify that EMM configuration is correct and applied
• All of the above

 

Checking the zero-touch portal, we can see that the EMM configuration is….

Select 1 answer, then submit.

• Not applied
• Applied

 

Using the screenshot of the IMEI information from the device and from the zero-touch portal, what could be the issue?

Select 1 answer, then submit.

• Zero-touch portal showing incorrect IMEI
• Issue is unrelated

 

Checking the screenshot of the device build information, we can also determine that…

Select 2 answers, then submit.

• Baseband version does not support WiFi
• The Kernel version does not match the OS version
• OS version does not support zero-touch
• Device model does not support zero-touch

 

Zero-touch isn’t triggering on a Pixel 2, you have pulled zero-touch CSV export file and the IMEI is correct, what could be the cause of the issue?

Select 1 answer, then submit.

• The zero-touch CSV lists the incorrect manufacturer
• Issue is unrelated
• The model type is not present
• The serial number of the device is not present

 

Where should you escalate to change the IMEI / manufacturer in the zero-touch portal?

Select 1 answer, then submit.

• EMM
• OEM
• Carrier/reseller

 

After installing the EMM DPC and entering the enrollment token a work profile should be created on the device.

Is this behavior:

Select 1 answer, then submit.

• Expected
• Observed

 

It appears that the correct DPC was installed on the device, however the work profile did not provision successfully.

Is this behavior:

Select 1 answer, then submit.

• Observed
• Expected

 

Which of the following pieces of information would be useful to collect from the device, in order to start the investigation process?

Select 1 answer, then submit.

• Bug report, captured after rebooting the device
• App package names installed on the device
• Bug report captured immediately after a failed provisioning attempt

 

Which of the following resources could be used to troubleshoot issues with the provisioning process?

Select the correct answer, then submit.

• Android Management Experience
• TestDPC
• EMM console, and a test device
• All of the above

 

Which of the following actions could be an acceptable next step to troubleshoot the issue?

Select 3 answers, then submit.

• Try provisioning a test device to make sure that everything is ok with the EMM.
• Verify that you have assigned the right policies to the device.
• Verify if the EMM binding is properly configured.
• Check that the right managed configuration is set for the DPC.
• Make sure that the device IMEI is properly configured in the zero-touch portal.
• Verify if Alex’s device supports work profile.

 

You have tried provisioning your test device with your account using the same enrollment token you provided to Alex, and you didn’t notice any issues with the procedure. Alex provided you with a video where you can see that he pressed the “Home” button at the “Creating Work Profile” screen, and when he returned to the DPC to complete enrollment, he saw an error, and enrollment failed.

Why is enrollment not working for Alex?

Select 1 answer, then submit.

• The Android version of the device used doesn’t support work profiles
• There is a bug in the EMM’s DPC
• The device is already managed by another organization
• The EMM services are not reachable

 

Following the process of elimination, you were able to identify the issue and determine that the next step to take is to escalate to your EMM.

Screenshots and videos can be instrumental to understand all of the steps taken by the user, and they can also help to pinpoint whether an error message is produced by the Android OS, Google Play, the DPC, or another app or process.

Which of the following pieces of information should you provide when escalating to your EMM?

Select 1 correct answer, then submit.

• Steps taken to reproduce the issue
• The video provided by Alex
• A bug report taken by Alex
• All of the above

 

Using your references, answer the following questions:

Which of the following methods allows devices to be provisioned in bulk without requiring manual setup?

Select 1 answer, then submit.

• QR Code
• DPC Identifier
• NFC
• Zero-touch

 

Which of the following should organizations consider while preparing to provision devices?

Select 3 answers, then submit.

• If the EMM supports the method
• If the device supports the method
• If the carrier/reseller supports the method
• If the OS supports the method

 

Match the description of each step in the managed configuration process to its corresponding section.

Select each box and make a selection, then submit.

• Developer
• App + Schema
• Schema
• Config
• Configured app

 

Either the app should already be installed, or I should be able to see the app in the managed Google Play store on my device.

Is this behavior:

Select 1 answer, then submit.

• Observed
• Expected

 

I can’t find the private app, needed for my job, in the managed Google Play store. Also, it has not been, silently, installed on my device.

Is this behavior:

Select 1 answer, then submit.

• Expected
• Observed

 

Which of the following information would be appropriate to gather from Jay?

Select 4 answers, then submit.

• Bug report
• Play EMM API calls
• Zero-touch CSV export file
• Organization, User, and Device IDs
• Enrollment method
• Package Names/IDs

 

Which of the following tools could you use to test Jay’s application problem?

Select 2 answers, then submit.

• TestDPC
• Android Management API Quickstart Colab
• Android Management Experience

 

Which of the following additional steps should you take to try and resolve the issue?

Select 1 answer, then submit.

• Check if users have connectivity
• Verify that there are no conflicting policies
• Confirm the app is approved in the EMM console
• All of the above

 

From the customer, you’ve managed to collect the above screenshots:

1. The customer’s managed Google Play console.
2. Device’s Play Store.
3. The list of organization IDs in the Developer Google Play console.
4. Package ID.

With this information, we can determine that…

Select 1 answer, then submit.

• The DPC has not been properly downloaded to the device
• The target organization has not been added to the list of approved organizations
• The package ID is incorrect
• The Play Console isn’t listing the package ID

 

If this issue requires escalation, where should you escalate first?

Select 1 answer, then submit.

• EMM
• Carrier/reseller
• OEM

 

Which of the following is the best way to describe the behavior?

Select 1 answer, then submit.

• Each time users open Google Workspace applications (Docs, Sheets, Slides, etc.) the apps prompt users to log into a personal Gmail account. Customers expect them to work only in an «offline» mode.
• Customers are using Android 7.0 devices that should support Google Workspace apps, but they keep crashing.
• Google Workspace apps are crashing.
• Customers want Google Workspace apps to work on their devices.

 

When gathering data, what crucial data point will provide you with device make/model, list of apps on device, app permissions, and network information?

Select 1 answer, then submit.

• Bug report
• Logcat

 

Suppose you had none of the following tools setup. Which would be the easiest to set up and allow you to test Blake’s app issue?

Select 1 answer, then submit.

• Android Management API Quickstart Colab
• TestDPC
• Android Management Experience

 

Which of the following are within your ability to check when attempting to reproduce the issue?

Select 2 answers, then submit.

• Check the app’s managed configuration to see if it supports an «offline» mode and if it’s set correctly
• Confirm that the app is approved in the EMM console
• Verify the app permissions have been set up correctly
• Verify the user login credentials to the app are correct

 

Which of the following screenshots shows the correct managed configuration for Google Docs that would answer Blake’s organization’s requirements?

Select 1 answer, then submit.

• Image 1
• Image 2
• Image 3

 

What information should you include if you needed to escalate to the EMM?

Select 4 answers, then submit.

• Bug report
• Zero-touch CSV export file
• Screenshot or text of error encountered
• App policy set on EMM console
• Reproduction steps taken
• DPC Identifier

 

The app is available in the managed Google Play Store and it’s available for download for the users and devices selected through the EMM.

Is this behavior:

Select 1 answer, then submit.

• Observed
• Expected

 

The application has disappeared from the managed Google Play Store and I cannot update it on my device.

Select 1 answer, then submit.

• Observed
• Expected

 

What data would be useful to collect to investigate the issue?

Select 2 answers, then submit.

• Provisioning QR code
• App package ID
• Bug report
• Organization ID

 

Which information would you collect to move forward in troubleshooting this issue?

Select the answer that applies, then submit.

• A bug report to collect info about the app and device
• Analysis of configuration differences between affected and unaffected users
• Review whether there were any recent policy changes to the group of affected users
• All of the above

 

Based on the noted behavior, which areas would you consider checking first?

Select 1 answer, then submit.

• Verify provisioning
• Confirm app approval in managed Google Play
• Work profile status in a bug report

 

Which of the following watchpoints should you consider when troubleshooting an application issue?

Select 2 answers, then submit.

• Set managed config
• Select/bind EMM
• Provision device
• Set device policies

 

Which tools will help to identify the source of an application issue?

Select 2 answers, then submit.

• TestDPC
• Android Management Experience
• Android Management API Quickstart Colab

 

True or False: Some EMMs support managed Google Play through an iFrame, providing a managed Google Play experience directly from the console.

Select 1 answer, then submit.

• True
• False

 

Users shouldn’t be able to connect devices to Bluetooth or access Bluetooth settings.

Is this behavior:

Select 1 answer, then submit.

• Observed
• Expected

 

Some users are able to access Bluetooth in the settings, turn it on and connect devices.

Is this behavior:

Select 1 answer, then submit.

• Observed
• Expected

 

Select the following information that would be appropriate to gather from Taylor.

Select 4 answers, then submit.

• Screenshot or text of error encountered
• Bug report
• Model/Manufacturer, OS version
• Policy set on EMM console
• Enrollment method

 

Which of the following tools could you use to test Taylor’s policy problem?

Select 2 answers, then submit.

• TestDPC
• Android Management API Quickstart Colab
• Android Management Experience

 

Answer the questions using the bug report snippets above as a resource.

Select each box and make a selection, then submit.

• What is the OS running on the device where Bluetooth is disabled? – 8.1.0
• What is the OS running on the device where Bluetooth is still enabled? – 7.1.2

 

What is the API level that corresponds to Android 8.0?

Select 1 answer, then submit.

• API level 25
• API level 26
• API level 27
• API level 28

 

Taking our answers from the previous activity, why would the Bluetooth policy not be applied to a number of the devices?

Select 1 answer, then submit.

• The no_config_bluetooth policy has a minimum supported OS of 8.0. So the issue will need to be escalated to the EMM.
• The bug reports indicate that both are dedicated devices so any Bluetooth policy is redundant.
• The no_bluetooth and no_config_bluetooth policies are conflicting and one needs to be removed.
• The no_bluetooth policy has a minimum supported OS of 8.0. Devices running 7.0 will need to be updated or replaced.

 

Which of the following additional steps should you take to try and resolve the issue?

Select 1 answer, then submit.

• Check the policy properly configured
• Verify the policy supported by the EMM
• Confirm the phone has network connectivity for the policy to be applied
• All of the above

 

Since the policy is not supported by the minimum OS on the device, would you resolve the issue or escalate to a partner?

Select 1 answer, then submit.

• Escalate to carrier/reseller
• Resolve issue
• Escalate to OEM
• Escalate to EMM

 

A WiFi configuration was pushed out via the EMM instance that would automatically connect users to the recently upgraded office network.

Is this behavior:

Select 1 answer, then submit.

• Observed
• Expected

 

The WiFi configuration policy has been pushed out to users with incorrect data. Users can’t access the network.

Is this behavior:

Select 1 answer, then submit.

• Expected
• Observed

 

Select the following information that would be appropriate to gather from Alex.

Select 4 answers, then submit.

• Screenshot or text of error encountered
• Zero-touch CSV export file
• Bug report
• Model/Manufacturer, OS version
• Policy set on EMM console
• Enrollment method

 

When reading a bug report, what section of a bug report shows which restrictions the DPC has applied?

Select 1 answer, then submit.

• DUMP OF SERVICE device_policy
• DUMP OF SERVICE account
• DUMP OF SERVICE activity

 

Suppose you had none of the following tools setup. Which would be the easiest to setup and allow you to test Alex’s WiFi  issue?

Select 1 answer, then submit.

• Android Management API Quickstart Colab
• TestDPC
• Android Management Experience

 

Which of the following additional steps should you take to try and resolve the issue?

Select 1 answer, then submit.

• Is the policy properly configured in the EMM?
• Check the EMM Solutions directory – is the policy supported by the EMM?
• Does the device/OS support the network you’re trying to configure?
• Is the correct policy set?
• Is there a policy conflict (multiple policies targeting the same device)?
• All of the above

 

Is the WiFi configuration correct?

Select 1 answer, then submit.

• Correct
• Incorrect

 

If incorrect, which part of the configuration needs to be changed?

Select 1 answer, then submit.

• WiFi password
• SSID
• Security type
• Nothing – the configuration is setup correctly

 

Given the troubleshooting steps taken, would you resolve or escalate to a partner?

Select 1 answer, then submit.

• Escalate to carrier/reseller
• Resolve issue
• Escalate to OEM
• Escalate to EMM

 

On your test device, deployed in a separate user group, the apps install successfully and are available immediately after installation is complete.

Select 1 answer, then submit.

• Expected
• Observed

 

You decide to proceed with a staggered rollout, starting with just 10% of the total user pool. After the first deployment, you notice that the app didn’t successfully deploy, for any of the selected users.

Select 1 answer, then submit.

• Expected
• Observed

 

When gathering data, what crucial data point will provide you with device logs, a list of installed apps on the device, network information, and policies installed?

• Bug report
• Logcat

 

Which steps should you take to troubleshoot the issue?

Select 2 answers, then submit.

• Reproduce the issue: set up your test device group, with the same policies as the employees, and verify if the issue occurs on that device
• Process of elimination: continue with the rollout to check whether the issue is limited to that 10% of devices
• Gather data: collect a bug report from one of the affected devices

 

The app was initially installed, on your test device, without any issue. However, in an attempt to track the problem, you have reproduced the issue by setting up your test device group with the same policies as employees.

You can now pull a bug report from your device. What sections of a bug report would be the most appropriate to check?

Select 2 answers, then submit.

• DUMP OF SERVICE package
• DUMP OF SERVICE account
• DUMP OF SERVICE policy

 

Here is a snippet from “DUMP OF SERVICE policy” from your bug report.

By looking at the information below, can you understand what is causing the issue?

Select 1 answer, then submit.

• There is a system update pending, which is blocking the installation.
• On the device there is a no_install_apps policy configured which is preventing app installs, this conflicts with the app installation policy you just created.
• There is a maintenance window set up on the device. This policy is preventing the application from installing.

 

Great work. After some troubleshooting, you have determined that there is a security policy that prevents any app installs on the device.

Given the troubleshooting steps taken, would you resolve or escalate to a partner?

Select 1 answer, then submit.

• Resolve issue
• Escalate to OEM
• Escalate to EMM
• Escalate to carrier/reseller

 

True or False: EMM support is always the first step of escalation when troubleshooting management policies.

Select 1 answer, then submit.

• True
• False

 

What’s a policy that can only be set on a work profile?

Select 1 answer, then submit.

• Certificate installation
• Disable screenshot
• Verify apps enforcement
• Cross profile contact sync

 

All Microsoft Exchange email should be visible in Gmail for all users.

Is this behavior:

Select 1 answer, then submit.

• Expected
• Observed

 

After setting up Gmail on end-users’ devices to sync their Microsoft Exchange accounts, users are reporting that they can’t see some of their emails in Gmail.

Is this behavior:

Select 1 answer, then submit.

• Expected
• Observed

 

Select the following information that would be appropriate to gather from Kennedy.

Select 6 answers, then submit.

• Play EMM API calls
• Bug report
• Affected devices model/OS
• Managed app configuration
• Zero-touch CSV export file
• Screenshots
• In-app feedback

 

When gathering managed app configuration data, is it best to request this from users or check the EMM console directly?

Select 1 answer, then submit.

• Check the EMM console
• Ask the user

 

Which of the following tools could Kennedy use to test the Gmail app?

Select 2 answers, then submit.

• Android Management API Quickstart Colab
• Android Management Experience
• TestDPC

 

Which of the following additional steps should you take to try and resolve the issue?

Select 1 answer, then submit.

• Check if users have connectivity
• Verify that there are no conflicting policies
• Check Gmails configurations and sync window settings
• All of the above

 

Kennedy has provided a screenshot of the Gmail app from a user’s device and of Gmail’s Managed Configuration settings.

Using the screenshots, identify what may be causing the issue.

Select 1 answer, then submit.

• The user logged into Gmail with an incorrect email address
• Default Sync Window is too narrow
• The email address in Managed Configuration is incorrect
• SSL Required should be off
• The username is incorrect
• The hostname is incorrect
• There’s no Login Certificate Alias
• There’s no default email signature

 

What setting would you recommend for Kennedy’s organization to use to resolve the issue and enable users to receive emails on their devices in real time?

Select 1 answer, then submit.

• 1
• 2
• 5
• 0
• 4
• 3

 

If this doesn’t resolve the issue, it will require escalation. Where should you escalate first?

Select 1 answer, then submit.

• Escalate to EMM
• Escalate to OEM
• Escalate to carrier/reseller

 

What information should you include if you needed to escalate to the EMM?

• Play EMM API calls
• Bug report
• App policy set on EMM console
• Reproduction steps taken

 

Jordan should be able to search for work contacts from the personal contacts app, and work contact info should display when calls are received from work contacts.

Is this behavior:

Select 1 answer, then submit.

• Observed
• Expected

 

Work contacts are not found when searched for, and caller ID does not display information for work contacts when calls are received.

Is this behavior:

Select 1 answer, then submit.

• Expected
• Observed

 

Select the following information that would be appropriate to gather if we need to escalate the issue.

• Policy details

• Contacts / dialer app information

• Bug report

• Screenshot

 

When gathering data, where could you pull the policy information from?

Select 2 answers, then submit.

• EMM console
• Bug report
• Zero-touch CSV export file
• Logcat

 

Checking the bug report, where would you expect to see if a policy restriction had been pushed to the device?

Select 1 answer, then submit.

• DUMP OF SERVICE account
• DUMP OF SERVICE device_policy
• DUMP OF SERVICE crossprofileapps
• DUMP OF SERVICE connectivity

 

Using the feature list resource, select the feature that controls contact sharing from a work profile.

Select 1 answer, then submit.

• Cross-profile contact management
• Cross-profile data management

 

From the above bug report snippet, has the policy been applied?

Select 1 answer, then submit.

• The policy has been applied to the device but isn’t working
• The policy has not been applied to the device

 

If policies have not been applied would you escalate or resolve the issue?

Select 1 answer, then submit.

• Escalate to OEM / app developer
• Resolve issue
• Escalate to carrier/reseller
• Escalate to EMM

 

If policies have been correctly applied but contacts are still not searchable, where would you escalate this issue?

Select 2 answers, then submit.

• Resolve issue
• Escalate to OEM / app developer
• Escalate to EMM
• Escalate to carrier/reseller

 

When the user brings their company-owned device to their workplace, it connects to the corporate WiFi network.

Is this behavior:

Select 1 answer, then submit.

• Expected
• Observed

 

After setting up their devices, users report that when at work, the devices do not connect to the corporate WiFi network.

Is this behavior:

Select 1 answer, then submit.

• Expected
• Observed

 

Select the following information that would be appropriate to gather from one of the affected users.

Select 4 answers, then submit.

• Managed WiFi configuration
• In-app feedback
• Bug report
• Screenshots
• Affected devices model/OS
• Play EMM API calls
• Zero-touch CSV export file

 

When gathering managed WiFi configuration data, is it best to request this from users or check the EMM console directly?

Select 1 answer, then submit.

• Ask the user
• Check the EMM console

 

Which of the following tools could Kennedy use to test the managed WiFi configuration?

Select 2 answers, then submit.

• Android Management API Quickstart Colab
• TestDPC
• Android Management Experience

 

Which of the following additional steps should you take to try and resolve the issue?

Select 1 answer, then submit.

• Check if users have WiFi turned on and can see the corporate WiFi network in the list of WiFi networks in Settings
• Verify that there are no conflicting policies
• Check that users’ devices, which are personally-enabled, are enrolled correctly using the bug report
• All of the above

 

Kennedy has provided a screenshot of the bug report from an affected user’s device, and one from their device, which is working correctly.

Using the screenshots, identify what may be causing the issue on the affected device.

Select 1 answer, then submit.

• The device is not enrolled in management
• The device is enrolled in a work profile
• The bug report doesn’t tell us why it’s not working – they are identical
• The device was not enrolled as a company-owned for personal use
• No Global Proxy is set for the device
• WiFi is not enabled

 

What would you recommend for Kennedy’s organization to do to resolve the issue and enable users with work profile on company-owned devices to connect to the corporate WiFi network?

Select 1 answer, then submit.

• Downgrade the version of Android on the device and re-enroll the work profile
• Walk the user through manually adding the corporate WiFi network in their Settings
• Delete the work profile from device and re-enroll it in work profile
• Factory Reset the device and enroll in full device management
• Factory Reset the device and re-enroll in work profile from the Setup Wizard

 

Android Enterprise Expert Certification Exam

-You will have 120 minutes to complete the exam. At 120 minutes, if you are still in the exam, the exam will close and your score will be automatically calculated.
-The exam consists of 50 multiple choice questions and no practical exam. You can’t review or edit answers once you have submitted your exam.
-Remember, you will need to get 80% or more correct to successfully complete this assessment and receive your certification.

 

An ISV (Independent Software Vendor) wants to build a data loss prevention solution in their existing EMM, one of the features is to control clipboard data transfer between the personal side and the work profile.
Which policy can they use to implement this feature?

• DISALLOW_CROSS_PROFILE_COPY_PASTE
• DISALLOW_CLIPBOARD_COPY_PASTE
• DISALLOW_CROSS_PROFILE_CLIPBOARD
• DISALLOW_CROSS_PROFILE_DATA_TRANSFER

 

A company policy requires no camera usage within the R&D center area. One day an IT admin finds that a BYOD device didn’t get its camera disabled in the main profile (personal space).
The device in question is a personal device, owned by the employee, running Android 7 and enrolled with EMM with a work profile installed.
What is the most likely cause of this?

• User lost connection to the network to receive EMM policy for disabling camera.
• Disabling camera in main profile (personal space) is only works on Android OS 8 and above
• Disabling camera in the personal profile is only available on Fully Managed device or Dedicated device
• User has modified the Android OS so it can bypass EMM policy.

 

Nicky explains that Android is flexible and there are a few options for enterprises to host and publish their corporate applications on managed devices with managed Google Play.
Which one of the following hosting and publishing methods are NOT supported by managed Google Play?

• Google-hosted private apps.
• Side-loaded by a business website.
• Publish public applications.
• Self hosted private apps on a business server.

 

A customer has developed a new application targeting API level 30 (Android 11.0). What will be the expected behavior when they attempt to upload their app to Google Play?

• The application will be allowed on Play but will only be displayed for Android 11.0 devices and lower in the Play Store.
• The application will be rejected because new apps uploaded to Google Play must target an Android API level within one year from the latest major Android OS version.
• Assuming there are no security issues with the app, it will be allowed on Play and can subsequently be whitelisted for the enterprise.
• The application will be allowed on Google Play, showing a warning about using deprecated APIs on Android 12.0 devices and higher.

 

Lina, the IT lead of Dodo Inc. decided to adopt a BYOD strategy for their Enterprise Mobility implementation to save operation costs, however she’s not really sure what is the preferred method to enroll BYOD devices into EMM.
As the Android Enterprise Expert, what would you recommend to Lina as the preferred method to enroll her BYOD fleets into the corporate EMM?

• Zero-touch
• Manual: Install the EMM agent from the Google Play Store, login and enroll
• EMM Token
• QR Code

 

Your customer has previously been using a containerized solution on Device Administrator, and they are planning their migration to Android Enterprise. One of the customer requirements, coming from their IT team, is to set and enforce a security challenge for their BYOD users within the work profile that is separate and has different requirements from the device security challenges.
Taking into account this requirement, what would you recommend?

• Recommend the IT Team that they only support BYOD on devices running Android 6.0+
• Recommend the organisation instead deploy fully managed devices with work profile, as this Android Enterprise feature is only supported in this management mode
• Recommend the IT Team that they only support BYOD on devices running Android 7.0+
• Recommend the IT Team that they only support BYOD on devices running Android 5.1+

 

What API level corresponds with Andorid 11.0?

• API level 27
• API level 20
• API level 30
• API level 34

 

A few years ago Google initiated Project Treble to further improve how Android was updated and secured.
Which of the following statements correctly describes how Project Treble contributes to device security?

• Project Treble randomizes key locations in memory, meaning that exploits cannot be reused.
• Project Treble is a form of encryption for work profiles.
• Project Treble separates device specific software from the OS, making it easier to update the OS, so that devices benefit from security updates quicker.
• Project Treble reduces the number of processes that can access the SoC to three so that they are checked for integrity before executing.

 

An OEM is looking to build new devices that will support a large enterprise customer, who wants to be able to leverage Android Enterprise functionality to manage their devices. What is the minimum requirement they need to comply with to support Android Enterprise?

• Google Mobile Services (GMS) Certification
• Frequent Security Patches
• Android Enterprise Recommended
• Android Open Source Project (AOSP)

 

Android provides flexibility to the ecosystem, which allows OEMs to build exclusive features on top of what Android provides. For example, ABC mobile is an OEM that has developed specific enterprise features built-in to the device, to differentiate their devices from another brand. However, one of the key challenges is the need for other ecosystem partners (like EMMs) to integrate these features, so they can be managed by the IT Admin (customer).
What requirements need to be fulfilled by the OEM and/or the other ecosystem partners to address this challenge?

• ABC Mobile as an OEM needs to build APIs for EMM providers to develop and integrate with their software before Enterprise customers are able to use it. The availability of this feature varies depending on the EMM provider’s integration.
• ABC Mobile as an OEM needs to develop this feature with OEM config. With that, their features will be immediately available on every EMMs that supports managed configurations.
• ABC Mobile as an OEM has to be part of Android Enterprise Recommended program before they can create any exclusive features. Android Enterprise Recommended allows OEMs to use OEM Config features that Android Enterprise offers.
• ABC Mobile as an OEM can’t create exclusive features, if they want to create a new feature, they have to submit a feature request to Google. Once it is approved ,Google will make it available in all Android Devices.

 

Tomoka, the IT consultant, is explaining to one of their customers that starting from Android 10, Android devices must use File Based Encryption and are no longer able to use Full Disk Encryption, File Based Encryption provides better security capability.
Do you know how File Based Encryption works?

• File Based Encryption allows an IT Admin to modify the encryption key and save it in a unique location in the file system, making it difficult for the attacker to find the key.
• «File Based Encryption allows different components in Android to be encrypted with different keys. This allows the work profile key to be ejected from memory while the personal profile is still in use.»
• All are correct.
• File Based Encryption allows IT admin to separate the encryption key from the device. The IT Admin can put the encryption key in their private cloud and let devices access the encryption key in the cloud before they can use the device.

 

Users are reporting that they cannot connect to their company’s WiFi. Which of the following pieces of information should be collected to eliminate the «Set device policies» watchpoint?

• The EMM being used, because it may not support setting WiFi configurations
• The users home SSID to ensure there is no conflict
• The model of the device, because it may not support that WiFi network
• The WiFi configuration set, because it may be incorrect

 

Your customer is reporting that users can enable Bluetooth, despite having set a company-wide policy that should disable Bluetooth. Which of the following would you choose to troubleshoot this policy issue? Select the two correct answers.

Select All Correct Responses

• Set device policies
• Set managed config
• Provision device
• Select OS version/device

 

Your customer is trying to enroll Pixel 3 phones using zero-touch enrollment. Despite the device having an active connection to WiFi or data, the DPC isn’t downloading. Which is the appropriate troubleshooting step to take next?

• Verify that the device is running Android 7 or above
• Verify that the users have been correctly configured on the EMM console
• Verify that the IMEIs in the zero-touch portal match the phones they are using
• Verify the DPC Extras are complete and correct

 

Some users are complaining that they cannot add their personal Gmail account to their fully managed devices. Why might this be the case?

• Android Enterprise only supports one account per Google application
• Android Enterprise only supports company GMail accounts
• Gmail app is not updated to the latest version
• Adding personal accounts is disabled as per company policy

 

Users are reporting that they are not able to use the Barcode Scanner app. The application ID for Barcode Scanner is ‘com.google.zxing.client.android’. Refer to the following bug report and select the reason why this might be the case: copy and paste the following link to open bug report:http://tiny.cc/crqwcz

• Use of the camera has been blocked
• The device is not being managed
• Barcode Scanner requires a Google Account, and the device is using a Managed Google Play Account
• Barcode Scanner is not installed

 

Please take a look at below Log snippet:

Owner Services:
User: 0
com.google.android.apps.work.clouddpc/.vanilla.services.admin.CloudDeviceAdminService [bound] [connected]
Next backoff(sec): 3600
Enabled Device Admins (User 0, provisioningState: 3):
com.google.android.apps.work.clouddpc/.receivers.CloudDeviceAdminReceiver:
userRestrictions:
ensure_verify_apps
no_add_managed_profile
no_install_apps

What information can you find from the above log snippet?

• All of the system apps are disabled in the device
• Device is installed with Work Profile
• User: 0 means there is no Google account provisioned in the device
• App installation is not allowed

 

Using the bug report provided, please identify three non-System apps on the device.
Copy and paste the following link to open in new browser window bug report 2:
http://tiny.cc/occwcz

• Documents UI, Messaging, HTML Viewer
• Docs, Translate, Keep
• Chrome, Gmail, YouTube
• Calendar, Quicksearchbox, Camera

 

Let’s take a look at this log: Log.txt
Search and find information about Google Messages application in the given log.
Which one below is CORRECT information about Google Messages application from the given log? Copy and paste this URL in your browser to open the bug report Log.txt

• The application not allowed to send SMS
• The package name of the Google Messages application is: com.google.android.apps.dynamite
• The application is installed in Personal Space but it is hidden
• The application is not installed in Work Profile

 

Using the bug report provided, please identify three apps installed in the work profile. Copy and paste the following link to open in New browser window bug report 1: http://tiny.cc/2s1uxz

• Sheets, Gmail, Files by Google
• Dropbox, Translate, Skype
• YouTube, Docs, Chrome
• Keep, Slides, Earth

 

One of your users is experiencing issues with their device. As their IT Admin, you need to retrieve the logs from the affected devices to troubleshoot this issue. Which one of the following approaches should you take, according to Google’s best practices?

• Factory reset the device and restore the user configuration to verify if the issue persist
• Go into developer mode on the device, and download the logs to the device internal storage
• Plug the device into a computer and retrieve the logs by running adb bugreport in a terminal
• Download a «log retriever» application, then email the logs to yourself

 

Which section of a bug report tells you about application information/policies?

• Combined logs
• Packages
• DUMP OF SERVICE package
• Raw Bug report

 

What section of a bug report tells you if there is a work profile on the device?

• Packages:
• Combined logs
• DUMP OF SERVICE (account or device_policy)
• Raw Bug report

 

Gathering data is one of the crucial steps that provides useful information for the IT Admin.
Which data source provides the IT Admin with the device make/model, a list of apps on the device, app permissions and network information?

• Interview the user
• Application log
• Bug Report
• Logcat

 

Users are reporting an issue on their devices. You ask your customer to pull some logs from an affected device, but their device policy is preventing them from capturing the requested logging. Which of the following policies enables/disables a user’s ability to generate Android bug reports?

• FREE_THE_LOGS
• ENABLE_ADB_DEBUG
• DISALLOW_TROUBLESHOOTING_TOOLS
• DISALLOW_DEBUGGING_FEATURES

 

What is “user 10” from the Android bug report log?

• It is the 10th user account in the device
• It is the Main Profile
• It is the 11th user account in the device
• It is the Work Profile

 

Your EMM, who uses a Custom DPC, doesn’t have a settings toggle that you notice has been available since 7.0 as per the developer documentation. What is the best next step to get access to that feature?

• Raise a feature request with the EMM to support the toggle
• Speak to your OEM to bring support for the toggle within their OEM Config application
• Create a small app yourself using the developer documentation and toggle it via app config
• Raise the request with Google

 

You’re provisioning dedicated devices, and notice that lock task mode policy is failing to apply on a subset of them. Which of the following tools would it be appropriate to use to troubleshoot the problematic devices?

Select All Correct Responses

• EMM console
• Test DPC
• Android Management API Colab
• Android Enterprise Management Demo

 

A customer is reporting an issue when provisioning devices through zero-touch. By following the problem-solving framework, you have concluded that the core issue is related to the IMEIs. Whom would you contact to help resolve this?

• Customer’s procurement team
• Reseller/carrier
• EMM
• OEM

 

You identified an issue with a device and pulled a bug report. Your next step is to share the bug report with the EMM provider. Which of the following aligns with Google’s recommended best practice for sharing bug reports?

• Email the bug report to Google support
• Delete any user identifiable data from the bug report, then share it with your EMM provider
• Upload the bug report to a cloud storage provider and share it with individuals who need access to the content
• Never share bug reports

 

A customer reaches out to you with a specific set of requirements for their device management. They have requested your help selecting an EMM. What Android resources would you leverage to help them finding the EMM that best fits their needs?

• Android Enterprise terminology documentation and Solutions glossary
• Enterprise Solutions Directory and Android Enterprise feature list
• developer.android.com
• Compatibility Definition Document (CDD)

 

Which API can EMMs use to deploy apps via Managed Google Play? Select the two answers that apply.

Select All Correct Responses

• Firebase Management API
• Google Play EMM API
• Android Management API
• App Engine Admin API

 

Skyline LTD is an Microsoft 365 customer, who is looking to deploy 1000 devices on Android Enterprise. You need to advise them on the best choice of identity model before they can move forward with their deployment. What identity model would you recommend, according to Google best practices?

• Recommend that the end users create their own accounts
• Managed Google Play Accounts
• A 3rd party identity model provider that is compatible with Microsoft 365
• Google Accounts

 

Your customer is provisioning devices via zero-touch enrollment deploying multiple configurations. They report that a group of devices is not enrolling automatically into their EMM, while other devices have enrolled successfully. You have already confirmed that the devices are listed in the zero-touch console. The end-user reports seeing an EMM-branded screen on the device, but is unable to login. What would be the next troubleshooting step you would advise?

• Re-upload the devices in the zero-touch console
• Go to admin.google.com and remove the domain binding to their EMM
• Go to their EMM console, remove and add the binding to the Managed Google Play account
• Check that the DPC extras are correct according to the EMM

 

You are planning the staging of a large quantity of devices prior to distributing them to their final destination. Which of the following items should you be wary of when staging a large number of devices in one space?

• Network bandwidth
• Location services will be enforced
• Charging points for all of your devices
• Devices on the latest version of Android

 

An IT Admin notices that enrollment consistently fails when updating Google Play services over Wi-Fi. This issue occurs during deployment, on a variety of different devices. The Admin notes that when the devices are on cellular data, enrollment is successful. What next step would you take to try to resolve this issue?

• Check that all required ports are open in the firewall
• Check that managed configurations on Google Play services are set up correctly
• Disable all SSL inspection on the network
• Check the ADB logs on one of the affected devices

 

Your customer has a requirement to prevent certain apps from using an active VPN on a fully-managed device. Which one would be the recommended way to configure this?

• Create a work profile on the fully managed device and route all traffic through the whole work profile
• Block traffic to and from the app on the local network
• Add the applications that should go through the VPN to the allowlist
• Assign managed application configurations to the applications on the denylist with policies to prevent use of the VPN

 

Your customer wants to ensure that their corporate browser always goes through VPN, but at the same time, they want to implement the best configuration to reduce unnecessary traffic over the corporate VPN. What VPN configuration would best fit the customer’s specific requirements?

• Per-Profile VPN
• Per-App VPN
• User-Initiated VPN
• Always-On VPN

 

Your customer is planning their migration from Device Admin to Android Enterprise, and they have some questions around VPN configuration. Which of the following is one advantage that Android Enterprise has over Device Admin when configuring a VPN?

• In using Device Admin you can leverage app wrapping to push any VPN configuration to your app
• In Android Enterprise, you can leverage Managed Configurations to push VPN configurations
• Device Administrator offers an easier path to integration for EMMs
• There is no fundamental difference in the way that VPN are configured

 

Your customer is deploying devices that will be used at a university. One of the requirements is to monitor traffic for unauthorized content. They wish to implement SSL inspection to fulfill this requirement. What would be your recommendation based on Google’s best practices?

• The customer can configure SSL inspection, as long as traffic to Google services bypasses the proxy
• The customer can use any SSL proxy solution out of the box, as none of them will interfere with their Android deployment
• The customer should configure all traffic to hosts connecting on port 443 to bypass the proxy
• The customer should configure traffic on ports other than 443 to bypass the proxy

 

Hector from Horybell Inc. states that “Using managed Google Play is not enough to protect my device from PHAs.”. He does not appear to fully understand how managed Google Play protects devices from PHAs.
As a solutions consultant, which of the following statements might you use to respond to Hector’s objection above?

• Google Play ensures that app updates are always signed by the original developer, avoiding app hijacking.
• Google Play has a proven track record of minimizing the risk of PHAs being installed on Android devices.
• Devices that install apps exclusively from Google Play, rather than sideload apps, are at much lower risk of installing PHAs.
• All of these.

 

Your customer is reporting that applications on a group of their devices are not updating consistently. You want to advise them on Android best practices around managing app updates from the Play Store. Which of the following are two of the default guidelines for updates to happen promptly? Select the two correct answers.

Select All Correct Responses

• Location services must be turned on
• Devices are connected to a Wi-Fi network
• Devices on a secure WiFi (WPA2 and above)
• Devices are charging

 

A customer reported that their applications are not being installed silently on their users’ devices. Which of the following troubleshooting areas should you consider when working on an «application install» issue? Select the two correct answers.

Select All Correct Responses

• Approve/assign apps
• Configure provisioning
• Create/sync users or groups
• Provision device

 

An Independent Software Vendor (ISV) has developed a private app for your customer. They uploaded it through the Google Play developer console, but your customer does not see it in their managed Google Play store. After doing some troubleshooting, you realize that the ISV has not correctly assigned the app in the Google Play console. Which of the following identifiers should you provide to the ISV so that they can assign the app correctly?

• User ID
• Organization ID
• Device ID
• Company ID

 

Users are reporting that they are seeing the consumer Play Store on their fully managed work devices. Which of the following would be valid troubleshooting steps for this issue? Select the two answers that apply.

Select All Correct Responses

• Ensure that the IT admin has set the correct managed configuration for the Google Play Store
• Verify that the EMM is still bound to the user’s company
• Ensure that the IT admin has set an application allowlist instead of allowing an open Play Store
• Verify that the IT admin has uploaded the company’s apps to the Google Play Developer Console

 

How do you create allowlist for public applications into your organization?

• From Managed Play Publishing Console
• From Managed Play iframe, accessible from your supported EMM Console
• All of the above
• Sideload before enrolling in EMM

 

What is the advantages of an OEM leveraging ‘OEMConfig’ for application development?

• OEMConfig can be distributed to devices without having to go through managed Google Play
• OEMConfig allows OEMs to address customer needs without requiring 3rd party developer support
• OEMConfig allows all OEMs access to vendor APIs
• OEMConfig is supported by all EMMs

 

Acme inc. needs one of their applications to be able to communicate across work profile boundaries, they heard that Google has released this feature recently, however they are not sure about the minimum OS version that supports this feature.
As the solution consultant, would you be able to tell Acme inc. what is the minimum OS version that supports this feature?

• Android 10
• Android 12
• Android 9
• Android 11

 

Based on this app package name: com.google.android.apps.chromecast.app what is the corresponding Application?

• Google Chrome
• Google ChromeCast
• Google Home
• Google Chromebook

 

A customer is uploading a new application to Google Play and wants to reuse the Application ID of another unlisted app. What is the expected behavior?

• The application will be rejected because Google Play only allows a single instance of an Application ID
• Google Play will silently replace the old application with the new application
• As long as the old app is unlisted, Google Play will allow upload of the new app, which reuses the same Application ID
• Google Play will automatically generate a new Application ID and allow the app to be uploaded

 

 

Android Enterprise Experts Certification Exam Answers