LinkedIn marketing strategy certification exam answers
This certification exam will test your knowledge in using LinkedIn’s organic and paid advertising solutions throughout your media strategy. The certificate expires after 2 years.
- You will have 60 minutes to answer 60 questions.
- The question format is multiple choice and randomized. The passing score is 75%.
- The exam tests application, with a mix of scenario-based, recall, and process questions.
- You can retake the test up to 3 times.
- Upon passing the exam, we will share steps to add the certificate to your LinkedIn profile.
- The certification will expire in 2 years.
Exam url: https://training.marketing.linkedin.com/marketing-strategy-exam
Program URL: https://training.marketing.linkedin.com/page/certified-marketing-experts-program
Questions:
- A company launched a thought leadership campaign. They promoted five different posts per industry, with a mix of client stories, data-driven thought leadership and innovative thinking. What is this a good example of? Select all that apply.
- Demand gen campaigns should be carried out…
- Alexandra is working on her company’s thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.
- Can you require someone provides their work email address in a Lead Gen Form?
- LinkedIn offers Frequency Reporting to help you balance between ad redundancy and exposure.
- 95% of buyers are out of market at any given time.
- Vijeeth is launching a campaign, focused on brand awareness. Which leading metrics should he use? Select all that apply.
- What is maximum delivery bidding strategy?
- Which ad format lets you edit some Lead Gen Form fields in an active campaign?
- What are the key advantages of using LinkedIn for Conversion Tracking? Select all that apply.
- Joanna is running 4 creatives in one campaign but her client questioned the frequency rate. What should Joanna do?
- According to LinkedIn, how many members drive business decisions?
- How would you define Demand Generation?
- Maxime is running a video ad but he’s finding it isn’t leading to conversions. According to LinkedIn, how many video views does he need in 90 days to start building a retargeting audience?
- How would you define Lead Generation?
- Define a Marketing Qualified Lead (MQL).
- What type of conversions will I get with Offline Conversions?
- What are the steps involved in brand building? Select all that apply.
- Stronger brands experience more sensitivity to their pricing.
- How many website visitors do you need to activate a Website Retargeting campaign?
- A lead scoring model has different components that can be selected based on… Select all that apply
- In order to download leads, you would need the following access… Select all that apply.
- Alexander wants to see if he is driving the buying committee to his company’s website. How would he be able to see that data? Select all that apply.
- According to LinkedIn, anyone who watches at least 50% of your video ad is ready to be retargeted.
- Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?
- According to LinkedIn, what are the top considerations for a successful brand awareness campaign?
- Amanda wants to increase website visitors. What should she explore? Select all that apply.
- Why would you use Audience Expansion?
- When should I use a Lead Gen Form?
- Reach Optimization is only available with the max delivery bidding option.
- Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow?
- Banisha wants to understand her customers’ business priorities. Which ad type would help her gather those insights?
- What percentage of decision makers say that thought leadership can be effective in influencing their purchasing decisions?
- When setting up Conversion Tracking on your website, what is the conversion window?
- Your lead gen scoring model can be based on…
- Anika wants to reach a broad audience for her brand awareness campaign. Which targeting methods should she explore? Select all that apply.
- LinkedIn’s B2C audience has two times the buying power of an average web audience.
- Zhang Wei wants to build his lead gen audience but he doesn’t know where to start. Which tips would be useful? Select all that apply.
- According to LinkedIn, brand lift measures the impact your customer service has on how your brand is perceived.
- Sherry installed the LinkedIn Insight Tag to help her be more effective in reaching the buying committee. Why is this useful?
- What should you do if you’re seeing high engagement rates but low conversion? Select all that apply.
- How can you use LinkedIn Lead Gen Forms? Select all that apply.
- According to LinkedIn, what is the most important aspect for a creative to capture someone’s attention?
- What immediate result will I get with a Lead Gen Form?
- In Campaign Manager, which goals are available to select under the Conversions campaign objective? Select all that apply.
- Javier is setting up a lead generation campaign. How should he approach targeting?
- Rosa wants to expand the reach of her brand awareness campaign on LinkedIn. What should she consider leveraging? Select all that apply.
- What are the benefits of using LinkedIn Lead Gen Forms? Select all that apply.
- Mallory is tracking her brand awareness campaign. What should she focus on to demonstrate the impact of her brand awareness investment? Select all that apply
- When should I use Conversion Tracking?
- According to LinkedIn, objective-based optimization is activated when you focus on maximum delivery and select reach or video views as an optimization goal.
- Giselle works for a new brand that has ambitious growth goals. As she sets up her first brand awareness campaign, which strategies should she consider? Select all that apply.
- According to LinkedIn, what are the main reasons why marketers run into difficulty driving leads and conversions? Select all that apply.
- Reach Optimization must be enabled to see forecasted results for both reach and frequency.
- Which tactics can you use to drive leads and track conversions? Select all that apply.
- In marketing, the terms ‘Demand Generation’ and ‘Lead Generation’ are interchangeable.
- All three stages in the funnel (Awareness, Consideration, Conversion) are important when planning brand building campaigns.
- Nadine recently launched a lead generation campaign. However, her sales team is not satisfied with the leads quality. What should she do? Select all that apply.
- According to LinkedIn, on average how many pieces of content does someone see prior to being in-market?
- Ravi wants to collect leads with the most efficiency, what objective should he use?
- Thomas is exploring marketing automation tools. What are some of the benefits? Select all that apply.
- Ji-Won has a small audience size in his forecasting tool. Which LinkedIn targeting features can he use to expand his audience size? Select all that apply.
- When creating a Lead Gen Form, you can use any type of URL.
- Brand equity improves… Select all that apply.
- According to LinkedIn, how much of the buyer’s purchase journey is completed before contacting the vendor?
- On a LinkedIn post, when is the copy truncated?
- What are some ways you can set up a successful lead scoring model? Select all that apply.
- What are the benefits of targeting broadly? Select all that apply.
- Members exposed to both brand and acquisition messaging on LinkedIn are over 6x more likely to convert.
- The retargeting audience LinkedIn creates automatically excludes conversions.
- When should I use Offline Conversions?
- According to LinkedIn, brand awareness campaigns can also improve hiring.
- What is lead scoring?
- Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn?
- Which Ad Formats support Lead Gen Forms? Select all that apply.
- Brand strategies build mental availability with future buyers.
- Do you need to know how your company defines a sales conversion prior to launching a lead generation campaign?
- Lead Gen Forms drive 5x higher conversion than landing pages.
- How many assets do you need when creating your Lead Gen Form?
- What is the 95-5 rule?
- Anthony has over 500 forms opened but not submitted over the past 90 days. According to LinkedIn, does he have enough to begin building a retargeting audience?
- Which of the following funnel stages apply to brand marketing? Select all that apply.
- A LinkedIn Marketing Partner can help you create a lead gen model.
- When working with LinkedIn Marketing Partners, if you don’t see your CRM or marketing automation platform listed:
- Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn?
- Rodrigo is creating a Lead Gen Form that includes 5 fields. Does this align with LinkedIn’s best practice?
- Why is it important to share the length of your sales cycle with your LinkedIn representatives?
- A company wants to distribute its latest white paper and gather potential buyers’ data. They create an ad with a form, targeting key decision makers. Which type of campaign are they running?
- What is considered long-form content?
- What are the greatest drivers of growth in B2B and B2C? Select all that apply.
- LinkedIn’s campaign objectives support which stages in the marketing funnel? Select all that apply.
- Maria wants to set up a Website Retargeting campaign. What will she need to do before creating a campaign?
- Lead scoring is a methodology for ranking leads to determine their sales-readiness.
- Laila is creating a Lead Gen Form with a mix of custom questions that are multiple choice and open text. Does this align with LinkedIn’s best practices?
- Wati is exploring using LinkedIn Audience Network to drive brand awareness. Would this be a good idea?
- What actions contribute to lead scoring? Select all that apply.
- Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply.
- What type of conversions will I get with Conversion Tracking?
- Thought leadership content can earn decision makers’ trust, influencing them to… Select all that apply.
- Andrea is creating a 1,000 word blog post. Which type of content is this considered to be, according to LinkedIn?
- You can edit all fields in a Lead Gen Form even if it’s already assigned to an active campaign.
- How does LinkedIn define ‘mental availability’?
- Sara is starting to build her brand awareness campaign. Which ad formats should she consider? Select all that apply.
- A campaign with the lowest cost-per-click (CPC) will always drive the highest ROI.
- Before creating an ad in Campaign Manager, what is the first step to creating a lead generation campaign?
- Lead Gen Forms are customizable, prefilled forms that allow members to share their LinkedIn profile data with advertisers.
- Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select two.
- Brand equity requires the company to build mental availability with the prospective customer.
- When measuring brand lift on LinkedIn, test results and statistical strength can continue to fluctuate for how many days after your scheduled end date?
- Sales representatives are 7x more likely to have a meaningful conversion with leads if they respond within the first hour.
- According to LinkedIn, which ad type is not recommended for brand awareness campaigns?
- According to LinkedIn, which three questions should you consider when deciding what the ideal customer looks like? Select three.
- Bidding by video views optimizes for video views. How does LinkedIn define video views?
- Mohammad wants to nurture leads but he isn’t sure what is the best approach with LinkedIn. Which should he consider? Select all that apply.
- Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select two.
- According to LinkedIn, what are the four Thought Leadership Personas? Select all that apply.
- Single Image Ads, Event, and LinkedIn Company Page audiences can be used for lead gen retargeting campaigns.
- Scott is focused on building his company’s brand. What should he focus on?
- Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.
- Mei-Ling is creating thought leadership content to help with her brand awareness. Which tips does LinkedIn recommend? Select three.
- What are the advantages of thought leadership? Select all that apply.