Google AdWords Video Advertising is now Google Ads Video Advertising Certification Assessment Answers .

This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

Google Ads Video Certification is available in a new Google Academy for Ads experience — SkillShop. During the exam you get 50 questions randomly from 150 possible questions pool.

 

 

An Effective Bumper Ad Created, According To Google’s Best Practices, Includes A Combination Of Branding, Audio, And Breaking The Fourth Wall — Or Speaking Directly To The Camera. What Does Google Recommend You Avoid Using In Your Bumper Ad?

• Products, services, and domain
• Text slides, subtitles, and voice-overs
• Actors, animals, and comedy
• Graphics, promotions, and music

 

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

• YouTube has the smallest number of advertisers in each vertical.
• YouTube refunds advertising spend if no conversion goals are met.
• YouTube offers the most engaged audience on the web.
• YouTube campaigns require no optimization or management.

 

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

• Cost-per-thousand impression and Maximize Clicks
• Max Conversions and target cost-per-acquisition
• Target impression share and cost-per-view
• Cost-per-click and target return on ad spend

 

Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?

• Custom Intent audiences
• Core Customer audiences
• Life Events audiences
• Buy Signal audiences

 

Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She’s Created A Connection Using Action To Evoke Excitement In Her Viewers. What Recommendation From The ABCDs Has She Yet To Implement?

• She’s yet to direct her viewers on the specific actions they should take after viewing.
• She needs to create a domain username and password for Performance Planner.
• She hasn’t created a website page to house the YouTube video on a separate server.
• She hasn’t set up the billing for the account that contains the YouTube campaign.

 

Creators Choose YouTube For Its Reach And The Infrastructure Of Innovation The Platform Is Committed To Building. What Are Two Other Reason Creators Choose YouTube? (Choose 2.)

• YouTube creators can advertise job opportunities for potential applicants.
• YouTube creators are given the freedom to express themselves.
• YouTube creators can earn income by sharing ads alongside their content.
• YouTube creators can use platform tools to build their own brand’s website.

 

Users Choose YouTube Because It Allows Them To Join An Online Community. This Allows YouTube Advertisers To Reach These Users Much More Effectively. What Are Two Other Reasons That Users Choose YouTube? (Choose 2.)

• Users choose YouTub to engage with their favorite creators
• Users choose YouTube to access a local cable provider.
• Users choose YouTube to play games across platforms.
• Users choose YouTube for rich and diverse content.

 

Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics?

• She can check the inbound social media report.
• She can download the referrer category report.
• She can download the traffic sources report.
• She can review the sources tied to each click.

 

Myra’s Newest Client Uses A CRM To Keep Track Of Customer Information. They’d Like To Use This Data To Engage Past Customers With A YouTube Campaign Promoting Their Newest Product Line. Which Intent Audience Solution On YouTube Should Myra Select For This Campaign?

• Customer Match and Similar Audiences
• Consumer Direct and New audiences
• Ideal Candidate and CRM audiences
• General Purchase and Return audiences

 

Google Created The ABCDs Of YouTube To Help Advertisers Get The Most From Their Creatives. You Attract Attention From The Beginning, Brand Naturally And Meaningfully, And Connect With Your Viewer Through Emotion And Storytelling. What’s The Final Recommendation Contained In The ABCDs Of YouTube?

• Determine what the viewer is interested in.
• Start a dialog with the viewer based on the ad.
• Direct clearly what you want the viewer to do.
• Drive viewers to make decisions about a brand.

 

Google Created The ABCDs Of YouTube To Provide Advertisers With A Set Of Guidelines To Follow To Develop High-Impact Creatives. You Attract Users From The Very Beginning And Brand Naturally. Lastly, You Direct Them By Stating Clearly What You Want Them To Do. Which Recommendation Did We Leave Out?

• Communicate with the viewer through third-party software.
• Coordinate secondary marketing channels to follow-up.
• Connect with the viewer through emotion and storytelling.
• Create a connection by placing a cookie on their device.

 

The ABCDs Of YouTube Assist Advertisers In Developing The Most Effective Creatives. The First Recommendation, Attract, Concentrates On Hooking Your Audience In Your Ad’s Opening Moments. According To Google Research, What Should You Focus On To Attract Viewers?

• Offers and warranties
• Framing and pacing
• Colors and graphics
• Text and voice-overs

 

Audra Is Marketing Manager For A Concert Venue. She’s Tasked With Creating A YouTube Campaign Reaching Fans Of The Musicians They’ve Already Booked For The Summer. Which YouTube Audience Solution Could Audra Choose To Reach These Users?

• Determinant List
• Program Candidate
• Custom Affinity
• Detailed Demographic

 

Lori Manages Digital Marketing For A Travel Agency And Believes YouTube Could Help The Company Reach A Wider Audience. She Told Her Employer That Users Choose YouTube For The Rich And Diverse Content. What Two Other Reasons Can Lori Provide For Why Users Choose YouTube? (Choose 2.)

• Users can search for specific job opportunities.
• Users can directly engage with the creators they care about.
• Users can connect with a community.
• Users can search for specific ads.

 

Iryna Is Creating A Six-Second Bumper Ad For YouTube And Wants To Follow Google’s Best Practices. She’s Planning To Use Her Product In The Video Along With Her Company’s Jingle. She Knows There’s Another Best Practice That Has To Do With Breaking The Fourth Wall. What Does Breaking The Fourth Wall Refer To When Creating A Bumper Ad?

• Ads with less than a quarter of their time viewed
• Ads that have no actors or subjects involved
• Ads that offer four different types of discounts
• Ads with a person speaking directly to the camera

 

Leigh Is The Marketing Manager For A Makeup Brand Releasing A New Line Of Mascara. They Have An Extensive Customer List And Would Like To Use Customer Data To Reach Past Customers With Their New Product. Leigh Needs To Create A Customer Match Audience. What’s The Three-Step Process For Creating A Customer Match Audience?

• Upload data, match the data, and create audience lists
• Create fields, file translation, and input customer roles
• Parse data, format files, and create reports
• Categorize inputs, distribute values, and assign traits

 

Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario?

• Target conversion share
• Min cost-per-conversion
• Target cost-per-conversion
• Max Conversions

 

Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit For TrueView For Action?

• Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
• Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
• Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
• Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

 

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Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

• Exact Match
• Customer Match
• Remarketing
• Similar Audiences

 

Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

• Consumer Patterns
• Custom Affinity audiences
• Life Events
• In-Market audiences

 

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy.
Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

• Lower auction bidding, email lists, and social reports
• Console usage, channel subscriptions, and data volume
• Real-time data, powerful signals, and cross-device reach
• Competitive analysis, refundable budgets, and email lists

 

Which TrueView ad format is optimized for lift in ad recall?

• TrueView for action
• TrueView in-stream
• TrueView discovery
• TrueView for reach

 

Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

• Bumper ads
• Video masthead
• TrueView discovery ads
• TrueView in-stream ads

 

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action.
What else makes YouTube ideal for driving action?

• Over 40% of global shoppers purchased products they discovered on YouTube.
• Over 60% of global shoppers purchased products they discovered on YouTube.
• Over 80% of global shoppers purchased products they discovered on YouTube.
• Over 70% of global shoppers purchased products they discovered on YouTube.

 

Audiences with the strongest level of intent are the most open to being influenced by your message.
Which audience is made up of people who’ve on Google before engaging with your business?

• Custom Remarketing for YouTube
• Customer Match Audiences for YouTube
• Custom Intent Audiences for YouTube
• Similar Customer Audiences for YouTube

 

What’s a key benefit of bumper ads?

• High audience attention
• Reach to outside sites
• High signal value
• Low skip rate

 

Running a creative experiment using Brand Lift is an excellent way to get the information you need.
What’s the first step?

• Connect to API
• Write an ad script
• Create a persona
• Draft a hypothesis

 

How does an advertiser benefit from using Think with Google?

• Think with Google can ask the audience directly if your idea is on track.
• Think with Google can browse case studies showing how past ad campaigns have succeeded.
• Think with Google can find the right nomenclature of trending search queries.
• Think with Google can discover the top questions their target audience is asking.

 

Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love.
How does YouTube help creators earn a living?

• YouTube pays creators per 1,000 views of their uploaded videos.
• YouTube pays creators a set fee for every video they upload.
• YouTube pays creators to share ads alongside their content.
• YouTube pays creators according to channel subscriber counts.

 

Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success.
Which intent audience solution should he recommend to this particular client?

• Life Events
• Store Visits
• Targeted Brand
• Persona Match

 

What’s the best description of Affinity Audiences on YouTube?

• Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
• Affinity Audiences on YouTube reach people based on their age, connections, and product count.
• Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
• Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

 

Which value proposition do Custom Intent audiences offer advertisers?

• They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
• They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
• They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
• They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

 

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

• Teaser, Premise, Promotion, Attraction
• Bumper, Trailer, Banner, Cross-Promotion
• Demographic, Device, Conversion, Goal
• Signals, Context, Sequence, Immersion

 

Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

• Google Campaign Archive
• Google Trends
• Google Surveys
• Think with Google

 

After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients.
What are two characteristics of Detailed Demographics? (Choose two.)

• Education
• Pet ownership
• Homeownership status
• Music preference

 

TrueView for action ad formats use Smart Bidding to optimize for specific website actions.
To do this, what must be enabled in your Google Ads account?

• Machine learning
• Ad recommendations
• Conversion tracking
• Automatic payments

 

What’s a key benefit of TrueView in-stream?

• It optimizes for highly efficient reach.
• It optimizes for impressions instead of views.
• Its billing method is based on target CPM.
• It helps advertisers maximize views.

 

Aside from conversion tracking, what’s a requirement for using store visits?

• The advertiser must have at least 10 video ads currently in their account.
• The advertiser must have at least 25 employees at each listed location.
• The advertiser must have multiple physical locations in eligible countries.
• The advertiser must spend $50,000 on Google Ads and YouTube monthly.

 

Which elements are used to build a Custom Affinity audience?

• Calculations, returns, website SSL, and app store visits
• Preferences, visits, website FTP, and total app updates
• App downloads, tours, website LAN, and app user permissions
• Keywords, places, website URLs, and app downloads

 

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes.
Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

• Similar Audience
• Custom Intent audience
• Customer Match audience
• Custom Affinity audience

 

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client.
What are two of these quantifiable characteristics? (Choose two.)

• Past purchases
• Music preference
• Homeownership status
• Device type
• Household income

 

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices.
What percentage of YouTube watch-time is on mobile devices?

• 25% of YouTube watch-time happens on mobile devices.
• 60% of YouTube watch-time happens on mobile devices.
• 75% of YouTube watch-time happens on mobile devices.
• Google does not share device watch-time metrics for YouTube.

 

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

• Trick viewers into thinking they’re watching something different.
• Offer free and discounted goods or services to entice ad viewers.
• Slow down your ad’s pacing and take your time communicating.
• Break the fourth wall in your ad by speaking directly to viewers.
• Use humor to boost ad recall, brand awareness, and viewership.

 

Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

• Outstream video
• TrueView for reach
• Bumper ads
• Video masthead

 

Which storytelling methods does Google recommend for use within your YouTube campaigns?

• Focus, animated shot, the best-case
• Tease/amplify/echo, direct shot, the follow-up
• Wide shot, tight shot, the close-up
• Contrast/context/color, immersive shot, the payoff

 

Match each YouTube Platform innovation with its description.

Premiers
Stories
YouTube Go
VR180
Mobile live streaming

Engages audience more casually and frequently through short mobile videos
Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after
Provides audience with more immersive and engaging experiences
Builds anticipation of a video release by providing an upcoming watch page
Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use

 

What are two examples of the Intent audience solution, Life Events? (Choose two.)

• A home-decor advertiser who wants to reach people who recently bought a home.
• A real-estate advertiser who wants to reach people who recently graduated from medical school.
• A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
• A fly-fishing advertiser who wants to reach people currently in the market for waders.
• A baking-supply company that wants to reach people in the market for mixers.

 

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign.
Which business outcomes can YouTube deliver for her client?

• Listening, monitoring, following up
• Identity, recommendation, meaning
• Verification, confirmation, response
• Awareness, consideration, action

 

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

• By reaching people who have recently experienced a major change in lifestyle.
• By reaching a one-of-a-kind audience to deliver a niche message at scale.
• By reaching people based on demographics, such as age and where they live.
• By reaching people based on their consumption habits, such as where they shop or eat.

 

Which is a tip Google recommends to create an effective bumper ad?

• Leave the audio out of your ad.
• Shorten an existing YouTube ad.
• Include all your ideas in one ad.
• Focus on a single, simple purpose.

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

• Offer a prize for watching to the end and require sign-up to receive it.
• Use familiar faces like celebrities, YouTube creators, or influencers.
• Use current music selections from top artists in specific music genres.
• Include branding and calls-to-action in the entire length of the video ad.

 

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

• Ads that include the product on-screen had higher ad recall.
• Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
• Ads with a person speaking directly to camera had lower ad recall.
• Text slides, subtitles, and voiceovers are associated with higher brand awareness.
• Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

 

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands.

• What’s another reason advertisers choose YouTube?
• YouTube campaigns require no management.
• YouTube is powered by Google data and tools.
• YouTube refunds advertising spend if no conversion goals are met.
• YouTube has the smallest number of advertisers in each vertical.

 

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

• Target cost-per-lead (tCPL)
• Target cost-per-view (eCPV)
• Target cost-per-click (CPC)
• Target-cost-per-acquisition (tCPA)

 

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns.
What does ABCD stand for?

• Attract, Baseline, Call-to-action, Distract
• Automatic, Bold, Callout, Disrupt
• Attract, Brand, Connect, Direct
• Audience, Bait, Connect, Divert

 

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time.
Which report provides this information?

• The watch time report
• The view retention report
• The version view report
• The demographic report

 

Which TrueView ad format is billed on a CPM basis?

• TrueView discovery
• TrueView for reach
• TrueView for action
• TrueView in-stream

 

What can YouTube Analytics tell you about what people are watching on your client’s channel?

• Real-time views and watch-time
• Return visits and search history
• Ads chosen and replays
• Referrer and preferred category

 

Julian has a client interested in increasing awareness with their YouTube campaign.
Which three YouTube audience solutions should he recommend?

• Conversion, In-Market, and Remarketing
• Customer Match, Remarketing, and Tastes
• Demographics, Affinity, and Custom Affinity
• In-Market, Life Events, and Custom Infinity

 

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people.
What’s another reason users choose YouTube?

• Users choose YouTube for its lengthy free-trial period.
• Users choose YouTube to access a local cable provider.
• Users choose YouTube to play games across platforms.
• Users choose YouTube for rich and diverse content.

 

Which video format is available on Google Video Partners?

• 30-second non-skippable
• Video masthead
• TrueView for reach
• TrueView Discovery

 

For TrueView for action, which three events can make up an online conversion?

• Visits, video downloads, user referrals
• Likes, subscriptions, user comments
• Repeat views, engagement time, loads
• Clicks, video engagement, impressions

 

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action.
Which is a result driven by a YouTube advertising campaign to achieve action?

• Unique reach
• Ad recall
• Online conversions
• Purchase intent

 

Which percentage of YouTube ads are audible?

• 90%
• 80%
• 100%
• 95%

 

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client.
What are the two audience solutions? (Choose two.)

• In-Market audiences
• Custom Affinity audiences
• Life Events audiences
• Demographics audiences
• Custom Intent audiences

 

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves.
As a creator, what’s another reason Aimee should choose YouTube?

• YouTube creators are given lower keyword costs in search marketing auctions.
• YouTube creators can use platform tools to build their own brand’s website.
• YouTube creators can earn income by sharing ads alongside their content.
• YouTube creators can sign up for use of Google-owned HD camera systems.

 

Your client is interested in testing six-second bumper ads.
What are two tips you can share with them about these ads? (Choose two.)

• Only use your TV ad to make a bumper.
• Build for large screens.
• Budget time to establish the ad and stick the landing.
• Focus on a single, simple purpose.

 

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

• 7 days
• 30 days
• 14 days
• 45 days

 

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

TrueView for action
TrueView in-stream
TrueView discovery
TrueView for reach

Consideration
Action
Consideration
Awareness

 

Which two video formats are available on Google Video Partners? (Choose two.)

• YouTube masthead
• Bumper ads
• 30-second non-skippable
• TrueView for action

 

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

• In-Market audiences
• Life Events
• Consumer Patterns
• Custom Affinity audiences

 

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

• By reaching people based on where they shop or eat.
• By reaching people who are subscribed to channels related to their products.
• By reaching people who are performing searches on the advertiser’s products.
• By reaching people who have recently experienced a major change in their lifestyle.

 

What are the tested benefits of bumper ads?

• Bumper ads are half the cost, easier to create, and they last forever.
• Bumper ads are auto-generated, run in all languages, and guarantee results.
• Bumper ads are effective, efficient, and help businesses reach new people.
• Bumper ads have higher resolution, faster load times, and more impressions.

 

Using Custom Intent audiences allows brands to drive action on YouTube.
What’s the key functionality of Custom Intent audiences?

• Custom Intent audiences reach users that bought a product in the last seven days.
• Custom Intent audiences reach users who recently searched on Google.
• Custom Intent audiences reach users residing in specific regions of the country.
• Custom Intent audiences reach users who clicked one of your ads.

 

How does an advertiser benefit from using Google Surveys?

• Google Surveys can see what people are searching for and find related topics.
• Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
• Google Surveys can discover the top questions the advertiser’s target audience is asking.
• Google Surveys can plan an ad campaign by trendspotting and nowcasting.

 

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand.
What’s the three-step Customer Match process?

• Parse data, format files, and create reports
• Upload data, match the data, and create audience lists
• Create fields, file translation, and input customer roles
• Categorize inputs, distribute values, and assign traits

 

When it comes to driving action, you should focus on audiences with the strongest level of intent.
Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

• In-Market Audiences
• Similar Audiences
• Custom Intent Audiences for YouTube
• Remarketing or Customer Match

 

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

TrueView for action
TrueView discovery
TrueView in stream
TrueView for reach

CPV
CPV
CPA
CPM

 

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

• Front-load the story arc, focus on framing, and use familiar faces.
• Use fast pacing of video, frequent use of audio, and free giveaways.
• Promise a deal, argue for value, and make an appeal or demand.
• Use the psychology of viewer, power of recall, and proper time for action.

 

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones.
What would be the ideal first-party data audience solution for this client?

• Remarketing via Google Tags
• Customer Match audience
• Custom Intent audience
• Similar Audiences

 

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision.
Which YouTube Intent audience solution fits this description?

• Custom Intent audiences
• Buy Signal audiences
• Core Customer audiences
• Life Events audiences

 

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about.
What other reason can Lori provide for why users choose YouTube?

• Users can watch videos when offline.
• Users can connect with a community.
• Users pay only for videos they watch.
• Users get free cable television access.

 

What is one reason an advertiser would choose YouTube for action?

• Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
• Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
• Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
• Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

 

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

• Target return on ad spend
• Maximize conversions
• Enhanced cost-per-click
• Target cost-per-acquisition
• Target on-page position

 

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

• Call-to-action and Disrupt
• Connect and Direct
• Callout and Distract
• Callout and Divert

 

Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem.
What’s a compelling reason YouTube would be a good solution for her client to consider?

• Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
• The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
• 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
• 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.

 

YouTube Analytics provides insights from the moment you upload a video.
Which three basic questions about who’s watching your client’s content will it answer with a single click?

• Last visit, watch time, and subscriptions
• View count, ad buy, and credit score
• Age, gender, and geographic location
• Time of day, IP address, and sessions

 

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

• The frequency report
• The audience retention report
• The watch regularity report
• The view demographic report

 

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration.
Which other business benefit can YouTube help them achieve?

• Motivation: enticement, calls-to-action, engagement
• Morale: increased satisfaction, higher retention, approval
• Development: upgrades, pre-rolls, experimentation
• Action: online conversions, store visits, sales lift

 

What’s a key benefit of TrueView for reach?

• It helps advertisers maximize views.
• Its billing method is based on cost-per-view (CPV).
• It optimizes for impressions instead of views.
• It’s billed if the viewer watches 30 seconds of the ad.

 

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

• Invest in high-end camera systems to shoot video ad segments.
• Use bright colors and loud noises to capture attention in the first five seconds.
• Hire a professional writer to craft the scripts for your YouTube campaigns.
• Front-load the story arc by opening the ad with impact and grabbing their attention.

 

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community.
What are two other reasons users choose YouTube? (Choose two.)

• Users can create videos from Google’s vast libraries of stock footage.
• It allows users to upload videos for a nominal fee.
• Users can connect with creators directly.
• Its free-trial period can be extended upon request.
• It showcases rich and diverse content.

 

Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content.
What are two of these innovations? (Choose two.)

• Google Play
• YouTube Go
• Google Assistant
• YouTube Premieres
• VR4K

 

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign.
What would be the ideal audience solution for Zane’s YouTube campaign?

• Similar Audience
• Customer Match audience
• Affinity Audience
• Custom Affinity audience

 

How can Google’s In-market audience signals help an advertiser connect with their target audience?

• By reaching people who have recently experienced a major change in lifestyle.
• By reaching people based on where they shop or eat.
• By reaching people who are subscribed to channels related to their products.
• By reaching people performing searches with the intent to buy or searching for competitive products.

 

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

• Outstream video ads
• TrueView in-stream ads
• Customer Match ads
• TrueView discovery ads

 

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase.
Which Intent audience on YouTube should Leigh use?

• Custom Affinity audiences
• In-Market audiences
• Consumer audiences
• Qualified audiences

 

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.”
When is she trying to reach her audience?

• In highly engaged moments when her audience is at home, not distracted by the world around them.
• In highly engaged moments when her audience needs YouTube content that’s general and popular.
• In moments when her audience is engaged in content delivered at night, similar to when they watch TV.

 

What are two events that store visits for TrueView for action come from? (Choose two.)

• Users who purchased a product in the past and visited a store location within 30 days.
• Users who watched 10 seconds of the ad and visited a store location within 30 days.
• Users who clicked on an element of the ad and entered a store location within 30 days.
• Users who watched 30 seconds of the ad and visited a store location within 10 days.
• Users who clicked on an element of the ad and entered a store location within 30 minutes.

 

In a bumper ad, how much time is usually required to stick the landing?

• Two seconds
• According to Google, there’s no average length for this metric in bumper ads.
• Four seconds
• One second

 

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

• TrueView for reach
• Bumper ads
• Masthead
• Outstream video

 

Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

• Google Optimize
• Think with Google
• Google Trends
• Google Surveys

 

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

• Leverage the power of audio in your ads to lift brand awareness.
• Use video shots from movies and television shows to get attention.
• Force a user into a sign-up or e-mail capture to exit the ad display.
• Film ads that have a depressing emotional factor to gain sympathy.
• Increase your ad’s pacing to capture attention and keep it longer.

 

Which data can you uncover by running a creative experiment using Brand Lift?

• Each ad’s impact on brand awareness, consideration, and ad recall
• Customized delivery options, special placements, and ad values
• Notes on each ad’s deficiencies and variants produced from results
• Every ad’s conversion value, its rank among others, and drop rates

 

What information can YouTube Analytics provide about where people are watching your videos?

• Engagement and drop-off
• Bounce rate and sessions
• Traffic source and device
• Date of visit and restarts

 

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

• Capture, act, retarget
• Tease, amplify, echo
• Promise, sell, recall
• Introduce, inform, inspire

 

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most.
What actions does YouTube drive for advertisers?

• YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
• YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
• YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
• YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

 

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it.
How does YouTube help creators earn a living?

• Creators are paid for generating cross-channel engagement.
• Creators are paid each time they upload YouTube content.
• Creators are paid for surpassing specific subscriber counts.
• Creators are paid for sharing ads alongside their content.

 

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer.
Which type of audience solution should Audra recommend for this client?

• Custom Affinity
• Program Candidate
• Detailed Demographic
• Determinant List

 

Which one of Google’s data-driven tools is part of Google Analytics Solutions?

• Google Trends
• Google Video 360
• Think with Google
• Google Surveys

 

Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.
Which YouTube audience solution should Brandon recommend?

• Demographics audiences
• Branded Lift audiences
• Custom Event audiences
• Customer Match audiences

 

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

• Life Events
• Consumer Patterns
• Custom Affinity audiences
• In-Market audiences

 

Which TrueView ad format is optimized for product awareness?

• TrueView for reach
• TrueView for action
• TrueView in-stream
• TrueView discovery

 

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

• The follow-up storytelling method
• The tease, amplify, echo method
• The direct-shot storytelling method
• The answer/user/question method

 

Myra wants to reach consumers her company already has in their CRM.
Which Intent audience solutions on YouTube should Myra select when building her campaign?

• Consumer Direct and New audiences
• General Purchase and Return audiences
• Customer Match and Similar Audiences
• Ideal Candidate and CRM audiences

 

Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube.
Which YouTube format would Yvette recommend to her client?

• Sponsored Cards
• TrueView for Action
• Non-Skippable Video
• Overlay Video

 

Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

• Concept
• Consume
• Context
• Conduct

 

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.
Which two next generation innovations can Landon share with his client? (Choose two.)

• Mobile live streaming
• Live-action auctions
• YouTube on TV screens
• VR 360
• Game-console emulation

 

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers.
Which other benefit of YouTube audience solutions should she mention?

• Free Google credits
• Cross-device reach
• Lower budget cap

 

When your goal is driving action, you focus on audiences with the strongest level of intent.
Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search
People who’ve already engaged with your business, but didn’t convert when they had the chance
People who are actively researching your business and its specific products and/or services
People with a similar profile to the customers you currently target, or who frequent your business

Custom Intent Audiences for YouTube
In-Market Audiences
Remarketing or Customer Match
Similar Audiences

 

Which TrueView ad format is billed by CPA?

• TrueView for reach
• TrueView for action
• TrueView discovery
• TrueView in-stream

 

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources.
Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

• Machine learning to scale
• Surveys to validate results
• Signals to understand audience characteristics
• Emails to sign users up

 

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

• Video masthead
• TrueView for reach
• Outstream video
• Bumper ads

 

What are the three key reasons advertisers choose YouTube to help build their brands?

• YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
• YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
• YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
• YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

 

What constitutes a video engagement conversion in a TrueView for action campaign?

• User watches 10 seconds of the ad and converts within three days.
• User watches 10 seconds of the ad and converts within seven days.
• User watches the entirety of the ad and coverts within 30 days.
• User sees an impression of the ad and converts within 24 hours.

 

Which video format is available on Google Video Partners?

• TrueView discovery
• YouTube home feed
• Video masthead
• TrueView in-stream

 

Which marketer would be an ideal client for TrueView for action?

• A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
• A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
• A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
• An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

 

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

• When the bumper ad was skippable.
• When consumers viewed a bumper ad three or more times.
• When the bumper ad was shown on the right frame.
• When the bumper ad showed for 10 seconds.

 

Which is a key benefit of bumper ads?

• They provide highly accurate real-time data.
• They deliver comparable brand impact to TrueView for advertisers.
• They can be purchased by CPD or CP.C
• They’re most successful with computer-based viewers.

or

• They provide accurate signals.
• They deliver maximum reach.
• They produce detailed demographics.
• They create accurate customer match.

 

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

• TrueView discovery ads
• TrueView for reach ads
• TrueView outstream ads
• TrueView for action ads

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach.
What can Aaron tell the client about ad relevance on YouTube to change his mind?

• Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
• Viewers served relevant ads were five times more likely to write an online review of the business.
• Viewers seeing relevant ads had larger transactions on average than those served generic ads.
• Viewers can remember relevant ads twice as long as those aimed at generic audiences.

 

What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

• The traffic sources report
• The inbound visitor report
• The mobile device report
• The viewer traffic report

 

The YouTube masthead is effective for advertisers with which goal?

• Target audiences in a time of decision-making.
• Drive actions within their website.
• Focus on high-impact placement for high visibility.
• Replace TV campaigns and achieve maximum reach.

or

• Drive actions within their website.
• Drive a lift in ad recall and brand impact.
• Target audiences in a time of decision-making.
• Drive awareness for a new product launch.

or

• Replace TV campaigns and achieve maximum reach.
• Reach a massive audience around a tentpole event.
• Get a high number of views at a low CPV.
• Conduct a long-term campaign at a reasonable cost.

 

You want to use video ad sequencing frameworks.
What’s one important data signal to keep in mind when creating your YouTube campaign?

• Unique User
• Past History
• User Intent
• Bounce Rate

 

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home.
Which Intent audience solution should Hiro recommend?

• Life Events audience
• Customer Match audience
• Buy Habits audience
• New Changes audience

 

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.
Match each recommendation with its meaning.

Be clear on what the audience should do.
Open YouTube ads with impact.
Tap into emotion, audio, and pacing.
Brand naturally and with purpose.

Direct
Connect
Attract
Brand

 

Google Video Partners are partnerships formed through which Ad service?

• Google Search Ads
• Google AdSense
• Google Analytics 360
• Google Marketing Platform

or

• Google Local Catalog ads
• Google My Business
• Google AdMob
• Google Showcase ads

or

• Google Ad Manager
• Google Shopping
• Google Search Ads
• Google Tag Manager 360

 

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

• Advertisers looking to expand their non-brand search campaigns.
• Advertisers labeled enterprise with budgets that exceed $100,000.
• Advertisers who want improvement without installing conversion tags.
• Advertisers with only video campaigns and a budget of at least $500.
• Advertisers using conversion tracking in their video campaigns.

 

Which statement is true about non-skippable in-stream ads?

• Non-skippable in-stream ads are available on YouTube and advertiser websites.
• Non-skippable in-stream ads are available in auction or as a reservation buy.
• Non-skippable in-stream ads can be bought on target CPM or CPD.
• Non-skippable in-stream ads are six-second ads that show before a video.

or

• Non-skippable in-stream ads are available on YouTube and Google Maps.
• Non-skippable in-stream ads are six-second ads that show before a video.
• Non-skippable in-stream ads are bought on target CPM through Google Ads.
• Non-skippable in-stream ads complement TV campaigns and incremental reach.

or

• Non-skippable in-stream ads are available on YouTube and advertiser websites.
• Non-skippable in-stream ads are most similar to ads shown on TV.
• Non-skippable in-stream ads are six-second ads that show before a video.
• Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.

 

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.

People who frequent fast-food restaurants
People who have recently gotten married
People who are searching reviews on lawn mowers
People who blog about hunting

Custom Affinity audiences
In-Market audiences
Consumer Patterns
Life Event

or

People who recently had a baby
People who are subscribed to channels about cars
People who frequent outdoor product stores
People who are searching for dog food on shopping sites

Life Event
Custom Affinity audiences
Consumer Patterns
In-Market audiences

or

People who read reviews on car stereos
People who frequently go on cruises
People who have recently retired
People who answer forum questions about horses

Custom Affinity audiences
In-Market audiences
Consumer Patterns
Life Event

 

 

What’s one of Google and YouTube’s awareness products?

• TrueView for Reach
• Remarketing
• Affinity
• In-Market audiences

or

• Video Masthead
• Customer Match
• First-party data
• Life Events

or

• Intent Audiences
• Google Signals
• Bumper Ads
• Custom Affinity

 

Which two Google audience solutions use first-party data? (Choose two.)

• Remarketing
• Similar Audience
• Detailed Demographics
• Custom Affinity

 

Which statement is true about bumper ads?

• They’re purchased on a cost-per-view basis.
• They’re available on YouTube and Google Search.
• They’re designed for a mobile-first world.
• They have the lowest CPM among outstream formats.

or

• They’re a 15-second, skippable, in-stream ad format.
• They’re bought on a cost-per-view basis.
• They run outside of a video stream.
• They can be purchased through Google Ads or Google Preferred.

or

• They’re in-stream ads that appear following a video.
• They’re in-stream ads, skippable after five seconds.
• They’re located at the top of the YouTube video home feed.
• They provide reach, frequency, and brand awareness.

 

Which is a key benefit of TrueView discovery?

• It optimizes delivery to users who are most likely to buy.
• It drives users to click a link or take action on an ad.
• It helps advertisers maximize views.
• It reaches users scrolling down the YouTube home page.

 

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

• Target cost-per-view
• Target return on ad spend
• Maximize clicks
• Maximize conversions

 

How does an advertiser benefit from using Google Trends?

• Google Trends can plan an ad campaign by trendspotting and nowcasting.
• Google Trends can browse case studies showing how past ad campaigns have succeeded.
• Google Trends can discover the top questions their target audience is asking.
• Google Trends can validate an idea by asking the audience directly.

 

What counts as a view-through conversion in a TrueView for action campaign?

• User clicks on an element of the ad and converts within 24 hours.
• User sees just an impression of the ad and converts within three days.
• User sees just an impression of the ad and converts within 24 hours.
• User clicks on an element of the ad and converts within three days.

 

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers.
Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

• Google Play and Display Pack 360
• Google Lens and Search & Display
• Google Ads and Display & Video 360
• Google Drive and YouTube Premium

 

 

HubSpot Frictionless Sales Certification Exam Answers

In the world of inbound, businesses are visualized as flywheels instead of funnels. A flywheel is a machine that stores rotational energy, and its spin represents your company’s growth. You can increase that growth by adding force to the flywheel or by removing friction from it. Sales organizations in general have no problem using force. If you want to help your sales team grow better, you need to find ways to remove friction. Learn how to use the frictionless selling framework so that your team can spend more time selling. Also, discover how to align your team with your target buyer and how to transform your team through a culture of learning.

 

Last update: September 2019

 

 

 

HubSpot Sales Management Training Certification Exam Answers

 

Most sales manager are former salespeople who have been promoted. They know how to sell but often don’t know how to lead a team. If you’re a new sales manager, or thinking about becoming a manager, this certification course is for you! In it, you’ll learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and onboarding programs to help your sales team grow better.

 

Sales Management Training: Strategies for Developing a Successful Modern Sales Team

 

Last update: September 2019

 

 

 

 

Bing Ads Accredited Professional Exam Answers, if you pass Bing Ads certification test not the first time (renewing your certificate), you get  100 questions.

A score of 80 percent is required to achieve Accredited Professional status.

 

 

Last update : August 2019

 

Get Certified Bing Ads Now!

 

You Can Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?

• True
• False​

 

Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?

• True​
• False

 

An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?

• True​
• False

 

Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?

• True​
• False

 

How might using Multi-User Access for sign up be useful for your agency or business?

• To grant partner access to files
• To onboard new clients who are not in Microsoft Advertising
• To perform an exit interview with a former client
• To intake and host necessary data​
• All of the above
• None of the above

 

Keyword Planner is a keyword research tool that provides which kinds of insight?

• Search capabilities by landing page URL
• Compare your ad impression share to your competitors
• Customize your individual ad group and keyword
• Look at keyword search volume for a specified time
• All​ of the above

 

Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?

• True​
• False

 

With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?

• True
• False

 

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

• Targeting
• Pay-per-click
• Optimization​
• Incremental keyword bidding

 

Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?

• True​
• False

 

If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?

• True
• False

 

Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.

• Callout​ Extensions
• Structured Snippet Extensions​
• Review Extensions
• All​ of the above

 

What is the key tactic in optimizing your PPC ads?

• Keyword optimization
• Ad optimization
• Targeting optimization
• None of the above
• All of the above

 

What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?

• Intellectual property & counterfeit, pharmacy and health care & adult content
• Gambling and contests, online fraud & financial products
• Weapons and weapon-related products, political ads & under 18 users
• None of the above
• All​ of the above

 

You can now receive billing alerts and monthly invoices via email. True or false?

• True
• False

 

Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?

• True​
• False

 

You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?

• True​
• False

 

The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.

• Image-based ads
• Shopping cart ads
• Feed-based ads
• Facebook ads
• All of the above

 

What are two best practices for monitoring performance in Syndication networks? (Select 2)

• Study your ads’ performance
• Adjust as needed
• Check your budget once a month
• Don’t pay attention to fraudulent clicks

 

Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.

• Age/gender
• In-Market audiences provided by Microsoft Advertising
• All time zones
• All countries

 

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)

• Regularly​ upload product, price and promotion updates in your product feed
• Use generic labels
• Use high quality images
• Use negative keywords

 

What bid strategies are currently available for bid optimization? Choose all that apply.

• Manual
• Enhanced CPC
• Target CPA
• Maximize Clicks and Conversions
• All of the above

 

What are the campaign and image limits with Google Import for Audience Campaigns?

• 10,000 campaigns and 2,000 images per import operation
• 20,000​ campaigns and 3,000 images per import operation
• 5,000​ campaigns and 1,000 images per import campaign
• 30,000 campaigns and 4,000 images per campaign
• None of the above

 

Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?

• True
• False

 

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

• Broad match
• Audience targeting
• Param 3
• Negative keyword

 

What are two ways to import a file? (Select 2)

• Excel
• CSV file
• Google Ads
• Default settings

 

Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.

• Ad extension by keyword
• Ad extension by ad
• Ad extension details
• Call forwarding detail
• All of the above

 

In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)

• User must be on Bing
• User must be on Facebook
• User​ must have a LinkedIn ID
• User must work for a large corporation
• User must work in advertising

 

Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?

• True
• False

 

Which Microsoft Advertising functionality policies must advertisers adhere to?

• Video
• Images
• Audio
• None of the above
• All of the above

 

Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?

• True
• False

 

You can adjust your bidding so ad spend will go toward the best performing devices. True or false?

• True
• False

 

A best practice for updating UET tags on your website is:

• Apply sitewide tagging of your UET tag (including all ad landing pages)
• Use only the JavaScript version of your UET tag
• Don’t place your UET tag within an iFrame
• Incorporate all relevant event parameters into your UET tag
• All​ of the above

 

A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?

• True
• False

 

When using Microsoft Advertising Intelligence, you should include what metrics in running a report?

• Quality Score
• LP User Experience
• Quality​ Impact (for keywords with QS of 5 or less)
• None of the above
• All​ of the above

 

Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?

• Status
• Impressions
• Click-through rate
• Delivery​

 

The Competition tab in Reporting gives you what two functionalities? (Select 2)

• Product title naming
• Auction Insights
• Recommendations
• Bidding
• ​Google Import

 

What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

• Website exclusions
• Keyword​ match types
• Targeting
• Incremental bidding

 

With search advertising, what happens when a customer clicks your ad? (Select 2)

• You are charged if the customer makes a purchase.
• ​You are charged for the click.
• The user lands on your website
• The user lands on your competitor’s website

 

A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.

• Target audiences using remarketing in paid
• search Exclude audiences based on website behavior
• Increase ad spend
• Validate a tag

 

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)

• Determine if your ad and keyword are receiving impressions
• How many impressions were lost because of the conflict
• ​Which keywords and negative keywords are conflicting
• Whether the conflict is at the campaign or ad group level

 

Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?

• True
• False

 

What Is The Main Benefit Of Syndication?

• You can expand your reach and get more clicks with a new, high-quality audience.
• You can reach more customers through a growing network.
• Microsoft Advertising has controls in place to help keep the quality you expect.
• CPCs on the Microsoft Advertising syndication partner network are generally lower.
• All of the above

 

With pay-per-click search advertising, when are you charged?

• Each time your ad is displayed on the search results page.
• Each time a customer makes a purchase from your website.
• When your ad goes live.
• Each​ time a customer clicks your ad.

 

Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)

• Google Ads specialists
• New account managers
• Advertisers who have a large catalog of webpages
• ​Advertisers who are not familiar with search advertising

 

Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?

• Ad paused
• Pending editorial review
• Disapproved​
• Eligible

 

The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?

• True​
• False

 

Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.

• Location
• Time
• Date​
• Device type
• All of the above

 

Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

• Expected click-through rate
• Ad relevance
• Landing page experience
• All of the above

 

Where can you select different options depending on whether you have one or multiple accounts?

• Accounts tab
• Payment Methods tab
• Campaign​ tab
• Opportunities tab
• None​ of the above

 

With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?

• True
• False

 

The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?

• True
• False

 

Where might your Microsoft Audience Ads be displayed?

• Google.com
• Web​ destinations like MSN, Microsoft Edge, and Microsoft Outlook
• Bing.com
• Anywhere online
• None of the above

 

If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?

• It tells you why your ad has been disapproved
• It tells you whether your campaign is active
• ​It shows the total number of clicks your ad has received
• It​ tells you if your ad is being displayed, even if you can’t find it

 

Which of the following can you customize in Microsoft Advertising Editor?

• Default keyword bids at the ad-group level
• Summary Grid columns
• Demographic targets for campaigns
• Device targets for ad groups
• All​ of the above

 

With LinkedIn Profile Targeting, you can target customers based on what criteria?

• Company
• Job
• Industry
• All of the above

 

The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?

• True
• False

 

Recent updates to the Microsoft Advertising Editor are the following:

• Label support & in-market audience support
• Audience exclusions & structured snippet extensions
• Account level extension associations & dynamic search ad support
• None of the above
• All of the above

 

What are the three categories of attributes for ad customizer feeds?

• Custom,​ targeting, standard
• Location, device, search query
• Gender, geographical location, purchasing pattern
• Tracking, bids, UET tag

 

Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

• True
• False

 

In Microsoft Advertising, which customer actions are considered conversions? (Select 3)

• Completing​ a transaction
• Performing a search query on Bing
• Purchasing​ a product or service
• Filling​ out a registration form
• Viewing an ad

 

What key strategies might an advertiser use Microsoft Advertising Intelligence for?

• ​Keyword expansion
• Webpage analysis
• Cross-border expansion
• None of the above
• All of the above

 

If you set a daily accelerated budget too low for the traffic generated by your keywords what might happen?

• Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
• Microsoft Advertising might not allow you to change your daily budget and keyword bids
• You might deplete your campaign’s daily budget before the end of the day
• Your ads will continue to show regardless of the daily budget cap.

 

What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?

• You must first click on the Audiences tab.
• You must decide between Bid only or Target and bid in settings.
• Your data management provider must connect to the Microsoft Advertising custom audience feature.
• You must adjust the Default bid adjustment.
• None of the above

 

LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?

• True
• False

 

With Microsoft Advertising, you can export which kinds of campaigns?

• Entire account
• Individual campaigns
• Specific ad groups
• All​ of the above

 

What are two ways you can advantage of audience targeting? (Select 2)

• Set up your In-Market audiences
• Associate your Custom audiences
• Manage your Shopping campaigns
• Create a UET tag

 

Price Extensions are a pay-per-click extension that display your products or services. True or false?

• True​
• False

 

What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.

• Configure devices
• Check out the dimensions tab
• Run performance reports
• ​Separate audience campaigns
• None of the above

 

Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.

• Ad​ titles
• Company​ name
• Ad texts
• Targeting​
• Final URL
• URL paths

 

Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?

• True
• False

 

What is an example of a remarketing exclusion along with remarketing targeting?

• Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
• Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
• Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
• None of the above
• All of the above

 

The only way to use Hotel Ads is to sign up with your account manager. True or false?

• True
• False

 

In-market audiences can be imported from Google Ads campaigns. True or False?

• True
• False

 

You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.

• Microsoft Shopping Campaigns
• The Microsoft Graph
• Google Merchant Center
• Microsoft Merchant Center
• All of the above

 

With Call Extensions you can do the following: (Select 2)

• Display a phone number in your search ads on any PC, tablet or smartphone
• Get calls from customers who click the number in your ad or dial it
• Have an answering service call back customers
• Get international calls anytime of day

 

You can also use MAI to conduct international research by populating which boxes? Choose all that apply.

• Country/region
• Language
• Demographic
• Gender
• ​None of the above

 

With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)

• In the Microsoft Hotel Center UI
• With Google Import
• In the Hotels API
• Using CSV upload
• In the Microsoft Graph

 

What is the best question to ask yourself when considering how to create a positive landing page experience?

• ​Is it relevant?
• Is it transparent?
• Is there ease of navigation?
• Can users find what they are searching for?
• All​ of the above

 

How many levels of organization are contained within the Hotel Ads structure?

• ​1
• 2
• 3
• 4
• 5

 

Why is it important to choose the right keywords? (Select 2)

• Prevents your campaign from being paused
• Helps more customers find your ads.
• Drives more relevant traffic to your website.
• Lowers your incremental bids.

 

From where can you export data in Microsoft Advertising Editor?

• Entire accounts
• Individual campaigns
• Specific ad groups
• All​ of the above

 

—

 

How many tags must you place on your site to track multiple campaigns?

• One tag per campaign
• One tag per Ad Group
• One tag per Account
• One tag per website

 

Which of the following might generate invalid clicks? (Select 2)

• Trademark infringement
• Search engine robots
• Fraudulent activity
• Increased clicks due to recent news about your company

 

 

You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

• True
• False

 

 

Automated rules can only be applied at the campaign level. True or false?

• True
• False

 

How many managing customers can you grant access for on your account? (And likewise remove?)

• 2
• 3
• 4
• 5
• 6

 

 

 

Youtube Asset Monetization Assessment Exam Answers

Scale and optimize the monetization of your assets with a deeper understanding of digital rights, advanced analytics, and complex claiming scenarios.

Audience: Digital rights managers and legal

Topic Covered: Asset optimization for revenue, revenue analysis and reporting.

50 questions in the Exam. Total 71 questions.

Time limit: 120 minutes

Exam

http://academy.exceedlms.com/student/path/7372

All exams

http://creatoracademy.youtube.com/page/certified-landing?hl=en

 

 

You and another partner have a match policy of Monetize on separate non-music assets. If a user video is claimed by both of your assets, and no other assets, who receives the revenue?

The revenue flows to the partner with the longer reference match.
The partner who reviews the claim first would receive the revenue.
YouTube holds the revenue until one partner releases its claim.
You each receive 50% revenue.

 

What might alert you that someone may be attempting to monetize your assets?

If the Asset Conflict report shows that an asset is in conflict in one or more territories.
If the number of channel page owned views on the Video Claims report is less than the total owned views, you may be losing revenue.
If the Claims report shows that a video claimed by one of your tracked assets was uploaded by a channel that isn’t your partner.
If the Asset report shows that revenue has decreased sharply for a specific asset.

 

Which statement is true for multi-party ownership of an asset?

YouTube applies no policy, unless the policy is Block.
All asset owners must set the same policy worldwide.
YouTube only applies your policy in your ownership territories.
Asset owners decide which policy should be prioritized.

 

You’ve received a warning for over-claiming. What can you do to address this?

Look at a random sampling of last month’s claims and release invalid claims
Download the Claims report and investigate only the inactive claims
No action is necessary, since it’s only a warning
Sort assets by number of claims and review assets with the most claims

 

What is a primary business benefit of monitoring asset reports?

To prevent unauthorized parodies.
To identify potential loss of revenue.
The prevent copyright infringement.
To assert legal protections.

 

Why might a partner see data for assets they don’t own in any country?

This may happen when a usage policy is inadvertently set to “null.”
Revenue for shared assets may be split evenly between parties.
Some reports might display old data for previously-claimed assets.
To confirm the veracity of a partner’s AdSense account details.

 

You’ve signed an artist who does completely original hip hop songs. What is the method to block full reuploads and monetize short clips (under <2min)?

Monetize if user video match amount is smaller than 2:00, Block if user video match amount is greater than 2:00.
Block if user video match amount is equal to 100%.
Monetize if user video match amount is equal to 2:00.
Monetize if user video match amount is smaller than 100%.

 

You’ve added the “route for review” rule to a custom policy. What happens with any associated claims?

They appear in your Potential Claims ToDo queue.
They are pending for 30 days, then automatically become active.
They are converted to a Block policy after 30 days if not reviewed.
They are routed to a Partner Manager for approval.

 

What is a benefit to monitoring asset performance from claims?

To determine the reach and revenue potential of your assets.
To compare your claimed assets against competitors’.
To compare the revenue potential of two different channels you manage.
To identify third parties claiming ownership of your assets.

 

Which statement is true for manual review of claims?

Your policy gets applied automatically after 30 days
Manual reviews must specify a condition for viewer location
YouTube applies the most restrictive policy on potential claims
Your policy won’t be applied until the claim is made active

 

Which of the following is most helpful to explain a sudden and steep decline in revenue?

Audience retention report.
Demographics report.
Video report.
Ads Partner Revenue reports.

 

When are claims “routed for manual review”?

When matches are audiovisual
When assets have more than one owner
When users dispute or appeal a claim on an uploaded video
When specified by a custom policy provided by the partner

 

An asset is owned by Partner A in Canada and Partner B in Mexico. Partner A has a match policy of Monetize worldwide. Partner B also has a match policy of Monetize worldwide. When user videos are matched and claimed against this asset, which partner earns the revenue?

Revenue is paid to the original owner of the asset
Revenue is paid to the the partner who uploaded the reference file
Partner A earns for Canada, Partner B earns for Mexico
Not enough information to determine

 

Partner A set their ownership of a web asset in U.S. and Canada, and Partner B set their ownership of the same asset in U.S. and Mexico. Partner A has a match policy of Track worldwide. Partner B has a match policy of Block worldwide. What is the result?

Track in U.S. and Canada, Block in Mexico
Block in U.S., Canada, and Mexico
Track in Canada, Block in U.S. and Mexico
Track in U.S., Canada, and Mexico

 

What’s the best way to get an overview of revenue trends?

Consult the Ad rates report in Analytics.
Add up the totals from your Revenue, Transaction, and Subscription reports.
Consult the Revenue report in Analytics.
Add up the totals from your Ad Rates, Transaction, and Subscription reports.

 

What is a key benefit of regularly reviewing your claims?

Compare ad rates from different sources
Remove inactive claims from the claims list
Clean up mistaken claims that may impact creators or other content owners
Calculate total revenue from ads, transactions, and subscriptions

 

Partner A and Partner B share ownership of an asset (in different territories). If Partner A releases a claim on a video, what happens?

The claim is released for both Partner A and Partner B.
The claim is routed to Partner B to confirm the release.
Partner A’s policy is removed, but Partner B’s policy remains active.
Partner A’s ownership is removed from the asset.

 

Which of the following types of content should never be enabled for Content ID matching?

Original conten
Acoustic music
Dubbed content
Public domain

 

Which policy is applied in a multi-claim scenario when partners have different match policies?

YouTube applies the most restrictive policy to the claimed video
YouTube applies the least restrictive policy to the claimed video
YouTube applies no policy to the claimed video
YouTube always applies the Track policy to the claimed video

 

In reviewing your disputed claims, you realize you uploaded a 10-minute reference file of your news program that contains a 1-minute clip from a third party. How can you fix this, if the claim results from the embedded clip?

Release claim, but don’t exclude the segment from your reference.
Deactivate the reference file to prevent future Content ID matches.
Release claim, and exclude the segment from your reference.
Reinstate claim.

 

Which is a primary metric used by many content owners use to determine revenue distribution to creators?

Audience demographics.
Revenue earned by assets.
Number of user-uploaded videos.
Rate of new channel subscribers.

 

Which statement best describes the Revenue report?

In YouTube Analytics, it contains information on how different ad types are performing over time relative to one another.
A downloadable report that contains information on how assets are performing over time relative to one another.
In YouTube Analytics, it contains information on the three major revenue streams for all content types.
A downloadable report that contains information on how different ad types are performing over time relative to one another.

 

What is a negative consequence of an asset ownership conflict?

The asset won’t be used for Content ID matching
Active monetization claims may be postponed
You won’t have access to YouTube Analytics for this asset
Your partner manager will contact you to resolve it

 

You hold the rights to a 15-minute celebrity interview. You’re fine if fans upload a clip, provided that their video also contains other content longer than your clip. What custom policy would achieve this goal?

Block if user video match amount >90%, Monetize if user video match amount <90%.
Block if user video match amount is >10%, Monetize if user video match amount <10%.
Block if user video match amount >50%, Monetize if user video match amount <50%.
Block if user video match amount =50%.

 

If a content owner in a multi-claim scenario chooses Takedown, what is the resulting action?

The uploader has 30 days to respond to the takedown request.
YouTube removes the video.
The video is blocked for that content owner’s territories of ownership.
The other content owners are notified of a pending takedown.

 

Partners that have repeated issues with Content ID abuse can face:

Partner termination
No consequences
$150,000 fine
Copyright strikes

 

A user uploads a mashup video with scenes from two different movies. You own one movie in the U.S. and your match policy is Monetize. The partner who owns the other movie in the U.S. also has a match policy of Monetize. What policy is applied in the U.S.?

Monetize
Block
No policy
Track

 

Which conditions under a custom match policy can be set in Minutes (mm:ss) and Percent (%)?

User video match amount only
Audio match amount
Reference match amount only
User video match amount and reference match amount

 

What information is included in an Ad Rates report?

How ad types are performing over time relative to one another.
Playback-based RPMs at the channel and video level.
How ad revenue is performing relative to other revenue streams.
Reportable, net revenue from ad sales at the channel and video level.

 

An asset is owned by Partner A in Canada and Partner B everywhere except Canada. Partner A has a match policy of Monetize worldwide. Partner B has a match policy of Block everywhere except Canada. If a user video is matched and claimed against this asset, what is the applied policy?

Monetize worldwide
Track in Canada, Block everywhere else
Monetize in Canada, Block everywhere else
Block worldwide

 

Partner A and Partner B share ownership of an asset (in different territories). If a user video is matched against this asset, who sees the claim?

Only Partner B sees the claim.
Not enough information to determine
Both Partner A and Partner B see the claim.
Only Partner A sees the claim.

 

Partner A set their ownership of an asset in Japan and Partner B set their ownership of the same asset in Korea. Partner A has a match policy of Monetize worldwide. Partner B has a match policy of Track worldwide. If a user video is matched and claimed against this asset, what is the applied policy?

No policy
Monetize in Japan, Track in Korea
Track in Japan and Korea
Monetize in Japan and Korea

 

Which of these would be a good use case for a custom policy?

Monetize viral videos for 30 days
Issue takedown for any videos uploaded from China
Monetize cover songs, but block parody songs
Monetize short fan-uploaded clips, but block longer clips

 

A user video is claimed by one asset with a policy of Monetize worldwide and claimed separately by another asset with a policy of Block worldwide. If both partners own their respective assets worldwide, what is the applied policy?

Block worldwide
No policy
Track worldwide
Monetize worldwide

 

A user video is claimed by two different assets. One asset has ownership in Canada and a match policy of Monetize worldwide. The other asset has ownership worldwide and a match policy of Monetize worldwide. What policy is applied?

Monetize worldwide
Track worldwide
Monetize in Canada, Track everywhere else
Track in Canada, Monetize everywhere else

 

Who might receive payments by content owners?

Only enterprise-level content creators.
Content creators who collaborate with other channels.
Channel managers who participate in brand collaborations.
Content creators who are members of a network, or working with organization that manage their revenue.

 

A video with an increase in views shows no corresponding rise in revenue; why might this happen?

The video could be claimed by another owner.
The video could be claimed by multiple assets.
The video could be in conflict.
The views might be coming from different devices or countries.

 

Which of the following is an example of Content ID misuse?

Including paid product placements in your video content
Uploading reference files via spreadsheet templates
Claiming user reuploads of advertiser commercials that are embedded within your broadcast reference
Ignoring pending claims in your ToDo queue for 1 week

 

Why would you want to check if there are additional claims in the “Other claims” tab for a particular video?”

To see which claim originated first
To update your match policy based on the other claims
To determine if any other assets affect the applied policy
To get contact information for the other asset owners

 

Which statement best describes the Ad Rates report?

A downloadable report that contains information on how different ad types are performing over time relative to one another.
In YouTube Analytics, it contains information on how different ad types are performing over time relative to one another.
A downloadable report that contains information on how assets are performing over time relative to one another.
In YouTube Analytics, it contains information on the three major revenue streams for all content types.

 

If an asset is owned by parties in different territories, how does revenue get paid out?

A third party manager will pay out each owner based on asset performance.
YouTube will apportion the correct percentage of revenue to each owner.
The owner with the largest percentage of the asset is responsible for manually splitting the revenue.
This won’t happen; assets can’t be owned by multiple parties.

 

It’s July 1 and the finance department needs revenue totals from June for accounting purposes. Where can they find the number they should use?

The earliest that figure will be available is July 10.
In the Revenue report in YouTube Analytics.
In the downloadable monthly Ads Partner Revenue reports.
In the downloadable monthly Ad Rates report.

 

What’s a good strategy to maximize asset revenue?

Be selective about which ad types you choose to enable.
Only monetize longer format videos.
Upload reference files and activate claims in a timely way.
Select a default usage policy of “block” on all assets.

 

Where can partners find final, reportable revenue information?

Weekly Ads Partner Revenue reports.
AdSense report.
Monthly Ads Partner Revenue reports.
Revenue report.

 

Why might revenue in the Asset report not match revenue in the Video report?

This can happen when an asset has multiple owners in different territories: revenue can vary from country to country.
This might occur when assets and the videos they claim have different monetization policies enabled.
This happens when a video contains multiple assets. Revenue from all assets should add up to video’s revenue.
This only happens with music, if ownership is split between performance and composition assets.

 

Which is a downloadable report?

Ad rates.
Demographics.
Revenue.
Video.

 

Which downloadable report can help separate ad revenue by asset for payouts?

Ads Partner Revenue Asset
Revenue.
Asset.
Ad Rates.

 

What can happen if a video is claimed by multiple assets?

The video’s revenue can exceed the revenue of the individual assets.
Neither asset owner will be paid until the conflict is resolved.
The asset’s revenue can exceed the revenue of the individual videos.
Consult the Claims report to investigate asset use by other channels.

 

What three revenue sources are available directly through the YouTube platform?

Ads, asset, and subscription.
Ads, transaction, and asset.
Ads, transaction, and subscription.
Asset, transaction, and subscription.

 

How could you prevent your YouTube video from being seen in Indonesia?

Add policy to Block if viewer location is Indonesia
Block views from any mobile devices
Remove Indonesia from your asset ownership
Set viewing restrictions in your asset metadata

 

A partner is looking for a way to keep track of user-uploaded videos that match content they own. When using downloadable reports, what field might be helpful when linking multiple reports to build connections?

Claim Origin
Content Type
Owner Policy
Asset ID

 

You’ve received a warning for Content ID abuse. In reviewing bad claims, you notice a lot of issues stem from a single channel whose content consists entirely of movie trailers licensed from studios. After deactivating the bad references and releasing invalid claims, what else might you do?

Remove the channel from your content owner
Delete all of the channel’s videos
Require all claims be routed for manual review
Remove the channel’s ability to create references

 

In a multi-claim scenario, one asset has no ownership specified for some territories. Which default match policy would YouTube apply to claims in those territories?

Monetize
Block
Track
Takedown

 

In a multi-claim scenario, if one asset owner has a Block policy, and another asset owner has a Monetize policy, how does YouTube prioritize the policies?

YouTube merges the policies (Block + Monetize = Track).
YouTube randomly assigns one of the owner’s policies.
YouTube applies the most restrictive policy (Block).
YouTube applies the least restrictive policy (Monetize).

 

If an asset owner doesn’t set a policy in a territory they have ownership, what policy gets applied?

No policy
Monetize
Track
Block

 

How could someone find their revenue by asset by country?

Check the Demographics report.
Check the revenue report.
Check the Asset report.
Check the Ads Partner Revenue Asset report.

 

What might happen if a partner disregards an asset ownership conflict?

The partner may have to remove the asset.
The partner may not be able to create new assets.
The partner may lose revenue from this asset until the conflict is resolved.
The partner may recieve a Community Guidelines strike.

 

What would be a good reason to reexamine a custom policy?

A slight decline in claims after 6 months
Claims from multiple territories
An invalid reference in your ToDo queue
A large number of disputed claims

 

If you and other partners own a single asset in different territories, how would Content ID handle claiming against a user-uploaded video?

Content ID generates a unique claim for each asset owner.
This produces a claim conflict, which owners must resolve.
There can only be one claim per asset for each user video.
An asset can have up to 5 claims against a single video.

 

What type of data is only added to reports after a month has ended?

Finalized revenue.
Watch time.
Traffic sources.
Estimated revenue.

 

What are the implications of not setting a match policy in a multi-claim scenario?

You cannot issue a DMCA takedown on user videos.
Other content owners will have their match policies suspended.
Any claimed videos will be blocked automatically.
Your desired match policy may not be applied to claimed user videos.

 

Which policy condition would be effective to earn revenue from short fan-uploaded clips?

Monetize if user video match amount is between 3:30 and 3:45.
Monetize if user video match amount is less than 4:00.
Block if user video match amount is greater than 0:15.
Monetize if user video match amount is greater than 8:00.

 

You have a large library of sound recordings, including some old speeches in the public domain. What is the best way to treat them with regard to Content ID?

Use a Custom ID to flag these sound recordings as public domain so you can keep an eye on them.
Identify the public domain speeches and don’t enable them for Content ID matching.
Enable your entire catalog for Content ID matching and check your Claims report quarterly.
Set policies to route all claims for manual review so you can spot claims against public domain content.

 

If an asset claiming a video is missing ownership in some territories, what is the default policy action?

Monetize
Block
No policy
Track

 

Which of these examples frequently contribute to invalid claims for sports partners?

Viral videos
Celebrity interviews
Breaking news
Commercials

 

What’s the difference between an ownership conflict and a claim?

A conflict occurs when another party says they own your asset; a claim occurs when they publish a video containing your asset.
A claim occurs when another party says they own your asset; a conflict occurs when they publish a video containing your asset.
A claim is when two content owners upload very similar reference files; a conflict happens if references aren’t connected to assets.
A conflict is when two content owners upload very similar reference files; a claim is how you associate references with assets.

 

Why might revenue numbers be different in the YouTube Analytics Ad Rates report than in the downloadable Ads Partner Revenue reports?

The Ad Rates report includes end-of-month adjustments.
The Ads Partner Revenue reports reflect ownership splits and third-party revenue.
This never happens; the two will always be exactly the same.
The Ads Partner Revenue report reflects gross revenue.

 

What tactic can prevent loss of potential ad revenue?

Refer to the Video report on a regular basis.
Set your videos to “unlisted.”
Ensure that enabled ad types are visible on the devices your audience watches on.
Select a usage policy of “block”.

 

Which YouTube resource contains final revenue for a month?

AdSense DoubleClick account.
The Revenue report in YouTube Analytics.
The downloadable monthly Ads Partner Revenue reports.
Campaign Performance report

 

How might someone find out which assets are “monetized in all countries”?

Go to the Demographics report, then sort by Asset.
Go to the Video report, then sort by Ads enabled.
Go to the Asset report, then sort by match policy.
Go to the Demographics report, then sort by match policy.

 

Which of the following is a step you would NOT take to identify bad claims?

Examine your disputed and appealed claims
Create an asset campaign
Use filters to identify patterns in bad claims
Sort assets by active claims to help prioritize

 

 

 

 

 

HubSpot Inbound Certification Answers consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about.

Course overview

• 12 Classes
• 4.5 hours
• Cost: Free

Certification exam

• 60 multiple choice questions
• 90 minutes time limit

 

 

Get Certified HubSpot Inbound Certification Now!

 

Fill in the blank: Inbound is about _____ with the world.

• sharing your brand
• expressing your opinions
• sharing your knowledge
• building a brand

 

If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

• Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says.
• Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, the persona might need to be updated.
• Send the person back to marketing. Marketing will nurture the person until they’re more qualified for sales outreach and match their persona more closely.
• Create a new persona. In order for personas to be as accurate as possible, your team may need to have almost as many personas as you have prospects, leads, and customers.

 

Fill in the blank: The inbound methodology is a circle. What does it represent?

• funnel
• obelisk
• flywheel
• cyclone

 

What is the relationship between a company’s profits and its purpose?

• A company’s purpose is to generate profits.
• A company’s profits enable it to fulfill its purpose.
• A company’s profits distracts from its purpose.
• A company’s purpose drives profits.

 

Fill in the blank. To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)

• think
• research
• purchase
• experiment

 

How is your product’s “job to be done” tied to your customer’s personal identity?

• Your customer wants your product to reflect what they believe about the world.
• You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.
• By researching the job your product does, you’ll better understand the identity of your customer.
• By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.

 

How many customers do you need to interview to identify the job your product does?

• 1
• 2 or 3
• 5 to 10
• A minimum of 10

 

How can thinking of your business as a flywheel improve the handoff between sales and services?

• By merging the sales and services teams into a single team
• By giving more visibility into the steps involved to make the handoff go smoothly
• By having salespeople take on post-sale responsibilities
• By providing more granular reporting during the sales process

 

Fill in the blank: You can attract people by using _________ to create content and experiences.

• a contact database
• external thought leaders
• your expertise
• sales reps’ knowledge

 

What are the principles of inbound? (Choose all that apply.)

• Personalize for impact.
• Energize for consistency.
• Synergize for gratuity.
• Empathize for perspective.

 

True or false? Delight is only about the customer experience your service delivers.

• True
• False

 

True or false? The buyer’s journey is only used by your marketing team.

• True
• False

 

What could a marketer use in the engage stage to engage with different segments of their audience?

• Ad retargeting
• Calling
• Pillar pages
• All of the above

 

Fill in the blank. _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

• 94%
• 74%
• 77%
• 85%

 

What might your customer service team use the buyer’s journey for?

• Cross-sell
• Up-sell
• Resell
• All of the above

 

Fill in the blank. _________ of customers will never do business with a company again after one negative experience.

• 61%
• 46%
• 51%
• 34%

 

Which of the following is NOT true about a flywheel?

• Flywheels store momentum.
• Flywheels represent a circular process rather than a linear one.
• Flywheels are able to stand unsupported for an indefinite amount of time.
• Flywheels accelerate as you add more energy to them.

 

True or false? It’s a best practice to gate and deliver the majority of your content over live chat.

• True
• False

 

In the engage stage what do you collect from an individual?

• goals
• first name
• information
• email address

 

Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

• becoming a trusted advisor to a prospect
• attracting prospects and customers through relevant and helpful content
• immediately adding value to a prospect’s buyer’s journey
• exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company

 

Why is it important to make sure the people buying your product are happy?

• Happy customers generate more customers through word-of-mouth recommendations.
• Word-of-mouth from unhappy customers can prevent potential customers from buying.
• Happy customers are more likely to become repeat customers.
• All of the above

 

True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.

• True
• False

 

===

 

===

 

You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?

Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to.

Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service.

No, you shouldn’t be interviewing customers. Instead, you should interview ideal customers, prospects, and those that don’t know your organization.

No, you shouldn’t be reaching out to bad customers. They will skew the buyer persona story since they aren’t your ideal customer.

 

True or false? Buyer personas are effective for all organization types.

True

False

 

Fill in the blank: Inbound marketing represents a fundamental shift in the way that organizations operate because it is ______-centric.

sales

marketer

customer

company

 

True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

True

False

 

A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?

Awareness

Consideration

Decision

None of the above

 

You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?

Research, identify trends, and create persona stories

Create persona story, test and optimize, and make assumptions

Make assumptions, identify trends, and ask company employees for input

A buyer persona shouldn’t be developed at this time.

 

What is the buyer’s journey?

It’s the Inbound Methodology but from the buyer’s perspective.

It’s the experience your prospect goes through when learning about your brand.

It’s the set of actions that a buyer goes through after he or she made a purchase.

It’s the active research process someone goes through leading up to a purchase.

 

Which is true about content and its relationship with the Inbound Methodology?

1. Content is needed to attract people to your site.
2. Content is needed to attract visitors and convert them into leads.
3. Content is needed to close leads into customers and turn customers into promoters.
4. All of the above

 

What are the three core tenents of inbound?

Human, Helpful, Holistic

Goal, Guide, Grow

Attract, Engage, Delight

Marketing, Sales, Services

 

True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.

True

False

 

True or false? A call-to-action must be a button.

True

False

 

What does CRM stand for?

Custom Rendering for Mobile

Custom Relationship Modules

Customer Relationship Management

Customer Rotation Model

 

Which of the following is NOT a lead nurturing tactic?

Lead scoring

Targeted content

Marketing qualification matrix

Multi-channel

 

What are the phases of an inbound sales strategy?

Attract, Convert, Close

Identify, Connect, Explore, Advise

Educate, Guide, Grow

Attract, Guide, Sell, Close

 

Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.

Voice of the customer

Social listening

Inbound services

Customer personas

 

Which of the following delight terms is considered to be reactive to your customers’ needs?

Customer service

Customer support

Customer success

 

Fill in the blank: Your __________ is your strongest acquisition lever

content library

current customer base

inbound tool stack

sales-qualified leads

 

What are the phases for the inbound sales framework?

Engage, Guide, Grow

Attract, Convert, Close, Delight

Help, Empower, Delight

Engage, Empower, Delight, Grow

 

True or false? Most buyers are naturally trusting of salespeople.

True

False

 

True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.

True

False

 

Which of the following is the best technique for helping people progress through the buyer’s journey?

View the journey from the buyer’s perspective and focus on the tasks they need to accomplish

Set goals based on the commission you want to earn this month

Don’t push people. If a prospect is moving slowly, move on to someone else.

Follow up multiple times a day

 

True or false? Most buyers start researching potential solutions before they meet with a salesperson.

True

False

 

What are the four stages of the Inbound Methodology?

Attract, Convert, Close, and Delight

Awareness, Consideration, Decision, and Delight

Find, Engage, Convert, and Nurture

Identify, Connect, Explore, and Advise

 

A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?

Close

Delight

Convert

Attract

 

What is the definition of a buyer persona?

A semi-fictional representation of your ideal customer based on real data and some select educated speculation

A lead in your database

A true view of your personas

A completely fictional representation of your ideal customer based on real data and some select educated speculation

 

True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.

True

False

 

Which departments should be involved in creating content?

All departments

Just marketing

Just marketing and sales

All customer-facing departments

 

Optimizing your content helps improve __________.

reach

engagement

conversions

All of the above

 

If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the Buyer’s Journey?

Awareness

Consideration

Decision

All of the above

 

 

To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

Twitter

LinkedIn

Google

A and B

All of the above

 

 

If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.

True

False

 

True or false? Social media is a key driver for word-of-mouth marketing.

True

False

 

True or false? You should only create video content if you have a high-quality camera and lights.

True

False

 

Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.

the buyer’s journey

industry benchmarks

your buyer personas

content distribution

 

What are the steps of conversion optimization?

Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data.

Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.

Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective.

Form a hypothesis, analyze your data, establish your baseline, define your objectives, design your tests.

 

True or false? Conversion optimization is NOT an iterative process.

True

False

 

What is conversion optimization?

Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act.

Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.

Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.

 

What are the steps for creating a conversion path?

Attract, convert a lead, close a deal, and delight a customer.

Create awareness, determine your end point, chart your course, and analyze.

Create awareness, determine your end point, chart your course, build a ship, ahoy matey.

Create awareness, chart your course, optimize, convert a qualified lead.

 

True or false? If you have an ideal customer profile, you don’t need buyer personas.

True

False

 

True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.

True

False

 

True or false? When starting out, make sure you are engaging with customers on every single social media channel.

True

False

 

Define a conversion path.

The method by which you encourage someone on your site to move down your funnel.

The method by which you encourage someone to visit your site from social media.

The method by which you encourage someone to spend 30 minutes or more on your website.

The method by which you encourage someone to read your well-crafted automated email.

 

This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?

Whether or not the call-to-action has an action verb

The placement of the call-to-action on the page

How the design does or does not grab attention

The offer and its relevance to the page content

 

 

What is the main purpose of a landing page?

To capture a visitor’s information via a form

To deliver an offer that a business is promoting

To promote an offer on a website page, blog post or email

To help nurture leads in order to turn them into customers

 

Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior.

Hotjar

Google analytics

Quora

Buzzsumo

 

All of the following are true about forms and lead flows EXCEPT:

Submissions from lead flows and forms both appear on the contact timeline.

Lead flows collect more detailed information than forms.

Forms usually have more fields than lead flows.

Lead flows appear on top of the page while forms are embedded in the page.

 

True or False: Responsive design relies on predefined screen sizes.

True

False

 

When designing site architecture and navigation, whose experience should be the primary consideration?

The visitor

The marketer

The salesperson

The designer

 

Fill in the blank: While most pages should be optimized for user interaction, responsive blogs should be first optimized for _________.

Readability

Simple Commenting

Shareability

Image rendering

 

Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.

Friendship

Professionalism

Communication

Rapport

 

What is the definition of lead nurturing?

The process of building relationships with prospects with the goal of earning their business when they’re ready.

The process of sending individual emails to get them to purchase your product or service.

The process of calling qualified prospects and engaging them with a consultative sales process.

The process of placing the right call-to-action in the right email and sending it to the right person.

 

What is the goal of the identify phase of an inbound sales strategy?

To identify good-fit leads from within the large pool of available prospects.

To identify the goals and challenges of specific prospects.

To identify the ways your product or service can benefit people who match your buyer personas.

To identify ways to differentiate your offering from your chief competitors’ offerings.

 

What is the difference between a sales process and an inbound sales strategy?

A sales process is an outdated, seller-focused idea. An inbound sales strategy replaces the need for a sales process.

Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team.

A sales process describes the steps a seller takes during a sales cycle, while an inbound sales strategy describes the steps a buyer takes.

An inbound sales strategy is a type of sales process.

 

True or false? An inbound sales approach is necessary because the world has changed and salespeople need to adapt to new technologies and buying patterns.

True

False

 

True or false? As an inbound sales representative, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.

True

False

 

60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?

Sales representatives should keep this in mind, but this doesn’t change the way the world should sell.

Sales representatives must evolve their selling to keep up with customers’ buying habits.

Sales representatives need to push and sell harder to convince buyers to make the right decision.

Buyers are more educated, so there’s less work for the sales representatives.

 

True or false? Having an inbound sales strategy is important because of changes made by the invention of the internet.

True

False

 

You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?

Gather testimonials from your users

Send emails

Talk to team members

Collect survey responses

 

When should you focus on delighting people?

After they have used your product or service

From the very first moment someone interacts with your business

At the beginning of the sales process

From the moment they become a customer to delight them into promoters

 

What is social listening?

The step you take to have conversations with individuals talking about your industry, brand, products, and services.

The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more.

How you track, analyze, and respond to conversations across the internet.

A method of changing art, music, governments, and businesses.

 

True or false? Content is only used during the attract and delight stages of the inbound methodology.

True

False

 

Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.

Promoters

Passives

Detractors

 

Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?

30

40

50

60

 

True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.

True

False

 

True or false? To ensure that search engines understand your website page, it’s necessary to repeat your primary keyword throughout the page content using the same wording and phrasing.

True

False

 

 

True or false? An effective conversion path must include a landing page.

True

False

 

True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.

True. An email address is enough information for the CRM to create a contact record where you’ll be able to see a full history of the pages that the visitor has viewed on your website. The CRM may also be able to find company information about the person and create a company record based on their email domain

True. If a person provides an email address, you’ll be able to send them an email to ask for more information. This is also a good opportunity to find out what products they’re interested in and attempt to make a sale.

False. An email address without a name is meaningless. At a minimum, your lead flows should collect name and email.

False. Lead flows should collect as much information as possible about a visitor. You should have a goal of having 5 to 10 fields in each lead flow.

 

 

An inbound sales strategy focuses on identifying people who _________.

might already be interested

work at major corporations

have a budget, the right authority, a need, and a timeline

are already familiar with your product or service

 

 

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