Hootsuite Social Selling Certification Answers 2024 (updated)

• Exam contains 40 multiple choice questions.
• You need to score at least 80% to pass.
• You have 60 minutes to complete the exam.

 

 

 

Some questions:

 

If an Instagram user’s profile is public, you’re able to see both their followers AND who they are following. What are THREE ways a social seller could make use of that information? (pick three)

• For importing follower and following lists into LinkedIn to better understand the relationship dynamics of your professional network
• For uploading an important prospect’s ‘Following’ list into your CRM to find new connections
• For finding like-minded individuals
• For determining who your 2nd and 3rd degree connections are with an important prospect
• For a better understand a demographic or audience you’re trying to sell to
• For finding opportunities to engage with potential new prospects

 

Under the Interests Tab on LinkedIn is the ability to follow companies you’re targeting. Following companies can help you glean insights and move your sales efforts forward. Which of the following is a best practice for following companies on LinkedIn?

• When sending a Follow Request to a company, ask that they also follow you in return.
• Keep the list of companies you follow well-pruned to avoid missing a key update.
• After following a company, send connection requests to all existing ‘second-degree connections’ between yourself and the company.
• Always include the reason why you’re requesting to follow a company in the text box provided.
• Follow as many companies as possible, to increase the chances of surfacing strategically useful information.

 

Social proof is a powerful way to build credibility and trustworthiness. On LinkedIn, ___________________ from clients are a great way to showcase your professional integrity.

• likes and content re-shares
• ‘Verified Social Seller’ badges
• upvotes and Likes
• positive recommendations and skill endorsements
• retweets and re-posts
• earnings reports

 

Why is it important to regularly schedule social selling activities into your daily and/or weekly routine?

• Because, as a top of funnel activity, it can be easy to forget about until it’s too late.
• As a predominantly mid-funnel strategy, social selling needs repeated daily touch points.
• Because, as a bottom of funnel activity, it’s vital for hitting near-term sales targets.

 

There are many different ways you can make a strong first impression among potential clients visiting your LinkedIn page. However, the easiest and most effective way to accomplish this is with an up-to-date and professional _____________.

• profile photo

• extensive summary of all your qualifications section
• collection of endorsements
• list of awards and certifications
• additional information section

 

Instagram users can save posts they find interesting into groups called _______________. Saved posts are not visible to your followers, and users will not know if you have saved their post.

• ‘Favourites’
• ‘Collections’
• ‘Highlights’
• ‘Files’
• ‘Albums’
• ‘Stories’

 

If you’re listening to other sellers, chances are they’re listening to you. For this reason, you may want to:

• create fake accounts to interact with and throw off your competitors
• avoid using industry-specific keywords in your conversations that competitors might be monitoring
• limit your engagement with important leads to private messaging
• never engage on social media with important leads unless absolutely necessary

 

In the summary section of your LinkedIn profile, your primary focus should be on communicating:

• job responsibilities with your previous 2-3 employers.
• the depth of your knowledge of your industry, and how you intend to continue growing.
• your professional accomplishments, and where you see yourself professionally in 5 years.
• what you’ve achieved for your customers, not just what you’ve achieved for yourself.
• professional accolades and key people you are connected with in your industry.

 

What is most important to think about when choosing the social networks on which to build your presence?

• Which networks best support the content you want to share.
• Where your target audience is most active.
• The networks on which you already have a good working knowledge.
• Which networks will become popular in the coming 1-2 years.

 

When writing your About Section on your Facebook Business Page, keep in mind that approximately the first __________________ are visible when your page appears in search engine results, so be sure to include the most important information first.

• 140 words
• 140 characters
• 20 characters
• 350 characters
• 250 words

 

In the Website field of your Twitter page, add:

• a link to your website, a link to your your company’s website, OR a link to your LinkedIn page
• a link to your blog (if applicable), a link to your your company’s website, AND a link to your LinkedIn page
• your company’s Twitter handle AND your Twitter handle.
• your company’s Twitter handle OR your Twitter handle.

 

On LinkedIn, the rule of thumb is ‘always be connecting’. However, while quantity is important, so is quality. Make sure to connect with:

• an accompanying request for their offline contact information.
• succinct, clear questions about key decision makers they are connected to.
• an up-to-date product and services list.
• a well polished pitch and/or attractive discount on your products or service.
• a purpose and a mutually beneficial relationship in mind.

 

The primary goal of social selling shouldn’t be to try and close deals with prospects through social media platforms; rather your guiding purpose should be to:

• increase brand recognition for your company.
• set the stage for more effective outreach through traditional sales channels.
• boost your discoverability and SEO.
• phase out outmoded practices like phone calls and in-person meetings.
• get information about products and services into the hands of prospects in the least expensive way possi

 

In the summary section of your LinkedIn profile add high quality, supporting media such as links, slideshares, and videos. In addition to bolstering your credibility as a sales professional, adding this content is important because:

• LinkedIn serves this content up in the ‘Suggested Resources’ section of your target prospects’ News Feed.
• LinkedIn may feature this content in the monthly emails received by your connections.
• LinkedIn automatically sends push notifications to your connections whenever you add content like this.
• LinkedIn’s search algorithm favors completely filled out and active profiles.

 

When setting up your LinkedIn profile, be sure to customize your URL for your LinkedIn page with a __________________.

• short, memorable extension
• re-direct link to your personal website
• branded hashtag
• long, descriptive extension
• shortened, trackable link (e.g., an ow.ly link)

 

If you are engaging in social selling activities in the financial services industry in Canada or the U.S., you must:

• delete any lasting record of an interaction with clients within 48 hours.
• include a clear profile photo taken within the past 6 months, using passport photo specifications.
• engage with any comments left on your posted content within 24 hours.
• send a disclaimer via direct message before engaging in a private conversation (e.g., via DMs).
• delete or hide any and all LinkedIn recommendations left by clients, colleagues, or anyone else.

 

__________________ refers to using the search functionality of social networks to proactively seek out new leads, insights, companies, decision makers, and influencers.

• Advanced search
• Social surfing
• Social targeting
• Active searching
• Active listening

 

Regardless of the social platform you’re sending a direct message on, always _______________ early and clearly to respect your prospects’ time.

• state the purpose of your message
• share information about relevant sales or promotions
• outline your company’s products and services
• attempt to close the business
• get your sales pitch out of the way

 

People prefer to do business with those they know, like and trust. Social networks give social sellers the opportunity to share their personal interests alongside professional ones. In light of this, which of the following is the most appropriate reason to engage with prospects on social media?

• convey an idealized notion of yourself
• humanize yourself
• highlight the weaknesses of competing sales professionals
• highlight your professional accomplishments
• promote yourself

 

Industries like insurance, financial services and healthcare are prime examples of industries where ___________________.

• sales activities through social channels are prohibited by federal law
• your emphasis should be on closing business through the social channels themselves
• adoption of social selling was far ahead of the curve
• regulatory oversight impacts social selling activities
• the volume of content you publish should be very high

 

Facebook, Twitter, LinkedIn, and other networks offer the ability to send _______________ so you can connect with people directly for one-on-one interactions.

• follow notifications
• WhatsApp invites
• address book Invites
• private messages
• connection requests

 

If one of your Tweets or a Facebook post is getting a lot of engagement or sparking a discussion, what should you do to keep the conversation going?

• like or favorite the post
• port it into a sidebar ad
• update the post with visuals
• pin it to the top of your profile
• cross share to LinkedIn

 

By discovering pain points and noticing buying signals you can better qualify your prospects, thereby reducing your ________________.

• return on investment
• average revenue per user
• customer acquisition costs
• business friction
• customer onboarding expenditure

 

To send a direct message to a prospect or client on Twitter:

• you must have a ‘Small Business’ or ‘Twitter Premium’ account.
• You must not be over your allotted amount of weekly DMs.
• you must be following each other.
• You must enter their email address.

 

To fully populate the media gallery of your Twitter Page, thus boosting the visual impact of your profile, you should share at least ___ visually striking photos or videos that are relevant to your business.

•   5
•   4
•   2-3
•   6

 

_____________ is a strong network for B2B social selling and offers a variety of ways to connect with decision makers based on their professional attributes.

• instagram
• Linkedin
• Snapchat
• Facebook
• Twitter
• all the above

 

When viewing a prospect’s profile on LinkedIn, what’s one reason you would want to check out the People Also Viewed section on the right hand side?

• To request connections with people who may be able to influence your target.
• To monitor who has been viewing your profile.
• To determine the types of content resonating with the prospect and their network.
• It can be a great way to learn about key team members of a target account.

 

Be sure to use Twitter’s ___________________ feature to connect with contacts you may have outside the platform.

• Analytics
• Customer Locator
• Find Friends
• Small Business Search
• Target Finder

 

To monitor the social activity of your customers and prospects on Twitter and keep an eye on the competition, _________________ are an essential tool.

• Twitter Analytics
• Twitter Subscriptions
• Twitter Lists
• Twitter Favorites
• Twitter ‘Tweets and Replies’

 

Let’s say you’re a real estate agent, and a competing agent in your territory is gaining a lot of likes and engagement week over week on their Facebook Business Page. What tool on your Facebook Business Page could you use to learn more about the type of content they’re sharing with their audience to drive that attention?

• the ‘Pages to Watch’ feature

• The tool ‘Facebook Insights for Real Estate Agents’
• Twitter Analytics for Facebook Integration
• Download an Excel spreadsheet with your competitions publishing history
• RSS Feeds

 

Which part of the traditional sales funnel do social selling activities best fit (e.g., publishing content, searching for conversations to engage in, responding to Direct Messages)?

• all of the options in this list
• outside funnel activities
• top of funnel activities
• middle of funnel activities
• post-funnel activities
• bottom of funnel activities

 

The three networks B2B social sellers use most are:

• Snapchat, LinkedIn, and Twitter
• LinkedIn, Twitter, and Facebook
• Google+, Twitter, and Facebook
• Google+, LinkedIn, and Instagram

 

Say you’re conducting some research for new prospects on Twitter, and would like to search keywords, language, location, and dates. Where on Twitter would you go to conduct such a search?

• Twitter Target Finder
• Twitter Small Business Search
• Twitter Customer Locator
• Twitter Analytics
• Twitter Advanced Search

 

When setting up your Facebook Business page for Social Selling activities, select the ‘Business or Brand’ account type, if you want a ___________________ on your page.

• Live Chat, Commenting functionality, and Inbox
• Map, Check-Ins, and Ratings & Reviews
• Comment moderation functionality, and Ratings and Reviews
• Check-Ins, Skype integration, and Live Chat
• Products and Services section, and E-commerce capabilities

 

When it comes to gathering information on social media channels and setting the stage for effective outreach to clients and prospects, the two main approaches sales professionals can use are:

• social graph and social listening
• paid acquisition and earned information
• Google Analytics and social graph
• social listening and active searching
• owned audience analysis and paid analytics

 

Thought leadership doesn’t require you to create your own content. It can be as simple as re-sharing thoughtful, interesting content that you’ve curated from trusted sources in your industry. Where can you source this type of content? Select all that apply.

• Twitter lists
• Industry publications
• Customer stories
• Company content

 

When creating your Twitter handle, avoid using _______________ and, if possible, keep a consistent username across all social profiles.

• company specific identifiers
• your real name
• all of the items in this list
• numbers and underscores

 

A ______________ is a custom feed of Twitter user profiles that lets you easily monitor the activity of list members in a single view.

• Twitter moment
• Twitter subscription
• Twitter notification
• Twitter favorite
• Twitter list

 

Prime examples of industries where regulatory oversight impacts social selling activities include:

• media, tech, and insurance.
• healthcare, law, and media.
• government, tech, and military.
• insurance, financial services, and healthcare.

 

On LinkedIn, when someone new follows you or connects with you, make a habit of _______________.

• endorsing them for at least 5 Skills in the Skills Endorsement section
• messaging them to say thanks for connecting
• verifying you have mutual connections before accepting
• blocking them if you haven’t met in person
• verifying they are already a contact within your CRM before accepting

 

Which of the following is NOT an example of engaging with a prospect on social media?

• Commenting on their blog or social media posts, which could generate a fruitful conversation that showcases your expertise.
• Creating a Twitter List dedicated to a prospect to monitor their social activity.
• Retweeting a relevant tweet from a prospect, or sending a thoughtful reply.
• Liking or sharing their LinkedIn posts, giving the prospect a shout out when sharing their post.
• Directly tweeting a piece of content at a prospect that connects with one of their pain points.

 

To make it even easier to drive action from your Facebook Business page, Sales Professionals can add a _______________ button underneath their cover photo. Choose only ONE best answer

• Send Direct Message
• Like This Page
• Post to Wall
• Share This Page
• Call-to-action

 

A key tactic for finding prospects and customers on social channels, and then discovering patterns and trends in their behaviour, is to use existing data from your ____________.

• Graph Search
• CRM
• Suggested Connections module
• Google Analytics account
• Consultancy reports

 

Liking or sharing a customer or prospect’s LinkedIn post, and giving the prospect a shout out in the process is an example of:

• monitoring
• supporting
• publishing
• engaging
• listening

 

On Instagram, you can save content you find interesting into groups called Collections. Which of the following is NOT a good reason use an Instagram Collection?

• To create a repository of important posts published by your competitors
• To showcase your favorite posts and interests to your audience.
• To keep track of posts you want to engage with later.
• To curate user-generated content you’d like to repost
• To save content that inspires you.

 

Depending on your market segment, you might also find your prospects are active on Instagram or Snapchat. If that’s the case:

• you should purchase an Instagram and/or Snapchat Business Plan so you’re better able to connect with these customers.
• all the options in this list
• you should avoid these platforms, as they are not geared toward social selling activities.
• you should focus exclusively on these platforms, as they offer the highest ROI on social selling activities.
• it’s important to meet them there with engaging content suited to those platforms.

 

To stay on top of relevant conversations in your industry, especially those taking place among groups of people you might not be aware of, it’s helpful to regularly do research on Twitter for ____________ that are in use.

• URL parameters
• geo-codes
• emojis
• hashtags
• metatags

 

‘Social listening’ and ‘active searching’ are information gathering approaches that social sellers can use to:

• set the stage for well targeted and effective outreach to clients and prospects.
• produce better targeted Google Analytics reports.
• build a high ROI paid audience.
• demonstrate ROI to senior leadership within their firms.
• build out a social media policy and guidelines document.

 

When updating your Instagram bio to better reflect your personal brand, you’ll notice the bio field doesn’t offer any options for formatting. What is a workaround you can use to add formatting?

• Render your bio as a JPG or PNG then upload into the bio field.
• Turn your Instagram Business account back into a personal account, which has more formatting options.
• In your settings, turn on ‘Enable Bio Formatting’.
• Draft your bio in the Notes app on your device, then copy and paste it into the bio field.
• Sign up for Instagram for Business Premium Account for additional formatting functionality. You can switch back to a regular account after.

 

Under the Additional Information section of your LinkedIn profile, you can add _______________, which is an effortless way to be top of mind in your network at least once a year and create an opportunity to re-engage with dormant contacts.

• annual milestone reminders
• an “anniversary notification” for important connections
• an “Alumni Alert”
• your birthday
• a paid “anniversary notification” for your VIP connections

 

When sourcing content about your own organization to share on your social networks, connect with the marketing department. They may have content that’s:

• mapped to the sales funnel and target prospects
• tracked via CTAs and UTM parameters
• preferred by the network’s algorithm
• developed specifically for lead gen

 

Which of the following can social media help sales professionals with?

• gather market insights
• generate better leads
• create better buying experience
• convert leads to sales
• all of the above

 

If you’re constantly reaching out to people with the same canned pitch on Twitter, you could look like a spammer and won’t be taken seriously. This is because everything you post on Twitter ends up in your____________ list.

• ‘My Interests’
• ‘Public Notifications’
• ‘Favorites’
• ‘Tweets & Replies’
• ‘Your Updates’

 

Different features are available for different Facebook Business Page types. For Sales Professionals, the ___________________ option provides the largest range of functionality including a Map, Check-Ins, and Ratings & Reviews.

• Business Person
• Brand or Product
• Premium Individual
• Business or Brand
• Community or Public Figure

 

When initiating contact with a prospect via direct message on a social network, ensure your message: Choose only ONE best answer

•   is informal and not too specific.
•   clearly specifies the range services you’re able to offer.
•   contains a presumptive close.
•   is relevant and personalized to their pain points.
•   always concludes with a firm ask for the business.

 

Poorly maintained social media profiles reflect badly on your reputation as an active, engaged Sales Professional. You should therefore:

• strategically delete undeveloped or neglected accounts (or include a redirect to a more active account).

• focus on Twitter and Facebook, as these networks always produce the highest ROI for Sales Professionals.
• pick the one social account you enjoy being on the most, and delete all the others.
• find the time to fully update all your profiles and make them appear active, even if it means cutting into time spent prospecting and other selling-related activities.

 

If you are engaging in social selling activities in the financial services industry in Canada or the U.S., you may not:

•   solicit or accept Recommendations on your personal LinkedIn profile.
•   Retweet or Share content posted by competitors.
•   engage in any private conversations via Direct Messaging functionality.
•   include photos or any other self-identifying visuals.
•   engage with comments left by clients or prospects on your posted content.

 

Let’s say you want to do some social selling research using the Instagram app. What are the THREE parameters you can search by in Instagram? (pick three)

• hashtag
• job title
• user
• 2nd degree connections
• most popular
• interests
• location

 

Twitter’s ‘Advanced Search’ functionality is useful if you need to search for target prospects’ accounts using any of the following parameters:

• hashtags, job type, words, dates, employer
• employer, hashtags, income level, people, places
• 1st or 2nd degree connections, job type, location, hashtags
• words, people, places, and dates

 

Sharing the right kind of content on social can position you as a thought leader and trusted advisor. To achieve this, what is the content type and ratio you should aim for?

• two times as much product or company information as educational content
• four times as much educational content as product or company information
• 50% personal updates and 50% company updates
• 80% LinkedIn status updates and 20% Tweets

 

If you’d like to track clickthroughs on the web address you include in the website field on your Twitter page, you can use a _____________ like Hootsuite’s ow.ly.

• browser cookie
• bitmap
• link shortener
• email gating tool

 

Facebook’s __________________ will help you identify demographics, location, common interests and the purchasing behaviours of your followers so you can make intelligent decisions about your sales strategy.

• Audience Insights
• ‘Pages to Watch’ feature
• Analytics
• Content Performance Analysis
• Comparative Content Analysis Tool

 

The goal of social selling is to _______________ and set the stage for more effective outreach through traditional sales channels.

•   warm up cold calls
•   increase brand recognition for your company
•   boost your discoverability and SEO
•   lower the cost of doing business by closing deals online
•   Always Be Closing

 

LinkedIn provides sales professionals with the ability to follow companies. Why would this be useful for social selling activities?

• Following a company provides you the option of declaring what the type of relationship you have with the company (e.g., Consumer, B2B Vendor, Competitor, Fan) which limits the types of communications you’ll receive from that organization to those relevant to your business goals.
• If the target company accepts your follow request, your second-degree connections with them will transfer into first degree connections. This allows you to send direct messages to those connections.
• You’ll receive access to the company’s recent updates section, which contains valuable information.
• The company will receive a follow notification, which will prompt them to review your profile – and therefore the products and services you offer.
• By regularly monitoring the feeds of these companies, you may glean insights that can move your sales efforts forward.

 

Consider the question: “Who am I and what’s important to me”. What sort of social selling-related activity would you be engaged in when asking yourself this question?

• Prioritizing your weekly prospecting activities
• Philosophizing about the meaning of social media in modern society
• Customer needs analysis
• Preparing to close a new sales lead
• Articulating your brand voice
• Defining your personal brand

 

When you’re thinking about how to approach, and schedule, your ongoing social selling efforts, it’s helpful to break it into three distinct activities: (pick three)

• Researching Leads
• Comments with Flattery
• Sharing Content
• Direct Messaging a prospect every day
• Paid ads targeted as customers
• Engaging Prospects

 

___________________ refers to the ongoing monitoring of social media channels for relevant mentions, including product and competitor conversations, mentions of key industry terminology, etc.

• Social engagement
• Network intelligence
• Social prospecting
• Social listening
• Lead combing

 

If you have several potential LinkedIn profile photos to choose from, reach out to trusted colleagues and mentors to get their opinion; however, you should ultimately choose a photo that:

• doesn’t make you look too young, as that will be interpreted as inexperienced.
• represents how you would ideally like clients to perceive you.
• depicts you with your most “trustworthy” smile.
• reflects a professional period when you were most on top of your game.
• represents how you usually look when interacting with customers.

 

When building and projecting your personal brand as a sales professional, expressing personal interests and passions through your social media channels _________________:

• looks unprofessional and so is generally not advisable, unless otherwise stated by your organization.
• will distract your audience and take their attention off the business goals you’re moving forward.
• makes you appear well-rounded and helps build more authentic business relationships.
• is appropriate on some platforms, but not on others.

 

Which of the following is a reason why you’d want to use Instagram’s Highlights feature?

• Pin your favourite images to the top of your profile.
• To keep your favourite Instagram stories visible on your profile.
• Cross-post your images to your Facebook account.
• Quickly review your top performing posts of the week.
• Give a top-performing post a paid boost, to reach a wider audience.

 

Which of the following is an example of a social selling activity?

• A recruiter purchases a LinkedIn sidebar Ad targeting alumni from the local university.
• A real estate agent does keyword research in Google Analytics to determine search terms that need to be targeted by her organization’s blog posts.
• A SaaS software Sales Professional creates a social media strategy, outlining roles and responsibilities and advertising budget.
• A financial advisor spots a job change on LinkedIn and reaches out to assist with a pension transfer.
• A mortgage broker creates an A/B test to determine which email copy gives the biggest boost to brand awareness for his organization.

 

On LinkedIn, it’s essential to ________________ – the more connections you have, the more likely you’ll be able to get introduced to an important prospect or decision maker.

• ensure your account is set to “Public and Discoverable”
• always be closing
• send invitations to every person the LinkedIn algorithm suggests to you
• always be connecting
• ask for the business in every interaction

 

LinkedIn also offers_____________, a paid premium feature, which provides a way to get in touch with prospects when you don’t have their email address and are not already connected on LinkedIn.

• InMail
• Hootsuite integration
• the WhatsApp integration
• Premium DM
• Prospect Finder

 

LinkedIn is a strong network for ________ Social Selling and offers a variety of ways to connect with decision makers based on their professional attributes.

•   B2B
•   B2C
•   B2D
•   B2M

 

Social selling is best thought of as a top of funnel activity, in that it is most effective at helping you find and qualify leads, and get sales conversations started. Which of the following is the optimal approach for incorporating social selling into your broader sales routine?

• at the end of each quarter for 1 week
• 2-3 hours every month
• when bottom of funnel activities, like closing in-person, have been exhausted
• as a scheduled part of your weekly routine, for example, 30 minutes 3 times a week
• at the start of each quarter for 2 days
• when you see a buying signal or come across inspiring content to share

 

Where on LinkedIn would you search for potential prospects by industry, location, degrees of separation, keywords, and more?

• “People You May Know’ section, under My Network
• “Add Contacts’ section
• “Advanced People Search’
• “Prospect Finder’, under Interests tab
• “Connections’, under My Network

 

When you’re just getting started with visualizing and articulating your personal brand as a sales professional, a helpful initial exercise is to _____________ .

• build out a several social media profiles to see which resonates best with you
• stare at yourself in a mirror while listening to your favorite music album
• brainstorm terms you associate with yourself in a word cloud formation
• Google yourself for insights into the type of person you are
• identify sales professionals you consider role models and emulate what they’re doing

 

When it comes to social selling, the most important use of CRM data is for:

• uploads into google analytics.
• purchasing facebook advertisements.
• locating key customers and prospects on social channels.
• generating lists of lookalike audiences within LinkedIn Advertisements.

 

With Instagram you can choose between using a personal or business account. What are two reasons you might switch your personal Instagram account into an Instagram Business account? (pick two)

• So you can add more details in your contact information.
• To do hashtag searches
• To be able to Comment on your Followers’ posts
• To gain the ability to make your account Private
• To search topics relevant to your industry by keyword
• To get access to analytics data about your reach, impressions, and demographics.

 

As with all your social profiles, ensure all sections of your Twitter profile are filled out completely. Use ______________ as the username and add a company-specific identifier if needed.

•   your nickname
•   a striking, memorable word or phrase
•   your real name
•   your industry’s name
•   your employee ID number

 

The Instagram Stories feature is a great engagement tool for social selling. What are two situations where it makes more sense to publish content with Instagram Stories rather than a traditional Instagram post? (pick two)

• Your objective is to maximize likes and new followers.
• You have an important post that you want visible for the coming week.
• The content you want to share is casual and/or spontaneous.
• You want to create a visual record of your posting history.
• You want your audience to respond to you directly, via direct message. .
• Your goal is to maximize engagement in the comments section.

 

When it comes to social selling, a well-formulated personal objective should answer the question “What am I trying to accomplish with social media”. Which of the following best describes how articulating a personal objective could be useful to you, on a day-to-day basis?

• Repeating it several times every morning, like a mantra, will put you in a closing state of mind.
• Sharing it regularly with your audience will build trust and demonstrate transparency.
• It will make you feel visible, centered, valuable, and connected.
• It can be used in Bio and About sections of your profile.
• It will keep you focused you on prioritizing social media activities that best support your goals.

 

Which statement best characterizes social selling’s relationship with traditional selling activities?

• it replaces traditional selling activities
• it usurps traditional selling activities
• it encompasses traditional selling activities and leverages them as a tool
• it complements traditional selling activities
• it is a completely separate sphere of activity

 

The following three things are part of a strong, descriptive Twitter bio for a sales professional:

• at least 2 testimonials, your personal twitter handle, and at least 5 industry relevant hashtags
• a list of previous employers and dates of employment, work references, and at least 1 testimonial
• your company’s Twitter handle, a relevant industry hashtag, and personal interests or passions
• a complete description of your company’s background, your professional experience, and how that experience will benefit future clients

 

 

 

 

 

Hootsuite Advanced Social Advertising Certification Answers November 2024 (Updated)

Showcase your ability to create winning social ad campaigns with the Hootsuite Social Advertising Certification.

• The exam contains 50 questions
• You need to score at least 75% to pass
• You have 60 minutes to complete the exam

 

 

 

Some questions:

 

If your organization doesn’t have Customer Personas built out, and you need to create your own to guide your ad targeting efforts, begin by picturing your ideal customer and brainstorm attributes such as:

• challenges they face in their day-to-day lives
• all of the options in this list
• none of the options in this list
• authors and books they enjoy
• similar brands they could be interested in

 

Pick the best set of interests that could be used to target a customer persona of a budget conscious traveller with a family.

• Groupon, Disney World, McDonalds

• Saks Fifth Avenue, The Beatles, Adidas
• Oprah, Game of Thrones, Apple
• Hilton Hotels, Universal Studios, Rolex

 

When calculating manual bid amounts for a social advertising campaign, one item you’ll need to identify is your max Cost per Click (CPC), which is a reasonable bid amount for a user to click your ad’s CTA. Calculate your max CPC by multiplying your target Cost per Acquisition by:

• the lifetime value of a customer to your organization
• your annual profit margin divided by number of customers
• your conversion rate
• the cost of acquiring a new customer, minus costs

 

Customer personas are useful for understanding the mindset and interests of a target audience. The best way to add useful details to a customer persona is to:

• post a poll on your organization’s social networks to find out your followers ages and ethnicities
• set up meetings with similar brands to exchange persona notes and learn from each other
• DM followers of your organization’s social accounts a questionnaire regarding their pain points
• brainstorm interests customers might have that intersect with the problem your product or service solves
• post customer persona documents on social channels and crowdsource feedback on interests, pain points, and buying signals that could be missing

 

Choosing the Impressions bid type is best for video ads where you:

• want to achieve the highest number of likes and comments possible
• absolutely require video views
• are aiming for the longest possible watch time metrics
• don’t necessarily need people to watch the video

 

When writing copy for a social media advertisement, the headline’s job is to: (pick two)

• be the first, attention-grabbing words your audience sees.
• indicate the one action you want your audience to take.
• provide a detailed description of the product or service you’re advertising.
• draw people into your advertisement.

 

If you’re running a multivariate ad test, to test three variations of each ad element (Heading, Body Text, CTA Copy), how many different combinations would you need to produce?

• 27

• 36
• 6
• 9

 

The primary benefit of producing original visual assets for your social ads is that:

• creating visual assets in house is often faster than searching through pre-made content
• doing so gives you maximum creative control
• doing so is far less expensive than other options, thus boosting ROI
• you can optimize your assets for specific platforms and ad types
• stock photos are penalized during the bidding auction phase

 

One of the most common mistakes people make when designing or acquiring visual assets for an ad is assuming that:

• stock photos won’t work
• monochromatic images can’t work
• red means “anger” and green means “buy”
• one image is enough
• the colour orange causes a “hate” reaction

 

When writing copy for a social ad, the use of _____________ better enables you to showcase the urgency of your offer and demonstrate the specific value to your customer.

• Indirect Copy
• Aggressive Copy
• Multivariate Copy
• all of the options in this list
• Passive-Aggressive Copy
• Direct Copy

 

When choosing a bid type for a video ad on Facebook, bidding for Impressions means that you’ll be charged when someone:

• sees your ad
• clicks on the CTA
• watches your video for at least 10 seconds
• likes or comments on your ad
• is impressed by your ad

 

When managing a brand campaign budget on Facebook, with a goal to reach as many people as possible, which of the following would be the best option to select for budget type:

• Targeted
• Minimum
• Maximum
• Average
• Managed

 

One factor Facebook uses to determine winning bids is the __________________, which is based on the algorithm’s anticipated reactions to your ad, and is updated as users interact and engage with it.

• Interest Analytics Score
• Estimated Action Rates
• Relevance Score
• Audience Feedback Score
• Effective Targeting Rate

 

Facebook’s Estimated Action Rate is ______________ used to determine winning bids by ________________.

• a secret method; anonymous survey
• a proprietary algorithm; predicting ad performance
• the most effective method; tracking ad engagement
• an industry standard; measuring total number of conversions

 

When managing a campaign budget on Facebook, the _________ option is best used when trying to maximize conversions, such as for Performance campaigns where you’re open to opportunities to gain conversions above your specified bid amount.

• Minimum
• Average
• Managed
• Maximum
• Targeted

 

The best way to demonstrate the ROI of your completed campaign is to ensure all campaign data is properly:

• budgeted, improved, and filed
• reviewed, gathered, and maintained
• reviewed, improved, and organized
• surveyed, analyzed, and shelved
• printed, organized, and filed

 

Which of the following best describes the purpose of downloading a breakdown report from Facebook Ads Manager once a campaign is finished?

• To get raw campaign data in a spreadsheet format.

• To receive a personalized report with insights into where your campaign could be improved.
• To see a side-by-side comparison of how your ad performed relative to others ads with the same budget.
• To determine whether your account is eligible to run future ads.
• To obtain the anonymous negative feedback gathered on your ad from users who reported it.
• To gain insight into Facebook’s Relevance and Feedback scores for your campaign.

 

When reviewing the data from a completed campaign with a view to determining its ROI, start by reacquainting yourself with your:

• customer personas
• ad copy
• lowest CPC
• CTA
• campaign goals
• creative brief
• campaign budget

 

When calculating manual bid amounts for a social advertising campaign, use the Lifetime Value of a Customer (LTV) to your organization to determine a target Cost per Acquisition, which is defined as:

• none of the options in this list
• the cost to gain a given percentage of market share for a product or service
• the estimated amount your organization spends on acquiring customers each year
• target earnings from the product or service divided by marketing costs
• the amount that’s reasonable to spend to gain a new customer

 

If you’re running a social ad campaign on behalf of a SAAS business, an accepted method for determining a target Cost Per Acquisition is to divide the Lifetime Value of a Customer for your organization by:

• 10
• 3
• 2
• 14
• 6

 

Visual assets for an ad should ideally target both the emotional and rational needs of your audience. An example of an emotional need might be to:

• be close to the city centre and highway access
• feel at home the moment they enter their room
• earn points for a loyalty program
• feel reassured that they are getting the best value possible
• to get the best bang for their buck

 

Often, social networks have specific requirements for advertisements. It’s important to make note of these requirements when providing a designer with a request for visual assets. For example, graphics for Facebook Ads should not contain:

• multiple images in a collage format
• less than 40% text within the image
• stock photography images
• the same colour blue as the Facebook logo
• more than 20% text within the image

 

If you’re working with a designer, it’s a good idea to collaborate on a resource request template that allows you to lead the direction for the visual assets you’ll need for your ad. Within your request, be sure to include _________, as well as ___________, which will enable your designer to better tailor the creative to the campaign goal.

• the copy for your ad; your Ads Manager credentials for uploading the assets
• your target audience; a competitor’s ad for them to copy
• the copy for your ad; an outline of your target audience
• your color palette; a specific sketch of what the ad needs to look like
• your ad’s daily budget; the chosen color palette

 

When creating performance ads, social advertisers find it useful to use data that’s been collected on visitors to their organization’s website to create targeted custom audiences for the ad. The best way to gather this website data is by installing _____________ on your website and any relevant landing pages as early as possible.

• Facebook Collection Manager and Instagram Photo Tracker
• none of the options in this list
• UTM Parameters
• Pixels and Google Tag Manager
• Google Capture and Facebook Tracking
• Facebook Ads Manager

 

Ad elements that you should create testable variations of include:

• audience and call to action buttons
• headline and body text
• all of the options in this list
• graphics and photography

 

The difference between Split Testing and A/B Testing is that Split Testing:

• involves more than two versions
• splits your budget between two objectives
• is simpler to carry out
• prioritizes induction over deduction
• is necessarily more budget intensive

 

The main benefit to using multiple ad versions for a social media campaign is that:

• it gives you the chance to continually refresh brand optics
• your audience’s reactions help find the best converting elements
• it lets you focus on many different objectives within one campaign
• mixing up ad versions keeps your audience engaged
• all of the options in this list

 

If you are running a campaign using ______________ be sure to monitor your costs throughout as it could cause your ad spend to be more than anticipated.

• Intelligent Bidding
• Manual Bidding
• Competitive Bidding
• Automatic Bidding
• Intuitive Bidding

 

If you want to ensure that your campaign uses a set amount of funds for each day that your campaign is live, the best budgeting option is:

• lifetime
• weekly
• none of the options in this list
• fund management
• automatic
• manual

 

If you want a high degree of control over your ad campaigns and the ability to adjust your ad campaign’s budget on the fly you should use:

• Manual Bidding
• Fund Management
• Power Editor
• Campaign Budgeting
• Daily Budgeting

 

Of the most common bid types for a social media ad campaign, _______________ is ideal for campaigns that focus on website visits, sign ups, and purchases.

• optimized cost per mil
• none of the options in this list
• lead click
• cost per mil
• cost per click
• cost per view

 

Looking for patterns in the reception of ad campaigns can be a great way to improve in the future. An area in which you might look to identify such patterns is ___________.

• demographics
• interests
• audiences
• all of the options in this list
• regions
• placements

 

Let’s say that a campaign has performed poorly, and you are taking steps to improve future performance. You take a larger audience and split it in two based on unique needs that you may have identified from each group (e.g., location, gender, interests). This “splitting” tactic is referred to as ____________.

• segmenting an audience
• dividing and conquering
• audience cleaving
• campaign optimization
• audience analysis

 

Which of the following has the highest likelihood of improving your cost per click in future campaigns?

• Increasing targeting of expensive, highly sought after audiences.
• Mimicking the targeting practices of established brands.
• Removing the most expensive audiences to reach.
• Completely redesigning your ad targeting strategy.
• Reducing your bid amount manually during the next campaign.

 

When designing visual assets for a social media ad, a good way of grabbing people’s attention is to use __________ colours that ___________________________.

• dark; engage your audience by making them look carefully
• muted; engage your audience by making them look carefully
• muted; match the palette of the network you’re advertising on
• bright; match the palette of the network you’re advertising on
• bright; contrast with the palette of the network you’re advertising on

 

For advertising campaigns focused on performance, generally you’ll be measuring a tangible, specific action, referred to as a(n):

• impression
• top of funnel metric
• middle funnel metric
• link click
• conversion

 

When beginning a Social Media Advertising campaign, it’s important to set target numbers for your chosen campaign metrics because they:

• help the platform’s algorithm determine an accurate optimized cost per click
• act as a destination to strategically work toward during the course of your campaign
• help the platforms better optimize the deployment of your budget
• are a required field when setting up a new campaign using Facebook Ads Manager

 

Which of the following are the two main benefits of using Lookalike Audiences? (pick two)

• Uses top performing audiences from similar competitors’ campaigns.
• Optimizes your ad campaign for different languages and regions.
• Ability to reach new people beyond your fan base.
• Enables automatic bidding success based on past performance.
• Shows your ad to people who are more likely to engage.

 

LinkedIn, Twitter, Facebook, and Instagram all allow the creation of audiences based on demographic information and other targeting parameters. On Facebook, these are referred to as:

• Custom Audiences
• Target Audiences
• Customer Personas
• Audience Collections
• Customer Lists

 

Even though social advertising campaigns are built around one goal, you should have a unique audience targeting strategy for every network you advertise on because:

• targeting options vary considerably by network
• each network has a different purpose
• people have different motivations for using each network
• all of the options in this list

 

When targeting your social ads, keep in mind the unique characteristics of each social network. For example, when targeting a budget conscious family on ________ you might home in on hashtags such as #NeedAVacation.

• Snapchat
• Facebook
• LinkedIn
• Pinterest
• Twitter

 

If you’re running a brand awareness campaign showcasing a new hotel location, you might consider targeting the ads towards ___________, since research shows it’s the primary type of device used for researching brands.

• Feature Phones
• Mobile Devices
• Laptop Computers
• Desktop Computers
• none of the options in this list

 

Which of the following best describes how to optimize a campaign for high ROI once it is launched?

• Daily budget and call to action adjustments.
• Continual analysis and iteration.
• Careful maintenance and campaign unification.
• Campaign support using organic posts.

 

One method for improving the ROI of your ad campaign is to:

• all of these options
• none of the options in this list
• pause poorly performing ads
• redistribute ad budget to better performing variations
• identify and remove the highest-priced demographics

 

A good method for identifying the best performing ads is to look at a variety of factors, including age range, gender, regions, and _____________ that are delivering the best results.

• campaign types
• pixel data
• bid amounts
• feedback score
• ad placements

 

When creating live action video content for a social advertisement, it’s a good idea to:

• shoot from different angles and cut together the footage to keep things dynamic

• shoot the video using a smartphone, so that the end result looks realistic and approachable
• use only one impactful close up shot to get the message across clearly
• use tons of different props and backgrounds so the audience never gets bored
• avoid scripts since these result in stilted performances

 

One advanced feature of Facebook’s Ad Manager that can be especially valuable to larger organizations is the ____________ feature, which can save a considerable amount of time when creating large ad campaigns.

• Bulk Upload
• Adsheet Upload
• Automatic Bidding
• Facebook Spreadsheet
• Automated Optimization
• Excel Integration

 

Ads Manager gives you the option of selecting between two workflows, Quick Creation and Guided Creation. Guided Creation ____________________.

• supports you with periodic emails containing suggestions for edits you can make during the first week of your campaign
• supports you through a series of steps that advertisers most commonly perform when setting up a campaign
• provides an AI bot to advise you in each stage of campaign set up and answer your questions
• applies pre-set campaign options that are aligned to industry best practices

 

Be sure to keep the social network you’re advertising on in mind when drafting copy. For example, on _________ and __________, hashtags are generally useless.

• Instagram; LinkedIn
• Facebook; Instagram
• Facebook; LinkedIn
• Facebook; Twitter
• Twitter; Instagram

 

Remarketing and Lookalike audiences both rely on using data gathered to:

• guide an email campaign in Marketo
• exclude market segments
• send targeted DMs to key prospects
• none of the options in this list
• target an engaged audience

 

Remarketing Audiences on Facebook can be created in many different ways, but one thing they all have in common is the use of ___________ to refine an audience.

• website cookies
• UTM parameters
• none of the options in this list
• proprietary data
• Ads Manager

 

While each campaign will be unique, in general, reach, views, and engagements are metrics most commonly associated with measuring the success of a ___________ Campaign.

• Brand
• Performance
• Middle of Funnel (MOFU)
• Vanity
• Sales
• Revenue

 

If you’re looking for insight into the bid amounts necessary to reach your audience, and want the network to select a bid for you, try using this type of bidding.

• Intuitive
• Algorithmic
• Intelligent
• Automatic
• Competitive
• Manual

 

When writing copy for a social ad, using _______________ is a great way to engage the curiosity of viewers who might not be looking to make a specific purchase.

• Multivariate Copy
• Aggressive Copy
• Indirect Copy
• Passive-Aggressive Copy
• Direct Copy
• all of the options in this list

 

Even the most successful ad campaigns can suffer from _____________, caused by not updating visual assets frequently enough.

• elevated bounce rate
• ad fatigue
• conversion burnout
• audience saturation
• an irrelevancy score

 

Assume you have a custom audience that is performing well, and you want to build on that success by using its data to pull another group of similar users. This tactic is best described as a:

• Custom Interests Audience
• Mirror Audience
• Lookalike Audience
• Remarketing Audience
• Targeted Audience

 

On Facebook, when choosing a bid type for a video ad, bidding for Video Views means that you’ll be charged when someone:

• hits the play button on your video
• likes or comments on your ad
• sees your ad
• watches your video for at least 10 seconds
• clicks on the CTA

 

________ allows you to target your social ads based on upcoming events. For example, you can target people who have friends with birthdays coming up, or people with anniversaries in the near future.

• Pinterest
• LinkedIn
• Twitter
• Instagram
• Snapchat
• Facebook

 

Visual assets for an ad should ideally target both the emotional and rational needs of your audience. An example of a rational need for a hotel guest might be to:

• experience a sense of community or belonging
• feel at home during their stay
• be greeted by warm, welcoming staff
• immediately relax upon entering the room
• get the best bang for your buck

 

To keep your campaigns organized, we recommend creating a ____________ for all the social ads you create, using details like the year, ad name, the ad set name, audience, coupon code, and the date the ad expires.

• none of the options in this list
• collapsable mindmap
• separate Ads Manager Account
• naming convention
• folder system

 

A best practice for getting fair and unbiased results from your ad tests is to run ad variations:

• at the same time of day and with a variety of budgets
• on a weekly rotation and with the same budget
• at opposite times of day and with a variety of budgets
• at the same time and with the same budget

 

A/B testing is a great way to get fast feedback on your social ads, but the downside is that:

• all of the options in this list
• none of these options – there is no downside to regular A/B Testing
• it can disrupt brand voice if overused
• drastically different ads may confuse your customers
• it’s hard to pinpoint which elements are succeeding

 

When looking to analyze the performance of a campaign, it’s essential that you wait at least ________ before gathering data, so that enough results have accumulated.

• 3 – 5 business days
• 2 weeks
• 24 – 48 hours
• 5 – 10 hours
• until the campaign has ended

 

When optimizing an ad campaign, what is the main reason why it’s better to create a new campaign with new testing variants, rather than alter the existing one?

• all of the options in this list
• It provides you with another opportunity to win a bidding auction.
• It allows you to change up the budget and targeting data.
• It enables you to better organize your campaign data.
• It ensures future tests are on an even playing field.

 

Choosing the Video Views bid type is best for video ads where you:

• need to optimize your video for sound on viewing
• need your audience to carefully read the body text
• want to achieve the highest number of likes and comments possible
• have important information contained within the video

 

Of Facebook’s 3 factors used to determine the winner of a bidding auction, the one which looks at the maximum amount of money you’re willing to pay per desired action is called:

• Bid Amount
• Relevance Score
• CTA Cost
• Maximum Budget
• Manual Bidding
• Target Bid
• Competitor Metrics

 

Facebook uses 3 factors to determine the winner of a bidding auction: Bid Amount, ________________, and Estimated Reaction Rates.

• Relevance Score
• Competitor Metrics
• Text to Image Ratio
• Number of Followers
• Maximum Budget

 

When calculating a manual bid amount, you need to estimate an expected conversion rate. The conversion rate is best determined by looking at the:

• conversion rate for email campaigns divided by 4
• average campaign conversion rate of your competitors, of similar size
• number of email subscribers you have divided by your annual profit
• percentage of customers who have purchased your product in the past quarter
• standard benchmarking tool for your industry
• percentage of customers who have converted in past campaigns with a similar call to action

 

When writing copy for a social media advertisement, the CTA should:

• none of the options in this list
• provide a detailed description of the product or service you’re advertising
• all of the options in this list
• be the first, attention-grabbing words your audience sees
• be less than 140 characters for maximum impact
• indicate the one action you want your audience to take

 

Which of the following is a reason why you should share your campaign insights with colleagues?

• In general, it’s a best practice to provide colleagues with visibility to campaign results.
• It can help support future cases for budget increases for social ads.
• It can help inform tactics for other types of campaigns, like email or web.
• all of the options in this list
• They could provide you with unique, additional insights into your campaigns.
• It will allow your creative team and copywriters to constructively discuss results.

 

When looking to make ad targeting even more specific, detail can be added by using the ______ option instead of ______ when choosing targeting criteria.

• or; and
• if; then
• with or; without you
• and; or
• without; with
• with; without

 

The best data source for creating a remarketing audience is:

• customer data from your company’s CRM
• newsletter sign up lists
• platform data such as users who like and engage with your posts
• website pixels
• all of the options in this list
• none of the options in this list

 

Which of the following are types of testing that can be done with ad copy variations? (pick two)

• Long vs Short
• Pyramid vs Remarketing
• Passive vs Active Voice
• Melancholic vs Ecstatic
• Direct vs Indirect

 

The best way to get an accurate picture of your campaign results during analysis and iteration is to review:

• the first 24 hours post-launch versus the last consecutive 24 hour period
• results from individual days as well as the whole campaign to date
• the results from the campaign’s whole performance to date
• hourly campaign results which provide a granular view of success
• none of the options in this list

 

Manual Bidding provides more control over how aggressive you can be with your spend which is especially valuable if you want to:

• keep your ad spend within a specific range
• manually choose which competitors you will bid against
• outbid competitors on an important audience
• none of the options in this list
• manually select each person who is served your ad

 

When crafting a hypothesis about why a campaign performed the way it did, be sure to account for contextual factors like:

• time of year
• all of the options in this list
• audience choice
• global trends
• competing campaigns
• current events

 

When measuring the success of an ad campaign that involved a video ad supporting a campaign goal to achieve online hotel bookings, the most relevant data to pull is:

• video views
• likes and comments
• impressions
• website visits
• video watch time

 

If you’re running lots of different ads and need to add new UTM-enabled links to all of them, the fastest and simplest way to update them is to use Ad Manager’s:

• instant paste feature to replace all the links in your chosen ad list directly
• filtered lists to find the running ads and copy/paste the new UTM links
• rules option to create conditions that target your ads, and adjust the links automatically
• bulk edit feature to replace the UTM links in an Excel file, then upload

 

One way to create highly targeted audiences that are more likely to convert is by leveraging data on existing customers and prospects (e.g., email addresses and names). This data can be collated into spreadsheets and used to help guide the creation of custom audiences and targeting. An example of a good data source could be:

• newsletter sign ups
• demo requests
• whitepaper downloads
• salesforce leads
• contest entries
• all of the options in this list

 

If you’re running a split ad test involving two types of visual assets, two types of copy, and two different CTA’s, how many individual ads would you need to produce?

• 16
• 8
• 4
• 2

 

To keep your ad campaign ROI positive, you can ______________ to prevent serving your ad to people you know will not convert (e.g., existing employees, people who have already converted).

• use manual bidding
• use branching logic
• implement Boolean logic
• exclude audiences
• use automatic bidding
• target friends of employees

 

If you’re running a performance campaign aiming to drive hotel bookings among people aged 40-60, you might consider targeting your ads toward ___________, since research shows it’s the device people feel most comfortable on.

• Desktop Computers
• none of the options in this list
• Laptop Computers
• Feature Phones
• Mobile Devices

 

Optimizing the targeting for your campaign is critical to the success of social ads. That’s why it’s so important to understand your target audience inside and out. This is where ______________ come(s) in, an important tool for gaining knowledge about the attributes of the people to whom you’ll be advertising.

• remarketing audiences
• your campaign strategy
• pixel data
• a social media audit
• customer personas
• industry benchmarks

 

You may want to target your ad campaign to a specific type of device, such as desktop computers or mobile devices. To do this effectively, consider which devices your audience is more likely to convert on. For example, an ad targeting middle aged customers to make a hotel booking may be more effective on __________ because _________________.

• mobile devices; iPhones can store credit card details for fast access
• desktop computers; they’re more comfortable entering credit card details there
• desktop computers; research has shown that middle aged customers generally don’t have mobile data plans
• none of the options in this list
• mobile devices; middle aged customers tend to not use desktop computers during the week

 

Which of the following is the best course of action to take if there is a specific audience that you absolutely must reach, but are not connecting with?

• Petition your product department to add more compelling features.
• Switch to automatic bidding from manual bidding.
• Redesign visual assets and copy.
• Re-examine your campaign goals.
• Further refine your audience to find a better fit.

 

When choosing a Bid Amount for a Facebook Ad Campaign, the actual amount you end up paying could be less depending on the:

• type of ad format used and your target audience
• length of your ad and your maximum budget
• none of the options in this list
• quality of your ad and your target audience
• success of your previous campaigns and your maximum budget

 

When budgeting your ad campaign, ______________ will allow you to select an amount and have it automatically divided up over the course of your campaign.

Choose only ONE best answer.

• Fund Management
• Daily Budgeting
• Weekly Budgeting
• Campaign Budgeting
• Lifetime Budgeting

 

Ads Manager gives you the option of selecting between two workflows, Quick Creation and Guided Creation. Quick Creation allows you to save time by:

• automatically using the data from your last ad campaign
• bypassing all the step-by-step instructions to enter only essential ad and audience data
• using generic pre-set options that have resulted in the highest number of conversions
• using an algorithm to look at your content and determine the best settings for your campaign

 

If your campaign strategy involves creating a Facebook carousel ad that highlights the main benefits of your product alongside a CTA button to sign up for a free trial, you are likely running a(n) ___________ Campaign.

• none of the options in this list
• Performance
• Brand
• Engagement
• Call to Action
• Multi-pronged

 

When using a Lookalike Audience to build brand awareness, you can narrow down your audience by excluding people you know won’t be interested, or who have already converted by using ______________ to prevent people who have already visited your website from being served your ad.

• Ads Manager
• branching logic
• Boolean logic
• none of the options in this list
• if/then commands
• pixel data

 

When it comes to designing an ad for social media, the most important quality of your ad’s visual assets is that they:

• use the most popular stock photography available
• work with your ad copy
• feature bright colours like neon blue
• use colours that match the platform on which you’re advertising
• show happy customers with engaging smiles

 

Once a campaign is completed, and you’ve gathered and reviewed the relevant data, why is it important to maintain that data going forward?

• Certain industries mandate that this data is retained for auditing purposes.
• To share with your industry’s official benchmarking service.
• It provides important insights into ad performance which can be built on in the future.
• Finance departments require the data for year end accounting.
• This data can be imported into other ads platforms for future campaigns.

 

A great strategy for writing copy for performance campaigns is to showcase social proof by:

• none of the options in this list
• listing a physical address and telephone number to demonstrate legitimacy
• using direct copy written by your top sales employee
• using impressive facts like the number of people who have purchased your product
• listing features and how they compare to competitors’ products

 

When designing a landing page for your ad campaign, make sure that the headline, call-to-action, and creative closely match the ad that your visitors clicked to get there. As with the associated ad, the landing page should be designed

• with a single purpose in mind
• all of the options in this list
• none of the options in this list
• with multiple calls to action
• so that it works for future campaigns
• with numerous options and offers

 

A risk of using stock images for your ad’s visual assets is that:

• images might appear impersonal
• your ad could come across as insincere
• all of the options in this list
• the image you chose might have already been used by a competitor
• none of the options in this list

 

One method of testing social media ad content is A/B testing, which is a comparison of two ad versions. A/B Testing is best used to:

• keep your audience engaged and interested
• determine and validate the general direction of ad strategy
• identify the best copy for that business year
• to determine which ad gets the largest budget of the week

 

Why is it important to add subtitles and convey your message visually when creating a video for an ad campaign?

• The majority of videos on social media are viewed without sound.

• The visuals complement and reinforce the audio, leading to better retention.
• Video content with subtitles performs better from an SEO perspective.
• Videos with subtitles are prioritized by Facebook when it comes to bidding auctions.
• People retain knowledge better when they see it, rather than hear it.

 

When budgeting for a social ad campaign, you’ll need to determine a bid amount, which is the:

• minimum amount it should cost to acquire a lead
• amount a customer is worth to your organization
• minimum you want to pay per conversion
• maximum you’re comfortable paying per user action
• amount you think will outbid your competitors

 

On Facebook, if you choose Maximum for campaign budget management, Facebook will deliver conversions that:

• always stay below your maximum bid amount
• may cost more or less than your bid, but generally average out
• have the maximum chance of conversion from your audience
• ignore cost and focus on customer quality
• use the industry average conversion price as a guideline

 

On Facebook, if you choose Average cost bidding, Facebook will deliver conversions that:

• use the industry average conversion price as a guideline
• always stay below your maximum bid amount
• are midway between highest and lowest bids for a particular market segment
• may cost more or less than your bid, but generally average out
• none of the options in this list

 

When setting how you want your campaigns to be credited for conversions, you have a few options. What does the Each Campaign option mean?

• The credits are divided evenly among the associated campaigns.
• Only the last ad that got a click or view gets credited for a conversion.
• You have the option to choose which campaigns are credited.
• Every associated campaign that got a click or view gets credited for a conversion.

 

__________ on LinkedIn Lead Generation forms are especially useful when using 3rd party software, like a CRM, because they help to categorize your leads.

• Conversion Trackers
• Insight Tags
• Hidden Fields
• Event Specific Pixels

 

Facebook video ads are commonly used for which type of campaign?

• Performance campaigns
• Lead generation campaigns
• Brand awareness campaigns

 

Users can create ads that automatically surface products to people who have expressed an interest in your brand online. For example, a customer looks at something on your website but doesn’t make a purchase, can be targeted with a _________.

• Retargeting Group Ad
• Responsive Search Ad
• Dynamic Product Ad
• Catalog Ad

 

It’s best practice to create several ad variations on Twitter because ______________.

• have the maximum chance of conversion from your audience
• This is not a best practice.
• it lets you identify better-performing variations, so you can prioritize your ad spend
• if you create several ad variations, targeting becomes less important
• you can let them all run indefinitely, without having to make adjustments

 

On Facebook, which type of ad is best used for gathering prospect information?

• Dynamic Prospect Ads
• Click-to-Messenger Ads
• Carousel Ads
• Lead Generation ads

 

A key tactic on Twitter is to use plenty of relevant, strategic hashtags and @ mentions in your ad copy. This will increase your ad’s reach and click-through rate.

• False
• True

 

 

 

 

HubSpot Inbound Marketing Certification Answers

 

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 45 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

 

 

 

Some questions:

 

 

A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?

• Marketing automation
• Data hygiene
• Tech stack
• Segmentation

 

Addressing data privacy is a portion of which part of your internal processes?

• Tech stack organization
• Cadence and content
• Data hygiene
• Journey mapping

 

You should conduct buyer persona interviews with all of the following people EXCEPT:

• Your customers.
• Prospects actively going through the sales cycle.
• People who never considered your solution.
• People who considered your solution, but chose a competitor.

 

Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?

• Delight
• Engage
• Attract
• Consideration

 

Why are chatbots a great tool for strategically using marketing automation and AI?

• They can mitigate friction regarding availability.
• They are the primary tool for streamlining cadence and content.
• They are used for journey mapping.
• They can create buyer personas.

 

Cobbling together software parts that do not all use the same database increases the risk of what?

• Marketing automation
• AI
• Clean data
• Dirty data

 

Customer segmentation is:

• The active research process someone goes through leading up to a purchase.
• The process by which an anonymous visitor becomes a known lead.
• Unnecessary for inbound marketing.
• The process of separating your contacts into smaller groups of similar profiles.

 

Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply.

• Why are you sharing this content?
• What are your expectations after promoting this content?
• What content are you sharing?
• What distribution channels are you planning to use?

 

Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________.

• Data
• Cookies
• Buyer personas
• Funnel reports

 

Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______.

• Buyer personas
• Workflows
• Independence
• Mutuality

 

Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _________, cookies, search history, and other insights.

• Advertising
• Web Analytics
• Funnel reports
• TikTok

 

Fill in the blank. Explicit segmentation is synonymous with ______.

• Behavioral marketing
• Strategy
• Correlation
• Causation

 

Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____.

• Your martech stack
• The buyer’s journey
• How social media platforms work
• How to publish blog content

 

Fill in the blank: Most tools require you have a confidence threshold of ————, in order to declare a winner in an A/B test.

• 78%
• 85%
• 90%
• 95%

 

Fill in the blank. As an inbound marketer, you don’t just want your touchpoints to be efficient, you want them to be __________.

• Effortless
• Energizing
• Empathetic
• Elephants

 

How can you balance multiple content distribution goals?

• Identify your primary goal against any secondary goals.
• Assign a DRI for each of your goals.
• Identify your primary goal and ignore all other goals.
• Revise your goal because you can’t have multiple initiatives.

 

How can you ensure your content drives action?

• Add a link to your company’s website.
• Include your company logo.
• Include a CTA.
• Add testimonials from customers.

 

How many buyer persona interviews should you aim to complete?

• 1-2
• 8-10
• 30-40
• There is no number of buyer personas interviews to aim to complete

 

Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?

• Define the interactions you want to track.
• Implement tracking.
• Analyze and report how people are behaving on your website.
• Use this information to segment your contacts.

 

Roughly how long should your buyer persona interviews take?

• 10 minutes
• 1 hour
• 20 minutes
• 20 minutes a week for a month

 

Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?

• Define the interactions you want to track.
• Implement tracking.
• Analyze and report how people are behaving on your website.
• Use this information to segment your contacts.

 

True or False? An effective content distribution strategy is all about getting your content in front of the most people.

• True
• False

 

True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.

• True
• False

 

True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.

• True
• False

 

True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

• True
• False

 

True or false: Statistical significance is an optional part of A/B testing.

• True
• False

 

True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

• True
• False

 

True or False? The most effective way to initiate a buyer persona interview request is through a phone call.

• True
• False

 

True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.

• True
• False

 

True or false? Using people’s information in inbound marketing is not inherently unethical.

• True
• False

 

True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

• True
• False

 

True or False? You should have at least 3 buyer personas.

• True
• False

 

Using software to check my writing for tone, level of formality, and fluency is an example of what?

• Clean data
• Dirty data
• Marketing automation
• AI

 

Using software to enroll every person who downloads a specific ebook into a month-long email campaign is an example of what?

• Marketing automation
• AI
• Clean data
• Dirty data

 

What step should you always incorporate into your content creation workflow?

• Editing
• Writing
• Designing
• Distributing

 

What is a marketing experiment?

• A marketing experiment is a form of market research in which your goal is to discover new strategies for future campaigns or validate existing ones.
• A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
• A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
• A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.

 

What is an attribution model?

• A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
• A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better.
• A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
• A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.

 

What question can help define your decision stage?

• How do buyers describe their challenges or goals?
• What are possible solutions to address their challenge or goal?
• How do buyers perceive the pros and cons of each solution?
• What criteria do buyers use to evaluate the available offers?

 

When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?

• Customer segmentation
• Scalability
• Data hygiene
• Cadence and content

 

What role can a CRM play in effective martech stack?

• A CRM can help you measure, monitor and evaluate your online visibility and contain tools to help you build links, conduct keyword research and competitive analysis, audit your site and more.
• A CRM can help you create and curate awesome social content and schedule your posts as well as manage your social media tasks and measure your ROI.
• A CRM provides a centralized location to store all your customer data so you can nurture leads contextually, based on their information and where they are in the buyer’s journey.
• A CRM provides a centralized location to create and distribute valuable content to attract and retain a clearly defined audience.

 

Checking for statistical significance when testing a new marketing channel ensures:

• You developed a strong hypothesis.
• You’ve chosen the correct KPIs.
• You achieve similar results next time.
• Your hypothesis is correct.

 

Which distribution channel drives results fastest?

• Social media
• Google ads
• Website
• Brand mentions

 

Which distribution channels help drive new audiences? Select all that apply.

• Online forums
• Social media ads
• Email
• Guest posts

 

Which of the following is an example of someone in the awareness stage of their buyer’s journey?

• Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia watches a few YouTube videos and learns their dog is suffering from anxiety. Dia gives the dog anti-anxiety medicine.
• Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia conducts research by reading blog articles and watching YouTube videos.
• Dog-owner Dia struggles to handle their dog while walking because it disobeys and has anxiety when approaching new dogs. Dia is looking for a dog specialist to help, but isn’t sure whether to talk with a dog trainer, dog behaviorist, or veterinarian.
• Dog-owner Dia struggles to handle their dog while walking because it disobeys and has anxiety when approaching new dogs. They’re looking for a dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.

 

Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?

• Content accuracy
• Journey mapping
• The level of personalization to the individual
• Send-time optimization

 

Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?

• If you understand the underlying motivations and roadblocks of your audience members, you can start to create content that speaks to their needs.
• If you understand the underlying motivations and roadblocks of your audience members, you can unlock why they may go to your competitors and proactively write content to prevent that.
• If you understand the underlying motivations and roadblocks of your audience members, you are likely collecting other demographic data — like where your target audience lives and what radio stations they listen to. This makes it easier to place strategic outbound ads that align with their schedules and behaviors.
• Trick question. You don’t need to understand the underlying motivations and roadblocks of your audience members to create excellent content that sells. Great products sell themselves.

 

Why should you create a negative persona?

• To prioritize your marketing and sales efforts to the right people
• To know where to spend your ad budget
• To better curate a buyer persona story
• All of the above.

 

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

• Creating a buyer persona
• Journey mapping
• Implicit segmentation
• Explicit segmentation

 

Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.

• Run social media polls.
• Interview your marketing team.
• Run focus groups with customers.
• Publish online surveys.

 

You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?

• Stop sending the emails immediately. The subscribers have spoken.
• Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there.
• Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select customers for more information.
• Continue to send the emails. It’s likely a drop due to seasonality, but nothing to worry about immediately.

 

Which of the following content would be the most helpful to Dog-owner Dia in the consideration stage? Review the following scenario to answer the question.

• A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with
• A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian
• A YouTube video that provides recommendations on healthy dog food
• A case study that shares how a company helped a first-time dog owner overcome anxiety and teach obedience

 

What is the drawback to using the last touch attribution model?

• This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests).
• This model makes it difficult to justify your team’s impact on your company’s bottom line.
• This model lacks the ability to recognize actions that occurred outside a certain window of time.
• This model ignores potentially influential interactions that occurred on the path to purchase.

 

Buying insights reveal all of the following EXCEPT:

• Which buyers are receptive and which will ignore you
• What attitudes prevent your buyers from considering your solutions
• The age range of your buyers
• What resources your buyers trust as they evaluate their options

 

Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.

• unproven ideas; proven hits.
• proven hits; unproven ideas.
• small, proven ideas; huge, well-resourced hits.
• huge, well-resourced ideas; small, proven ideas.

 

Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step in their___________.

• buyer’s journey / individual customer journey
• landing page / journey map
• internet / inbound marketing
• universe / careers

 

Fill in the blank. Marketing automation is a software platform designed to help marketers automate _______ tasks.

• Ineffective
• Repetitive
• Lucrative
• Boring

 

How does the linear attribution model calculate credit?

• Equal credit is assigned to all interactions that occurred before the conversion.
• 5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly.
• More credit is given to interactions that happen closer in time to the conversion.
• All credit is assigned to the last interaction that led to a conversion like a closed won deal.

 

If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

• Attract
• Engage
• Delight
• Consideration

 

True or false? Artificial intelligence is technology that executes tasks based on if-then statements.

• True
• False

 

Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?

• Implement tracking.
• Analyze and report how people are behaving on your website.​
• Use this information to segment your contacts.
• Use your segmentation to nurture.

 

True or False? Buyer personas can help you identify your target audience’s preferred content distribution channels.

• True
• False

 

True or false? It’s appropriate to offer monetary incentives for buyer persona interviews.

• True
• False

 

True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.

• True
• False

 

Try to uncover all of the following during a buyer persona interview EXCEPT:

• Their onboarding experience
• Hobbies
• Shopping preferences
• Blogs they read

 

What is a buyer persona?

• Your customers
• A fictional representation of your ideal customer
• A summary of your last 10 customers
• People who aren’t a good fit for your business

 

Fill in the blank: A negative persona is a person who_______.

• isn’t a good fit for your business.
• speaks negatively about your business.
• is the exact opposite of your buyer persona.
• you have not gotten the chance to talk to.

 

What is the difference between the buyer’s journey and customer journey?

• The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase.
• The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team.
• The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting customers.
• The buyer’s journey focuses on how leads engage with your website, while the customer journey focuses on how customers engage with your website.

 

How can you ensure your blog content initiates action? Select all that apply.

• Include CTA offers for each of your personas.
• Use actionable and specific language.
• Design your CTA to stand out.
• Add exit intent pop-ups for each blog.

 

What’s the difference between single source attribution and multi-touch attribution models?

• There is no difference between single source attribution and multi-touch attribution models.
• Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion.
• Single source attribution models assign credit to one touch point along the buyer’s while multi-touch attribution gives each contributing channel a slice of credit for the final conversion.
• Single source attribution reporting was invented first. Once technology advanced, multi-source attribution became the new method of reporting.

 

How can you refine your content distribution strategy?

• Set a content distribution goal.
• Identify your audience’s preferred channels.
• Run tests for new marketing channels.
• Align your strategy with sales initiatives.

 

Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?

• Define the interactions you want to track.
• Implement tracking.
• Analyze and report how people are behaving on your website.​
• Use your segmentation to nurture.

 

If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?

• Run focus groups.
• Tap into audience insight tools.
• Review your analytics.
• Conduct one-on-one interviews.

 

What question can help define your awareness stage?

• How do buyers perceive the pros and cons of each solution?
• What symptoms are your buyers experiencing?
• What criteria do buyers use to evaluate the available offers?
• Who needs to be involved in the purchasing decision?

 

The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.

• Measurable
• Attainable
• Relevant
• Time-bound

 

When is an appropriate time to conduct a buyer persona interview?

• When the prospect is evaluating your solution
• A year after the customer purchased your solution
• After the customer went through onboarding
• After the customer completed the sales cycle, but before they go through onboarding

 

You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?

• Creating a buyer persona
• Journey mapping
• Implicit segmentation
• Explicit segmentation

 

Which of the following content would be the most helpful to Dog-owner Dia in the decision stage? Review the following scenario to answer the question.

• A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with
• A YouTube video that provides recommendations on healthy dog food
• A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian
• A case study that shares how a company helped a first-time dog owner overcome anxiety and teach obedience

 

How do you develop an effective content distribution strategy?

• Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels.
• Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels.
• Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan.
• Select one distribution channel, run tests for new marketing channels, and outline your distribution plan.

 

What is A/B testing?

• A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
• A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better.
• A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
• A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.

 

What question can help define your consideration stage?

• How do buyers perceive the pros and cons of each solution?
• What symptoms are your buyers experiencing?
• How do buyers describe their challenges or goals?
• What criteria do buyers use to evaluate the available offers?

 

Why should you curate a buyer persona story?

• It’s easier for your employees to remember your persona
• It humanizes your persona to your employees
• It allows your employees to easily find commonalities when speaking to customers
• All of the above

 

How do you set an effective content distribution goal? Select all that apply.

• Determine your DRIs.
• Identify a purpose.
• Confirm it aligns with sales.
• Craft a SMART goal.

 

How can audience segmentation enhance your inbound marketing efforts?

• Audience segmentation can help you automate the most mundane marketing task so you can free up time for your and your team to focus on creative.
• Audience segmentation can help you A/B test and experiment with the type of experience you are providing to continue to optimize your marketing efforts.
• Audience segmentation can help you monitor your competitors social media efforts so you can see what resonates with your potential leads and customers.
• Audience segmentation can help you deliver personalized, unique experiences in your marketing outreach.

 

How does the full path attribution model calculate credit?

• Equal credit is assigned to all interactions that occurred before the conversion.
• 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly.
• More credit is given to interactions that happen closer in time to the conversion.
• All credit is assigned to the last interaction that led to a conversion like a closed won deal.

 

What should you consider when identifying a marketing channel to test? Select all that apply.

• Target audience
• Your goals
• KPIs (key performance indicators)
• Available resources to create promotional assets

 

What are some ways you can deliver personalized experiences to your visitors? Select all that apply.

• Tailored Recommendations
• Email Blasts
• Dynamic Content
• Pillar Pages

 

You’re on a social media team for a outdoors brand called Appalachia. They’ve decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.

• Instead of posting repetitive photos of your traditional (but oh-so-comfy) hiking boots, feature ways customers can use your products. Feature stunning photos of sunrise hikes and crackling campfires.
• Post the same content you post on your Instagram or Facebook accounts. Because that content already resonates with customers on those channels, it will most likely resonate with customer browsing Pinterest.
• Try out several different brand voices and concepts across your content, even if they don’t directly match your brand. Even if it feels off-brand at first, you’ll find your niche. Worst case, you have a couple of posts that fall flat.
• Curating Pinterest boards around the aspirations of your target customer— such as popular hiking and travel destinations.

 

How can you ensure your podcast content initiates action? Select all that apply.

• Include your CTA link in the show notes.
• Increase the volume when mentioning the CTA.
• Shorten your URL to keep CTAs concise.
• Consider mid-roll CTAs.

 

How can you ensure your video content initiates actions? Select all that apply.

• Experiment with different types of CTAs, like visual and verbal.
• Design your CTA to stand out.
• Include a CTA to your website if the content is hosted on YouTube.
• Repeat your CTA at least five times throughout your video.

 

From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?

• Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer.
• Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing channels.
• Understanding what your ideal customers are thinking and feeling as they browse your website helps you better manipulate their emotions and propensity to buy from you.
• Understanding your ideal customers helps you identify where you have the competitive advantage over your competitors.

 

What tools should you consider to help streamline your content creation process? Select all that apply.

• A CMS
• A content planning tool
• A CRM
• An analytics tool

 

What types of questions can marketing attribution answer? Select all that apply.

• What was the marketing team’s contribution to generated revenue this year?
• What assets drove the most leads last quarter?
• Which type of customers have the highest propensity to return and buy from us again?
• Why did our search campaigns outperform our social campaigns last month?

 

Which distribution channels allow you the most control over your content? Select all that apply.

• Guest posts
• Paid influencer ads
• Website
• Email

 

You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.

• Fully understand your persona and what they like to read about.
• Develop a unique brand voice and tone.
• Write at least one blog article a day to prove to your audience that you’re a thought leader.
• Use a blogging layout that makes it easy for the reader to locate evergreen content.

 

Database segmentation, marketing automation, and multichannel communication are examples of strategies that happen at which stage of your marketing flywheel?

• Attract
• Engage
• Delight
• Consideration

 

Which of the following is an example of a buyer’s journey?

• Dog-owner Dia is a first-time dog owner that rescued an adult dog from a local shelter. They work from home and enjoy playing with their dog on breaks. They enjoy watching dog training YouTube videos and subscribe to channels like “The Pawfect Pup” and “Ruff Life”.
• Dog-owner Dia hired a local dog trainer to teach their dog obedience. They want to make the most of their sessions with their dog trainer, but unsure how. Dia receives a reminder email about their upcoming session, which includes details on how to prep for the session.
• Dog-owner Dia struggles to handle their dog on walks. Their dog disobeys commands and has anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety.
• Dog-owner Dia hired a local dog trainer to teach their dog obedience. They’ve completed three dog training sessions and are already seeing a positive change in their dog’s behavior. They leave a five-star Yelp review for the dog trainer and recommend the trainer to friends.

 

What role can attribution play in your reporting strategy? Select all that apply.

• Marketing attribution can help you identify your highest and lowest performing pieces of content.
• Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content.
• Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire team continues to collectively solve for your customers.
• Marketing attribution can help you determine what channels and campaigns are effectively generating leads and customers for your organization.

 

 

 

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Hootsuite Enterprise Platform Certification Answers

 

This Hootsuite Platform certification course is designed and produced in consultation with social media marketing strategists and practitioners.

 

• Exam contains 67 or 70 multiple choice questions.
• You need to score at least 70% or 75% to pass.
• You have 60 minutes to complete the exam.

 

Some questions:

 

Say you’re assigning an incoming Tweet to a member of the sales team – what’s the most efficient way to provide them with context about how to handle the tweet?

• Use Hootsuite’s ‘Send to Email’ option in the Streams tab.
• Send the team member a direct message using Hootsuite Chat.
• Include a personalized note alongside the assignment.
• Send the team member a Twitter direct nessage using the Hootsuite compose box.

 

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

• text messages
• email notifications
• owl post deliveries
• push notifications
• calendar reminders

 

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

• owly links provide higher resolution previews of the webpage being linked to
• owly links are perceived as more trustworthy than regular URLs
• owly links are trackable, which means you can track how many people clicked it
• owly links are prioritized by social networks
• owly links use less characters than regular URLs

 

Which of the following statements about Hootsuite Tag Feature are true? (pick three)

• tags are created by admins
• you can add multiple tags per post
• all users can manually tag posts
• you can enter one tag per message
• tags can be applied to outgoing messages only
• tags can be applied to incoming social post only

 

Let’s say you have 15 LinkedIn posts for an upcoming campaign, and you’d like to schedule them evenly over a two week period. What’s the best way to accomplish this scheduling task using Hootsuite?

• By using the calendar scheduling function in the Planner.

• Schedule publishing dates for each post in the Composer.
• In the Hootsuite Inbox, organize your outbound messages in the order they should publish.
• Edit publishing date of individual posts in the LinkedIn Streams.
• Allow Hootsuite Impact to automatically schedule publishing times.

 

Which of the following is a Hootsuite Enterprise feature that allows a user to log into a corporate network with just one username and password to gain access to all the software systems used by the company?

• retinal scan and/or biometric database
• Hootsuite teams
• CCO account access
• centralized password database
• Single sign-on (SSO)
• LastPass integration

 

By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

 

• • team admin permissions for that report
  • partial editing rights
  • admin permissions for that report

• full editing rights to that report

 

When onboarding new team members in Hootsuite Analytics, we recommend _____________________ to reduce the risk that something is changed incorrectly or accidentally.

• • giving them monitored admin level permissions
  • having them share a coworker’s credentials

• sharing reports in read only form

• creating dummy reports using fake social accounts

 

Single sign-on is a Hootsuite Enterprise feature that allows network administrators to quickly revoke employee access to every tool and service in the corporate network, ensuring __________________.

• • efficient onboarding of new super-admins or admins
  • a greater risk to your company’s security
  • the need to maintain multiple credentials for multiple services

• the security of all company data once someone has left the organization

• an open standard data format for exchanging authentication and authorization data

 

In Hootsuite’s Promote feature, what are automation triggers use for?

• • Notifying you when your automated posts have exceeded your campaign budget.
  • Stopping an advertising campaign that is performing poorly.

• Putting advertising dollars behind previously published organic posts that satisfy criteria you have defined.

• Analyzing the performance of past posts, in order to recommend posts that should have advertising dollars put behind them.

 

When using the composer, what’s the purpose of the social profile picker?

• to select the social profiles to which you want to publish your message

• to create a network specific search stream on your Hootsuite dashboard
• to monitor account activity on your social networks connected to Hootsuite
• to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

 

The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live

• • 24 hours
  • 14 weeks

• 31 days

• 7 days

 

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

• • Impact

• Planner

• Insights
• Tabs and Streams
• Analytics

 

When using Hootsuite’s Bulk Composer, all messages must be scheduled at least _______ ahead of when you plan to import the CSV file into Hootsuite.

• • 1 hour

• 10 minutes

• 30 minutes
• 2 hours

 

Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

• • @ symbol after the phrase

• quotation marks around the phrase

• ampersands before the phrase
• Boolean operators after the phrase
• asterisks around the phrase

 

Which of the following are reasons why you would want to use Hootsuite’s interaction history? (pick two)

• To avoid asking customers questions they have already answered
• To understand the historical context of conversations a customer has had with your brand, so you can tailor your response to them.
• To keep track of internal conversations you’ve had with other team members in your Hootsuite organization about a specific client.
• To quantify customer satisfaction based on sentiment analysis.
• To automatically improve the copy on social posts based on the reception previous posts have received.
• It provides regulated industries a detailed history of interactions for record keeping.

 

Why is it beneficial for Team Admins to add multiple content libraries within Hootsuite?

• if you need to schedule more than 100 messages at a time, you’ll need to create and separate content banks
• to get better curation results from Hootsuite’s content curation algorithm
• to supply different teams with shareable content relevant to their functions, and reduce clutter for other teams
• to more efficiently search social networks for mentions of your company’s handle or branded hashtags
• to more accurately catalog incoming social messaging based on fan/follower type

 

You can access Hootsuite’s Campaign tool in

• the Composer, in the sidebar
• Hootsuite Ads, under Campaign
• Hootsuite Insights, under Analytics
• the Content Library, in the Composer
• Planner, under the Publisher tab

 

Which Hootsuite feature provides you with a log of previous conversations with customers from your social accounts?

• message log
• customer profiles
• tracking pixels
• notification centre
• interaction history

 

Say you’re an escalation expert on a customer support team, and a complaint has been directed to you to address. The upset customer claims they’ve tried to resolve their issue with your company numerous times, with no luck. Which of the following is the best feature to refer to, before responding to the customer?

• Interaction History
• Hootsuite Insights
• Team and time metrics report
• Vanity URLs
• Hootsuite Impact

 

Let’s assume you’re part of an organization that receives a high volume of incoming messages on social media. You need to route those messages to the appropriate team members to address. You also need to monitor and report on how efficiently those team members are resolving these issues. Which two Hootsuite features would you need to accomplish this? Pick two

• Message Assignments
• Team and time metrics Reports
• Hootsuite Impact
• Post performance Templates
• Hootsuite Composer
• Team Permissions

 

Let’s assume you’re running two separate social media campaigns announcing new products. You need to monitor each campaign’s performance to understand which product is driving more website traffic. Which Hootsuite are most relevant to this task? (Pick two)

• Content Campaigns
• Link Settings
• Hootsuite Ads
• Hootsuite Inbox
• Promote
• Message Assignments

 

Say you’re the admin of a financial services organization that’s highly regulated on social media. What Hootsuite tools would be useful for ensuring all outgoing social posts are on brand, correct, and fall within industry regulations? (Pick three)

• Content Library
• Message Approvals
• Team Permissions
• Link Settings
• Analytics Reports
• Hootsuite Insights

 

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

• • Hootsuite App Store
  • Hootsuite Library
  • Partner Upgrades
  • Add-ons
  • Hootsuite Plug-ins

• App Directory

 

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

• • Hootsuite Impact tab

• App Directory

• Hootsuite App Store
• Explore tab
• Partner Library

 

What is the most popular and loved feature of Hootsuite?

• the ability to schedule and publish messages to multiple accounts at once

• the ability to automate all your social media activities (i.e., Autopilot)
• social media analytics and metrics
• geo-locating conversations and geo-targeting messages

 

Why would you want to add someone to a Twitter list in Hootsuite?

• • to send targeted direct messages in bulk
  • to block them from commenting or re-sharing your posts

• to create a focused feed of similar users such as industry influencers, advocates, or competitors

• to boost the SEO of your posts
• to group together your published tweets by topic for easier reference

 

To access a bank of pre-approved resources that allows seamless social sharing in Hootsuite, use the

• • Hootsuite Impact
  • RSS feed
  • Hootsuite resource cloud
  • suggested content stream

• content library

• enterprise campaigns feature

 

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

• • create a new stream and click the plus sign
  • press “command N” for new and begin typing
  • exit planner and open the Composer from the top right corner

• click on a time slot and choose new post/new pin

 

The Hootsuite Inbox (pictured below) is meant for:

• all the options in this list

• displaying posts assigned to you, so you can action or re-assign them.
• getting a quick overview of the private messages your team has had with a user.
• displaying unassigned comments, so you can assign them to the appropriate person or team.

 

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

• • Assignments is a feature exclusive to Hootsuite Mobile.
  • Assignments functionality is available in desktop dashboard only.

• Assignments made from your desktop dashboard will be visible on mobile, and vice versa.

• Assignments made from Mobile are not visible in the desktop dashboard.

 

Hootsuite Mobile is useful for teams because of the following functionality:

• Assignments and Approvals

• Campaigns and Content Library
• Content Library and Online Education
• Search and Assignments
• Approvals and Campaigns

 

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

• • reports include a qualitative analysis report indicating what you should do more of (and less of)
  • activities relative to your defined social media objectives
  • reports feature a built-in ROI calculator that grade your company’s social
  • reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them

• reports provide your colleagues with continuous access to real time data, whenever they want it

 

Select the 4 features that are available on Hootsuite Mobile: (pick four)

• • Insights
  • Team Metrics

• Streams

• Compose

• Planner

• Inbox & Settings

• Impact

 

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

• • Message Assignments
  • Content Library

• Planner

• Engagement
• Streams
• Composer

 

Which of the following is not a benefit of using Hootsuite Analytics?

• • a highly visual, customizable interface
  • it’s more efficient to gather metrics data in one place, rather than several different sources
  • metrics data that are updated in real-time

• highly accurate estimates of the monetary value of each like, retweet, share, and new follower

 

Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter and Facebook?

• • Contests

• Composer

• Assignments
• Streams
• Impact
• Content Library

 

Using Google Authenticator with Hootsuite decreases the chance of your account being compromised. Why is this?

• Google Authenticator includes proprietary biometrics to ensure only the designated user(s) can access it.
• Authenticator cross-references the IP address on file with the address making the access request.
• It is unlikely that a third party will gain access to both your Hootsuite password AND the device you use to run Google Authenticator.
• Google Authenticator requires the users to have a second unique password, in addition to their Hootsuite password.
• Because Google Authenticator overrides your Hootsuite password and becomes your primary sign-in method.

 

You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

• business account

• certified account
• paid account
• premium account
• personal account

 

When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:

 

• automatically posted to the social network you choose, with a pre-scripted message and a trackable link

• put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator
• commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
• blocked from your feed

 

Which description below best describes the action you would undertake in this dialog box?

• • creating a stream
  • sharing account permissions with your team
  • composing a message for your audience

• adding an Instagram account to Hootsuite

• scheduling a post

 

An effective way of increasing the protection of your online accounts in Hootsuite is to add a second layer of security to the login process. This process is called

• secure login
• two-step verification
• biometric ids
• organization approvals
• email linking
• Hootsuite access codes

 

Hootsuite Publisher is an area of the dashboard that gives social media managers:

• the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them

• the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr
• insights into publishing analytics, such as click-through rates, impressions, and CPCs
• the ability to track response times to incoming social posts

 

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

• • the social data feature in Hootsuite Insights
  • the insights feature of Hootsuite Analytics
  • the metrics module in Hootsuite Social Data

• the reports feature within Hootsuite Analytics

• the analytics module in Hootsuite Metrics

 

Vanity URLs are

• • a web address within a set of sub-domain names associated with certain industry segments

• a customizable, branded URL that lets you track click-through statistics

• one that contains a custom domain suffix, such as .io .ly .ing .love
• a set of re-direct links provided to your organization’s administrator by Hootsuite

 

Using Hootsuite’s Campaign tool, you can keep track of how outgoing campaign posts are performing using

• Campaign Impact
• Vanity URLs
• Link Settings
• Metric Streams
• Owly UTMs

 

When publishing to Pinterest from Hootsuite, you must include two items, which are:

• • a scheduled time and a photo

• a photo and a link

• a target audience and a link
• a caption and a photo

 

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

• • search
  • moderate
  • replies

• published comments

• YouTube Engagement

 

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

• • App Directory

• Account Settings

• • Engagement Streams

• Quick Search

• Message Composer

 

Which of the options below best describe the action being undertaken in the visual?

• • publishing a social media message to several social media accounts
  • running an analytics report to demonstrate ROI
  • adding a social network to your Hootsuite dashboard
  • assigning an incoming social message to a team member for a response
  • giving a top performing organic social post a paid boost

• creating a new stream for engaging with your audience

 

What’s the difference between a stream and a tab?

• Steams display content from your social networks, and Tabs house a collection of streams.

• Streams provide account analytics, Tabs are where geo-searches are performed.
• Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.
• Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.

 

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

• • to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings

• to vet incoming comments on your channel or specific videos by approving or deleting them

• to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience
• to view analytics on your YouTube channel and videos
• to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.

 

Which Hootsuite Composer feature would you use to track click-throughs of a link you want to publish?

• Ow.ly shortener

• Link Settings
• Message tags
• Post tracking
• Geo-targeting
• UTM Medium

 

If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use?

• • Direct Publishing

• Mobile Notification

 

What Hootsuite feature allows you to delegate incoming social messages to be responded to by the most appropriate team members or teams?

• Message analytics
• Hootsuite’s team flow
• Assignments
• Approvals
• Internal tagging

 

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

• • your home country
  • specific social networks
  • private profiles or closed networks

• specific physical locations or regions

• pre-set topic areas

 

What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

• • Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
  • When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
  • Hootsuite more accurately estimates the dollar value of a like, share, and retweet.

• Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.

• Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.

 

When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?

• • Scheduling when your Instagram post should publish.
  • Selecting the image you’d like to publish.
  • Adding links you’d like to publish with your image.

• Publishing the image to your Instagram account.

 

Which of the following best describes ‘post-tagging’ in Hootsuite?

• • privately tagging someone in an outgoing social post without it being publicly displayed
  • a categorization feature HR teams can use when sharing new job posting through the Hootsuite dashboard
  • a method of categorization for visual assets in the content library
  • specifying that an outgoing social post only be viewable by authorized, logged-in members of your Hootsuite Organization (i.e., for internal networking and collaboration)

• a method of categorizing outbound and inbound posts for internal purposes

 

Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts?

• • It allows you to focus on a specific element of an image to draw the viewer’s attention.
  • It reduces the image size to allow it to load faster in your user’s feeds.
  • You can set preset photo ratios to display for different audiences.

• It crops images to meet specific requirements of different social networks.

• It allows you to quickly remove red eye and blemishes.

 

When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

• • Publish the message to a social network, then click ‘assign to team or colleague’.

• Assign the message to a social network the team or team member manages, then click ‘Save Draft’.

• @Mention the team or team member in the drafted message before saving.
• Save the message as a draft and then find it in the collaboration board with that team.

 

Within a Hootsuite Analytics report, you can add a tile, which is:

• • a tool for tracking the posts and conversations happening in your area.
  • a pre-set display of line charts, tables, and tree maps.
  • a pre-set campaign template, targeted at specific social media objectives.
  • an executive-level overview of common, aggregated metrics.

• an individual display of a specific metric.

 

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

• save a composed message as a draft

• send a direct message to a user
• retweet and favourite
• search for hashtags or keywords
• like and reply

 

The Post Performance area within Hootsuite Analytics is the best place to

• • determine your social share of voice

• review published posts by network and performance

• get a professional critique of your social media strategy
• create details analytics reports

 

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

• • Download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties

• Enable email notifications for failed messages under ‘Preferences’

• • Regularly check Publisher’s ‘Rejected’ tab

• Review Past Scheduled calendar view in Publisher for entries colored red

 

Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

• • Message Cascade

• Duplicate a Draft

• Compose Array
• Draft Variation

 

Within Hootsuite Inbox you can view ____________ on connected Twitter, Facebook, and LinkedIn accounts.

• • public comments
  • private messages
  • all reactions, views, and comments

• both public and private messages

 

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

• • create and copy a custom owly link which you can then share
  • auto-populate an internal CRM message
  • open a printer friendly version of the report

• share it via email

 

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

• • Twitter groups

• Twitter lists

• Hootsuite groups
• Twitter streams
• Twitter spaces

 

Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

• • can only be used in one stream at a time.
  • contains additional security features
  • contains additional security features

• can be integrated across your entire dashboard, rather than just within a stream.

 

To determine the ROI of your social media activities, which Hootsuite product would you use?

• • Hootsuite Metrics
  • Hootsuite Social ROI
  • Hootsuite ROI Calculator

• Hootsuite Analytics

• Hootsuite Solutions

 

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

• tabs and streams

• the composer
• the apps directory
• the content library

 

The main benefit of Hootsuite’s interaction history feature is that it creates

• a shared memory for all team members about the exchanges a customer has had with your organization
• automated responses based on past customer interactions
• charts of your customer’s preferred social networks
• separate message logs by team member interaction

 

Say a customer leaves a comment on your Facebook page, complaining about a product issue. What’s the best way to ensure this is addressed by the right team?

• Assign it to the customer support team
• Set up a reminder using Hootsuite reminders
• Send it to Hootsuite’s message extension feature
• Create a dedicated EverNote stream, beside the stream in which the message initially appeared
• Add a detailed note in Hootsuite Notes

 

When publishing a post through Hootsuite Composer that contains a link, you can apply link settings. Link settings let you (pick two)

• adjust the font and colors of your link
• turn your link into a button or image
• add UTM parameters to your link for tracking
• show a preview of the webpage within the post
• select a preset link shortener

 

You can do all of the following actions in the Composer, except:

• • schedule when your message should publish
  • convert a web address into a shortened, trackable owly link
  • track character count limits for the social networks your posting to
  • pick the social profiles to which you want to publish your message

• search for mentions of your company name

 

If you don’t have access to your Google Authenticator App, you can still sign in to your Hootsuite account by

• none of the options in this list
• shake your device three times and make a wish
• hold your device to your retina for retinal scan
• answer three personal security questions
• having a confirmation email sent to the email address associated with your Hootsuite account
• login to Authenticator via desktop
• having a super-admin validate your identity instead

 

The reports feature in Hootsuite Analytics is:

• • where you set up user-generated content contests
  • you undertake audience testing to determine the best ad product to purchase
  • where you set the parameters for a Hootsuite social media campaign

• a fully customizable, real-time display of social metrics data

• a location search stream, with geocode set for your specific location

 

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

• • turning on the ‘Approvals Queue’, which would require admin approval of each RSS feed post
  • specifying the demographics of who should receive RSS feed updates (e.g., by age, gender, occupation, etc)
  • specifying under ‘Preferences’ the RSS feed topics you’d like excluded

• setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

 

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

• • Content Library and Online Education
  • Approvals and Campaigns
  • Campaigns and Content Library

• Assignments and Approvals

• Search and Assignments

 

Hootsuite’s content library allows team members to

• • purchase royalty-free stock images for use in social campaigns
  • keep a record of all incoming social messages from fans and followers, as well as responses
  • share content automatically from trusted websites and blogs

• easily share pre-approved resources to the accounts connected to their dashboard

• automate the sharing of relevant news stories via Hootsuite’s AI engine, based on previous publishing history

 

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

• • Playlist

• Create Comment Stream

• YouTube Search
• Geo-search

 

You’re using Hootsuite to publish a new video on LinkedIn, and you want to highlight a partner organization and notify them about the post. What’s the best way to do this?

• • Provide a link to the partner’s website in the post.

• @mention the partner organization in the post.

• Follow their LinkedIn Company Page after you It publish the video.
• Tag the partner’s faces in the video.

 

A customer reached out via Twitter via Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. What Hootsuite feature would you use to see this conversation and any previous interactions this user has had with your organization via Twitter.

• • History Tracker

• Hootsuite Inbox

• OwlMonitor
• Hootsuite History
• Engagement Streams

 

With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two)

• • Organic Performance Promotion

• Automated Boosting

• • Recommended Promotions

• Single Post (Manual) Boosting

• Enhanced Cost Per Click

 

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

• • auto-assignment
  • private message stream
  • external tag
  • geo-targeted auto-response

• comment stream

 

When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

• • a gentle owl hoot

• push notification

• email
• calendar reminder
• text message

 

If you want to use Hootsuite to publish an image or video to your Instagram Business account, we recommend using the _____________ workflow, which offers a more streamlined publishing experience.

• • Mobile Notification

• Direct Publishing

 

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

• • suggested copy for creating high performing posts
  • your share of voice for keywords and hashtags
  • anticipated trends for your future posts, based on past performance

• stats for posts published both natively and through Hootsuite

 

When using the Composer in Hootsuite’s Mobile app, which options are available for sending your message?

• • schedule a custom time only

• send now, auto-schedule, or schedule a custom time

• send now or schedule a custom time
• send now only
• Hootsuite Mobile does not allow publishing – only engagement functionality

 

There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

• from the drop down menu in a search stream

• from within the calendar view in the Publisher
• from within the Compose box (manual and auto-schedule)
• using the bulk uploader

 

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

• • retweet and favourite
  • search for hashtags or keywords

• publish an outgoing message with photos

• like and reply
• send a direct message to a user

 

To drive traffic to a new web page, you want a web address that’s short, simple, trackable, and reflective of your brand. Achieve this by using a

• • a batch of custom redirect link
  • Owly link
  • custom top-level domain suffixes
  • enterprise URL

• vanity URL

 

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

• • shares

• all of the options in this list

• comments
• reach
• engagement rate

 

Which of the following actions can NOT be done in the Hootsuite Planner feature?

• perform a geo-search

• rescheduling a post
• viewing tags
• composing a message
• editing a message

 

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

• • uploading it directly from your computer
  • picking an image from the Media Library
  • uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)

• insert an image from an Instream Tweet

 

___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

• • Comment trackers
  • Internal tags

• Search streams

• Analytics
• Plug-ins

 

Hootsuite’s content library is located

• • within streams for Facebook and Twitter only

• under the Publisher tab and within the Composer

• in Amplify and in Enterprise Streams
• under the Assignments tab and in Inbox
• under the Engagement tab

 

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

• to guide your team’s social media tactics to do more of what’s working

• • to supply colleagues with data required for bulk uploader entries

• to demonstrate the ROI of your social media efforts to more senior leadership in your company

• to provide colleagues with relevant content to publish with the composer
• to provide more accurate geo-location search results in your streams

 

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

• • the Hootsuite Surveillance feature
  • internal/external tagging

• geo-search streams

• geo-targeted messages
• Hootsuite campaigns
• location tags

 

Publishing to Pinterest with Hootsuite saves time because:

• • it guarantees your pin will receive more engagement than posting natively.
  • it automatically edits any image you upload into a more ‘pin-able’ version.

• you can schedule and post to multiple accounts and boards at the same time.

• the Composer window suggests popular content for you to repin.

 

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

• • templates, which are individual displays of a specific metric
  • campaigns, each of which are targeted at a social media objective or goal

• tiles, which are individual displays of a specific metric

• overviews, which are pre-set collections of metrics data
• trendwatchers, which are pre-set displays of line charts, tables, and tree maps

 

Let’s say you want to categorize outgoing and incoming social posts to organize a high volume of information flowing through your social accounts. Which Hootsuite feature would achieve this?

• • hootags
  • message assignments

• Post-tagging

• messaging bookmarks
• hashtag streams
• social pixels

 

Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:

• • targeting paid advertisements to the user more accurately.
  • feeding data into Hootsuite chatbot for more human-like responses.

• understanding the full context of the most recent exchange, so you can reply appropriately.

• gathering marketing analytics on the user’s behaviour.

 

Why would you use Tags in Hootsuite? (pick two)

• • to privately tag someone in an outgoing social post without it being publicly displayed
  • To monitor campaign and event activity
  • To let a specific team know when a post needs their attention
  • To categorize in-stream posts to measure volume and sentiment

• All of these

 

What is the advantage of connecting an Instagram business account with Hootsuite, as opposed to a personal Instagram account?

• • You can publish longer videos.
  • Business accounts get increased organic reach.

• You can publish single-image posts directly from the Hootsuite dashboard.

• Hootsuite offers business accounts additional privacy features.

 

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

• • Schedule the publishing time when composing the draft, cross-referencing with a calendar.
  • Do not schedule them which will trigger Hootsuite to automatically assign a time
  • Use the Auto-Publisher, and set the cadence for everyone 12 hours.

• Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.

• Use Hootsuite’s Bulk Compose feature.

 

Assignments is an Enterprise feature that allows Hootsuite users to:

• track outgoing social messages with URL parameters
• delegate specific social messages to certain members of your team
• onboard new team members by assigning them time-sensitive training exercises
• assign a branded, trackable URL to an existing web address
• organize Hootsuite team members into a structure that parallels that of your organization’s

 

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself–which is it?

• • Scheduling when your Instagram post should publish.
  • Compose the text you’d like to accompany the image.

• Publishing the image to your Instagram account.

• Selecting the image you’d like to publish.
• Including a shortened Owly link that will accompany the post.

 

Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?

• • App Directory
  • Engagement Streams
  • Publisher

• Notifications

• Analytics

 

Which of the following is a Hootsuite Enterprise feature that uses SAML for provisioning account access?

• Hootsuite teams
• CCO account access
• centralized password database (CPD)
• LastPass integration
• retinal scan and/or biometric database
• single sign-on (SSO)

 

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.

• • Assignments
  • Content Library
  • Approvals Queue

• Publisher

• Engagement

 

When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

• you have scheduled it or clicked ‘Publish’

• you have admin permissions or higher
• you have approval from a Super-Admin
• you have unlocked the draft for editing

 

The purpose of the social profile picker in the composer is to

• • pick the social networks for which you’d like to generate a statistics report about your publishing efforts
  • select the social networks you’d like to monitor for activity relevant to your brand

• identify the social networks to which you’d like to publish your message

• select or deselect your existing social networks you’d like to connect to with your Hootsuite account

 

Hootsuite’s Two-Step Verification process uses Google Authenticator, which is a mobile app that provides

• a captcha to prove you’re not a robot
• any of these options
• a secure, unique link to the Hootsuite dashboard
• an identity verification text message
• a simple skill testing question
• a time-sensitive password

 

Hootsuite’s interaction history feature is best described as

• a shared memory for all team members about the exchanges a customer has had with your organization
• a feature that automates customer support responses
• a way to monitor Snapchat DM’s
• a feature that instantly DM’s clients who request information
• An annotatable list of the exchanges a customer has had with a competitor

 

A significant benefit of Hootsuite’s single sign-on is the security it brings to which process?

• • mobile publishing process
  • background check process
  • all the options in this list

• off-boarding process

• on-boarding process
• message approvals process

 

You can keep track of how outgoing campaign posts are performing by adding UTM parameters to your link. Keep in mind, UTM parameters are public-facing and

• can not be shortened
• Un-editable
• must be 50 characters or less
• expire after 30 days
• case sensitive

 

Hootsuite’s Campaign tool is useful when

• integrating a traditional media campaign with digital
• managing campaign content from the Hootsuite mobile app
• running multiple campaigns at once
• collaborating with agencies and external clients

 

The purpose of the social profile picker in the composer is to:

• • select or deselect your existing social networks you’d like to connect to with your Hootsuite account
  • select the social networks you’d like to monitor for activity relevant to your brand
  • pick the social networks for which you’d like to generate a statistics report about your publishing efforts

• identify the social networks to which you’d like to publish your message

 

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

• search stream

• ‘My Content Finder’
• filter videos
• suggested content
• content curation tab

 

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

• ‘Can Edit’

• ‘Custom’
• ‘Default’
• ‘Unlimited Permissions’
• ‘Super-Admin’

 

Single sign-on is a feature that lets network administrators _________________, ensuring the security of all company data.

• instantly lock any internal data to prevent accidental leaks
• quickly share login credentials for an entire organization to share
• automatically flag users who pose a security threat
• quickly revoke employee access to every service in the corporate network

 

Hootsuite’s content library allows team members to

• • purchase royalty-free stock images for use in social campaigns
  • keep a record of all incoming social messages from fans and followers, as well as responses
  • share content automatically from trusted websites and blogs

• easily share pre-approved resources to the accounts connected to their dashboard

• automate the sharing of relevant news stories via Hootsuite’s AI engine, based on previous publishing history

 

Which of the following is not a feature of Hootsuite?

• the ability to fully automate your social media marketing activities (i.e., the ‘Autopilot’ feature)

• the ability to schedule and publish messages to multiple accounts at once
• the ability to monitor conversations and engage with your audience across multiple social networks
• geo-locating conversations and geo-targeting messages

 

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

• • campaigns
  • Publisher calendars

• streams

• content libraries
• message approvals

 

See the visual below. Why is the action being taken here important?

• • Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.

• Without performing this action (at least once), you can’t take any actions within the Hootsuite dashboard.

• Publishing messages is how you’ll engage your audience.
• Running reports is a vital part of demonstrating ROI.

 

Which Hootsuite Enterprise functionality brings additional security to the off-boarding process?

• assigned administration
• background check
• single sign-on
• biometric id
• automatic message redirects
• security profiles

 

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

• ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)

• • convert the document into Hootsuite’s .hoot format and upload

• input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format

• input your messages into a text document using an up to date version of Microsoft Word

 

_______ are created within ________, similar to how you create individual files within a broader file folder.

• • Libraries; Engagement
  • Engagements; Publisher

• Streams; tabs

• Tabs; social networks
• Arrows; columns

 

The Hootsuite Bulk Composer allows you to:

• • approve large numbers of posts composed by junior team members

• schedule up to 350 messages at one time, including existing scheduled messages

• generate large amounts of SEO friendly copy, based on social marketing goals
• send out hundreds of personalized direct messages to your Twitter lists
• publish the same message across hundreds of social media networks at once
• add background music to all the YouTube videos in a playlist

 

Let’s say that you want to put paid advertising dollars behind any post you’ve published that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

• • Post Performance
  • Audience Discovery

• Automation Triggers

• “Build Your Own” audience
• Organic Performance Promotion

 

Hootsuite’s Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor:

• All of the options in this list

• Under “Edit Asset” in the Content Library.
• In the Promote area, for editing creative for paid ads.
• In the Composer, after selecting a photo to post.

 

 

Agile with Atlassian Jira by Atlassian Answers – Coursera

 

Contains all Agile with Atlassian Jira certification answers (Coursera). This certification course is available for free on the Coursera platform. The file contains answers to all 4 module quizzes (4 weeks). With this file you can earn your agile certification just in 10 minutes.

 

Agile with Atlassian Jira by Atlassian Answers

 

 

Module 1 Assessment

 

Which one of the following statements about agile approaches to developing products is true?

 

• They are iterative and incremental.
• They are incremental but not iterative.
• They are not iterative and not incremental.
• They are iterative but not incremental.

 

Which one of the following statements is true?

The scientific method usually does not involve iterations. The scientific method does not apply to teams.

The scientific method is similar to the “plan, do, check, act” method of improving business processes.

 

Which one of the following statements is true?

Waterfall projects usually have shorter iterations than agile projects.

The feature batch size in waterfall project management is usually very small.

In agile project management, planning is distributed throughout the life of the project.

 

Which one of the following statements about Jira’s hierarchy is true?

A Jira issue contains projects.

An application contains projects, which contain issues.

An application can contain only one project.

 

Which one of the following statements about Jira projects is true?

 

 

Project templates are also called fields.

 

A project template can be selected when creating a project.

 

Issues will automatically be created when creating a project.

 

 

 

 

Which one of the following statements about Jira settings is true?

 

 

A change to a setting always applies only to a specific project. A change to a setting always applies to all projects.

The scope of what a setting applies to depends on which level of the Jira hierarchy that you are in.

 

 

 

 

Why are there multiple columns in an agile board?

 

 

One column for each work item.

 

One column for each step that a work item goes through.

 

One column for each team member.

 

 

 

 

On a board, what happens when you move an issue from one column to another?

 

 

A new issue is created.

 

The value of the issue’s “status” field changes.

 

The issue’s workflow changes.

 

 

 

 

When you are adding a column to a board, what must be associated with the column?

 

 

An issue. A status. A workflow.

 

 

 

 

Which one of the following statements about the kanban method is true?

 

 

You must create new team roles to implement kanban. It is not related to agile.

A key principle is to limit work in progress.

 

 

 

 

When a kanban team member is ready to work on a new issue in the standard Jira kanban workflow, which one of the following is usually true?

 

The issue at the top of the “selected for development” column is pulled to the “in progress” column.

 

A planning meeting should be called.

 

Any issue from the backlog is pulled to the “in progress” column.

 

 

 

 

Which one of the following statements about a kanban backlog is true?

 

 

It should not be changed.

 

It can be changed at any time.

 

It should only be changed during certain time windows.

 

 

 

 

Which one of the following statements about work in progress limits is true?

 

 

They slow down the flow of the process. They help the team continuously improve. They should be set for every status.

 

 

 

 

An airport deli provides two choices- you can buy a prepared sandwich from the refrigerator or you can order a sandwich at the counter and have it prepared for you. From the perspective of preparing the sandwich, which uses a pull system?

 

The counter only.

 

The refrigerator only.

 

Both the refrigerator and the counter.

 

 

 

 

Which one of the following statements is true?

 

 

Cycle time is the time from issue creation to issue completion.

 

A cumulative flow diagram shows the number of issues in each status over time.

 

A cumulative flow diagram should ideally trend down over time.

 

Module 2 Assessment

 

 

 

Which one of the following statements is true?

 

 

Scrum projects all follow the same practices.

 

Scrum is a framework for achieving agility.

 

In scrum, the product vision remains constant as the team builds the product.

 

 

 

 

Which one of the following statements is true?

 

 

A burndown chart should reach zero by the end of the sprint.

 

A sprint board includes the product backlog.

 

A product backlog is the same thing as a sprint backlog.

 

 

 

 

What does a sprint backlog contain?

 

 

Issues to be completed in the sprint and a plan to complete them.

 

A list of issues to be completed after the current sprint. A prioritized list of all of the issues of the project.

 

 

 

 

Which scrum role is responsible for the product backlog?

 

 

Development team members. Scrum master.

Product owner.

 

 

 

 

Which scrum meeting is most likely to include stakeholders?

 

 

Sprint retrospective. Daily standup/scrum. Sprint review.

Sprint planning meeting.

 

 

 

 

Which one of these best describes the purpose of a sprint retrospective?

 

 

Plan the work of the sprint.

 

The team inspects itself, including its processes, tools and team interaction.

 

Inspect the increment and collaboratively update the product backlog.

 

 

 

 

Which scrum role is most responsible for protecting the focus of the team?

 

 

Scrum master.

 

Development team members. Product owner.

 

 

 

 

Which one of the following statements is true?

 

 

Lean principles are not related to agile principles. Many agile principles are similar to lean principles. Lean principles apply only to production.

 

 

 

 

Assume that your job is to make sure that a vending machine is full of items every morning. Which one of these acts as a kanban used to manage the inventory?

 

The money used to purchase items. The items in your delivery truck.

An empty item location in the vending machine.

 

 

 

 

An andon board is a central location that displays current problems that have been identified by the team. Which one of these is another example of the process identifying problems?

 

Moving an issue to a “queue” column on a board.

 

Columns on boards changing color when over the work-in-progress limits.

 

An issue that has been in the backlog a long time.

 

 

 

 

When you are troubleshooting a problem using the “5 whys” approach, when should you stop asking “why” questions?

 

When you find the root cause of the problem.

 

When you have asked five questions. When you find the solution to your problem.

 

 

 

 

Which one of these is an example of a team that uses an approach similar to the scientific method?

 

 

The team builds a feature, but the data shows that customers do not use it, so they remove it.

 

The team creates a plan for building a product, then implements the plan perfectly. The team postpones any changes to the plan until after the initial product release.

 

 

 

 

Which one of these Agile Manifesto value statements is most related to empowering the team?

 

 

Customer collaboration over contract negotiation. Working software over comprehensive documentation.

Individuals and interactions over processes and tools.

 

 

 

 

Which one of these statements is similar to the spirit of the Agile Manifesto?

 

 

All communication should be documented.

 

The product should only be delivered when it meets the customer’s specification.

 

It is important to embrace change.

 

 

 

 

Which one of the following statements is an Agile Manifesto value statement?

 

 

Customer collaboration over contract negotiation. Comprehensive documentation before working software. Following a plan over responding to change.

 

Module 3 Assessment

 

 

 

Which one of the following statements is true?

 

 

A filter has an associated JQL statement. A filter and a quick filter are the same thing. Filters can not be modified.

 

 

 

 

Which one of the following statements is true?

 

 

Recent projects can be accessed using quick search.

 

Quick search only searches issues.

 

Quick search requires the user to enter JQL.

 

 

 

 

How can you modify multiple issues at one time?

 

 

Execute a search for the issues that you want to change, then select “bulk change…”.

 

Select multiple issues on a board, then edit a single issue. Select multiple issues in the backlog, then edit a single issue.

 

 

 

 

Which one of the following statements is true?

 

 

A JQL query is behind every basic search.

 

JQL queries can not order search results.

 

All queries executed in advanced/JQL search can be executed in basic search.

 

 

 

 

If your JQL is an empty string, what will the result be?

 

 

You will see all issues that you have permission to view.

 

You will see all issues with an empty “summary” field. There will be no results.

 

 

 

 

Which one of these is a benefit of using a function in a query?

 

 

You don’t have to use operators in the query.

 

The query is likely to be reusable.

 

The query will return more search results.

 

 

 

 

Which one of the following statements is true?

 

 

Filters can be shared or kept private.

 

Filters can not be changed once they are created. Filters can only be created using advanced/JQL search.

 

 

 

 

Assume that a board is showing 10 issues. Assume that you then execute a quick filter. Which one of these statements is true?

 

There will be 10 or more issues on the board. There will be more than 10 issues on the board. There will be 10 or less issues on the board. There will be less than 10 issues on the board.

 

 

 

 

Which one of the following statements is true?

 

 

Changes to a board’s filter will apply to all users who can see the board.

 

In a kanban project, the original board’s filter can not be edited. A quick filter and a board’s filter are the same thing.

 

 

 

 

Which of the following statements is true?

 

 

A board must have a column for every status in the workflow.

 

A board can show issues from multiple projects.

 

The purpose of a board’s filter is to remove done issues.

 

 

 

 

In Jira, what is a collection of issue types called?

 

 

Issue type scheme.

 

Issue type field. Issue type screen.

 

 

 

 

Which one of the following statements is true?

 

 

A board will contain more issues after configuring a swimlane. A board will contain fewer issues after configuring a swimlane.

A board will contain the same number of issues before and after configuring a swimlane.

 

 

 

 

Which one of the following statements is true?

 

 

Labels are a way to categorize issues.

 

The “labels” field can have at most one value. Every issue must have at least one label.

 

 

 

 

If you change a screen configuration to hide a field, which users will be affected?

 

 

All users of the project.

 

Only you.

 

Only project administrators.

 

 

 

 

Which one of the following statements about creating a custom field is true?

 

 

The custom field will be a required field.

 

The custom field can not be displayed on Jira screens.

 

You must select a custom field type.

 

Module 4 Assessment

 

 

 

Which one of the following statements about epics is true?

 

 

They must contain other issues.

 

They can serve as a placeholder for many issues.

 

They can not contain other issues.

 

 

 

 

Which one of the following statements about epics is true?

 

 

They are an issue type. They are also called releases. They can not have subtasks.

 

 

 

 

Which one of these is a common characteristic of issues in an epic?

 

 

Their “epic link” field has the same value. Their “fixVersion” field has the same value. Their “issue type” field has the same value.

 

 

 

 

How do you configure swimlanes based on epics?

 

 

In the swimlanes tab of board settings.

 

In advanced search. In project settings.

 

 

 

 

Which one of the following statements is true?

 

 

Issues in a version are moved to a separate project.

 

If the “fixVersion” field for an issue has a value, the issue is part of a version.

 

Issues in an archived version are no longer query-able.

 

 

 

 

How do you add multiple issues to a version in a single operation?

 

 

Search for the issues that you want to add, then bulk change their “fixVersion” field.

 

Search for the issues that you want to add, then bulk change their “affectsVersion” field. Search for the issues that you want to add, then bulk change their “resolution” field.

 

 

 

 

Assume that you have a kanban project. You release a version and issues “disappear” from the done column. Which one of these best describes what happened to them?

 

The board’s sub-filter prevents them from being displayed.

 

They have been moved to an archived project. You no longer have permission to view them.

 

 

 

 

When you create a release from the Release dropdown above a kanban board, what happens?

 

 

All of the issue on the board are added to the release.

 

The issues in the done column get moved to a different project.

 

The issues from the done column are added to the release.

 

What does the following JQL search for? “fixVersion in unreleasedVersions() OR fixVersion is EMPTY”

• All issues in the done column of a project.
• All issues that are part of an unreleased version or that are not part of any version.
• All issues of a single version.

 

 

Agile with Atlassian Jira by Atlassian Answers

 

 

 

Microsoft Advertising Certified Professional Exam Answers

Microsoft Advertising Exam Details:

• Questions: 100 questions (1st time) or 50 questions if you pass and retake (Microsoft Advertising Certified Professional Renewal Exam)
• Time limit: You have unlimited time to complete the exam
• Pass rate: 80% or higher to pass
• Retake period: If you don’t pass the assessment, you can take it again
• Validity Period: 12 Months

 

 

Microsoft Advertising Certified Professional Exam Answers

 

 

Some questions:

 

When creating an ad for a standard (non static-headline) Dynamic Search Ads campaign, which input is required from you?

• Description
• Final URL
• Keywords
• Headline

 

Microsoft Advertising creates the lists of ready to buy customers for in market audiences. True or false?

• True
• False

 

Which of the following are extensions offered by Microsoft Advertising?

• Action
• App
• Callout
• Location
• All of the above

 

With LinkedIn Profile Targeting, what are 2 of the factors you can target customers based on? (Select 2)

• Company
• Job Function
• Name
• email address

 

Exact match can also match to search queries that are minor variations of the keyword or ‘close variants’

• True
• False

 

‘Mobile phone ringtones’ is a phrase match for the keyword ‘mobile phone’. True or false

• True
• False

 

The Microsoft Audience Network is an audience marketing solution powered by Microsoft audience intelligence and artificial intelligence. True or False?

• True
• False

 

Which of the following can be imported with Google Import? (Select 3)

• Keywords
• Labels
• Bids
• Automated Rules
• Billing Information

 

Which of the following are Microsoft Advertising match types. (Select 3)

• Broad Match
• Close Match
• Phrase Match
• Exact Match
• Enhanced Match

 

The ‘Target and Bid’ audience target setting will narrow your ad’s audience. True or False?

• True
• False

 

It is possible to use Microsoft Advertising Editor on a Mac. True or False?

• True
• False

 

Microsoft Advertising Editor supports which of the following:

• Campaign level audience associations
• Audience exclusions & structured snippet extensions
• Account level extension associations & dynamic search ad support
• None of the above
• All of the above

 

Which of the following types of bidding do we have at Microsoft Advertising for search advertising

• Enhanced CPC
• Maximize Clicks
• Target and Bid on demographics
• Maximize Conversions
• Target CPA

 

Which of the following can you apply a bid adjustment to?

• Location
• Time
• Day
• Device
• All of the above

 

===

 

A broad match modifier tells Microsoft Advertising that a specific word or words must be present in a search query in order for your ad to display. True or False?

• True
• False

 

The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.

• Image-based ads
• TV ads
• Feed-based ads
• Facebook ads
• All of the above

 

The Microsoft Advertising Intelligence Excel plugin is a free tool for keyword research. True or false?

• True
• False

 

You can save time and effort with the Google Merchant Center (GMC) Import if you have_________________________________________________________________________________ up and running.

• Microsoft Shopping Campaigns
• The Microsoft Graph
• Google Merchant Center
• Microsoft Merchant Center
• All of the above

 

Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

• True
• False

 

Which elements in the Microsoft Advertising Quality Score formula should you use to determine the best ways to optimize your ads?

• Expected click-through rate
• Ad relevance
• Landing page experience
• All of the above

 

In-Market Audiences are lists of potential customers curated by you, the advertiser. True or False?

• True
• False

 

You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?

• True
• False

 

Choose 3 targeting options that would allow you to serve ads to potential customers who meet specific criteria.

• Remarketing
• In-Market Audiences
• LinkedIn Profile Targeting
• All countries

 

You want to track your search advertising spend over time. Which report group should you select?

• Billing and budget
• Targeting
• Delivery
• Editorial

 

If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center. True or false?

• True
• False

 

A best practice for updating UET tags on your website is:

• Apply sitewide tagging of your UET tag (including all ad landing pages)
• Use only the JavaScript version of your UET tag
• Don’t place your UET tag within an iFrame
• Incorporate all relevant event parameters into your UET tag
• All of the above

 

Microsoft Advertising Editor allows you to work and make changes online only. True or False?

• True
• False

 

Which of the following variables can be used to target your ads and keywords? Choose all that apply.

• Location
• Time
• Date
• Device type
• Final URL

 

The only way to use Hotel Ads is to sign up with your account manager. True or false?

• True
• False

 

What are two best practices for monitoring performancethe Microsoft Search Partner Network (Syndication)? (Select 2)

• Analyze the publisher report
• Add website exclusions for poor-performing sites
• Check your budget once a month
• Don’t pay attention to fraudulent clicks

 

You cannot serve ads on the Microsoft Audience Network (MSAN) from seh campaigns. True or false?

• True
• False

 

Keyword Planner is a research tool that provides which kinds of insight?

• Search capabilities by landing page URL
• Compare your ad impression share to your competitors
• Customize your individual ad group and keyword
• Look at keyword search volume for a specified time
• All of the above

 

When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

• Description
• Final
• URL
• Path
• Headline

 

You can find Quality Score data in your Performance Reports and Keywords list. True or false?

• True
• False

 

The Microsoft Advertising Editor keyword research feature can help you:

• Expand keyword or negative keyword lists
• Target the most relevant audience
• Get bid estimates
• All of the above

 

The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?

• True
• False

 

An Expanded Text Ad can contain 3 ad titles, 2 ad descriptions and URL paths. True or false?

• True
• False

 

What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?

• Intellectual property & counterfeit, pharmacy and health care & adult content
• Gambling and contests, online fraud & financial products
• Weapons and weapon-related products, political ads & under 18 users
• Use special characters and emojis
• All of the above

 

With Call Extensions you can do the following: (Select 2)

• Display a phone number in your search ads on any PC, tablet or smartphone
• Receive calls from customers who click or dial the number in your ad
• Have an answering service call back customers
• Receive international calls any time of day

 

How might using Multi-User Access for sign up be useful for your agency or business?

• To grant partner access to files
• To onboard new clients who are not in Microsoft Advertising
• To perform an exit interview with a former client To intake and host necessary data
• All of the above
• None of the above

 

Which of the following ideas should you consider implementing when writing your ad?

• Describe what sets your product apart
• List the price of your product or service
• Include a call to action
• Adding special characters and emojis
• All of the above

 

With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?

• True
• False

 

What key strategies might an advertiser use Microsoft Advertising Intelligence for?

• Keyword expansion
• Webpage analysis
• Cross-border expansion
• Ad copy recommendations
• All of the above

 

You can now receive billing alerts and monthly invoices via text message. True or false?

• True
• False

 

With LinkedIn Profile Targeting, you can target customers based on what criteria?

• Company
• Job
• Name
• All of the above

 

How many UET tags must you place on your site to track multiple campaigns?

• One tag per campaign
• One tag per Ad Group
• One tag per Account
• One tag per website

 

Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?

• True
• False

 

Best practices for using automated bid strategies include the following: (Select 2)

• Use maximum and minimum CPC limits or bid estimates
• Set up a bid strategy and forget about it
• Use all bidding strategies all of the time
• Monitor performance at least once per week

 

With pay-per-click search advertising, when are you charged?

• Each time your ad is displayed on the search results page.
• Each time a customer makes a purchase from your website.
• When your ad goes live.
• Each time a customer clicks your ad.

 

What are the campaign and image limits with Google Import for Audience Campaigns?

• 10,000 campaigns and 2,000 images per import operation
• 20,000 campaigns and 3,000 images per import operation
• 5,000 campaigns and 1,000 images per import campaign
• 30,000 campaigns and 4,000 images per campaign
• None of the above

 

What needs to happen before you import Custom Audiences into Microsoft Advertising for remarketing?

• You must first click on the Audiences tab.
• You must decide between Bid only or Target and bid in settings.
• Your data management provider must connect to the Microsoft Advertising custom audience feature.
• You must adjust the Default bid adjustment.
• None of the above

 

Which components are required for a Microsoft Advertising expanded text ad? Choose all that apply.

• Titles
• Company name
• Descriptions
• Targeting
• Final URL
• URL paths

 

Which delivery status is given to ads or keywords that violate Microsoft Advertising policies?

• Ad paused
• Pending editorial review
• Disapproved
• Eligible

 

Microsoft Advertising Intelligence allows you to build multiple types of reports. True or false?

• True
• False

 

Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or false?

• True
• False

 

How many levels of organization are contained within the Hotel Ads structure?

• 1
• 2
• 3
• 4
• 5

 

Which ad extension could help to boost ad performance by including a button with your ad?

• Callout Extensions
• Structured Snippet Extensions
• Review Extensions
• Action Extensions

 

What are benefits of Syndication? Choose all that apply.

• You can expand your reach and get more clicks with a new, high-quality audience.
• You can serve video ads.
• Microsoft Advertising has controls in place to help keep the quality you expect.
• CPCs on the Microsoft Advertising syndication partner network are generally lower.
• All of the above

 

What level of data can you export in Microsoft Advertising Editor?

• Entire accounts
• Individual campaigns
• Specific ad groups
• All of the above

 

A Custom Audience is a type of remarketing list. What is NOT required to set this up?

• Universal Event Tracking (UET)
• Data management provider (DMP) access
• First-party customer data
• Software integration

 

LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False?

• True
• False

 

Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.

• Create a Product Catalog
• Claim your domain name and verify your URL
• Import your Excel file
• Export your CSV file

 

What are tactics to use in improving your PPC campaign performance? Choose all that apply.

• Keyword optimization
• Ad testing
• Audience targeting
• Blog writing
• All of the above

 

You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

• Campaign report
• Ad report
• Keyword report
• Search term report
• Ad group report

 

If you set a daily budget too low for the traffic generated by your keywords what might happen?

• Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
• Microsoft Advertising might not allow you to change your daily budget and keyword bids
• You might deplete your campaign’s daily budget before the end of the dayYour ads will continue to show regardless of the daily budget cap.

 

Which of the following might generate invalid clicks? (Select 2)

• Trademark infringement
• Search engine robots
• Fraudulent activity
• Increased clicks due to recent news about your company

 

Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)

• 900%
• -1000%
• 1000%
• -100%

 

What is a keyword bid?

• Specifies the number of times your ad is displayed in a given month.
• Specifies the maximum price you are willing to pay each time someone clicks your ad.
• Specifies how closely a search query must match your keyword.
• Specifies what price you must pay for your keywords in order to reach position one.

 

Where might your Microsoft Audience Ads be displayed?

• Google.com
• Web destinations like MSN, Microsoft Edge, and Microsoft Outlook
• Bing.com
• Trusted partner websites
• None of the above

 

Exclusions you set at the ad group level will be applied to your entire campaign. True or false?

• True
• False

 

The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?

• True
• False

 

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

• Determine your campaign conversion goals.
• Use a UET Tag Helper to reach your ROI goals.
• Report user activity on their websites to Microsoft Advertising
• None of the above

 

Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

• Broad match
• Exact match
• Phrase match
• Negative keyword

 

Which of these Scripts options are available to you in Microsoft Advertising?

• Reuse your Google Ads scripts by copying and pasting Finding a predefined script within the reference documents.
• Enabling complex operations through writing your own customized JavaScript code Manage your scripts under Logs in the main Scripts page
• All of the above

 

Dynamic Search Ads are most appropriate for which two types of advertisers? (Select 2)

• Top tier agencies
• New account managers
• Advertisers who have a large number of webpages
• Advertisers who want to discover new search queries

 

Each campaign you create will have its own ___________.

• Unique settings
• Account
• Incremental bid
• Dynamic text

 

Why is it important to choose the right keywords? (Select 2)

• Prevents your campaign from being paused
• Helps more customers find your ads.
• Drives more relevant traffic to your website.
• Lowers your incremental bids.

 

How do bid adjustments (modifiers) affect the display of your ad?

• They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad.
• They affect the number of times your ad is displayed in a given month.
• They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

 

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)

• Determine if your ad and keyword are receiving impressions
• How many impressions were lost because of the conflict
• Which keywords and negative keywords are conflicting
• Whether the conflict is at the campaign or ad group level

 

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

• Link
• Pay-per-click
• Conversion
• Click-through

 

In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)

• User must be on Bing
• User must be on Facebook
• User must have a LinkedIn ID
• User must work for a large corporation
• User must work in advertising

 

What do you call words or phrases that trigger ads when they match a customer’s search query?

• Keywords
• Targeting criteria
• Ad group
• None of the above

 

Which reports would you pull to better understand how Sitelinks are impacting campaign performance? Choose all that apply.

• Ad extension by keyword
• Ad extension by ad
• Ad extension details
• Call forwarding detail
• All of the above

 

Where can you review and update credit card information within Microsoft Advertising?

• Accounts tab
• Payment Methods tab
• Campaign tab
• Opportunities tab
• None of the above

 

Price Extensions are ad extensions that display product reviews. True or false?

• True
• False

 

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

• Broad match
• Audience targeting
• Param 3
• Negative keyword

 

With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)

• In the Microsoft Hotel Center UI
• With Google Import
• In the Hotels API Using CSV upload
• In the Microsoft Graph

 

With Microsoft Advertising Editor, you can export what level of data?

• Entire account
• Individual campaigns
• Specific ad groups
• All of the above

 

What is the best question to ask yourself when considering how to create a positive landing page experience?

• Is it relevant?
• Is it transparent?
• Is there ease of navigation?
• Can users find what they are searching for?
• All of the above

 

What are two ways you can take advantage of audience targeting? (Select 2)

• Create Remarketing Audience lists
• Associate In-Market Audiences to your campaigns
• Manage your Shopping campaigns
• Adjust keyword bids

 

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)

• Regularly upload product, price and promotion updates in your product feed
• Use generic labels
• Use high quality images
• Use negative keywords

 

Which Microsoft Advertising functionality policies must advertisers adhere to?

• Video
• Images
• Audio
• None of the above
• All of the above

 

Building remarketing lists with the UET tag allows advertisers to target their audience for which purpose? Choose all that apply.

• Target audiences based on website visits
• Exclude audiences based on website activity
• Increase ad spend
• Validate a tag

 

Microsoft Advertising Editor is the only place to use the use the Go. True or false?

• True
• False

 

Microsoft Advertising Editor is the only place to use the use the Google Ads import tool. True or false?

• True
• False

 

With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?

• True
• False

 

Automated rules can only be applied at the account level. True or false?

• True
• False

 

What are the benefits of having an upgraded URL?

• They separate the landing page URL from the tracking or URL parameters. Your ad doesn’t have to go through another editorial review.
• The character limits are increased.
• You can add URL parameters and custom parameters to your tracking template.
• All of the above

 

Page feeds can’t support URLs for Dynamic Search Ads campaigns in a spreadsheet format. True or false?

• True
• False

 

In Microsoft Advertising, which customer actions are considered conversions? (Select 3)

• Completing a transaction
• Performing a search query on Bing
• Purchasing a product or service
• Filling out a registration form
• Viewing an ad

 

In addition to reviewing the Recommendations tab, how else might you find data for optimizing your campaigns? Choose all that apply.

• Configure devices
• Check out the dimensions tab
• Run performance reports
• Separate audience campaigns
• None of the above

 

It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

• True
• False

 

Microsoft Advertising Editor allows you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

• True
• False

 

What are the three categories of attributes for ad customizer feeds?

• Custom, targeting, standard
• Location, device, search query
• Gender, geographical location, purchasing pattern
• Tracking, bids, UET tag

 

If you are unable to find your ad in the Bing search results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?

• It tells you why your ad has been disapproved
• It tells you whether your campaign is active
• It shows the total number of clicks your ad has received
• It tells you if your ad is being displayed, even if you can’t find it

 

What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

• Website exclusions
• Keyword match types
• Targeting
• Incremental bidding

 

With search advertising, what happens when a customer clicks your ad? (Select 2)

• You are charged if the customer makes a purchase.
• You are charged for the click.
• The user lands on your website
• The user lands on your competitor’s website

 

You can also use MAI to conduct international research by populating which boxes? Choose all that apply.

• Country/region
• Language Demographic
• Gender
• None of the above

 

Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction status of your campaign?

• Status
• Impressions
• Click-through rate
• Delivery

 

It is not possible to copy a campaign from one account to another within Microsoft Advertising Editor. True or false?

• True
• False

 

Recent updates to the Microsoft Advertising Editor are the following:

• Campaign level audience associations
• Audience exclusions & structured snippet extensions
• Account level extension associations & dynamic search ad support
• None of the above
• All of the above

 

Which Microsoft Advertising Editor function would you use to create a custom filter?

• Advanced search
• Find and replace
• Match types
• None of the above

 

What are two methods to import a file in Microsoft Advertising Editor? (Select 2)

• Excel
• CSV file
• Google Ads
• Default settings

 

Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?

• True
• False

 

In-market audiences can be imported from Google Ads campaigns. True or False?

• True
• False

 

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

• Targeting
• Pay-per-click
• Optimization
• Incremental keyword bidding

 

What is an example of layering remarketing with audience exclusions?

• Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
• Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
• None of the above
• All of the above

 

What is the main advantage of using dynamic text in your ads?

• Allows you to exceed the character limits for Microsoft Advertising ads.
• Helps you find synonyms for the keywords you’ve chosen.
• Displays ads only to customers most interested in purchasing.
• Turns generic ads into custom ads.

 

Which bid strategies require conversion tracking to be set up? Choose all that apply.

• Manual Enhanced CPC
• Target CPA
• Maximize Clicks
• Maximize Conversions

 

Remarketing audiences allow you to serve ads to previous visitors of your website. True or false?

• True
• False

 

What data from Microsoft Advertising Intellgience might you use to adjust bids and/or bid adjustments?

• Age
• Gender
• Location
• CTR
• All of the above

 

The Competition tab in Microsoft Advertising gives you what two functionalities? (Select 2)

• Product title naming
• Auction Insights
• Recommendations
• Bidding
• Google Import

 

Which of the following aspects of Microsoft Advertising Editor UI can you customize?

• Default keyword bids at the ad-group level
• Summary Grid columns
• Demographic targets for campaigns
• Device targets for ad groups
• All of the above

 

When using Microsoft Advertising Intelligence, you should include what metrics in running a report?

• Quality Score
• LP User Experience
• Quality Impact (for keywords with QS of 5 or less)
• None of the above
• All of the above

 

Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?

• True
• False

 

How many managing customers can you grant access for on your account? (And likewise remove?)

• 2
• 3
• 4
• 5
• 6

 

Microsoft Advertising Editor is the only place to use the Google Ads Import tool. True or false?

• True
• False

 

 

 

Introduction to Agile Development and Scrum by IBM Answers – Coursera

 

All Introduction to Agile Development and Scrum by IBM certification answers (Coursera). This certification course is available for free on Coursera platform. The file contains answers to all 3 module quizzes and the final graded quiz answers. With this file you can earn your agile certification by IBM just in 10 minutes.

 

 

Introduction to Agile Development and Scrum Answers

 

 

Module 1 Graded Quiz

 

Which answer is valued and emphasized in Agile?

Comprehensive documentation

Using the most up-to-date tools and processes Adaptive planning and early delivery Adhering to the scope of work

 

How is the waterfall method different from Agile?

Agile has architects, developers, and testers working in separate phases. The waterfall method moves faster than Agile.

Agile emphasizes upfront gathering of requirements and documentation.

The waterfall method has phases so that when one ends, the next begins.

 

Which of these software development approaches comes from lean manufacturing and has to do with visualizing work?

Kanban

Waterfall

Extreme Programming Agile

 

Which answer is consistent with working in small batches? (Assume that you have 50 boards to sand and paint.)

 

Sand and paint all the boards and check quality. Put them in bundles of 10 and deliver. Sand the boards 10 at a time, then paint them 10 at a time. Check quality and deliver.

Sand and paint 10 boards. Check quality and deliver these. Then move to the next 10, and so on.

 

Sand all the boards and check quality. Paint all of them and deliver.

 

 

 

 

What is a minimum viable product (MVP)?

 

 

A focus on delivery and product completion Determining up front what the customer wants

The cheapest and easiest thing you can build to test your value hypothesis

 

The result of each phase of a project

 

 

 

 

In Scrum, who determines priorities and how work is accomplished?

 

 

The customer determines priorities and how the work is carried out. The scrum master reprioritizes the backlog and directs the team.

The project owner directs how and when work will be done, and which team members will do it.

 

The scrum team negotiates commitments with the product manager and has authority on how to reach commitments.

 

 

 

 

How is Scrum different from Kanban?

 

 

Scrum key metrics are focused on cycle time, while Kanban emphasizes velocity. Scrum has long sprints, while Kanban has short sprints.

Scrum is more flexible regarding change, while Kanban is more structured.

 

Scrum has roles, such as scrum master, while Kanban does not have existing roles.

 

 

 

 

Choose the correct statement regarding organizing your teams.

 

 

Each team’s mission should be aligned with their professional goals. Teams are tightly coupled and loosely aligned.

The long-term mission is typically around several business domains.

 

Teams have end-to-end responsibility for what they build.

 

 

 

 

Select the correct statement regarding team autonomy.

 

 

Decisions happen locally on the team level.

 

Bottlenecks are avoided by having upper level management make decisions. Teams get bogged down making decisions.

Autonomy allows management to push teams harder.

 

 

 

 

Which of the following descriptions of Agile is correct?

 

 

It is a type of project management, led by a project manager.

 

It is responsive to changes and delivers value.

 

It is similar to waterfall, but with Scrum added. It is a new version of waterfall with sprints.

 

Module 2 Graded Quiz

 

 

 

Select the key problem with having a traditional product manager who becomes a product owner.

 

 

The product owner must be able to focus on vision over operations.

 

The product owner must be able to focus on business requirements over technical goals. The product owner must stay focused on the budget.

The product owner must stay focused on the stakeholders rather than the team.

 

 

 

 

Select the correct statement regarding the scrum master.

 

 

The scrum master is a role based on the waterfall approach. The scrum master keeps the team marching to a fixed plan. The scrum master is a coach rather than a task master. The scrum master documents impediments as project risks.

 

 

 

 

Select the correct statement regarding kanban pipelines.

 

 

A kanban board is made of multiple pipelines.

 

The first pipeline on a kanban board is product backlog. The sprint backlog is followed by the icebox.

The new issues pipeline is for storing items you will do in the next two weeks.

 

 

 

 

What happens to sticky notes on a kanban board?

 

 

They are moved across the board to show progress.

 

They are removed as tasks are completed.

 

They are used as messages from one team member to another. They stay put until the story is finished.

 

 

 

 

The parts of a user story are: As a _____, I need _____, so that__ _.

 

 

user, assumption, goal benefit, detail, outcome direction, idea, outcome role, function, benefit

 

 

 

 

INVEST says stories should be____ _.

 

 

independent visionary dependent short

 

 

 

 

Select the correct statement regarding product backlog.

 

 

The stories at the bottom of the backlog are the most detailed.

 

The product backlog is ordered by importance.

 

The product backlog is ordered by which stories follow the template. Epic stories are automatically put first in the product backlog.

 

 

 

 

Select the correct statement regarding backlog refinement.

 

 

The product owner provides estimates and technical information. Large, vague items are split into smaller stories and clarified. The team sorts the product backlog in order of importance.

The goal is to put most of the stories in the icebox or reject them.

 

 

 

 

Who has the key role at the backlog refinement meeting?

 

 

The scrum master has the key role of technical assistance. The development team has the key role of refining the backlog.

The product owner has the key role of refining the backlog.

 

The lead architect has the key role of technical assistance.

 

 

 

 

What is velocity in terms of sprint planning?

 

 

The speed at which every team should be able to work. A measure of how quickly the team can plan a sprint.

Each team has a measure of how quickly they work, for comparison.

 

The number of story points a team can complete in a single sprint.

 

Module 3 Graded Quiz

 

 

How does a developer choose stories from the sprint backlog?

 

 

You take one or two stories.

 

You take a story based on your preference. You take the next highest priority story. You take stories until you are blocked.

 

 

 

 

How does the daily stand-up serve the team?

 

 

The scrum master can find out the team’s plans for the week. The team members can find out who is working on what. The team members can find solutions to blocks.

The product owner can find out what team members are working on.

 

 

 

 

What does each team member discuss in the stand-up?

 

 

What stories are still in my backlog and when can I start them? What is our current status against our sprint goal?

What is my plan to resolve my blocks and impediments?

 

What did I work on yesterday, what am I working on today, and are there any blocks?

 

 

You measure story points completed vs. story points remaining for a sprint using a________________________________________________________________ chart.

 

 

Workflow Timeboxing Kanban Burndown

 

 

 

 

What is a sprint review?

 

 

A problem review meeting

 

A development team peer-to-peer meeting A status meeting

A live demonstration meeting

 

 

 

 

Are customers invited to the sprint review?

 

 

Yes. The development team, product owner, scrum master, stakeholders, and customers are invited to participate.

 

Yes. The product owner and scrum master meet with the customer. No. Only the development team and the scrum master participate.

No. Only the development team, the scrum master, and the product owner participate.

 

 

 

 

Select the correct statement regarding the sprint retrospective.

 

 

It is an opportunity for the product owner to give the team feedback.

 

It is an opportunity for team members to reflect on the sprint and speak freely about it.

 

It is an opportunity for the scrum master to evaluate the team.

 

It is an opportunity for the team to reflect on the scope of the project.

 

 

 

 

Which of the following is a key question to ask during the sprint retrospective?

 

 

What should we change going forward?

 

What is our team’s story point average?

 

How can we maintain our velocity going forward? Do we have healthy team members?

 

 

 

 

Which of these metrics measure how long it takes from idea to production?

 

 

Release frequency Mean lead time Change failure rate

Mean time to recover from change

 

 

 

 

Select the statement that describes an end of sprint activity.

 

 

Give developers credit for finished stories, but not for unfinished stories.

 

Move stories from the done column to the closed column.

 

Adjust your current milestone and your velocity charts. Move unfinished stories to the next sprint.

 

Final Graded Quiz

 

 

 

Which answer best describes an Agile team?

 

 

Controlled Flexible Planned Procedural

 

 

 

 

Which of these software development approaches emphasizes adaptive planning, and values individuals and interactions over processes and tools?

 

Kanban Agile Waterfall

Extreme Programming

 

 

 

 

What is a minimum viable product?

 

 

The result of each phase of a project A product built in increments

A single syntax that developers and stakeholders understand

 

The cheapest and easiest thing you can build to test your value hypothesis

 

 

 

 

Every sprint should have___ _.

 

 

completion of all items in the backlog

 

a clearly stated goal

 

a three-week duration

 

several iterations through the design, code, test, and deploy cycle

 

 

 

 

What are the three roles in a scrum team?

 

 

Scrum master, product owner, development team Project manager, software architect, developers Project manager, business analyst, developers Collaborators, observers, team members

 

 

 

 

Why is the daily Scrum meeting called a “stand-up”?

 

 

New ideas are introduced, or “stood up.”

 

Various team members stand up when they give a status report.

 

The meeting is conducted with people standing.

 

The leader always stands to address the team members.

 

 

 

 

Which of the following would be considered a problem in a Scrum health check?

 

 

There is an ordered product backlog.

 

The product owner, team members, and scrum master are identified and accountable. There is a sprint backlog, and the teams are self-managing.

Work is organized in consecutive sprints of 8-12 weeks.

 

 

 

 

Select the correct statement regarding the roles of product owner and scrum master.

 

 

The product owner focuses on assigning work.

 

The scrum master focuses on coaching.

 

The product owner focuses on facilitation.

 

The scrum master focuses on business and budget.

 

 

 

 

What is a kanban board?

 

 

A kanban board is made up of multiple project management tools.

 

A method for tracking planned items and showing progress as items are moved across the board.

 

A type of waterfall chart depicting the phases of the project.

 

Colored sticky notes, placed on a board primarily to highlight problem areas.

 

 

 

 

Select the correct statement regarding kanban pipelines.

 

 

A kanban board is made of multiple pipelines.

 

Items that reach the done column are considered accepted by the product owner. The sprint backlog is followed by the icebox.

The new issues pipeline is for storing items you will do in the next two weeks.

 

 

 

 

As a customer, I need some functionality, so that we will gain some business benefit is a description of

______.

 

 

A user story

 

A gherkin syntax A done increment An epic story

 

 

 

 

Select the correct statement regarding product backlog.

 

 

The stories at the bottom of the backlog are the most detailed. Putting items in the icebox creates clutter in the product backlog. Epic stories are automatically put first in the product backlog.

The product backlog is ordered by importance or business value.

 

 

 

 

Who has the key role at the backlog refinement meeting?

 

 

The lead architect has the key role of technical assistance. The scrum master has the key role of technical assistance.

The product owner has the key role of refining the backlog.

 

The development team has the key role of refining the backlog.

 

 

 

 

Select the correct statement regarding the daily stand-up.

 

 

Primarily, a project status is delivered by the scrum master.

 

The scrum master and product owner describe what is blocking the team.

 

The development team members each briefly report on their work.

 

Primarily, the product owner answers questions.

 

 

 

 

What is the purpose of a burndown chart?

 

 

It helps the team see impediments. It predicts product quality.

It measures story points completed vs. story points remaining for a sprint.

 

It measures customer satisfaction.

 

 

What are the three questions that need to be answered at the sprint retrospective?

 

 

Are we practicing good habits? Are we checking our work? Are we being accountable?

 

What went well? What did not go well? What should we change?

 

What were our mistakes? Who made them? How can we fix them?

 

Is the product owner pushing too hard? The scrum master? Other team members?

 

 

 

 

What is a sprint review?

 

 

A status meeting

 

A review of problem stories

 

A time to review how sprints are conducted

 

A live demonstration meeting

 

 

 

 

What is a sprint retrospective?

 

 

An opportunity for team members to reflect on the sprint and measure the health of the process

 

An opportunity for the product owner and the scrum master to evaluate the team An opportunity to demonstrate how well the products and increments are working

An opportunity for the product owner and the scrum master to give the team feedback

 

 

 

 

Which of these metrics measures how quickly the team can recover from failure?

 

 

Release frequency Mean lead time

Mean time to recovery

 

Change failure rate

 

 

 

 

Select the statement that describes an end of sprint activity.

 

 

Put work done on the velocity of the next sprint.

 

Stories are moved from the done column to the closed column.

 

Completed stories are unassigned from the sprint milestone. Unfinished stories are moved to the next sprint.

 

 

 

Introduction to Agile Development and Scrum Answers

 

 

 

Introduction to User Experience Design Certification Answers – Coursera

 

Contains all Introduction to User Experience Design by Tech Georgia (Coursera) certification exam answers. This certification course is available for free on the Coursera platform. The file contains answers to all 5 module quizzes (over 100 questions). With this answers you can earn your user experience design certification just in 15 minutes.

 

 

 

Week 1 Overview of User Experience Design

 

Which statement does NOT reflect a core concept of User Experience design?

• A paper calendar is an example of an artifact that includes a user experience.
• A user experience involves the task a user is trying to accomplish.
• Understanding the device or technology is the first step to good user experience design.
• A user interacts with a device or technology through an interface.

 

What are the key elements of a User Interface?

• Graphics and Sound
• System and Task
• User and Goals
• Input and Output

 

What is the primary goal of good User Experience design?

• A unique and innovative solution
• An interface that is usable and useful
• The fastest way for an expert to accomplish a task
• The most aesthetically pleasing graphics and presentation

 

What is the first phase of the User Experience design cycle?

Requirements Gathering
Evaluation Alternative Designs Prototyping

 

 

What everyday object does Don Norman use as a common example of bad design?
Telephone

 

Door
Water Fountain Spoon

 

 

Which is NOT an accurate statement about an affordance?
An affordance is a perceived or actual property of a thing.

 

An affordance is related to the Output of a User Interface.
One affordance of a knob is that you can turn it.

 

An affordance suggests how a physical thing can be used.

 

 

Which is NOT an accurate statement about a signifier?
A signifier is related to the Input of a User Interface.

 

A signifier always includes a textual label.
A signifier communicates to a user what actions are possible.

 

A signifier lets a user know how an action should be performed.

 

 

 

 

Which is an accurate statement about feedback?
If a design includes a good signifier, it is not necessary to provide the user with feedback. Feedback is part of the Input of a User Interface.

Feedback always includes a visual element.

 

Feedback tells the user the result of his or her action.

 

 

 

 

When you introduce yourself during the user engagement process, you should communicate all of the following expectations EXCEPT:
They should limit their feedback to only what you want to hear about.
They can choose to stop participating at any time. There are no right or wrong answers.

Their personal information will be kept confidential.

 

 

Which of the following is a suggested guideline while interacting with people during the user engagement process?
It is best to let the user talk about anything he or she wants to tell you for as long as they want to keep talking. You should adopt a neutral stance, so that the user’s response is not colored by your personal opinions. You should let users know when they reinforce or contradict one of your design assumptions.

You should stick exactly to a written script when communicating with the user.

 

 

 

 

Which of the following should you NOT do at the end of the user engagement process?
Remind them of the goals of the interaction. Thank the user.

Inform them of the correct answers to any questions they got wrong.
Ask them if they have anything else to add.

 

 

 

 

In the United States, the user engagement process is considered research (and regulated as such), if:
The results are intended for reporting to the public (journal, conference, book, magazine, etc.). The goal is to contribute to generalizable knowledge.

The engagement involves human subjects.

 

All of the above.

 

Week 2 Elements of Requirement Gathering

 

 

 

Which of the following is NOT an element of the 4-step design process for User Interface Design?
Evaluation Optimization Requirements Gathering Prototyping

Alternative Designs

 

 

 

 

Which of the following is a primary goal of requirement gathering?
Determine the fastest solution for expert users Examine the potential technology platforms Build at least three prototypes to evaluate

Understand how a user currently accomplishes the task

 

 

 

 

Which of the following is a technique for discovery used in requirements gathering?
Build a low fidelity prototype of the interface

 

Draw story boards to outline your proposed interactions

 

Determine the specifications of the technology, such as screen resolution and battery life.

 

Interview a potential user

 

 

 

 

Which of the following is NOT a technique to represent the findings of the requirements gathering process?
Hierarchical Task Analysis User Persona

Scenario

 

Working prototype

 

 

 

 

In the requirements gathering process, a mixed method approach is best characterized as:
Creating an interface that allows user to accomplish the same task through their choice of multiple interaction methods Balancing the cost of the design with the needs of the user

Designing a solution that works on multiple technology platforms

 

Collecting both quantitative and qualitative data about users

 

 

 

 

Imagine you are designing the user experience for a mobile payment system that allows a person to zap money to another person. Which of the following stakeholders could best be considered a tertiary stakeholder?
The recipient of the mobile payment The sender of the mobile payment

A cashier at a store that accepts these mobile payments

 

The sender’s bank, where the money is drawn from

 

 

 

 

Which of the following is NOT a technique a designer can use to understand how a user currently accomplishes a task?
Focus Groups Interviews Surveys Storyboarding

Naturalistic observation

 

 

 

 

Which of the following is something we are likely to learn from a naturalistic observation?
How easy or difficult the user believes the current interaction is Ways the user thinks the interaction can be improved

Steps the user currently follows to accomplish the task
Reasons a user chooses her strategy for accomplishing a task

 

 

 

 

A designer typically employs only one technique (naturalistic observation, surveys, focus groups, OR interviews) during the requirements gathering process.
TRUE

 

FALSE

 

 

 

 

The main pitfall of requirement gathering is not knowing all of the appropriate techniques
FALSE
TRUE

 

 

 

 

Naturalistic observations and surveys are ____________
Discovery techniques
Technique for representing findings

 

Discovery techniques and technique for representing findings None of the above

 

 

 

 

UI critiques and scenarios are ____________
Discovery techniques

 

Technique for representing findings
Discovery techniques and techniques for representing findings None of the above

 

 

 

 

Usability criteria and deduction are ____________
Discovery Techniques

 

Technique for representing findings

 

Discovery techniques and technique for representing findings

 

None of the above

 

 

 

 

One of the class mantras is
Design is a collaborative process Design is a creative process Design is a data driven process Design is a client-based process

 

 

 

 

Qualitative data ____________ while quantitative data _______________
provides thematic information, numerical information
is the least important information designers collect; the most important information designers collect is the most important information designers collect; the least important information designers collect provides numerical information; thematic information

 

 

 

 

Mixed method approach requires ___________________
that both primary and tertiary stakeholder data be collected
that both qualitative data and quantitative data is collected

 

that qualitative and quantitative data be alternated in a systematic manner the designer to collect data from the client and the stakeholder

 

 

 

 

Primary stake holders
design the artifact

 

use the design directly
do not use the design directly but may do it indirectly may not use the design at all but are affected by it

 

 

 

 

Secondary stake holders _____________
do not use the design directly but may do it indirectly
design the artifact

 

may not use the design at all but are affected by it use the design directly

 

 

 

 

Tertiary stake holders ____________
design the artifact

 

do not use the design directly but may do it indirectly use the design directly

may not use the design at all but are affected by it

 

 

 

 

Place these techniques in order of least to most interaction between the designer and the user: survey, focus, interview, naturalistic observation,
naturalistic observation, survey, focus group, interview naturalistic observation, focus group, survey, interview survey, naturalistic observation, focus group, interview focus group, interview, survey, naturalistic observation

 

 

 

 

Interviews __________
require no interaction with the user

 

are targeted conversations with individual users
are synonymous with questionnaires

 

occur in a closed setting with a number of users conversing at the same time

 

 

 

 

Focus groups __________
are targeted conversations with individual users

 

occur in a closed setting with a number of users conversing at the same time
require no interaction with the user are synonymous with questionnaires

 

 

 

 

Surveys are __________
are targeted conversations with individual users

 

occur in a closed setting with a number of users conversing at the same time

 

are synonymous with questionnaires
require no interaction with the user

 

 

 

 

Interviews are more likely to take place in__________ and naturalistic observations are more likely to take
place in ________________

 

 

the field; in the lab

 

the lab; in the field

 

 

 

 

A colleague brings in data that is a hand written account of what the user was doing as she was completing a given task in the grocery store
her data is best described as qualitative
her data is best described as naturalistic observation her data is best described as lab based

her data is best described as quantitative

 

 

 

 

Since the designer does not interact directly with the user during the naturalistic observation this has the advantage of avoiding ____________
social desirability bias and data collection observer bias

data collection

 

social desirability bias

 

 

 

 

A disadvantage of naturalistic observation is ____________
social desirability bias

 

social desirability bias and observer bias

 

observer bias

 

 

 

 

Your colleague understands that because she is collecting naturalistic observation and she does not interact with the user she can collect any data she wants including pictures and audio in the field. You remind her that __________
she is lucky that privacy is not a consideration since the user is in a public space

 

identifying information must be collected with the user’s permission
she should also find out the user’s identity while she is in the field she has to make sure that the user is photographed in a positive light

 

 

If conducted appropriately, this technique usually leads to most in-depth insights from the user
naturalistic observation

 

interview focus group survey

 

 

 

 

Advantages of surveys over naturalistic observations include
more efficient data collection and ease of data analyses
better data

 

better understanding of the context of the user’s task

 

 

 

 

To conduct this technique you require a moderator and a note taker and possibly a media person
survey questionnaire

naturalistic observation

 

focus group

 

 

 

 

This technique may lead to biased data because of an influential user
naturalistic observation survey

focus group
questionnaire

 

 

 

 

Scenarios and personas are alike in that________________
They are based on qualitative data They are discovery techniques They are based on quantitative data

They present a narrative of the findings

 

 

 

 

Which of these techniques allows the designer to represent the system requirements:
Tabular Form

 

Hierarchical task analyses UI critique

Essential use case scenario

 

Week 3 Designing Alternatives

 

 

 

Designing Alternatives is the___________ step in the 4 step User Interface Design
Fourth First Second Third

 

 

One starts to design alternatives
once we have a good understanding of the user and her needs
once the client tells us to do so

 

once the users tell us what they need

 

once we have good ideas about what want to design

 

 

The goal of novel design is to
impress our clients and users with our new ideas

 

improve the user experience
make more attractive interfaces

 

improve the layout of the user’s current interface

 

 

 

 

Designing Novel interfaces is
about pleasing our client

 

about make more attractive interfaces

 

all about finding improved ways to mediate how the user accomplishes a tasks
about practicing all of the techniques we have learned in this course

 

Novel design can require that we consider not just the individual level and the group level but also the third level of the experience ecosystem, which is_______________

• the industrial level
• the interface level
• the societal level
• the output level

 

User experience ecosystem includes all but this component:__________
design individual group society

 

 

 

 

Improving a design
always requires considering the group level may mean that we simply interact with the user always mean creating a whole new system

may mean that we simply improve the inputs or outputs

 

 

 

 

As designers considering the cultural values of the user is
optional

 

always necessary
not necessary

 

 

 

 

The designs we develop should be
useful and usable
neither useful or usable but attractive useful

usable

 

 

 

 

Designing Alternatives is followed by which of these four steps of the User Interface Design Cycle
Prototyping
User experience Requirements Gathering Evaluation

 

 

 

 

The problem space refers to  ____________
Areas that are problematic for the designer

 

Areas the client has identified we need to address as designers Areas the user has identified we need to address as designers

Areas where the data indicates that we can improve the user experience

 

 

 

 

The goal of alternative designs is
develop more attractive designs change the user’s practices expose the user to new interfaces

to do a better job of meeting the needs of the user than their existing practices

 

 

 

 

As designers
our skills, sensibilities and values will not influence the design space we choose we are impartial to our preferences

we listen to what the users want us to build

 

our skills, sensibilities and values will influence the design space we choose

 

 

 

 

Useful designs are those that
will improve the visual layout of the interface

 

will improve the user’s ability to complete their task
will improve the non-functional requirements will improve the functional requirements

 

 

 

 

If the user can complete the task in an effective, efficient and satisfying manner than we say the design is
novel usable functional

grounded in functional requirements

 

 

 

 

Your data from the interview you conducted showed that the users
preferred to complete the task on their mobile phone,
liked to have their friends rate their selection and
didn’t want to disclose their
Which of the following statement s true?

 

 

 

findings 1-3 are both examples of explicit and implicit needs findings 1-3 are neither examples of explicit or implicit needs findings 1-3 are examples of implicit needs

findings 1-3 are examples of explicit needs

 

 

 

 

Functional requirements tell us
constraints on the system and its development

 

what the system should do
constraints on the system but not its development what the system might do

 

 

 

 

Non-functional requirements tell us
constraints on the system and its development
what the system might do

 

constraints on the system but not its development what the system should do

 

 

 

 

Brainstorming __________ while affinity diagrams _______________
a way to represent the data we have gathered; are techniques to identify implicit and explicit needs based on the data none of the above

is a technique to identify implicit and explicit needs based on the data; are a way to represent the data we have gathered
is a technique to get to know other designers; are techniques to get to know the users

 

 

 

 

In brainstorming the most important “rules” are
to be open minded and not dismiss any ideas
make sure that everyone identifies implicit and explicit needs

 

to understand the user as best you can and to think like other designers make sure that only good ideas are identified

 

 

 

 

Encryption standards and security functions are examples of _________
functional requirements interface types

non-functional requirements
alternative designs

 

 

 

 

Tangible and wearable are examples of _________
interface types functional requirements alternative designs

non-functional requirements

 

 

 

 

Put the following three steps in the order that affinity diagrams are carried out
1.The designers decide on what interface or interfaces can meet all of the functional requirements in one category 2.Various stake holders write down ideas on individual sticky notes

The designers then organize the sticky notes according to how similar they are
2, 3, 1
1, 3, 2

 

3, 2, 1

 

1, 2, 3

 

Week 4 Prototyping

 

 

 

The following is true about low fidelity prototypes except:
The function does not have to be similar to the end product They can be paper-based

They bare little resemblance to the final design

 

They are made of the same material as the final product

 

 

 

 

Horizontal prototypes model __________ while vertical model ___________
Breadth of design features; a few features in depth
a few features in depth ; breadth of design features

 

none of the design features of the final product; similar design features to the final product similar design features to the final product; none of the design features of the final product

 

 

 

 

Your friend has an idea for a fantastic new mobile application (app). She tells you that she is very excited because she has found a developer that is eager to build the app for her. What is the best advice you can give her?
You advise her to get the developer working as soon as possible before he changes his mind You advise her to also find a graphic artist so that the app is visually appealing

You advise that a high fidelity prototype would be the best option for this first iteration of her dream app.

 

You advise her to develop some low fidelity prototypes first because this is a quick and easy way to learn about ways to improve the design of the app

 

 

Sketching
is a high fidelity prototyping technique is a free hand depiction of our design is best when you are a skilled artist requires specialized software

 

 

 

 

Prototyping is the___________ step in the 4 step User Interface Design cycle
First
Second
Third
Fourth
Third Second First Fourth

 

 

 

 

The best example of a storyboard is
one that provides detailed images of a scenario one that captures the features of the design one developed by a trained artist

one that provides a narrative about your design

 

 

 

 

Card-based paper prototypes
require that you use 3 X5 index cards

 

show sequence of interactions that might occur on an interface
show a sequence of interactions that occur during a low prototyping session are used to show a narrative of a scenario

 

 

 

 

Card-based paper prototypes, sketches and storyboards are
three examples of vertical prototypes three examples of horizontal prototypes

three examples of low fidelity prototypes
three examples of high fidelity prototypes

 

 

 

 

In this lesson we discussed prototyping, the previous step in the four step user interface design cycle is ________________
Evaluation Requirements gathering User Experience Design Alternatives

 

 

 

 

One of the main goals of this first lesson in this module was to
Discuss the importance of vertical versus horizontal prototyping Introduce you to high fidelity prototyping techniques

Introduce you to some examples of low-fidelity prototyping techniques
Discuss the importance of horizontal versus vertical prototyping

 

 

 

 

The following is true about high fidelity prototypes except:
They can be developed with specialized software They are similar to the final product in function They are similar to the final product in form

They must be paper-based

 

 

 

 

The optimal time to start high fidelity prototyping is
when someone offers to build one for you

 

when you have access to users who are willing to give you feedback following the design alternative phase of the user interface design cycle

once low fidelity prototypes no longer provide value to the design process

 

 

 

 

You are now ready to engage in high-fidelity prototyping of your design idea:
this requires that you hire a graphic designer to improve your design You can use general purpose software to accomplish this goal this means you must learn how to use a specialized prototyping tool this requires that you can find a software developer to build one for you

 

 

 

 

The Wizard of Oz technique
is easy to set up

 

requires that a human performs the task usually performed by the computer
is a high fidelity prototyping technique is loved by users

 

 

 

 

Prototyping is followed by which of these four steps of the User Interface Design cycle
Requirements Gathering

 

Evaluation
Designing Alternatives User experience

 

 

 

 

The proof of concept video
shows the various features of the system in a variety of scenarios
shows how users interact with a low fidelity prototype

 

allows the designer to practice high-fidelity prototyping techniques requires that the designer practice wizard of oz prototyping

 

 

 

 

Developing metaphors for your design
allows you to teach the user about new systems

 

helps the user build a relevant mental model of how a new design functions
require that you develop a proof of concept video requires that you have a highly trained ”wizard”

 

 

 

 

Metaphor development, Wizard of Oz technique, proof of concept videos
are three techniques that all designers must know are three examples of low fidelity prototyping options are three examples of high fidelity prototyping options

are three techniques that allow the designer to improve their design

 

 

 

 

In this lesson we discussed prototyping, the previous step in the four step user interface design cycle is
________________

 

 

Design Alternatives step Evaluation step Requirements gathering step User Experience step

 

 

 

 

High fidelity prototypes
require that the designer know how to produce videos require that the designer know how to sketch

can be built by the Wizard of Oz

 

can be built with the help of software engineers and graphic designers

 

Week 5 Evaluation

 

Evaluation is the__________ step in the 4 step User Interface Design cycle

• Fourth
• Third
• Second
• First

 

The goal of novel design is to_______________ _.
Practice prototyping Develop a novel interaction

Provide an improved user experience
Develop a novel interface

 

 

 

 

Formative evaluation
is typically conducted to improve the final design is typically conducted with usability studies

is typically conducted with high fidelity prototypes

 

is typically conducted with low fidelity prototypes

 

 

 

 

Summative evaluation
Is typically conducted with high fidelity prototypes
is typically conducted to improve the final design is typically conducted with low fidelity prototypes is typically conducted with usability studies

 

 

 

 

Low fidelity prototyping usually lead to evaluations that are
conducted in the wild

 

conducted in controlled environment conducted in areas with many users conducted by users

 

 

 

 

High fidelity prototyping usually lead to evaluations that are
conducted in areas with many users conducted by users

conducted in the wild
conducted in controlled environment

 

 

 

 

You meet with a colleague and she tells you that she is very excited because the log data showed that the users found the design easy to use
you decide that she is the person to consult with next time you are trying to develop a card-based prototype

 

you ask her what kind of software she use to build her prototype you feel bad for her because you know she used a low fidelity prototype you wonder why she used a proof of concept video for her study

 

 

 

 

You know that the design is effective because the data indicated that
the user took longer to complete the task than the expert

 

the user was able to complete the task in the same number of clicks as the expert
all the users took only 3 minutes to complete the task the user was happy with the way the design looked

 

 

 

 

Learnability and memorability are important terms
learnability refers to how easy it is to remember how to use a product, while memorability refers to how easy it is to carry out a task successfully

 

learnability refers to how useful a design is, while memorability refers to how usable it is learnability refers to how usable a design is, while memorability refers to how useful it is

learnability refers to how easy it is to carry out a task successfully, while memorability refers to how easy it is to remember how to use a product

 

 

 

 

How do you know you are done evaluating a new design?
The data shows high efficiency and high user satisfaction
You completed one round of user testing

 

Your client tells you that your design is excellent The user tells you the design is excellent

 

The following statement is true

• Emotional measures of user satisfaction are best inferred by memorability data
• Both cognitive and emotional measure of user satisfaction are best inferred by usability measures Cognitive measures of user satisfaction are best inferred by learnability data
• Both cognitive and emotional measure of user satisfaction should be assessed by self-report

 

 

HubSpot Marketing hub implementation Answers

 

For waiving onboarding* Sell, project manage, and enable long-term growth for your clients by implementing Marketing Hub.

 

Exam:

• There are 40 questions.
• The exam takes about 40 minutes to complete.
• You must answer 30 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

 

 

 

 

Which of the following is NOT a reason that marketing or MarTech implementations often fail?

• Ineffective or absent marketing automation strategies
• Limited resources to deploy the new software
• A breakdown in sales-marketing alignment
• Overemphasis on reporting and measurement

 

Scenario: Your champion at a client’s firm is pushing back against changing their marketing automation strategy, even though your research and discovery clearly show their approach isn’t effective. Instead of being receptive to your ideas, the idea of changing too many processes makes them uncomfortable, especially since they personally built many of the old processes. What should you do?

• Suggest that you part ways amicably. A client who doesn’t listen to your suggestions or allow you to do your job won’t be happy, no matter how much you try to help. If they don’t acknowledge that they have a problem, you can’t do anything to help them.
• Be patient and tie your recommendations back to your client’s goals for the implementation. Change is difficult to handle, and pushback is a natural part of the process. Understand why the client is reluctant to change a particular process, and explain why you believe change would improve their experience.
• Drop the suggestion and move on. You’re better off focusing on ideas the client is already excited about. Even if you find a significant opportunity for improvement, remember that your goal is to focus on nurturing your business relationship with the client. By keeping them comfortable, you’re guaranteeing that they’ll enjoy working with you.
• Be patient and drop any idea that makes the champion uncomfortable. Undoing any of the previous work would make your champion look bad in front of their managers, and your priority is to build the business relationship. Focus on easier fixes that don’t fundamentally alter any of the systems your champion worked hard to create, even if they’re ineffective.

 

Which of the following is a project management benefit of building a Marketing Hub implementation plan?

• Mitigating risks and planning for roadblocks ahead of time
• Getting all project stakeholders aligned right from the beginning
• Keeping all project stakeholders up-to-date, involved, and in communication with one another
• Keeping the project on schedule and steering clear of common pitfalls that drive up costs, including integrations with their other systems
• All of the above

 

True or false? Your team should insist on having all major stakeholders join planning meetings and consider having the CMO, IT, Sales managers, and other internal departments involved in the first few calls. Securing this buy-in up front will set the whole organization up for success.

• True

• False

 

Which of the following best describe the experience of working with Enterprise client (as opposed to what you would experience with Professional clients)?

• Enterprise clients typically have larger teams
• Enterprise clients are not as technically savvy
• Enterprise clients usually have larger, more complex tech stacks
• Enterprise clients are sometimes slower to get up and running with the tools
• All of the above

 

Which of the following tasks should you go through in preparation for your first call with a client? Choose all that apply.

• Review their “General Setup Tasks” project to see if they had made any progress.
• Confirm that there are only 2-3 “Goal” projects listed.
• Review their social media profiles.
• Review their current website.
• Confirm their renewal terms with HubSpot.

 

If a client is asking you who they should invite to the first implementation consulting call, what is the best option below?

• Front line HubSpot users
• Marketing leadership
• The decision maker(s)
• IT resources
• All of the above

 

How often should you be having onboarding calls with your clients to check on their progress?

• As often as specified by your service agreement with them

• As often as deemed necessary, as specified by them
• Once a week
• Once a month

 

When migrating off of another system, what are some key pieces of information you should be aware of when having the migration discussion with the client?

• Their budget for working with a third party
• The data points they are looking to import into HubSpot
• How tech-savvy and independent the client may be
• The completion status of their implementation project plan
• B and C are both correct

 

True or False? HubSpot Support can answer any questions around any software that integrates with HubSpot.

• True. HubSpot Support reps are experts in the entire App Ecosystem.
• True. HubSpot Support will also connect apps on behalf of Solutions Partners.
• False. HubSpot Support specializes specifically in the HubSpot CRM platform.
• False. HubSpot Support is only available to channel customers—not Solutions Partners.

 

Which of the following questions should you ask if a client has a pre-existing CRM and wants to connect their system with HubSpot?

• How large is their CRM database?
• Is it a native CRM that integrates with HubSpot or is it a custom CRM that will require a custom built integration?
• How many developers do they have to work on this?
• Why aren’t they making the switch to HubSpot CRM?
• All of the above

 

Before reviewing migration options with a client, what questions should you ask if they have a pre-existing CRM system?

• Does their current system support the equivalent of HubSpot companies/ contacts/ deals/ engagements?
• Are they actively using all records types or objects?
• Do they plan to do a full database migration or just a subset of data?
• Do they keep track of contacts in a spreadsheet, despite having a CRM?
• All of the above

 

What are some helpful things to understand about your client before recommending how they should import their data into HubSpot?

• How many records they have in their current CRM
• What types of objects they use in their current CRM
• How many team members they have
• Their timeline and resources available for the migration
• All of the above

 

When mapping data from a custom object from Salesforce to HubSpot, which of the following are considered viable options for a data migration? Check all that apply.

• You cannot map custom object data to HubSpot at all
• Define a custom property group on a standard object, and store the custom object data there
• Let your manager know that the account is fraudulent and should be churned immediately
• Use one of HubSpot’s standard objects to store the data, if it’s a similar use case (ex. Deals and a custom “Orders” object)

 

True or false? After the initial project planning conversations have given you a chance to conduct a full discovery and understand all project objectives, you should prepare and submit a formal project plan to your stakeholders.

• True

• False

 

True or false? The definition of success for a project should include relevant metrics, and each definition of success should be specific, measurable, attainable, relevant, and timely.

• True

• False

 

True or false? Each Marketing Hub implementation project should have ambitious goals. At the beginning of the process, work with the client’s team to set high thresholds for campaign KPIs, email deliverability benchmarks, landing page conversion rates, and so on.

• True
• False

 

Which of the following should you set up with your client after their Marketing Hub migration is complete?

• Additional assessment conversations with your supervisory committee
• Regular cadence of meetings to check on progress
• A tight feedback loop with the client’s end users
• A ticketing system for ongoing client support
• All of the above

 

True or false? Its recommended partners assign 3 responsible individuals to each task with a deadline, to ensure that the project runs smoothly.

• True
• False

 

Which of the following questions does NOT fit in your final conversations with the client?

• Did you meet your client’s standard for success, based upon the goals set at the outset and refined throughout?
• How comfortable is the client with where your firm is in the implementation timeline?
• What would your client’s team like more information or training on?
• Who will be the client’s champion?

 

Which of the following roles typically fall into the “responsible stakeholder” matrix category? Choose all that apply.

• IT leaders
• Account managers
• CEO
• Support engineers

 

What is the purpose of designating informed stakeholders in the responsibility matrix? Choose all that apply.

• Make sure that end users of your system don’t ignore important legal standards, such as GDPR, particularly when the system is storing lead/prospect/customer data
• Weigh in on points of disagreement
• Informing your clients’ legal counsel about key aspects of the project will allow you to steer clear of roadblocks
• They have no role in the responsibility matrix

 

Which of the following roles should be included on your firm’s Marketing Hub implementation team? Choose all that apply.

• Front-line users at your client’s organization
• Project manager
• Operations lead
• IT or technology specialist
• Product marketing manager

 

Which of the following action items should be included in a Marketing Hub implementation’s planning stage?

• Scope
• Running log of tasks
• Time estimates
• Priority ranking
• All of the above

 

Scenario: You and the client are reviewing their goals together in their portal on the first call. They are interested in changing the goals that were originally set during the sales process. Should you allow them to switch out the “Goal” projects?

• Yes, they add in as many goals as they would like.
• Yes, work to identify 3-5 concrete goals they wish to tackle, depending on the type of service you’re providing
• No, these goals are set in stone, and any changes indicate that your client has commitment issues.
• Yes, goals should not be set during the sales process to begin with.

 

Which of the following action items should be included in a Marketing Hub implementation’s development stage? Choose all that apply.

• Communication plan

• Cancellation plan

• Downgrade timeline
• Implementation timeline

 

True or false? The project manager should work in partnership with marketing managers, salespeople, and other stakeholders to determine which metrics to regularly evaluate.

• True

• False

 

True or false? You should set up different lists for different types of emails for your client, so customers and prospects can sign up for only the emails that are relevant to them.

• True

• False

 

Which of the following is NOT an example of a lead magnet?

• Ebook
• Whitepaper
• Topic cluster
• Webinar

 

Which of the following are ways you could help your client segment their email lists?

• Geographical location
• Lifecycle stage
• Industry
• Language
• All of the above

 

Which of the following is NOT an example of advertising automation?

• Social ad retargeting
• Behavioral retargeting
• Remarketing
• Property value duplication workflows

 

When working with B2B clients who may be interested in pursuing ABM, you’ll have to adjust your approach to focus on the following:

• Account or company-level metrics
• Scoring for companies and deals, not just leads
• Making sure sales reps have access to all information about an account’s marketing activities
• All of the above

 

Which of the following steps would help sales and marketing leaders deepen communication between their organizations? Check all that apply.

• Auditing existing buyer personas to make sure that both organizations agree on definitions and attributes

• Documenting content gaps along the buyer’s journey for individual leads or accounts, and how marketing could better support sales efforts and qualification

• Creating a “Closed Lost, Unsure” nurturing strategy to help reinvigorate uncertain deals in partnership with targeted marketing efforts
• Setting a downgrade quota to prevent target accounts from growing too quickly

 

True or false? It is difficult to know what type of prospects or accounts make up a client’s email list until they’ve tested the variables via A/B testing.

• True
• False

 

Which of the following is a typical email marketing KPI? Check all that apply.

• Deliverability rate
• Open rate
• Close rate
• Clickthrough rate

 

Which of the following is NOT one of the marketing attribution models available within HubSpot?

• Middle-out attribution model
• First-touch attribution model
• U-shaped attribution model
• W-shaped attribution model

 

True or false? Educating your prospects on the differences between systems will help boost the value of both your service and of Marketing Hub.

• True

• False

 

Choose all that apply. There are inherent flaws in using the funnel as a methodology, including the:

• Points of friction between stages of the buyer’s journey
• A buyer’s cyclical journey
• Customers’ representation as the output
• Order of touch points a customer experiences from marketing, to sales, to service

 

Which of the following is a potential business challenge encountered by marketing leaders?

• They need to transition to using Excel exclusively, as no other tool can help them report effectively
• They need to stay organized by clearly partitioning each team’s assets to reduce confusion, boost security, and easily manage permissions
• They need to slow down marketing collateral development, and use that time to hire more salespeople
• None of the above

 

Scenario: A client lets you know that they are in multiple markets and need to have variations of their landing pages in different languages. Their goal is to find a solution that is best for SEO as they want to rank highly across these markets. What do you recommend?

• Create smart content for all your landing pages based off country. This will be an easy way to rank highly, while as a bonus, you can create rules for when your clients interact with those pages. Smart content is more important than following SEO best practices.
• Create language-specific subdirectories and translated version of your pages. Share the advantages and drawbacks of this approach with the client.
• Turn on multiple languages in HubSpot and HubSpot will magically translate your pages while promoting SEO
• None of the above

 

Which of the following is NOT a quality assurance benefit of building a Marketing Hub implementation plan?

• Once every month, audit project progress to ensure both quality and alignment with goals isn’t compromised
• Once per quarter, evaluate whether available resources are being used efficiently
• Ensure all functionality (including integrations with CRMs, billing, or other client systems) have undergone basic setup, but leave the heavy lifting for your client
• Increasing your client’s monetary investment in the implementation
• None of the options above are quality assurance benefits of building a Marketing Hub implementation plan

 

Scenario: One of your clients was initially excited about the prospect of migrating to HubSpot from their previous MarTech stack, but is having second thoughts. You were planning on chatting with them about setting goals for their overall marketing strategy, but you notice they seem to be preoccupied with technical concerns centering around the migration. What should you do?

• Insist that you discuss reporting, and put their technical concerns to the side. You have to guide them in the right direction, even if they’re more concerned about something else
• Listen to their concerns and take notes. Create a plan for addressing their technical concerns for the migration, since reporting won’t matter unless the migration is a success
• Drop the client, as they’re clearly not thinking from a long term perspective
• None of the above

 

True or false? HubSpot estimates the implementation process could take anywhere from 90 days to a whole year, depending on the size of the Marketing Hub implementation and number of affected users.

• True

• False

 

What inputs should you consider when determining the objectives the client needs to complete during onboarding?

• Company Size, Industry, Tech Stack, Products
• Industry, Tech Stack, Goals, Products
• Company Size, Products, Tech Stack, Goals
• Goals, Products, Tech Stack, Industry

 

True or False? A Marketing Enterprise client can create as many subdomains or top-level domains as they’d like as long as those subdomains and top-level domains are tied to 1 brand domain.

• True

• False

 

True or false? The marketing operation lead’s job is to make sure all the stakeholders are working as a team and driving the project forward. They call the plays that are executed by the technology specialist, marketing operations lead, and other roles.

• True
• False

 

True or false? HubSpot’s guide to GDPR or CAN-SPAM shouldn’t be mistaken for legal advice. Always consult a legal advisor or authoritative sites such as FTC’s website to make sure you’re operating within the law.

• True

• False

 

True or false? It’s recommended Solutions Partners use third-party SEO tools like Moz Pro and Ahrefs to evaluate search volume for subtopic prioritization.

• True

• False

 

What are the main components of a topic cluster?

• A pillar page
• Subtopics
• Internal hyperlinks
• All of the above

 

HubSpot Objetives-based Onboarding Answers

 

This certification offers a deep dive into becoming a strategic advisor, project manager and, growth planner when executing the Objectives-Based Onboarding methodology for HubSpot Solutions Partners. Learn how to how onboard your customer as HubSpot does by making your customer’s priorities, your priorities during onboarding, so that you can both accomplish your goals faster.

 

Exam:

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 47 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

 

 

 

Implementing a strategy for customer onboarding will increase which of the following business metrics? Select all that apply.

• Lifetime value
• Churn
• Click-through rate
• Customer retention

 

The top two reasons for customer churn are:

• They don’t have the human capital to execute.
• They don’t understand your product.
• They don’t have the budget.
• They don’t obtain any value from it.

 

True or False: When customers are in control of how their onboarding is designed, they are less likely to engage.

• True
• False

 

Scenario: Your Solutions Partner organization is onboarding two different customers who both purchased Marketing Hub Professional.Customer A wants to focus on improving quality lead generation and prefers to meet multiple times a week to get feedback on their progress. Customer B wants to automate their entire marketing process and prefers a more autonomous approach. What onboarding strategy should your Solutions Partner organization use?

• Offer a fixed set of training demos to both customers.
• Reschedule onboarding for Customer A and create a custom onboarding for Customer B.
• Provide customized paths to each customer’s unique goals.
• Offer the same experience for both customers to become acquainted and comfortable with their software purchase.

 

Which of the following did NOT lead to the creation of Objectives-Based Onboarding at HubSpot?

• Misalignment between goals and training
• Lack of clarity around the definition of success
• Insufficient progress and overgeneralized goals
• Software demos were few and far between

 

The role of a customer onboarding specialist is twofold. They’ll assist as a _______ and a _______for your team.

• strategic advisor, training manager
• training manager, project manager
• strategic advisor, project manager
• coach, mentor

 

What were the key approaches HubSpot used when launching Objectives-Based Onboarding? Select all that apply.

• Making our customers’ priorities our priorities.
• Enhance opportunities for cross-selling and up-selling
• Discovering goals at the beginning of the sales process
• Enabling our customers to accomplish their goals faster

 

What is the maximum number of Objectives-Based Onboarding projects that can be assigned to new customers?

• Three
• Three per Hub purchased
• One
• One per software Hub purchased

 

What signifies the completion of Objectives-Based Onboarding?

• The customer has hit the 60 or 90-day mark of onboarding.
• All goal-based project tasks have been completed.
• The customer has launched their first marketing campaign or closed their first deal.
• The customer has let you know they are done with onboarding.

 

True or False: Before Objectives-Based Onboarding, HubSpot used a standard onboarding process to prioritize how our product fits into your company’s process.

• True

• False

 

When HubSpot implemented Objectives-Based Onboarding with their direct customers, which of the following customer success metrics increased as a result?

• Activation
• Satisfaction
• Retention
• All of the above

 

True or False: Objectives-Based Onboarding simplifies the process of learning new software, enabling HubSpot and its customers to train smarter.

• True

• False

 

Without Objectives-Based Onboarding implemented at your Solutions Partner organization:

• Your organization reactively proves its value by responding to questions and requests from the customer as they explore their new software tool.

• Your organization proactively proves its value by collaboratively defining a plan focused on helping your customers accomplish their business goals.
• Your organization proactively proves its value by creating a curriculum of fixed training demos to accomplish their business goals.

 

With Objectives-Based Onboarding implemented at your Solutions Partner organization:

• Your organization reactively proves its value by responding to questions and requests from the customer as they explore their new software tool.
• Your organization proactively proves its value by collaboratively defining a plan focused on helping your customers accomplish their business goals.
• Your organization proactively proves its value by creating a curriculum of fixed training demos to accomplish their business goals.

 

True or False: The goal of Objectives-Based Onboarding is to maximize trust with new customers by prioritizing and customizing onboarding based on their most important goals, so they can accomplish their goals faster.

• True

• False

 

True or False: Maximizing the value of your customer’s onboarding experience begins with capturing valuable information in the kickoff call.

• True
• False

 

What are the consequences if the proverbial baton is dropped during the transition between Sales and Services? Select all that apply.

• Customers are forced to repeat their story of why they purchased HubSpot.
• Customers are forced to repeat what their goals are to both Sales and Services.
• The services team must restart Objectives-Based Onboarding.
• Internal teams must repeat previously completed work.

 

True or False: Your customer will be more likely to cross the finish line if your sales and services teams complete a successful baton handoff in the “exchange zone.”

• True

• False

 

What are the primary inputs HubSpot transfers from Sales to enable Services to conduct Objectives-Based Onboarding?

• Customer’s goals, product(s) they purchased, existing technology stack, number of employees

• Number of employees, industry, existing technology stack, product(s) they purchased
• Industry, existing technology stack, customer’s goals, product(s) they purchased
• Number of employees, product(s) they purchased, existing technology stack, customer’s goals

 

True or False: Before any deal can be closed at HubSpot, the sales rep must make one last call to the customer to summarize their onboarding expectations and define their preliminary goals.

• True

• False

 

When HubSpot sales reps select the initial goals for their customer to complete during Objectives-Based Onboarding, the sales rep’s selections from a _______ deal property transform into a specific set of pre-determined tasks in HubSpot Projects.

• Multi-check box

• Single-line text
• Radio select
• Date picker

 

True or False: At HubSpot, the services team is responsible for uploading the corresponding Objectives-Based Onboarding HubSpot Projects templates to the customer’s account so they can be evaluated before the kickoff call.

• True
• False

 

True or False: Sales processes in every organization are unique. But that shouldn’t stop you from making your customer’s priorities your priorities during Objectives-Based Onboarding.

• True

• False

 

Which of the following is NOT a primary goal of the kickoff call?

• Reviewing the deal notes to learn the story behind your customer’s goals.

• Providing the customer a clear roadmap for the entire onboarding process, based on their initial needs.
• Properly setting expectations about the type of service the customer can expect from you
• Preparing, delivering, and documenting the most valuable part of Objective-Based Onboarding

 

Scenario: You are an onboarding rep at a company that uses Objectives-Based Onboarding. You’ve just been assigned a new customer to onboard. As you conduct research to complete your “Kickoff Call Prep List,” you discover that the deal note from the sales rep lacks crucial details, preventing you from having a successful kickoff call. What is your first course of action?

• Immediately contact the customer to fill in the blanks.
• Conduct more research on the customer’s website.
• Immediately contact the sales rep to fill in the blanks.
• Conduct more research on competitor’s websites.

 

When executing the “Kickoff Call Prep List” what lenses should you use when researching your customer’s business? Select all that apply.

• As a prospect in the market for your customer’s offerings.

• As a consultant focused on creating a statement of work your Solutions Partner organization could execute.

• As a liaison scoping how the prospect’s current practices will translate to HubSpot
• As an employee at your customer’s company.

 

When researching through the lens of a liaison, what steps should you take to carefully scope out how their current practices will translate to the HubSpot software? Select all that apply.

• Take notes on what tools you find by completing a conversion path on their website.
• Prepare advice about applying their current tech stack in HubSpot.
• Get a better sense of their use cases for HubSpot tools.
• Confirm what software was purchased and at what tier.

 

Which HubSpot collaboration tool should be the source of truth to keep you and your customer organized and on track?

• CRM
• Templates
• Snippets
• Projects

 

Scenario: You are an onboarding rep tasked with executing Objectives-Based Onboarding with a new customer. Your sales team has selected the customer’s onboarding projects. You need to upload and customize these in their account, prior to the kickoff call. After entering the “Project Templates” section of the Projects tool, what tag should you search for to populate the library of Objectives-Based Onboarding projects to copy to your customer’s account?

• Objectives-Based Onboarding
• Onboarding
• OBO

 

When conducting research for kickoff calls, which HubSpot productivity tool helps standardize your note-taking process?

• Snippets

• Email
• Templates
• Projects

 

The kickoff call agenda consists of which of the following points? Select all that apply.

• Introductions
• Onboarding overview
• Business discovery
• Onboarding experience recap
• Goal-setting and prioritization
• Next steps

 

True or False: Throughout the duration of onboarding, your customer should direct their short-term technical questions to their onboarding rep.

• True
• False

 

What Objectives-Based Onboarding project helps ensure that your customer is prepared to use more advanced features down the line?

• Increase Conversion Rates
• Generate More Website Traffic
• Automate & Personalize Your Marketing
• General Setup Tasks

 

After the kickoff call, how frequently should the onboarding reps schedule meetings?

• Weekly
• Bi-weekly
• Monthly
• At the end of each goal

 

What is a project manager?

• The person responsible for determining initial goals for Objectives-Based Onboarding.
• The person responsible for scheduling engagements to manage Objectives-Based Onboarding.
• The person responsible for planning, overseeing, and leading projects from ideation through to completion.
• The person responsible for account management after Objectives-Based Onboarding.

 

In Objectives-Based Onboarding project management meetings, your goal is to enable your customer to achieve their goals, But, it’s your responsibility is to:

• Allow customers to adapt the initial goals they set based on what they find when learning their new software tool.
• Ensure every task in every project is complete.
• Identify opportunities for cross-sell and up-sell during onboarding.
• Hold customers accountable to complete the initial goals they set.

 

True or False: When you organize work for your customer to do, they will begin feeling more comfortable in their surroundings.

• True

• False

 

The majority of your Objectives-Based Onboarding customer engagements can be categorized as:

• Kickoff calls.
• Growth plan calls.
• Project management meetings.

 

When comparing the skills required to execute a kickoff call versus project management meetings, the kickoff call requires the onboarding team to:

• Execute a repeatable process by following the instructions of an outlined playbook to generate a plan for onboarding.

• Re-prioritize tasks for your customer to focus on throughout the process, demonstrating adaptability.
• Generate a plan for your customer’s future growth.

 

HubSpot’s expert Objectives-Based Onboarding project managers shared their tried-and-true habits and mottos when supporting customers through Objectives-Based Onboarding. Which guiding habits apply to every type of customer?

• Focus on one goal at a time.
• Utilize HubSpot Projects for timelines and due dates.
• Align tasks with your customer’s prioritization ranking.
• Empower your customer to delegate tasks.
• Maintain focus on the original goals.
• All of the above.

 

True or False: Make it clear to your customer that you will be completing all of the Objectives-Based Onboarding projects at the same time to maximize the value of your experience.

• True
• False

 

Tasks in HubSpot Projects can be their own self-service tool when the following criteria are met. Select all that apply.

• Owners are assigned.
• Due dates are set.
• Attachments are included.
• Assets in other HubSpot tools are linked.

 

True or False: Allowing your customer to reshuffle the order of the tasks, potentially omitting some all together is against Objectives-Based Onboarding project management best practices.

• True
• False

 

Scenario: Your customer has informed you that they want to change all their goals to align with a newly-discovered feature of their HubSpot software. As their onboarding rep, what action should you take? Select all that apply.

• Maintain focus on the original goals.

• Understand the root of their curiosity by taking time to understand why they want to make the changes.

• Let them know that you’ll take note of their interest and incorporate it into the Growth Plan at the conclusion of onboarding.
• Replace the final onboarding project to align with your customer’s request.

 

True or False: If you and your customer are not experiencing the progress you anticipated, it may be an indicator that you need to circle back to the principle of adapting tasks based on prioritization.

• True

• False

 

True or False: According to the expert project managers at HubSpot, succeeding in their role means they are able to absorb their customer’s confusion and offer clarity in return.

• True

• False

 

Which of the following is not a project management strategy to focus on when working with On Track Otto?

• Proactive communication
• Your support connecting how HubSpot software works together
• Recap emails prioritizing the tasks due at your next meeting
• Show the value of this new environment

 

Which of the following is not a project management strategy to focus on working with Behind Schedule Ben?

• Show the value of this new environment
• Encouragement and support to get started
• Reminders about why it is important to stick to the initial goals
• Prioritize “need to haves” versus “nice to have”

 

Which of the following is not a project management strategy to focus on working with Always Ahead Amy?

• Guidance to transform attempts to increase the scope of onboarding into future growth opportunities
• Your support connecting how HubSpot software works together
• Reminders about why it is important to stick to the initial goals
• Corralling to optimize and build upon the initial goals, prior to launching any new ones

 

True or False: Every customer who has experienced Objectives-Based Onboarding at HubSpot can be organized into our three project management personas.

• True
• False

 

In the context of Objectives-Based Onboarding, growth planning is:

• The process of planning, overseeing, and leading projects from ideation through to completion.
• Maximizing your first interaction in order to uncover your customer’s main priorities.
• The process of reflecting upon the achievements your customer made during Objectives-Based Onboarding, in order to cultivate a long-term vision that continues to gain value from their initial purchase.
• The process of reflecting upon the achievements your customer made during Objectives-Based Onboarding, in order to identify opportunities to sell services offered by your Solutions Partner organization to retain them.

 

When should the growth plan call be scheduled?

• When the customer has completed all of their goals.

• During the kickoff call.
• When the customer is halfway through onboarding.
• 90 days after the kickoff call.

 

What are the two sections of the Growth Plan Template?

• Kickoff call prep list and customer information
• Customer information and onboarding performance
• Goal achievement and onboarding performance
• Kickoff call prep list and onboarding performance

 

During the growth plan call, be prepared to connect specific recommendations you have for their long-term growth to:

• HubSpot resources.
• Reporting dashboards.
• Services offered by your Solutions Partner organization.
• Change in the relationship at the conclusion of onboarding.

 

True or False: Your Growth Plan Template should be saved in the CRM and not shared with your customer until your meeting.

• True
• False

 

Which of the following is not an agenda item in the growth plan call?

• Recap the onboarding experience
• Identify challenges experienced
• Share recommendations
• Offer ongoing Solutions Partner organization support
• Business discovery
• Clarify the change in relationship

 

True or False: HubSpot experienced a frictionless evolution of their sales process when adapting to Objectives-based Onboarding.

• True
• False

 

True or False: Sales processes in every organization are unique, but that shouldn’t stop you from organizing and documenting what matters most to make your customer’s priorities your priorities during Objectives-Based Onboarding.

• True

• False

 

When comparing the skills required to execute a kickoff call versus project management meetings, project management meetings require the onboarding team to:

• Execute a repeatable process by following the instructions of an outlined playbook to generate a plan for onboarding.
• Re-prioritize tasks for your customer to focus on throughout the process, demonstrating adaptability.
• Generate a plan for your customer’s future growth.

 

Customer onboarding is defined as:

• the nurturing process that gets new users and customers acquainted and comfortable with your product or services.

• the sales process that gets marketing qualified leads and prospects and ready to learn your new product or service.
• training packages and demos based on your product or services.
• maximizing trust with new customers by prioritizing and customizing onboarding based on their most important goals so that they can accomplish their goals faster.

 

Implementing a strategy for customer onboarding will decrease which of the following business metrics?

• Lifetime value
• Churn
• Click-through rate
• Customer retention

 

Which “HubSpot Customer Code” tenet did our customer onboarding team need to revisit to create the Objectives-Based Onboarding strategy?

• I don’t mind paying, but I do mind being played.
• Use my data, but don’t abuse it.
• Earn my attention, don’t steal it.
• Solve for my success, not your systems.

 

Comparing roles in the 4×100-meter relay to Objectives-Based Onboarding, if the first runner represents your sales team and the second runner represents your services team, what does the baton represent?

• The information your services team gathered and will translate into goals for your customer during Objectives-Based Onboarding.
• The meaningful collaboration between your sales and services teams.
• The information your sales team gathered and will translate into goals for your customer during Objectives-Based Onboarding.
• All of the above.

 

What three phases can your Solutions Partner organization utilize to obtain buy-in from your sales team to implement Objective-Based Onboarding?

• Improve what already exists, Standardize Objectives-Based Onboarding deal properties, Start Objectives-Based Onboarding in sales

• Standardize Objectives-Based Onboarding deal properties, Start Objectives-Based Onboarding in sales, Make your case
• Improve what already exists, Start Objectives-Based Onboarding in sales, Make your case

 

The goal of the kickoff call is always going to be:

• Hold customers accountable to complete the initial goals they set in objectives-based onboarding​.
• Maximize your first interaction in order to uncover the customer’s main priorities and relate them back to the Objectives-Based Onboarding project plan.
• Create tangible proof of your customer’s achievements.

 

Which of the following steps are required to complete “The Kickoff Call Prep-List”? Select all that apply.

• Review the deal notes to learn the story behind your customer’s goals.

• Document your customer’s goals, product(s) purchased, existing technology stack, and number of employees.

• Research your customer’s business from your own perspective.
• Verify project plans have been prepared or preload them.

 

Which key pieces of information should be included in your kickoff call note snippet? Select all that apply.

• Sales notes

• Red flags caught during your preliminary research

• Company size
• Tech stack

 

True or False: When working on Objectives-Based Onboarding activities, you can assign tasks to specific users within HubSpot Projects?

• True

• False

 

Scenario: Your customer has been assigned a task outside of their scope of expertise. They share that they have spent 10 hours trying to complete this one task. As their onboarding rep, what action should you take?

• Complete the task with the customer on the call.
• Empower your customer to delegate and involve other team members using task assignment in HubSpot Projects.
• Get a teammate at your Solutions Partner organization to complete the task.
• Prepare to up-sell your Solutions Partner organization services.