Google Ads Video Advertising Certification Assessment Answers – Updated

Google AdWords Video Advertising is now Google Ads Video Advertising Certification Assessment Answers .

This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

Google Ads Video Certification is available in a new Google Academy for Ads experience — SkillShop. During the exam you get 50 questions randomly from 150 possible questions pool.

 

 

An Effective Bumper Ad Created, According To Google’s Best Practices, Includes A Combination Of Branding, Audio, And Breaking The Fourth Wall — Or Speaking Directly To The Camera. What Does Google Recommend You Avoid Using In Your Bumper Ad?

• Products, services, and domain
• Text slides, subtitles, and voice-overs
• Actors, animals, and comedy
• Graphics, promotions, and music

 

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

• YouTube has the smallest number of advertisers in each vertical.
• YouTube refunds advertising spend if no conversion goals are met.
• YouTube offers the most engaged audience on the web.
• YouTube campaigns require no optimization or management.

 

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

• Cost-per-thousand impression and Maximize Clicks
• Max Conversions and target cost-per-acquisition
• Target impression share and cost-per-view
• Cost-per-click and target return on ad spend

 

Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?

• Custom Intent audiences
• Core Customer audiences
• Life Events audiences
• Buy Signal audiences

 

Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She’s Created A Connection Using Action To Evoke Excitement In Her Viewers. What Recommendation From The ABCDs Has She Yet To Implement?

• She’s yet to direct her viewers on the specific actions they should take after viewing.
• She needs to create a domain username and password for Performance Planner.
• She hasn’t created a website page to house the YouTube video on a separate server.
• She hasn’t set up the billing for the account that contains the YouTube campaign.

 

Creators Choose YouTube For Its Reach And The Infrastructure Of Innovation The Platform Is Committed To Building. What Are Two Other Reason Creators Choose YouTube? (Choose 2.)

• YouTube creators can advertise job opportunities for potential applicants.
• YouTube creators are given the freedom to express themselves.
• YouTube creators can earn income by sharing ads alongside their content.
• YouTube creators can use platform tools to build their own brand’s website.

 

Users Choose YouTube Because It Allows Them To Join An Online Community. This Allows YouTube Advertisers To Reach These Users Much More Effectively. What Are Two Other Reasons That Users Choose YouTube? (Choose 2.)

• Users choose YouTub to engage with their favorite creators
• Users choose YouTube to access a local cable provider.
• Users choose YouTube to play games across platforms.
• Users choose YouTube for rich and diverse content.

 

Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics?

• She can check the inbound social media report.
• She can download the referrer category report.
• She can download the traffic sources report.
• She can review the sources tied to each click.

 

Myra’s Newest Client Uses A CRM To Keep Track Of Customer Information. They’d Like To Use This Data To Engage Past Customers With A YouTube Campaign Promoting Their Newest Product Line. Which Intent Audience Solution On YouTube Should Myra Select For This Campaign?

• Customer Match and Similar Audiences
• Consumer Direct and New audiences
• Ideal Candidate and CRM audiences
• General Purchase and Return audiences

 

Google Created The ABCDs Of YouTube To Help Advertisers Get The Most From Their Creatives. You Attract Attention From The Beginning, Brand Naturally And Meaningfully, And Connect With Your Viewer Through Emotion And Storytelling. What’s The Final Recommendation Contained In The ABCDs Of YouTube?

• Determine what the viewer is interested in.
• Start a dialog with the viewer based on the ad.
• Direct clearly what you want the viewer to do.
• Drive viewers to make decisions about a brand.

 

Google Created The ABCDs Of YouTube To Provide Advertisers With A Set Of Guidelines To Follow To Develop High-Impact Creatives. You Attract Users From The Very Beginning And Brand Naturally. Lastly, You Direct Them By Stating Clearly What You Want Them To Do. Which Recommendation Did We Leave Out?

• Communicate with the viewer through third-party software.
• Coordinate secondary marketing channels to follow-up.
• Connect with the viewer through emotion and storytelling.
• Create a connection by placing a cookie on their device.

 

The ABCDs Of YouTube Assist Advertisers In Developing The Most Effective Creatives. The First Recommendation, Attract, Concentrates On Hooking Your Audience In Your Ad’s Opening Moments. According To Google Research, What Should You Focus On To Attract Viewers?

• Offers and warranties
• Framing and pacing
• Colors and graphics
• Text and voice-overs

 

Audra Is Marketing Manager For A Concert Venue. She’s Tasked With Creating A YouTube Campaign Reaching Fans Of The Musicians They’ve Already Booked For The Summer. Which YouTube Audience Solution Could Audra Choose To Reach These Users?

• Determinant List
• Program Candidate
• Custom Affinity
• Detailed Demographic

 

Lori Manages Digital Marketing For A Travel Agency And Believes YouTube Could Help The Company Reach A Wider Audience. She Told Her Employer That Users Choose YouTube For The Rich And Diverse Content. What Two Other Reasons Can Lori Provide For Why Users Choose YouTube? (Choose 2.)

• Users can search for specific job opportunities.
• Users can directly engage with the creators they care about.
• Users can connect with a community.
• Users can search for specific ads.

 

Iryna Is Creating A Six-Second Bumper Ad For YouTube And Wants To Follow Google’s Best Practices. She’s Planning To Use Her Product In The Video Along With Her Company’s Jingle. She Knows There’s Another Best Practice That Has To Do With Breaking The Fourth Wall. What Does Breaking The Fourth Wall Refer To When Creating A Bumper Ad?

• Ads with less than a quarter of their time viewed
• Ads that have no actors or subjects involved
• Ads that offer four different types of discounts
• Ads with a person speaking directly to the camera

 

Leigh Is The Marketing Manager For A Makeup Brand Releasing A New Line Of Mascara. They Have An Extensive Customer List And Would Like To Use Customer Data To Reach Past Customers With Their New Product. Leigh Needs To Create A Customer Match Audience. What’s The Three-Step Process For Creating A Customer Match Audience?

• Upload data, match the data, and create audience lists
• Create fields, file translation, and input customer roles
• Parse data, format files, and create reports
• Categorize inputs, distribute values, and assign traits

 

Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario?

• Target conversion share
• Min cost-per-conversion
• Target cost-per-conversion
• Max Conversions

 

Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit For TrueView For Action?

• Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
• Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
• Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
• Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

 

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Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

• Exact Match
• Customer Match
• Remarketing
• Similar Audiences

 

Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

• Consumer Patterns
• Custom Affinity audiences
• Life Events
• In-Market audiences

 

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy.
Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

• Lower auction bidding, email lists, and social reports
• Console usage, channel subscriptions, and data volume
• Real-time data, powerful signals, and cross-device reach
• Competitive analysis, refundable budgets, and email lists

 

Which TrueView ad format is optimized for lift in ad recall?

• TrueView for action
• TrueView in-stream
• TrueView discovery
• TrueView for reach

 

Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

• Bumper ads
• Video masthead
• TrueView discovery ads
• TrueView in-stream ads

 

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action.
What else makes YouTube ideal for driving action?

• Over 40% of global shoppers purchased products they discovered on YouTube.
• Over 60% of global shoppers purchased products they discovered on YouTube.
• Over 80% of global shoppers purchased products they discovered on YouTube.
• Over 70% of global shoppers purchased products they discovered on YouTube.

 

Audiences with the strongest level of intent are the most open to being influenced by your message.
Which audience is made up of people who’ve on Google before engaging with your business?

• Custom Remarketing for YouTube
• Customer Match Audiences for YouTube
• Custom Intent Audiences for YouTube
• Similar Customer Audiences for YouTube

 

What’s a key benefit of bumper ads?

• High audience attention
• Reach to outside sites
• High signal value
• Low skip rate

 

Running a creative experiment using Brand Lift is an excellent way to get the information you need.
What’s the first step?

• Connect to API
• Write an ad script
• Create a persona
• Draft a hypothesis

 

How does an advertiser benefit from using Think with Google?

• Think with Google can ask the audience directly if your idea is on track.
• Think with Google can browse case studies showing how past ad campaigns have succeeded.
• Think with Google can find the right nomenclature of trending search queries.
• Think with Google can discover the top questions their target audience is asking.

 

Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love.
How does YouTube help creators earn a living?

• YouTube pays creators per 1,000 views of their uploaded videos.
• YouTube pays creators a set fee for every video they upload.
• YouTube pays creators to share ads alongside their content.
• YouTube pays creators according to channel subscriber counts.

 

Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success.
Which intent audience solution should he recommend to this particular client?

• Life Events
• Store Visits
• Targeted Brand
• Persona Match

 

What’s the best description of Affinity Audiences on YouTube?

• Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
• Affinity Audiences on YouTube reach people based on their age, connections, and product count.
• Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
• Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

 

Which value proposition do Custom Intent audiences offer advertisers?

• They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
• They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
• They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
• They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

 

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

• Teaser, Premise, Promotion, Attraction
• Bumper, Trailer, Banner, Cross-Promotion
• Demographic, Device, Conversion, Goal
• Signals, Context, Sequence, Immersion

 

Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

• Google Campaign Archive
• Google Trends
• Google Surveys
• Think with Google

 

After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients.
What are two characteristics of Detailed Demographics? (Choose two.)

• Education
• Pet ownership
• Homeownership status
• Music preference

 

TrueView for action ad formats use Smart Bidding to optimize for specific website actions.
To do this, what must be enabled in your Google Ads account?

• Machine learning
• Ad recommendations
• Conversion tracking
• Automatic payments

 

What’s a key benefit of TrueView in-stream?

• It optimizes for highly efficient reach.
• It optimizes for impressions instead of views.
• Its billing method is based on target CPM.
• It helps advertisers maximize views.

 

Aside from conversion tracking, what’s a requirement for using store visits?

• The advertiser must have at least 10 video ads currently in their account.
• The advertiser must have at least 25 employees at each listed location.
• The advertiser must have multiple physical locations in eligible countries.
• The advertiser must spend $50,000 on Google Ads and YouTube monthly.

 

Which elements are used to build a Custom Affinity audience?

• Calculations, returns, website SSL, and app store visits
• Preferences, visits, website FTP, and total app updates
• App downloads, tours, website LAN, and app user permissions
• Keywords, places, website URLs, and app downloads

 

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes.
Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

• Similar Audience
• Custom Intent audience
• Customer Match audience
• Custom Affinity audience

 

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client.
What are two of these quantifiable characteristics? (Choose two.)

• Past purchases
• Music preference
• Homeownership status
• Device type
• Household income

 

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices.
What percentage of YouTube watch-time is on mobile devices?

• 25% of YouTube watch-time happens on mobile devices.
• 60% of YouTube watch-time happens on mobile devices.
• 75% of YouTube watch-time happens on mobile devices.
• Google does not share device watch-time metrics for YouTube.

 

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

• Trick viewers into thinking they’re watching something different.
• Offer free and discounted goods or services to entice ad viewers.
• Slow down your ad’s pacing and take your time communicating.
• Break the fourth wall in your ad by speaking directly to viewers.
• Use humor to boost ad recall, brand awareness, and viewership.

 

Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

• Outstream video
• TrueView for reach
• Bumper ads
• Video masthead

 

Which storytelling methods does Google recommend for use within your YouTube campaigns?

• Focus, animated shot, the best-case
• Tease/amplify/echo, direct shot, the follow-up
• Wide shot, tight shot, the close-up
• Contrast/context/color, immersive shot, the payoff

 

Match each YouTube Platform innovation with its description.

Premiers
Stories
YouTube Go
VR180
Mobile live streaming

Engages audience more casually and frequently through short mobile videos
Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after
Provides audience with more immersive and engaging experiences
Builds anticipation of a video release by providing an upcoming watch page
Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use

 

What are two examples of the Intent audience solution, Life Events? (Choose two.)

• A home-decor advertiser who wants to reach people who recently bought a home.
• A real-estate advertiser who wants to reach people who recently graduated from medical school.
• A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
• A fly-fishing advertiser who wants to reach people currently in the market for waders.
• A baking-supply company that wants to reach people in the market for mixers.

 

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign.
Which business outcomes can YouTube deliver for her client?

• Listening, monitoring, following up
• Identity, recommendation, meaning
• Verification, confirmation, response
• Awareness, consideration, action

 

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

• By reaching people who have recently experienced a major change in lifestyle.
• By reaching a one-of-a-kind audience to deliver a niche message at scale.
• By reaching people based on demographics, such as age and where they live.
• By reaching people based on their consumption habits, such as where they shop or eat.

 

Which is a tip Google recommends to create an effective bumper ad?

• Leave the audio out of your ad.
• Shorten an existing YouTube ad.
• Include all your ideas in one ad.
• Focus on a single, simple purpose.

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

• Offer a prize for watching to the end and require sign-up to receive it.
• Use familiar faces like celebrities, YouTube creators, or influencers.
• Use current music selections from top artists in specific music genres.
• Include branding and calls-to-action in the entire length of the video ad.

 

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

• Ads that include the product on-screen had higher ad recall.
• Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
• Ads with a person speaking directly to camera had lower ad recall.
• Text slides, subtitles, and voiceovers are associated with higher brand awareness.
• Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

 

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands.

• What’s another reason advertisers choose YouTube?
• YouTube campaigns require no management.
• YouTube is powered by Google data and tools.
• YouTube refunds advertising spend if no conversion goals are met.
• YouTube has the smallest number of advertisers in each vertical.

 

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

• Target cost-per-lead (tCPL)
• Target cost-per-view (eCPV)
• Target cost-per-click (CPC)
• Target-cost-per-acquisition (tCPA)

 

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns.
What does ABCD stand for?

• Attract, Baseline, Call-to-action, Distract
• Automatic, Bold, Callout, Disrupt
• Attract, Brand, Connect, Direct
• Audience, Bait, Connect, Divert

 

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time.
Which report provides this information?

• The watch time report
• The view retention report
• The version view report
• The demographic report

 

Which TrueView ad format is billed on a CPM basis?

• TrueView discovery
• TrueView for reach
• TrueView for action
• TrueView in-stream

 

What can YouTube Analytics tell you about what people are watching on your client’s channel?

• Real-time views and watch-time
• Return visits and search history
• Ads chosen and replays
• Referrer and preferred category

 

Julian has a client interested in increasing awareness with their YouTube campaign.
Which three YouTube audience solutions should he recommend?

• Conversion, In-Market, and Remarketing
• Customer Match, Remarketing, and Tastes
• Demographics, Affinity, and Custom Affinity
• In-Market, Life Events, and Custom Infinity

 

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people.
What’s another reason users choose YouTube?

• Users choose YouTube for its lengthy free-trial period.
• Users choose YouTube to access a local cable provider.
• Users choose YouTube to play games across platforms.
• Users choose YouTube for rich and diverse content.

 

Which video format is available on Google Video Partners?

• 30-second non-skippable
• Video masthead
• TrueView for reach
• TrueView Discovery

 

For TrueView for action, which three events can make up an online conversion?

• Visits, video downloads, user referrals
• Likes, subscriptions, user comments
• Repeat views, engagement time, loads
• Clicks, video engagement, impressions

 

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action.
Which is a result driven by a YouTube advertising campaign to achieve action?

• Unique reach
• Ad recall
• Online conversions
• Purchase intent

 

Which percentage of YouTube ads are audible?

• 90%
• 80%
• 100%
• 95%

 

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client.
What are the two audience solutions? (Choose two.)

• In-Market audiences
• Custom Affinity audiences
• Life Events audiences
• Demographics audiences
• Custom Intent audiences

 

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves.
As a creator, what’s another reason Aimee should choose YouTube?

• YouTube creators are given lower keyword costs in search marketing auctions.
• YouTube creators can use platform tools to build their own brand’s website.
• YouTube creators can earn income by sharing ads alongside their content.
• YouTube creators can sign up for use of Google-owned HD camera systems.

 

Your client is interested in testing six-second bumper ads.
What are two tips you can share with them about these ads? (Choose two.)

• Only use your TV ad to make a bumper.
• Build for large screens.
• Budget time to establish the ad and stick the landing.
• Focus on a single, simple purpose.

 

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

• 7 days
• 30 days
• 14 days
• 45 days

 

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

TrueView for action
TrueView in-stream
TrueView discovery
TrueView for reach

Consideration
Action
Consideration
Awareness

 

Which two video formats are available on Google Video Partners? (Choose two.)

• YouTube masthead
• Bumper ads
• 30-second non-skippable
• TrueView for action

 

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

• In-Market audiences
• Life Events
• Consumer Patterns
• Custom Affinity audiences

 

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

• By reaching people based on where they shop or eat.
• By reaching people who are subscribed to channels related to their products.
• By reaching people who are performing searches on the advertiser’s products.
• By reaching people who have recently experienced a major change in their lifestyle.

 

What are the tested benefits of bumper ads?

• Bumper ads are half the cost, easier to create, and they last forever.
• Bumper ads are auto-generated, run in all languages, and guarantee results.
• Bumper ads are effective, efficient, and help businesses reach new people.
• Bumper ads have higher resolution, faster load times, and more impressions.

 

Using Custom Intent audiences allows brands to drive action on YouTube.
What’s the key functionality of Custom Intent audiences?

• Custom Intent audiences reach users that bought a product in the last seven days.
• Custom Intent audiences reach users who recently searched on Google.
• Custom Intent audiences reach users residing in specific regions of the country.
• Custom Intent audiences reach users who clicked one of your ads.

 

How does an advertiser benefit from using Google Surveys?

• Google Surveys can see what people are searching for and find related topics.
• Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
• Google Surveys can discover the top questions the advertiser’s target audience is asking.
• Google Surveys can plan an ad campaign by trendspotting and nowcasting.

 

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand.
What’s the three-step Customer Match process?

• Parse data, format files, and create reports
• Upload data, match the data, and create audience lists
• Create fields, file translation, and input customer roles
• Categorize inputs, distribute values, and assign traits

 

When it comes to driving action, you should focus on audiences with the strongest level of intent.
Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

• In-Market Audiences
• Similar Audiences
• Custom Intent Audiences for YouTube
• Remarketing or Customer Match

 

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

TrueView for action
TrueView discovery
TrueView in stream
TrueView for reach

CPV
CPV
CPA
CPM

 

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

• Front-load the story arc, focus on framing, and use familiar faces.
• Use fast pacing of video, frequent use of audio, and free giveaways.
• Promise a deal, argue for value, and make an appeal or demand.
• Use the psychology of viewer, power of recall, and proper time for action.

 

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones.
What would be the ideal first-party data audience solution for this client?

• Remarketing via Google Tags
• Customer Match audience
• Custom Intent audience
• Similar Audiences

 

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision.
Which YouTube Intent audience solution fits this description?

• Custom Intent audiences
• Buy Signal audiences
• Core Customer audiences
• Life Events audiences

 

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about.
What other reason can Lori provide for why users choose YouTube?

• Users can watch videos when offline.
• Users can connect with a community.
• Users pay only for videos they watch.
• Users get free cable television access.

 

What is one reason an advertiser would choose YouTube for action?

• Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
• Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
• Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
• Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

 

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

• Target return on ad spend
• Maximize conversions
• Enhanced cost-per-click
• Target cost-per-acquisition
• Target on-page position

 

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

• Call-to-action and Disrupt
• Connect and Direct
• Callout and Distract
• Callout and Divert

 

Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem.
What’s a compelling reason YouTube would be a good solution for her client to consider?

• Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
• The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
• 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
• 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.

 

YouTube Analytics provides insights from the moment you upload a video.
Which three basic questions about who’s watching your client’s content will it answer with a single click?

• Last visit, watch time, and subscriptions
• View count, ad buy, and credit score
• Age, gender, and geographic location
• Time of day, IP address, and sessions

 

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

• The frequency report
• The audience retention report
• The watch regularity report
• The view demographic report

 

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration.
Which other business benefit can YouTube help them achieve?

• Motivation: enticement, calls-to-action, engagement
• Morale: increased satisfaction, higher retention, approval
• Development: upgrades, pre-rolls, experimentation
• Action: online conversions, store visits, sales lift

 

What’s a key benefit of TrueView for reach?

• It helps advertisers maximize views.
• Its billing method is based on cost-per-view (CPV).
• It optimizes for impressions instead of views.
• It’s billed if the viewer watches 30 seconds of the ad.

 

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

• Invest in high-end camera systems to shoot video ad segments.
• Use bright colors and loud noises to capture attention in the first five seconds.
• Hire a professional writer to craft the scripts for your YouTube campaigns.
• Front-load the story arc by opening the ad with impact and grabbing their attention.

 

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community.
What are two other reasons users choose YouTube? (Choose two.)

• Users can create videos from Google’s vast libraries of stock footage.
• It allows users to upload videos for a nominal fee.
• Users can connect with creators directly.
• Its free-trial period can be extended upon request.
• It showcases rich and diverse content.

 

Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content.
What are two of these innovations? (Choose two.)

• Google Play
• YouTube Go
• Google Assistant
• YouTube Premieres
• VR4K

 

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign.
What would be the ideal audience solution for Zane’s YouTube campaign?

• Similar Audience
• Customer Match audience
• Affinity Audience
• Custom Affinity audience

 

How can Google’s In-market audience signals help an advertiser connect with their target audience?

• By reaching people who have recently experienced a major change in lifestyle.
• By reaching people based on where they shop or eat.
• By reaching people who are subscribed to channels related to their products.
• By reaching people performing searches with the intent to buy or searching for competitive products.

 

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

• Outstream video ads
• TrueView in-stream ads
• Customer Match ads
• TrueView discovery ads

 

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase.
Which Intent audience on YouTube should Leigh use?

• Custom Affinity audiences
• In-Market audiences
• Consumer audiences
• Qualified audiences

 

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.”
When is she trying to reach her audience?

• In highly engaged moments when her audience is at home, not distracted by the world around them.
• In highly engaged moments when her audience needs YouTube content that’s general and popular.
• In moments when her audience is engaged in content delivered at night, similar to when they watch TV.

 

What are two events that store visits for TrueView for action come from? (Choose two.)

• Users who purchased a product in the past and visited a store location within 30 days.
• Users who watched 10 seconds of the ad and visited a store location within 30 days.
• Users who clicked on an element of the ad and entered a store location within 30 days.
• Users who watched 30 seconds of the ad and visited a store location within 10 days.
• Users who clicked on an element of the ad and entered a store location within 30 minutes.

 

In a bumper ad, how much time is usually required to stick the landing?

• Two seconds
• According to Google, there’s no average length for this metric in bumper ads.
• Four seconds
• One second

 

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

• TrueView for reach
• Bumper ads
• Masthead
• Outstream video

 

Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

• Google Optimize
• Think with Google
• Google Trends
• Google Surveys

 

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

• Leverage the power of audio in your ads to lift brand awareness.
• Use video shots from movies and television shows to get attention.
• Force a user into a sign-up or e-mail capture to exit the ad display.
• Film ads that have a depressing emotional factor to gain sympathy.
• Increase your ad’s pacing to capture attention and keep it longer.

 

Which data can you uncover by running a creative experiment using Brand Lift?

• Each ad’s impact on brand awareness, consideration, and ad recall
• Customized delivery options, special placements, and ad values
• Notes on each ad’s deficiencies and variants produced from results
• Every ad’s conversion value, its rank among others, and drop rates

 

What information can YouTube Analytics provide about where people are watching your videos?

• Engagement and drop-off
• Bounce rate and sessions
• Traffic source and device
• Date of visit and restarts

 

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

• Capture, act, retarget
• Tease, amplify, echo
• Promise, sell, recall
• Introduce, inform, inspire

 

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most.
What actions does YouTube drive for advertisers?

• YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
• YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
• YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
• YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

 

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it.
How does YouTube help creators earn a living?

• Creators are paid for generating cross-channel engagement.
• Creators are paid each time they upload YouTube content.
• Creators are paid for surpassing specific subscriber counts.
• Creators are paid for sharing ads alongside their content.

 

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer.
Which type of audience solution should Audra recommend for this client?

• Custom Affinity
• Program Candidate
• Detailed Demographic
• Determinant List

 

Which one of Google’s data-driven tools is part of Google Analytics Solutions?

• Google Trends
• Google Video 360
• Think with Google
• Google Surveys

 

Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.
Which YouTube audience solution should Brandon recommend?

• Demographics audiences
• Branded Lift audiences
• Custom Event audiences
• Customer Match audiences

 

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

• Life Events
• Consumer Patterns
• Custom Affinity audiences
• In-Market audiences

 

Which TrueView ad format is optimized for product awareness?

• TrueView for reach
• TrueView for action
• TrueView in-stream
• TrueView discovery

 

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

• The follow-up storytelling method
• The tease, amplify, echo method
• The direct-shot storytelling method
• The answer/user/question method

 

Myra wants to reach consumers her company already has in their CRM.
Which Intent audience solutions on YouTube should Myra select when building her campaign?

• Consumer Direct and New audiences
• General Purchase and Return audiences
• Customer Match and Similar Audiences
• Ideal Candidate and CRM audiences

 

Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube.
Which YouTube format would Yvette recommend to her client?

• Sponsored Cards
• TrueView for Action
• Non-Skippable Video
• Overlay Video

 

Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

• Concept
• Consume
• Context
• Conduct

 

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.
Which two next generation innovations can Landon share with his client? (Choose two.)

• Mobile live streaming
• Live-action auctions
• YouTube on TV screens
• VR 360
• Game-console emulation

 

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers.
Which other benefit of YouTube audience solutions should she mention?

• Free Google credits
• Cross-device reach
• Lower budget cap

 

When your goal is driving action, you focus on audiences with the strongest level of intent.
Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search
People who’ve already engaged with your business, but didn’t convert when they had the chance
People who are actively researching your business and its specific products and/or services
People with a similar profile to the customers you currently target, or who frequent your business

Custom Intent Audiences for YouTube
In-Market Audiences
Remarketing or Customer Match
Similar Audiences

 

Which TrueView ad format is billed by CPA?

• TrueView for reach
• TrueView for action
• TrueView discovery
• TrueView in-stream

 

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources.
Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

• Machine learning to scale
• Surveys to validate results
• Signals to understand audience characteristics
• Emails to sign users up

 

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

• Video masthead
• TrueView for reach
• Outstream video
• Bumper ads

 

What are the three key reasons advertisers choose YouTube to help build their brands?

• YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
• YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
• YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
• YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

 

What constitutes a video engagement conversion in a TrueView for action campaign?

• User watches 10 seconds of the ad and converts within three days.
• User watches 10 seconds of the ad and converts within seven days.
• User watches the entirety of the ad and coverts within 30 days.
• User sees an impression of the ad and converts within 24 hours.

 

Which video format is available on Google Video Partners?

• TrueView discovery
• YouTube home feed
• Video masthead
• TrueView in-stream

 

Which marketer would be an ideal client for TrueView for action?

• A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
• A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
• A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
• An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

 

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

• When the bumper ad was skippable.
• When consumers viewed a bumper ad three or more times.
• When the bumper ad was shown on the right frame.
• When the bumper ad showed for 10 seconds.

 

Which is a key benefit of bumper ads?

• They provide highly accurate real-time data.
• They deliver comparable brand impact to TrueView for advertisers.
• They can be purchased by CPD or CP.C
• They’re most successful with computer-based viewers.

or

• They provide accurate signals.
• They deliver maximum reach.
• They produce detailed demographics.
• They create accurate customer match.

 

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

• TrueView discovery ads
• TrueView for reach ads
• TrueView outstream ads
• TrueView for action ads

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach.
What can Aaron tell the client about ad relevance on YouTube to change his mind?

• Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
• Viewers served relevant ads were five times more likely to write an online review of the business.
• Viewers seeing relevant ads had larger transactions on average than those served generic ads.
• Viewers can remember relevant ads twice as long as those aimed at generic audiences.

 

What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

• The traffic sources report
• The inbound visitor report
• The mobile device report
• The viewer traffic report

 

The YouTube masthead is effective for advertisers with which goal?

• Target audiences in a time of decision-making.
• Drive actions within their website.
• Focus on high-impact placement for high visibility.
• Replace TV campaigns and achieve maximum reach.

or

• Drive actions within their website.
• Drive a lift in ad recall and brand impact.
• Target audiences in a time of decision-making.
• Drive awareness for a new product launch.

or

• Replace TV campaigns and achieve maximum reach.
• Reach a massive audience around a tentpole event.
• Get a high number of views at a low CPV.
• Conduct a long-term campaign at a reasonable cost.

 

You want to use video ad sequencing frameworks.
What’s one important data signal to keep in mind when creating your YouTube campaign?

• Unique User
• Past History
• User Intent
• Bounce Rate

 

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home.
Which Intent audience solution should Hiro recommend?

• Life Events audience
• Customer Match audience
• Buy Habits audience
• New Changes audience

 

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.
Match each recommendation with its meaning.

Be clear on what the audience should do.
Open YouTube ads with impact.
Tap into emotion, audio, and pacing.
Brand naturally and with purpose.

Direct
Connect
Attract
Brand

 

Google Video Partners are partnerships formed through which Ad service?

• Google Search Ads
• Google AdSense
• Google Analytics 360
• Google Marketing Platform

or

• Google Local Catalog ads
• Google My Business
• Google AdMob
• Google Showcase ads

or

• Google Ad Manager
• Google Shopping
• Google Search Ads
• Google Tag Manager 360

 

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

• Advertisers looking to expand their non-brand search campaigns.
• Advertisers labeled enterprise with budgets that exceed $100,000.
• Advertisers who want improvement without installing conversion tags.
• Advertisers with only video campaigns and a budget of at least $500.
• Advertisers using conversion tracking in their video campaigns.

 

Which statement is true about non-skippable in-stream ads?

• Non-skippable in-stream ads are available on YouTube and advertiser websites.
• Non-skippable in-stream ads are available in auction or as a reservation buy.
• Non-skippable in-stream ads can be bought on target CPM or CPD.
• Non-skippable in-stream ads are six-second ads that show before a video.

or

• Non-skippable in-stream ads are available on YouTube and Google Maps.
• Non-skippable in-stream ads are six-second ads that show before a video.
• Non-skippable in-stream ads are bought on target CPM through Google Ads.
• Non-skippable in-stream ads complement TV campaigns and incremental reach.

or

• Non-skippable in-stream ads are available on YouTube and advertiser websites.
• Non-skippable in-stream ads are most similar to ads shown on TV.
• Non-skippable in-stream ads are six-second ads that show before a video.
• Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.

 

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.

People who frequent fast-food restaurants
People who have recently gotten married
People who are searching reviews on lawn mowers
People who blog about hunting

Custom Affinity audiences
In-Market audiences
Consumer Patterns
Life Event

or

People who recently had a baby
People who are subscribed to channels about cars
People who frequent outdoor product stores
People who are searching for dog food on shopping sites

Life Event
Custom Affinity audiences
Consumer Patterns
In-Market audiences

or

People who read reviews on car stereos
People who frequently go on cruises
People who have recently retired
People who answer forum questions about horses

Custom Affinity audiences
In-Market audiences
Consumer Patterns
Life Event

 

 

What’s one of Google and YouTube’s awareness products?

• TrueView for Reach
• Remarketing
• Affinity
• In-Market audiences

or

• Video Masthead
• Customer Match
• First-party data
• Life Events

or

• Intent Audiences
• Google Signals
• Bumper Ads
• Custom Affinity

 

Which two Google audience solutions use first-party data? (Choose two.)

• Remarketing
• Similar Audience
• Detailed Demographics
• Custom Affinity

 

Which statement is true about bumper ads?

• They’re purchased on a cost-per-view basis.
• They’re available on YouTube and Google Search.
• They’re designed for a mobile-first world.
• They have the lowest CPM among outstream formats.

or

• They’re a 15-second, skippable, in-stream ad format.
• They’re bought on a cost-per-view basis.
• They run outside of a video stream.
• They can be purchased through Google Ads or Google Preferred.

or

• They’re in-stream ads that appear following a video.
• They’re in-stream ads, skippable after five seconds.
• They’re located at the top of the YouTube video home feed.
• They provide reach, frequency, and brand awareness.

 

Which is a key benefit of TrueView discovery?

• It optimizes delivery to users who are most likely to buy.
• It drives users to click a link or take action on an ad.
• It helps advertisers maximize views.
• It reaches users scrolling down the YouTube home page.

 

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

• Target cost-per-view
• Target return on ad spend
• Maximize clicks
• Maximize conversions

 

How does an advertiser benefit from using Google Trends?

• Google Trends can plan an ad campaign by trendspotting and nowcasting.
• Google Trends can browse case studies showing how past ad campaigns have succeeded.
• Google Trends can discover the top questions their target audience is asking.
• Google Trends can validate an idea by asking the audience directly.

 

What counts as a view-through conversion in a TrueView for action campaign?

• User clicks on an element of the ad and converts within 24 hours.
• User sees just an impression of the ad and converts within three days.
• User sees just an impression of the ad and converts within 24 hours.
• User clicks on an element of the ad and converts within three days.

 

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers.
Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

• Google Play and Display Pack 360
• Google Lens and Search & Display
• Google Ads and Display & Video 360
• Google Drive and YouTube Premium