Google Ads Display Professional Certification Exam Answers

Google Ads Display Professional Assessment Answers

The Latest Google Ads Display Professional certification assessment answers are provided in this file. The file contains all potential real certification exam questions, which have been generated through multiple exam attempts. Furthermore, detailed explanations have been included for each exam question. This resource can be utilized for exam preparation. Or just passing the exam in several minutes.

Familiarize yourself with authentic exam questions to achieve success on your initial attempt.

Please be aware that Google Ads PROFESSIONAL certifications are “semi-proctored,” meaning the file cannot be directly used on the same device. However, although not encouraged, you can access the file on your phone or another device during the exam.

The Google Ads Display assessment consists of 50 questions
You have 75 minutes to complete.
You will need a score of 80% or higher to pass

Exam URL: https://skillshop.exceedlms.com/student/path/308920/activity/546553

Google Ads Display Professional Certification Exam Answers

Questions:

Indice del contenido

What is a best practice when incorporating specific images and logos in responsive display ads?

Watermarking images to protect company assets.
Using small text in logos in order to free up space for the background image.
Positioning logos in the top left or top right of an image.
Making sure image assets aren’t made up from a collage of images.

Carl owns a car dealership and wants to use Google Display ads to promote his top-selling models. How should he structure his Google Ads account to achieve his objective?

He should allow the system to automatically structure the account around the different car models that the dealership promotes.
He should create a single ad group to cater for all car models that the dealership promotes.
He should create separate accounts for each car model that the dealership promotes.
He should create separate ad groups for each car model that the dealership promotes.

Debbie wants to create a Google Display campaign for an online retailer using a Remarketing Audience. Which type of users can she expect to reach in the campaign?

People that have similar traits to the company’s current customer base
People known to be passionate about the company’s product market
People that visited the site
People that have expressed a previous intent to purchase similar products

In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but the actual CPA she’s using to measure success is $15. What would account for the $5 difference?

She isn’t including conversions from current members.
She’s including view-through conversions.
She doesn’t have conversion tracking set up.
She isn’t including Gmail and YouTube users.

Esteban recently launched a Google Display ad campaign and wants to get a full sense of its performance. A colleague of his on the marketing team suggested trying out Google Analytics’ Model Comparison Tool. Why should Steve give that tool a shot?

It shows how Display ads influence purchasing decisions across all marketing channels.
It shows a projected forecast of impression and click data if certain recommendations were applied.
It shows a projected forecast of conversion data if certain recommendations were applied.
It shows how Display ads influence purchasing decisions exclusively in Google Ads.

Which best practice should a business owner use to serve relevant ads to customers who have already visited particular areas of their website?

Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport.
Create separate ads for each sports category and then set them to “Rotate indefinitely” within the same ad group.
Create different remarketing lists based on the specific web pages that the customers visited.
The owner can include each of the sports categories within the headline and description fields of a single responsive display ad.

Jacob is curious about single-image ads in a Discovery campaign. What best describes single-image ad layouts?

They show a brief five-second preview of a company’s products and services, just like multi-image carousel ads do.
They show one collage image comprised of many product image assets.
They will expand the image that his customers long-press on.
They allow Google to combine images, headlines, and descriptions into countless ad variations.

Brenda wants to implement a Google Display campaign with a Target CPA of $10. Which two best practices should Brenda follow? Select 2 Correct Responses

Assign a 10% rate of return for the campaign.
Assign a daily budget constriction of $50.
Allow for a two-week ramp-up period before making any big changes.
Allocate a daily budget of at least $100 for the campaign.

A friend of Kayla’s is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend?

She should wait two or three weeks before making any changes to her bidding strategy.
She should follow up immediately with a campaign to re-engage previous site visitors using custom groups.
She should adjust her bidding strategy every four days until campaign performance is steady.
She should merge Discovery campaign reports with other Google properties.

Matias is part of a marketing team that is launching a new Discovery campaign. His boss has asked him to compile assets for the campaign. What best practice should he follow in choosing assets?

Use generic messaging in description fields so as to capture the interest of a larger audience.
Use Google Images to download as many relevant image assets as possible.
Add call-to-action text over their image assets to better inform potential customers.
Use inspiring high-quality images that highlight the brand’s value proposition.

Shanice wants to create an awareness campaign using Google Display ads to educate potential customers about her company’s expanded product sets. What should Shanice do when setting up awareness audiences for the upcoming campaign?

Tag all pages within the company website or app.
Create a separate campaign or ad group for each desired audience.
Include existing users on remarketing lists.
Use top performing keywords for custom audiences.

Display channel gets 33% credit
Display channel gets 100% credit
Social channel gets 33% credit
Search channel gets 100% credit

Joaquin, an online store owner, is trying to attract new customers who think like his current customers. Which type of Google audience should he attempt to reach with a new ad campaign?

Similar audiences
In-market audiences
Remarketing audiences
Life events audiences

Rebecca wants to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget. How can she set up the campaign to achieve her objective?

Select Sales as her campaign objective with Target ROAS as his Smart Bidding strategy.
Select Discovery as her campaign type with Maximize conversion type as a Smart Bidding strategy.
Select Shopping as her campaign type with Target CPA as a Smart Bidding strategy.
Select Discovery as her campaign goal with Maximize conversion value as a Smart Bidding strategy.

Liz has noticed that even though Display ads are producing high click-through rates, they appear to be producing fewer conversions than Search ads. How would you best explain this assumption?

People aren’t seeing the Display ads.
Conversion tracking isn’t enabled currently.
She is focusing on view-through conversions rather than click-through conversions.
People that click on the Display ads are purchasing through another channel.

Simon wants to use the Assets Report in order to further optimize his Google Display campaign. In which scenario is Simon appropriately using the analysis from the Assets Report?

Simon doesn’t add new assets more than once per week.
Simon removes and replaces high-performing assets and refers to the Assets Report’s recommendations.
Simon uses new stock images recommended by the Assets Report.
Simon replaces ads entirely, because more than two assets are under-performing on the report.

How can an advertiser who is starting a new Discovery campaign measure new sign-ups driven by the campaign?

Enable audience expansion
Create a combined audience
Set up conversion tracking
Upload customer information into Google Ads

Shankar intends to use responsive display ads for a Google Display campaign, but wants to make sure he applies best practices with headlines, descriptions and company names. In which scenario is a Google best practice correctly applied?

Hank checks that all headlines and descriptions are distinct and can be used interchangeably.
Hank adds trademark and copyright symbols to company names.
Hank uses long headlines that summarize all of the points made in the short headlines.
Hank writes short headlines with the same messaging but phrased in different ways.

When reviewing ad strength, why is it important to follow a recommendation to add more assets to a responsive display ad?

Having more assets means more ad combination possibilities to serve users.
They can’t use certain features of the ad without the recommended amount.
The ad won’t run without the recommended amount included.
Assets will be automatically pulled from a stock library if the recommended amount isn’t met.

Rachel has finished selecting the campaign-level settings of her new Google Display campaign and has decided to use uploaded ads instead of responsive display ads when creating ads for her campaign. Why might Rachel choose to upload an ad instead of the easier option of a responsive display ad?

she’ll be able to maintain creative control of how ads look in the size she chooses.
She’ll be able to incorporate animated GIF assets that are more than 30 seconds long.
She’ll gain access to exclusive placements such as reputable news outlets.
she’ll have the option to serve ads in the Shopping section of Google.com.

What is the most accurate description of Discovery ads?

Discovery ads can showcase a company’s brand or products with a collage of images or a five-second video.
Discovery ads are created entirely from machine learning, based on themes from the keywords a company selects.
Discovery ads can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps.
Discovery ads can showcase a company’s brand or products with a single high-quality image or swipeable image carousel.

A company in the video game industry has designed a new steering wheel that’s ideal for fans of racing games. They want to create awareness for this new device via Google Ads and have learned that that Affinity Audiences could help them with their marketing goal. How can Affinity Audiences help this company to reach potential customers?

It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.
It’ll allow them to reach people who are already in the market to purchase a steering wheel for their video game console.
It’ll allow them to reach people who have already engaged with their website.
It’ll allow them to reach broad segments of the population that share common demographic traits.

Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy. Which two steps are required to implement the strategy? Select 2 Correct Responses

Target ROAS bids are automatically optimized at auction-time, so she must set up her Target CPA.
Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value.
To use machine learning for conversion value optimization, she needs to set up conversion tracking.
She must select a Manual CPC bid strategy and set her bid manually at the ad level.

Which Google Analytics report should an advertiser use to determine how Display ads are influencing other ad channels in creating conversions?

Conversion Report
Click-through Rate Report
Top Conversion Paths Report
Audience Insights Report

How often should an advertiser review Assets Reports and what is the best course of action after doing so in order to optimize performance?

Biannually, replacing low-performing images with images similar in quality and composition to the best-performing images.
Weekly, following system-generated assets for image replacements as appropriate.
Daily, adjusting text and image assets as suggestions are continually created.
Biweekly, replacing low-performing images with images similar in quality and composition to the best-performing images.

Anish, an advertiser who works at an online marketing firm, has been tasked to develop an audience strategy to reach new customers with a high intent to purchase their products. Which consideration audience should Anish choose for a Google Display ad campiagn to meet his objective?

In-market
Detailed demographics
Customer match
Affinity

Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she saw 40 click-through conversions and 10 view-through conversions. What’s the average CPA of Stacey’s Display campaign, if she uses view-through conversions to get a more accurate picture of it’s full value?

Elaine wants to make $4 of revenue for every dollar she spends in a Display campaign. How should she set up the campaign?

She should assign a Target CPA of $4.
She should set a Target ROAS of 400%.
She should assign a daily budget of at least $400.
she should set a conversion rate of 25%.

Which type(s) of conversions measure when customers see but don’t interact with an ad before later purchasing a product?

Click-through and view-through conversions
Click-through conversions
View-through conversions
Neither

The owner of a clothing retail company has asked their marketing team to create a number of Display campaigns for extending their reach into new cities. It’s important that these campaigns get off to an optimal start in terms of reach. What should the marketing team do to make sure that they meet their goal with these new Display campaigns?

Set highly-specific location and language settings.
Exclude tablet devices until the campaign has run for a week.
Set a daily budget of at least 10x their cost-per-acquisition.
Apply weekly campaign end dates so that data can be compared more easily.

What should an advertiser keep in mind when reviewing the performance metrics of Display ads?

Display ads are only as effective as the provided Customer Match lists.
Display ads are effective when targeting YouTube users.
Conversions only represent a partial picture of Display ad effectiveness.
Display ads are less effective when it comes to new audiences.

The marketing team of a well-known retail chain is focusing on four goals for their business marketing plan — acquiring new customers, creating new leads, growing sales, and broadening the reach of their existing remarketing campaigns. Which campaign type will help the marketing team to achieve all four goals?

Gmail
Discovery ads
Customer Match
Shopping ads

Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads. What might she have seen?

A channel received none of her investment.
A certain channel received a bulk of her investment and disproportionally drove a low conversion
A certain channel received a bulk of her investment and proportionally drove a high conversion volume.
A certain channel received a small share of her investment and drove a proportionally low conversion volume.

Liam is looking to add some stunning images to his Discovery campaign. Where should he source these images from?

Websites similar to his own
Google Images
His most successful social marketing campaigns
YouTube

James has had success in the past building a client base for his law firm with contact forms in his Search campaigns. He now wants to try a Display campaign to promote the same goal and further his success. What should his goal be with the new campaign?

Leads
Brand awareness and reach
Product and brand consideration
Website traffic

A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery ads mentioned but isn’t sure what they are nor how they work. Which of the following statements is true of Discovery ads?

They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.
They’re a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
They’re a way to reach the right user at the right time while also understanding consumers’ intent across Google properties.

Reece works for a company that sells sailing trips and wants to set up a 14-day view-through conversion window for their Display campaign instead of the default window. Why will setting up the view-through conversion window benefit their campaign?

It’ll assist them in analyzing the most interacted areas of the Display campaign within a 14-day period.
It’ll allow them to identify impressions for ads that weren’t interacted with but later resulted in a conversion.
It’ll prevent interactions being attributed with more conversions than what they actually generated.
It’ll help them to reveal which ad assets require optimization in order to improve conversion rates.

How much of a daily budget should an advertiser set for a Discovery campaign if they are aiming for a target CPA of $5?

At least $50
At least $500
At least $5
At least $10

Jack’s setting up a Display campaign. He wants to grow as many sales as possible while making sure conversions, on average, don’t exceed a certain cost. Which Smart Bidding option is the best?

Jack should use Maximize Conversions because it doesn’t require historical conversion data.
Jack should use Target Impression Share because it grows both awareness and conversions at an assigned cost point.
Jack should use Enhanced CPC because it offers the greatest amount of control over the bidding process.
Jack should use Target CPA because it grows conversion volume at his target cost-per-acquisition.

Charlotte has previously used Search and Video campaigns, but a friend has recommended that Charlotte would improve her marketing efforts further with the help of Discovery ads. What benefit would Charlotte expect to see from using Discovery ads?

They’ll allow Charlotte to encourage people to share their thoughts and feedback on the products and services that she offers.
They’ll allow Charlotte to reach highly relevant audiences on exclusive placements outside of Google’s platforms.
They’ll allow Charlotte to merge images and 15 second video assets to provide people with an engaging experience.
They’ll allow Charlotte to tell an engaging story about her products and services to help grow more conversions.

Isaac is launching a marketing initiative to reach both English and Spanish-speaking countries. What’s the best structure for him to use when setting up Google Display ads?

Create a separate ad group for each language within the same Display campaign.
Create a separate Display campaign for each location.
Create a separate ad group for each location within the same Display campaign.
Create a separate campaign for non-English and non-Spanish languages.

What Smart Bidding strategy would be best used to help liquidate inventory?

Target ROAS
Maximize Conversion Value
Maximize Conversions
Target CPA

Akira works for an online retailer and has been asked to come up with an advertising campaign to expand the company’s customer base and reach customers with a high intent to purchase. He wants to create a Display campaign. How should he best set up consideration audiences to achieve his goal?

Set up lower CPA bids for in-market audiences.
Include existing users from remarketing and customer match lists.
Combine custom affinity and similar groups into a single campaign.
Set up higher CPA bids for custom audiences.

Advertisers using similar audiences lists don’t need to exclude people from original remarketing lists. Why is this the case?

Similar audiences don’t have any association with remarketing lists.
Similar audiences use existing remarketing lists to get as much reach as possible.
Similar audiences will automatically remarket to existing leads if it identifies potential value in them.
Similar audiences lists automatically exclude people so that only new leads are reached.

When setting up a Display campaign, should an online retailer change their view-through conversion window for a product with a long sale cycle?

Yes, because the sales cycle for that product may be longer than the default window.
No, because having a longer view-through conversion window will skew regular conversion data.
No, because the sales cycle for that product will be within the default window.
Yes, because having a longer view-through conversion window will make the campaign look more impressive.

Max is trying to set up a Display campaign for his toy business, but is worried ads may appear on content that’s not suitable for its family-friendly image. Which campaign setting should he choose?

Content exclusions
Frequency capping
Bidding and budget
Locations and languages

Discovery ads would serve visually inspiring ads to potential customers while they’re in the middle of watching a video relevant to what’s being offered.
Discovery ads would encourage potential customers to engage with an interactive shopping cart.
Discovery ads would encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals.
Discovery ads would reach the right customers with the right messages as they browse through their favorite personalized feeds on Google.

Which types of conversions would give an advertiser the fullest picture of the performance of a Display campaign?

Both click-through and view-through conversions
Only click-through conversions
Only view-through conversions
Neither

What goal should an advertiser launching a new marketing campaign focus on in order to reach a broad audience?

Sales
Brand awareness and reach
Leads
Product and brand consideration

Tom wants to create a Google Ads campaign and show ads across YouTube, Discover, and Gmail feeds to get as many sales as possible within his budget. Which actions will he take within his Google Ads account to accomplish his objective?

Select Shopping as his campaign type with Target CPA as a Smart bidding strategy
Select Discovery as his campaign type with Maximize conversions as a Smart bidding strategy
Select Discovery as his campaign goal with Maximize conversion value as a Smart bidding strategy
Select Sales as his campaign objective with Target ROAS as his Smart bidding strategy

Tomas is creating a Google Ads campaign in order to reach people who are like-minded with his current customers. Which type of Google Audience should Tomas attempt to reach?

Similar Audiences
In-market Audiences
Life Events Audiences
Remarketing Audiences

Using the Model Comparison Tool, what might a campaign manager notice that would make them increase their investment in Google Display ads?

A bulk of their investment driving a disproportionally low conversion volume on a different channel
A bulk of their investment driving a proportionally high conversion volume on a different channel
A small share of their investment driving a proportionally low conversion volume on a different channel
They hadn’t invested in other channels

Paulo has spent $1000 in a month on a Google Display ads campaign. In that month, he has seen 40 click-through conversions and 10 view-through conversions. Using view-through conversions to get an accurate picture of its full value, what’s the average CPA of Paul’s Display campaign?

$20
$25
$100
$40

Zhao is launching a marketing initiative to reach both English and Portuguese-speaking countries. How should he most effectively set up Google Display ads?

He should create a separate ad group for each language within the same Display campaign.
He should create a separate ad group for each location within the same Display campaign.
He should create a separate campaign for non-English and non-Portuguese languages.
He should create a separate Display campaign for each location.

How should an advertiser set up a Display campaign in order to expand a company’s customer base and reach customers with a high intent to purchase?

Combine custom affinity and similar groups into a single campaign.
Set up lower CPA bids for in-market audiences.
Include existing users from remarketing and Customer Match lists.
Set up higher CPA bids for custom audiences.

Kylie is planning to use responsive display ads for a campaign and wants to apply best practices when incorporating specific images and logos. Which example meets her objective?

Kylie makes sure that image assets aren’t made up from a collage of images.
Kylie tightly positions logos in the top left or top right of an image.
Kylie watermarks images to protect company assets.
Kylie uses small text in logos in order to free up space for the background image.

Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result?

Create a combined audience
Upload customer information into Google Ads
Set up conversion tracking
Enable audience expansion

Tsai works for an online retailer and is interested in using a remarketing audience for a new Google Display campaign. Which type of users would he reach in the campaign?

People that have expressed a previous intent to purchase similar products
People known to be passionate about the company’s product market
People that have similar traits to the company’s current customer base
People that visited the site

If an advertiser wants to implement a Google Display campaign with a Target CPA of $10, which two best practices should they follow?

Allocate a daily budget of at least $100 for the campaign.
Assign a 10% rate of return for the campaign.
Assign a daily budget constriction of $50.
Allow for a two-week ramp-up period before making any big changes.

The CEO of an app start-up is aiming to expand the app’s reach into new cities, and wants their marketing team to create a number of new Display campaigns. How should the team set up their campaigns in order to help them get off to an optimal start in terms of reach?

Set a daily budget of at least 10 times their cost per acquisition.
Exclude tablet devices until the campaign has run for a week.
Apply weekly campaign end dates so that data can be compared more easily.
Set highly specific location and language settings.

Renata is wondering if Display ads are influencing other ad channels in her multichannel Google Ads campaign. Which Google Analytics report should she consult in order to determine the complete role Display clicks are playing in the campaign?

Click-through Rate Report
Conversion Report
Top Conversion Paths Report
Audience Insights Report

Elvis has expressed to you that he is worried that the performance metrics of his Google Display ad campaigns are lower than he expected. What can you tell him to possibly allay his fears?

Display ads are only as effective as the provided Customer Match lists.
Display ads are less effective when it comes to new audiences.
Display ads are effective when targeting YouTube users.
Conversions only represent a partial picture of Display ad effectiveness.

Susan’s manager has asked her to implement a new Google Display ad campaign, to help liquidate out-of-season inventory and make room for next season’s product lines. Which Smart bidding strategy would be best suited for the campaign’s objective?

Maximize Conversion Value
Target ROAS
Maximize Conversions
Target CPA

What should you look at to measure the full value of a Display campaign?

Click-through conversions only
Click-through conversions and view-through conversions
Viewability metrics
View-through conversions only

What best describes the function of single-image ad layouts in a Discovery campaign?

They allow Google to combine images, headlines, and descriptions into countless ad variations.
They show one collage image comprised of many product image assets.
They show a brief five-second preview of a company’s products and services, just like multi-image carousel ads do.
They will expand the image that your customer long-presses on.

Julio wants to implement a Target ROAS strategy on an upcoming Display campaign. What two steps must he first take?

Select 2 Correct Responses

He must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her.
He needs to set up conversion tracking, in order to use machine learning for conversion value optimization.
He must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.
He must select a Manual CPC bid strategy and set her bid manually at the ad level.

Javier wants to use a Display campaign to grow sales while making sure conversions, on average, don’t exceed a certain cost. He is intrigued by the Smart bidding options available. Which option should he prioritize, and why?

Target Impression Share, because it grows both awareness and conversions at an assigned cost point.
Maximize Conversions, because it doesn’t require historical conversion data.
Target CPA, because it grows conversion volume at his target cost per acquisition.
Enhanced CPC, because it offers the greatest amount of control over the bidding process.

Cate wants to find stunning ad images for a Discovery campaign she’s launching. What would be a reliable source for such images?

Websites similar to her own
Her most successful social marketing campaigns
YouTube
Google Images

Rex is curious about using the Assets Report in order to further optimize his Google Display campaign. Which is the most appropriate way Rex could use analysis from the Assets Report?

Rex could use new stock images recommended by the Assets Report.
Rex shouldn’t add new assets more than once a week.
Rex could refer to the Asset Report’s recommendations after removing and replacing high-performing assets.
Rex could replace ads entirely after discovering more than two underperforming assets on the report.

Discovery ads allow an advertiser to engage with their consumers and enable consumers to interact with the brand. What best describes Discovery ads?

They can showcase a company’s brand or products with a single high-quality image or swipeable image carousel.
They can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps.
They can showcase a company’s brand or products with a collage of images or a five-second video.
They are created entirely from machine learning, based on themes from the keywords a company selects.

Why is the Model Comparison Tool helpful in measuring the full value of a Google Display ads campaign?

Because it shows a projected forecast of conversion data if certain recommendations were applied.
Because it shows how Display ads influence purchasing decisions across all marketing channels.
Because it shows how Display ads influence purchasing decisions exclusively in Google Ads.
Because it shows a projected forecast of impression and click data if certain recommendations were applied.

A film distributor wants to launch a Display campaign to create more awareness for their new film. Why should they try out affinity audiences for their campaign?

It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.
It’ll allow them to reach people who are already interested in seeing new independent films.
It’ll allow them to reach people who have already engaged with their website.
It’ll allow them to reach broad segments of the population that share common demographic traits.

Which campaign type is the best choice for acquiring new customers, creating new leads, growing sales and broadening the reach of existing marketing campaigns?

Gmail
Discovery ads
Customer match
Shopping ads

Zhang works for an online marketing firm. A client wants to develop an audience strategy to reach new customers with a high intent to purchase their products. Which of the following audiences can Zhang use to meet his objective?

In-Market
Affinity
Customer Match
Detailed Demographics

Eric recently set up a Google Display Ad campaign. Although, by default, he sees a CPA of $20 in the account, the actual CPA he’s using to measure success is $15. What’s contributing to the $5 difference?

He doesn’t have conversion tracking set up.
He’s including view-through conversions.
He isn’t including Gmail and YouTube users.
He isn’t including conversions from current customers.

A cruise ship company wants to set up a 7-day view-through conversion window for their Display campaign instead of the default window. How will setting up the view-through conversion window benefit their campaign?

It’ll allow them to identify impressions for ads that weren’t interacted with but later resulted in a conversion.
It’ll help them to reveal which ad assets require optimization in order to improve conversion rates.
It’ll prevent interactions being attributed with more conversions than what they actually generated.
It’ll assist them in analyzing the most interacted areas of the Display campaign within a set period.

Jenni implemented a Google Ads campaign using a Maximize Conversions Smart bidding strategy 13 days ago. She wants to know if her campaign is still in the learning period. What’s the best way for Jenni to determine this?

Use the Performance Report.
Use the Bid Strategy Report.
Use the Budget Performance Report.
Use the Top Conversions Paths Report.

Which of these is an example of a Google best practice correctly applied in a responsive display ad?

Writing short headlines with the same messaging but phrased in different ways.
Using long headlines that summarize all of the points made in the short headlines.
Checking that all headlines and descriptions are distinct and can be used interchangeably.
Adding trademark and copyright symbols to company names.

How can affinity audiences help a company create awareness for a new product among potential customers?

It’ll allow them to reach people who have already engaged with their website.
It’ll allow them to reach broad segments of the population that share common demographic traits.
It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.
It’ll allow them to reach people who are already in the market to purchase a similar product.

After investing $2000 into a Google Display ads campaign, a company sees 80 click-through conversions and 20 view-through conversions. Using view-through conversions to get a sense of its full value, what’s the average CPA of the company’s Display campaign?

$20
$100
$40
$25

If an advertiser is trying to set up Google Display ads to reach both English and Spanish-speaking countries, how should they structure them in Google Ads?

They should create a separate ad group for each language within the same Display campaign.
They should create a separate Display campaign for each location.
They should create a separate campaign for non-English and non-Spanish languages.
They should create a separate ad group for each location within the same Display campaign.

Which statement is true when discussing single image ads in a Discovery campaign?

Single image ad layouts show one collage image comprised of many product image assets.
Single image ads, similar to multi-image carousel ad layouts, show a brief five second preview of your products and services.
With single image ad layouts, Google combines your images, headlines, and descriptions into countless ad variations.
Single image ad layouts will expand the image that your customer long-presses on.

Martin owns an automotive dealership that sells a variety of different car models. Martin wants to promote his top-selling car models but needs advice on how he should structure his Google Ads account with Display campaigns in mind. Which recommendation would be appropriate for Martin’s marketing efforts?

Create a single ad group to cater for all car models that the dealership promotes.
Allow the system to automatically structure the account around the different car models that the dealership promotes.
Create separate accounts for each car model that the dealership promotes.
Create separate ad groups for each car model that the dealership promotes.

Kendall wants to make sure he applies best practices when incorporating specific images and logos into a responsive display ad. Which example meets his objective?

Kendall watermarks images to protect company assets.
Kendall tightly positions logos in the top left or top right of an image.
Kendall makes sure that image assets aren’t made up from a collage of images.
Kendall uses small text in logos in order to free up space for the background image.

Joe, a business owner, is pleased with the results he’s seeing from his Video Action Campaigns and has heard from a friend that Discovery ads can improve his marketing efforts. How would that friend accurately describe the benefit of Discovery ads?”

They’ll allow Joe to tell an engaging story about his products and services to help grow more conversions.
They’ll allow Joe to merge images and 15 second video assets to provide people with an engaging experience.
They’ll allow Joe to encourage people to share their thoughts and feedback on the products and services that he offers.
They’ll allow Joe to reach highly relevant audiences on exclusive placements outside of Google’s platforms.

Kiara began using Google Display ad campaigns last month and is anxious to review the performance metrics of her campaigns to gauge their effectiveness. What should Kiara keep in mind when assessing the performance of her Display Ads?

Display ads are only as effective as the provided Customer Match lists.
Conversions only represent a partial picture of Display ad effectiveness.
Display ads are effective when targeting YouTube users.
Display ads are less effective when it comes to new audiences.

Nadine is reviewing data from her company’s Discovery ads and plans to use the Asset Report to assess and optimize asset performance. Which scenario correctly applies Google best practices?

Nadine reviews the Assets Reports weekly, following system generated assets for image replacements as appropriate.
Nadine reviews the Assets Report daily, adjusting text and image assets as suggestions are continually created.
Nadine reviews the Assets Report bi-annually, replacing low-performing images with images similar in quality and composition to the best-performing images.
Nadine reviews the Assets Report bi-weekly, replacing low-performing images with images similar in quality and composition to the best-performing images.

Ryan is considering whether to use uploaded ads instead of responsive display ads for a Google Display campaign. What factor might convince him to choose to upload an ad rather than use responsive display ads?

Whether he wants to incorporate animated GIFs that are more than 30 seconds long.
Whether he wants access to exclusive placements at reputable news outlets.
Whether he wants creative control of how ads look in the size he chooses.
Whether he wants the option to serve ads in the Shopping section of Google.com.

George is looking for a marketing solution that allows him to engage with users through ad experiences, while also allowing the users to take action with his brand. Keeping George’s marketing objectives in mind, which statement correctly describes Discovery ads?

Discovery ads are an ad format that can give George a marketing presence on three Google platforms: Shopping, News, and Maps.
Discovery ads can showcase George’s brand or products with a single high-quality image or swipeable image carousel.
Discovery ads are created entirely from machine learning, based on themes from the keywords that George selects.
Discovery ads can showcase George’s brand or products with a collage of images or a five-second video.

Harold is planning to use high-quality, high-resolution photos for a Google Display campaign and intends to use responsive display ads. In which scenario is a Google best practice correctly applied?

Harold uses long headlines that summarize all of the points made in the short headlines.
Harold appropriately adds trademark and copyright symbols to company names.
Harold writes short headlines with the same messaging but phrased in different
Harold checks that all headlines and descriptions are distinct and can be used interchangeably.

In preparation for a new campaign, Mia’s boss has asked her to compile her Discovery ad assets. What’s a best practice that Mia should follow when choosing assets for their Discovery ads?

Use inspiring high-quality images that highlight the brand’s value proposition.
Use Google Images to download as many relevant image assets as possible.
Add call-to-action text over their image assets to better inform potential customers.
Use generic messaging in description fields so as to capture the interest of a larger audience.

Rina is looking to expand her marketing initiatives with a Discovery campaign. What’s a good source of images she might use?

Google Images
Websites similar to her own
Her most successful social marketing campaigns
YouTube

Which campaign setting should a family-friendly business use for a Display campaign to prevent their ads from appearing on content unsuitable for their brand?

Frequency capping
Content exclusions
Bidding and budget
Locations and languages

In setting up a similar audiences list for a Google Ads campaign, Antonio is wondering whether he needs to exclude people from his original remarketing lists. A colleague tells him he doesn’t need to do this. Why does the colleague tell him this?

Because similar audiences don’t have any association with remarketing lists.
Because similar audiences lists automatically exclude people so that only new leads are reached.
Because similar audiences will automatically remarket to existing leads if it identifies potential value in them.
Because similar audiences use existing remarketing lists to get as much reach as possible.

How should an advertiser set up a Display campaign if they want to make $4 of revenue for every dollar they spend?

They should assign a daily budget of at least $400.
They should set a conversion rate of 25%.
They should assign a Target CPA of $4.
They should set a Target ROAS of 400%.

Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now wondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?

Whether a longer window will skew regular conversion data
Whether the sales cycle for that model will be within the default window
Whether the sales cycle for that model will be longer than the default window
Whether a longer window will make the campaign look more impressive

What campaign type and Smart Bidding strategy should an advertiser set up in a Google Ads campaign in order to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget?

Shopping and Target CPA
Sales and Target ROAS
Discovery ads and Maximize conversions
Discovery and Maximize conversion value

Social channel gets 33% credit
Search channel gets 100% credit
Display channel gets 33% credit
Display channel gets 100% credit

Juan is new to Google Ads and is looking to create online sales for a new business by using a Discovery campaign. What advice should Juan keep in mind once he sets up his campaign?

Follow up immediately with a campaign to reengage previous site visitors using custom groups.
Merge Discovery campaign reports with other Google properties.
Wait two or three weeks before making any changes to his bidding strategy.
Adjust his bidding strategy every three or four days until campaign performance is steady.

Ray has been running Display campaigns for over a month, and sales have increased since he started. Even so, while the Display ads are producing high click-through-rates, they appear to be producing fewer conversions than Search ads. What’s the most likely explanation for this assumption?

Ray is focusing on view-through conversions rather than click-through conversions.
People that click on the Display ads are purchasing through another channel.
Conversion tracking isn’t enabled currently.
People aren’t seeing the Display ads.

During a conversation with a fellow business owner, you mention Discovery ads to Rohan, a friend of yours. How would you describe Discovery ads to Rohan?

They’re a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
They’re a way to reach the right user at the right time while also understanding consumers’ intent across Google properties.
They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.

Shannel works for a marketing team at a toy company. She has been asked to come up with a campaign to bring more awareness to a new Christmas toy they’ve created. How should Shannel set up awareness audiences for Google Display ads?

Use top performing keywords for custom audiences.
Tag all pages within the company website or app.
Include existing users on remarketing lists.
Create a separate campaign or ad group for each desired audience.

What are the two best practices Dylan should follow if he wants to implement a Google Display campaign with a Target CPA of $10?

Select 2 Correct Responses

Allow for a two-week ramp-up period before making any big changes.
Assign a daily budget constriction of $50.
Assign a 10% rate of return for the campaign.
Allocate a daily budget of at least $100 for the campaign.

Ken has been able to successfully use Search campaigns to attract more clients to his law firm by using a contact form in his ads. He now wants to launch a new Display campaign to further promote the same goal. What should his new campaign goal be?

Product and brand consideration
Website traffic
Brand awareness and reach
Leads

Which report should an advertiser use to determine if a Smart Bidding strategy is still in its learning period?

The Top Conversions Paths Report
The Bid Strategy Report
The Budget Performance Report
The Performance Report

The marketing team of a sales company has come up with four goals for the upcoming quarter: acquiring new customers, creating new leads, growing sales and broadening the reach of their existing remarketing campaigns. Which campaign type should this team use to best achieve their objectives?

Customer match
Discovery ads
Gmail
Shopping ads

Nidia owns a law firm, and for the last few years she’s been able to build her client base with the help of Search campaigns promoting a contact form. Nidia now wants to further this success with the help of a new Display campaign. Which campaign goal is appropriate for her?

Website traffic
Brand awareness and reach
Product and brand consideration
Leads

What will happen to a responsive display ad if, when reviewing ad strength, an advertiser doesn’t follow Google Ads’ system recommendation to add more assets?

Certain features of the ad will be disabled without the recommended amount.
The ad won’t run without the recommended amount included.
The ad will automatically pull assets from a stock library if the recommended amount isn’t met.
There will be fewer ad combination possibilities to serve users.

They would reach the right customers with the right messages as they browse through their favorite personalized feeds on Google.
They would encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals.
They would serve visually inspiring ads to potential customers while they’re in the middle of watching a video relevant to what’s being offered.
They would encourage potential customers to engage with an interactive shopping cart.

Elizaveta is launching a Display campaign for a business with a longer than average sales cycle. She’s thinking of setting up a custom view-through conversion lookback window instead of the default window. Why should Elizaveta consider setting up her own window?

It’ll assist her in analyzing the most interacted areas of the Display campaign within that time period.
It allow her to identify more impressions for ads that weren’t interacted with but later resulted in a conversion.
It’ll prevent interactions being attributed with more conversions than what they actually generated.
It’ll reveal to her which ad assets require optimization in order to improve conversion rates.

Which Smart Bidding option would be best for an advertiser trying to maximize sales while making sure conversions, on average, don’t exceed a certain cost, and why?

Target CPA, because it grows conversion volume at his target cost per acquisition.
Target Impression Share, because it grows both awareness and conversions at an assigned cost point.
Enhanced CPC, because it offers the greatest amount of control over the bidding process.
Maximize Conversions, because it doesn’t require historical conversion data.

Which scenario is the most appropriate use of the analysis from the Assets Report?

Replacing ads entirely upon learning from the Assets Report that more than two assets are underperforming.
Referring to the Assets Report’s recommendations after removing and replacing high-performing assets.
Only adding new assets once per week.
Using new stock images recommended by the Assets Report.

How do view-through conversions help to evaluate Display campaign performance?

They present converting customers with a short survey, asking about their experience leading up to the purchase they completed.
They determine various signals from placement and audience reports, then narrowing down the best performing areas of a Display campaign.
They tell you when customers see — but don’t interact with your ad — and then later complete a conversion on your site.
They identify and breakdown which traffic, exclusively from Display, resulted in creating conversions.

How would you describe Discovery ads to someone who has never heard of them before?

They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.
They’re a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
They reach users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
They reach the right user at the right time while also understanding consumers’ intent across Google properties.

Henrietta recently launched a high-end clothing line and hasn’t invested marketing dollars to promote the website yet. Her initial marketing objective is to reach a broad audience and help as many people as possible come to know about her new line. Which campaign goal should Henrietta choose to achieve her objective?

Leads
Brand awareness and reach
Product and brand consideration
sales

What is a best practice for setting up awareness audiences for a Google Display ads campaign?

Including existing users on remarketing lists
Creating a separate campaign or ad group for each desired audience
Tagging all pages within the company website or app
Using top performing keywords for custom audiences

Carlos is creating a Discovery campaign with a target CPA of $5 but is unsure what his daily budget should be. What plan should Carlos take in order to follow best practice?

He should set a daily budget of at least $5.
He should set a daily budget of at least $500.
He should set a daily budget of at least $10.
He should set a daily budget of at least $50.

What’s a best practice an advertiser can adopt after setting up a Discovery ads campaign?

Wait two or three weeks before making any changes to their bidding strategy.
Adjust their bidding strategy every three days until campaign performance is steady.
Follow up immediately with a campaign to re-engage previous site visitors using custom groups.
Merge Discovery campaign reports with other Google properties.

Which type of Google audience should an advertiser attempt to reach if they’re trying to attract new customers who think like current customers?

Similar audiences
Life events audiences
Remarketing audiences
In-market audiences

John has launched a new book and wants as many people as possible to know about it. How should he focus his campaign in order to get the word out?

He should focus on product and brand consideration.
He should focus on leads.
He should focus on brand awareness and reach.
He should focus on sales.

Which audience should an advertiser use to reach new customers with a high intent to purchase their products?

Affinity
Customer match
Detailed demographics
In-market

A family-friendly business has set up a Display campaign, but they’re worried that their ads may appear on content that’s not suitable for their brand image. Which campaign setting might they want to use?

Frequency capping
Content exclusions
Bidding and budget
Locations and languages

Mary works at a car dealership and has been asked to promote its top-selling models. She has a Google Ads account and is interested in using Display campaigns to achieve her goal. How can she best structure her account?

She can create a single ad group to cater for all car models that the dealership promotes.
She can allow the system to automatically structure the account around the different car models that the dealership promotes.
She can create separate accounts for each car model that the dealership promotes.
She can create separate ad groups for each car model that the dealership promotes.

How should an expanding company’s marketing team set up new Display campaigns in order to get them off to an optimal start in terms of audience reach?

Set highly specific location and language settings.
Set a daily budget of at least 10 times their cost per acquisition.
Exclude tablet devices until the campaign has run for a week.
Apply weekly campaign end dates so that data can be compared more easily.

What’s the best way to determine if a Smart Bidding strategy is still in its learning period?

Use the Top Conversions Paths Report.
Use the Budget Performance Report.
Use the Performance Report.
Use the Bid Strategy Report.

A business owner is creating a responsive display ad and, while doing so, reviews their ad strength. The owner sees that the system recommendation is to add more assets to improve the strength of the ad. Why is it important to add more assets to their responsive display ads?

Having more assets means more ad combination possibilities to serve users.
They can’t use certain features of the ad without the recommended amount.
The ads won’t run without the recommended amount included.
Assets will be automatically pulled from a stock library if the recommended amount isn’t met.

What type of users would an advertiser reach with a remarketing audience?

People that have expressed a previous intent to purchase similar products
People known to be passionate about the company’s product market
People that visited the site
People that have similar traits to the company’s current customer base

Anushka wants to create a Display campaign that will expand her company’s customer base and reach customers with a high intent to purchase. What should Anushka do to accomplish this objective?

Include existing users from remarketing and Customer Match lists.
Set up higher CPA bids for Custom Audiences.
Combine Custom Affinity and Similar Groups into a single campaign.
Set up lower CPA bids for In-market Audiences.

A campaign report shows that Display ads are receiving high click-through rates, however appear to be producing fewer conversions than Search ads. What’s the best explanation for this?

An advertiser is focusing on view-through conversions rather than click-through conversions.
Conversion tracking isn’t enabled currently.
People aren’t seeing the Display ads.
People that click on the Display ads are purchasing through another channel.

Create a Combined Audience
Enable Audience Expansion
Set up conversion tracking
Upload customer information into Google Ads

Which first two steps are required to implement a Target ROAS strategy?

Select 2 Correct Responses

She must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.
She must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her.
She needs to set up conversion tracking, in order to use machine learning for conversion value optimization.
She must select a Manual CPC bid strategy and set her bid manually at the ad level.

Which statement most accurately describes the benefit of using Discovery ads?

They’ll allow an advertiser to tell an engaging story about their products and services to help grow more conversions.
They’ll allow an advertiser to merge images and 15 second video assets to provide people with an engaging experience.
They’ll allow an advertiser to encourage people to share their thoughts and feedback on the products and services that they offer.
They’ll allow an advertiser to reach highly relevant audiences on exclusive placements outside of Google’s platforms.

Nathan is interested in using the Assets Report to optimize asset performance in his company’s Discovery ads. How often should he review the report and what should be do with assets afterward?

He should review the Assets Report biweekly, and then replace low-performing images with images similar in quality and composition to the best-performing images.
He should review the Assets Report daily, and then adjust text and image assets as suggestions are continually created.
He should review the Assets Report biannually, and then replace low-performing images with images similar in quality and composition to the best-performing images.
He should review the Assets Report weekly, and then follow system-generated assets for image replacements as appropriate.

Brenda created a Google Ads campaign last month to increase sales and leads for her online store using multiple ad channels. She feels that her Display ads are probably influencing the other ad channels and wants to determine the complete role that Display clicks are playing in this. Which report can renda use to meet her goal?

Conversion Report
Audience Insights Report
Click-through Rate Report
Top Conversion Paths Report

Veronica is the marketing manager at a luxury sports car company and has set up a Display campaign for the company’s most expensive and luxurious product line. She’s now contemplating whether they need to alter their view-through conversion window. Should Veronica change their view-through conversion window, and why?

No, because the sales cycle for a luxury car will be within the default window.
Yes, because the sales cycle for a luxury car will be longer than the default window.
No, because having a longer view-through conversion window will skew regular conversion data.
Yes, because having a longer view-through conversion window will make the campaign look more impressive.

Hunter is trying to assess the full value of the Google Display ad campaign he recently launched. Which types of conversions should he look at in order to achieve his objective?

View-through
Neither
Click-through and view-through
Click-through

Leah is working on a Discovery campaign and has been told to aim for a target CPA of $5. How much should she set up her daily budget to be in order to achieve that target?

At least $5
At least $10
At least $50
At least $500

In which way do view-through conversions help evaluate the success of a Display campaign?

Presenting customers a short survey asking about their experience leading up to the purchase they completed
Narrowing down the best-performing areas of a Display campaign from placement and audience reports
Telling you when customers see but don’t interact with an ad, then later completing a conversion on the site
Identifying which traffic, exclusively from Display, resulted in conversions

The owner of a sports shop would like to promote different sports categories to people who have already visited their website. They understand that a Remarketing campaign can help them achieve this. Which best practice can the owner use to serve relevant ads to customers who have already visited particular areas of their website?

Include each of the sports categories within the headline and description fields of a single responsive display ad.
Create different remarketing lists based on the specific web pages that the customers visited.
Create separate ads for each sports category and then set them to “Rotate indefinitely” within the same ad group.
Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport.

To serve visually-inspiring ads to potential customers while they’re in the middle of watching a video relevant to what’s being offered
To reach the right customers with the right messages as they browse through their favorite personalized feeds on Google
To encourage potential customers to engage with an interactive shopping cart
To encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals

Melvin sees a default CPA of $20 in his Google Display ad campaign, however the actual CPA he’s using to measure success is $15. What might account for this $5 difference?

He isn’t including conversions from current customers.
He doesn’t have conversion tracking set up.
He isn’t including Gmail and YouTube users.
He’s including view-through conversions.

As a best practice, Stephanie’s colleagues have told her that she doesn’t need to exclude people from her original remarketing lists when using Similar Audiences lists.

What’s the reasoning behind this?

Similar Audiences lists automatically exclude people so that only new leads are reached.
Similar Audiences use existing remarketing lists to get as much reach as possible.
Similar Audiences will automatically remarket to existing leads if it identifies potential value in them.
Similar Audiences don’t have any association with remarketing lists.

The owner of an online movie poster store is interested in trying a remarketing campaign to promote different movie genres to customers who have already visited their website. Which best practice can the owner use to serve relevant ads to those customers?

The owner can create separate ads for each genre and then set them to “Rotate indefinitely” within the same ad group.
The owner can build a list of relevant placements for each genre, and then use these to create individual ad groups for each.
Include each of the genres within the headline and description fields of a single responsive display ad.
The owner can create different remarketing lists based on the specific web pages that the customers visited.

What is the advantage of uploading an ad instead of using a responsive display ad?

An advertiser can maintain creative control of how ads look in chosen sizes.
An advertiser will have the option to serve ads in the Shopping section of Google.com.
An advertiser can incorporate animated GIFs that are more than 30 seconds long.
An advertiser will gain access to exclusive placements at reputable news outlets.

Under the last non-direct click attribution model, if a customer makes a purchase after clicking on an ad on a social network, seeing a paid search ad and then clicking on a Display ad, which marketing channel would receive credit for the conversion?

Search channel gets 100% credit
Display channel gets 100% credit
Social channel gets 33% credit
Display channel gets 33% credit

Tyler has just launched a Google Display campaign and is considering whether to increase its budget. Using various attribution models in the Model Comparison Tool, what might make him increase his investment in Google Display ads?

A disproportionally low conversion volume from a certain channel that has received a bulk of his investment
A proportionally high conversion volume after a certain channel has received a bulk of his investment
All channels drove conversions in proportion to the investment they receieved
A proportionally low conversion volume after a certain channel has received a small share of his investment

What does the Model Comparison Tool show that would be helpful in measuring the full value of a Google Display ads campaign?

A projected forecast of conversion data if certain recommendations were applied.
The way display ads influence purchasing decisions exclusively in Google Ads
A projected forecast of impression and click data if certain recommendations were applied.
The way Display ads influence purchasing decisions across all marketing channels

What’s a best practice for choosing assets for a Discovery campaign?

Use generic messaging in description fields so as to capture the interest of a larger audience.
Use Google Images to download as many relevant image assets as possible.
Add call-to-action text over their image assets to better inform potential customers.
Use inspiring high-quality images that highlight the brand’s value proposition.

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