Google Ads Search Professional Certification Exam Answers

Google Ads Search Professional Certification Exam Answers

Google Ads Search Professional certification assessment answers are provided in this file. The file encompasses all potential real certification exam questions, which have been generated through multiple exam attempts. Furthermore, detailed explanations have been included for each exam question. This resource can be utilized for exam preparation.

Familiarize yourself with authentic exam questions to achieve success on your initial attempt.

Please be aware that Google Ads PROFESSIONAL certifications are “semi-proctored,” meaning the file cannot be directly used on the same device. However, although not encouraged, you can access the file on your phone or another device during the exam.

• The Google Ads Search assessment consists of 50 questions
• You have 75 minutes to complete.
• You will need a score of 80% or higher to pass

 

Exam URL: https://skillshop.exceedlms.com/student/path/306646/activity/546509

 

 

Questions:

 

If a retailer wanted to create responsive search ads to promote their online business, how could they enhance the performance of those ads?

• By providing at least five unique headlines based on popular keywords related to their business.
• By using one description to reinforce their message and attaining a consistent brand message.
• By writing more similar headlines for consistency and driving a uniform message to users.
• By avoiding the re-use of content from previous successful expanded text ads so that fresh ad content can be created and used instead.

 

If a local shop in Spain wants to improve ad relevance for their campaigns, what’s a recommended action can they take to do so?

• Try out a new call-to-action, telling customers to submit their orders via messages.
• Target the right region and language by focusing on the business’s metro area and using Spanish.
• Make it easy for users to find the store’s local address on the website landing page.
• Highlight the shop’s best-selling items to help their business stand out.

 

Which two of the following options are types of value-based Smart bidding strategies? Select two.

• Maximize conversion value with target ROAS is a value-based Smart bidding strategy.
• Manual CPC is a value-based Smart bidding strategy.
• Maximize conversion value is a value-based Smart bidding strategy.
• Target impression share is a value-based Smart bidding strategy.

 

If you were trying to promote a newly launched product and wanted to drive as many sales of the product as possible within your current daily campaign budget, which Smart bidding strategy should you use to reach your objective?

• Target CPA could help reach the objective.
• Maximize conversions could help reach the objective.
• Target ROAS could help reach the objective.
• Maximize impression share could help reach the objective.

 

Karla wants to find a way to quickly identify available opportunities that could enhance her Search campaign’s performance. Which resource could assist her in meeting her objective?

• She could use the search terms report.
• She could use optimization score.
• She could use auction insights.
• She could use the locations report.

 

What three benefits can you typically expect from implementing a Performance Max campaign? Choose three.

• You can find queries likely to convert, because Search Ads’s targeting capability uses advertiser-provided assets as a signal for finding them. This is especially useful for advertisers with sparse landing pages or websites.
• You can grow your reach with Google AI by finding more search queries to convert. You can find more queries to convert because Performance Max exclusively focuses on conversion and value-based bidding strategies.
• You can factor a wide range of signals into bid optimizations, including attributes like device and location and other signal combinations exclusive to Performance Max.
• You can drive additional conversions because Performance Max uses assets to create highly relevant ads for Search queries from customers who might be interested in your offerings.
• You can find audience segments you might have missed otherwise, because Performance Max campaigns look beyond manually selected audience segments.

 

A marketing manager is setting up Dynamic Search Ads for a future sales promotion. They’d like their Dynamic Search Ads to bring users to the same webpages that their standard search ads already lead to. Which Dynamic Search Ads targeting option could achieve this objective?

• Using URL.
• Using all webpages.
• Using Landing pages from standard ad groups.
• Using categories.

 

When you’re using Performance Planner, which two options are recommended best practices to follow? Choose two.

• Create an 18-month plan across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.
• Once you have an 18-month plan, check in each month or quarter to make sure you can implement your plan based on the past seven to 10 days.
• Optimize your campaigns by viewing your keyword report on a regular basis and adding negative keywords.
• Drive consistency and a uniform message by keeping your headlines similar across the campaign.

 

An online music school offers bookings for lessons through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two.

• Call assets.
• Dynamic sitelink.
• Location assets.
• App assets.

 

When you want to view performance trends over time, conversion delay reporting, and bid status, where would you look to get that information?

• Look at the bidding keyword report.
• Look at the AMP Validator test.
• Look at the bid strategy report.
• Look at the brand Lift survey.

 

If an ad isn’t performing as well as expected, what’s a recommended way to help improve its clickthrough rate?

• Optimizing the website for mobile devices
• Adding negative keywords for enhanced targeting
• Making sure traffic gets sent to the correct landing page
• Experimenting with different calls to action

 

Faith decides to use a Maximize clicks bid strategy on her Google Search campaign, but she wants control over what she’s paying per interaction. What should Faith do when setting up this bid strategy?

• Provide the system with a maximum cost-per-click limit to control what she’s willing to pay per interaction.
• Use the Performance Planner to gauge seasonal trends and identify what the daily best bids will be.
• Set the Google Ads system to ask for authorization before it makes a decision to a bid.
• Set her daily budget based on estimated cost-per-click.

 

What are two benefits of Performance Max? Choose two.

• Gaining more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level
• Helping you to multiply conversions across Google Ads inventory with the power of Google AI
• Ensuring your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting
• Finding untapped growth opportunities from new search queries and channels to drive better results towards your goals

 

An AI-powered Search campaign contains which of these three elements? Choose three.

• It contains Smart bidding.
• It contains marketing objectives.
• It contains expanded text ads.
• It contains responsive search ads.
• It contains broad match.

 

Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead. When using Performance Planner, what best practice should Tamika follow?

• She should use Performance Planner only when it’s necessary to forecast the costs of running specific campaigns and their keyword groups.
• She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
• She should harness the data from her campaign’s last month to build plans in Performance Planner. Then, she should align her campaigns to those forecasts.
• So that she’s aware of what’s happening in the ad auction, she should use the Reach Report to investigate what her competitors are doing.

 

You are a marketer. Which option can be a helpful way to save yourself time while improving your optimization score?

• You can opt in to apply assets at the campaign level.
• You can opt in to apply recommendations automatically as they surface.
• You can select “View all” to get recommendations for a given category.
• You can select “Apply all” for negative keyword targeting.

 

What are the ways that advertisers who manage multiple Google Ads accounts can streamline reporting, access control, and consolidate billing?

• Adhere to Google’s best practices for setting up, evaluating, and optimizing campaigns.
• Develop ad groups with sets of similar ads and keywords.
• Manage a collection of paid search ads campaigns using a Google Ads account.
• View and manage Google Ads accounts in a single place using a manager account.

 

A client has a set campaign budget that they want to spend in order to maximize lead acquisitions. They’re not concerned with a cost-per-action or ROI targets at this time. Which Smart bidding strategy is aligned to these goals?

• Maximize conversion value
• Target impression share
• Maximize conversions
• Enhanced CPC

 

Joe has recently launched a new menswear line in his store, and he’d like to promote online purchases of this new line. To reach this objective, what campaign goal should Joe select?

• Sales
• Brand awareness and reach
• Website traffic
• Leads

 

How can marketers revisit a dismissed recommendation?

• Consider similar recommendations to the item that’s been dismissed.
• Wait until the dismissed recommendation resurfaces.
• Select the Dismissed filter and choose Un-dismiss.
• Search Google Help Center for the topic on dismissed recommendations.

 

A national automotive supply chain is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?

• Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.
• Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.
• Performance Planner uses sales figures to provide a historical conversion total for each location.
• Performance Planner forecasts opportunities to help make the most of seasonal demand.

 

A recreational sports complex wants to promote their upgraded batting cages through responsive search ads. Which example correctly shows some of the key elements for an responsive search ad that could help meet their objectives?

• A final URL and two headlines that focus on an upcoming batting competition www.brandnewbatting.com/tokens/promotion
• A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion
• A final URL that links to their general homepage www.brandnewbatting.com/tokens/promotion
• A final URL that links to their lessons page, with a display URL of www.brandnewbatting.com/tokens/promotion

 

What’s one responsive search ad’s benefits?

• That Google Ads automatically creates customized headlines based on web content
• That Google Ads automatically tests different combinations to learn which ones will be highest-performing
• That there’s a single headline format to make things simple, intuitive, and easy to experiment with
• That there’s an unlimited number of usable headlines to draw from, making testing easy

 

As a member of the marketing team for a clothing retailer, you plan your company’s monthly online advertising budget. You’ve just decided to use Google Ads’ Performance Planner to do this. Which of the following are two advantages of using Performance Planner? Choose two.

• You can use it to harness the power of machine learning for forecasting.
• You can use it to identify funds from other operational budgets to allocate to marketing.
• You can tap into its forecasting, which is informed by billions of Google searches every week.
• You can integrate it with other budgeting software, such as Quickbooks.

 

A pet supplies shop sells cat food and kitty litter. They’re looking to expand their reach. In which way does AI-powered Search Ads help them reach this goal?

• Phrase match uses Google AI to show ads for queries that include keywords the retailer provides.
• Responsive search ads lets them use company headlines and descriptions to create an ad relevant for each individual query.
• Smart bidding data helps the retailer set the best bid for possible queries.
• Broad match lets the company run their campaign without having to add keywords.

 

Franklin is creating a Google Search campaign using a conversion-based Smart bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives. What best practice can he use to set an initial ROAS target?

• He could provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
• He could check on the campaign’s historical conversion value per cost metric in Google Ads and rely on that as a guide.
• He could provide the system with the conversion cost that he’s hoping to pay in his campaign.
• He could use an average of what he gauges all his competitors are paying for conversions.

 

In which ways do responsive search ads decide the combinations of headlines and descriptions to use in a Responsive Search Ad?

• By automatically testing various combinations of headlines and descriptions to determine which option may deliver optimal performance.
• By automatically testing various combinations of headlines and descriptions so you can pick the one that’s most likely to convert.
• By automatically testing various combinations of headlines and descriptions so you can decide which is most likely to be clicked.
• By automatically testing combinations of headlines and descriptions to help you pick the one that’s most likely to generate the most impressions.

 

How does value-based bidding work to bid for conversions that drive business objectives?

• It uses machine learning to drive the highest impressions possible.
• It uses machine learning to maximize conversion value.
• It uses machine learning to drive the highest target impression share possible.
• It uses machine learning to drive the highest clickthrough rate possible.

 

Omar is launching a Google Search campaign to generate traffic to his store. He wants to ensure that his ads appear only during his store’s business hours. What should he do when he creates his campaign?

• Submit a form to Google that outlines his store’s hours of operation.
• Set a code snippet on his website to inform Google Ads of his business hours of operation.
• Set his ad schedule to only show ads when the store is open.
• Create a Google My Business listing and sync it with his Google Ads campaign.

 

Which of these two searches would result in an ad showing for broad match keyword “car window repair?” Choose two.

• replace car window
• second-hand cars for sale
• cars for sale
• automobile glass replacement

 

What’s a way that AI-powered Search helps to maximize performance for any auction?

• It utilizes a broad match strategy that permits marketers to select the signals used to align their ads to queries.
• It serves ads on all Google channels, which expands a campaign’s reach.
• It matches ads to queries, tailors bids, and generates relevant ads for every individual query.
• It gives marketers data they need to enhance their search campaigns manually.

 

An account manager is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?

• The sitelink assets served will always change based on the user’s query.
• The campaign sitelinks, because campaigns include a collection of ad groups and will serve by default.
• The account sitelinks, because the higher-level assets will override the lower-level assets.
• The ad group sitelinks, because the lower-level assets will override the higher-level assets.

 

The structure of Google Ads accounts features three different levels. If an advertiser would like to update their budget, at which level could they make the change?

• At the account level
• At either the account level or the campaign level
• At the ad group level
• At the campaign level

 

An urban landscaping company is about to launch a campaign directed at potential government customers. These customers typically reach out to them via email. Which campaign objective should be used for this campaign?

• Leads is the best-suited objective.
• Website traffic is the best-suited objective.
• Product or brand consideration is the best-suited objective.
• Brand awareness is the best-suited objective.

 

Annabelle needs to increase store purchases for her established national record store chain. What’s Annabelle’s Google Ads marketing objective?

• Build brand awareness
• Increase web traffic
• Drive sales
• Generate leads

 

What two items are required when building a manually created asset? Choose two.

• Business information
• A headline
• A description
• A sitelink

 

A company wants to create responsive search ads to coincide with their upcoming summer promotion. Which responsive search ads best practice should they keep in mind?

• Direct the final URL to the company’s “About” page so that customers can learn more about the company.
• Repeat the same or similar phrases across the ad.
• Use top-performing headlines and descriptions from their relevant expanded text ads.
• Write the minimum amount of headlines required to test what performs best.

 

Luis is thinking about adding Dynamic Search ads to his Search advertising strategy. How can Luis benefit from using Dynamic Search ads?

• These ads offer granular control of the keywords used in online ads.
• These ads can give a lower cost-per-acquisition than keyword-targeted campaigns.
• These ads appear on the first page — if not at the very top — of search results.
• These ads showcase a dynamically created and relevant headline.

 

What benefits can be gained by pairing responsive search ads with broad match keywords and Smart bidding?

• You better attribute calls and location actions to your ads, which optimizes performance.
• You get a snapshot of key performance metrics and statuses that are specific to each type of strategy.
• You gain new, high-performing queries and can optimize your bids in real time.
• You take immediate bulk action on issues and opportunities that you discover by personally analyzing your data.

 

When an advertiser’s campaign goal is visibility, which bidding strategy would you recommend?

• You’d recommend Enhanced cost-per-click (ECPC).
• You’d recommend Maximize conversions.
• You’d recommend Maximize clicks.
• You’d recommend Target impression share.

 

What benefit can you get from using Smart bidding with broad match?

• Your budget is the variable that decides which auctions you compete in, to help make sure you’re only competing in the right auctions, at the right bid, for the right user.
• Your ad group name is the variable that decides which auctions to compete in and this ensures that you only end up competing in the right auctions, at the right bid, for the right user.
• Your landing pages are the variable that decide which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user.
• Your access to contextual signals at auction time helps make sure you only compete in the right auctions, at the right time, for the right user.

 

While looking at his campaign’s latest search terms report, Manuel notices search queries that don’t appear to match his core business are triggering his ads to serve. To make sure that his ads are only serving on relevant searches, what step can Manuel take?

• Manuel can switch to a cost-per-action bid strategy.
• Manuel can create a Customer Match list.
• Manuel can add these terms as negative keywords.
• Manuel can use broad match keywords.

 

What’s the first step to creating a campaign?

• Work to determine the best budget for your campaign.
• Define success by selecting a marketing objective.
• Identify what campaign type works best for your business goals.
• Identify and select the right audience for your campaign.

 

What three recommended campaign best practices should you follow after implementing Smart bidding and broad match? Choose three.

• Using responsive search ads, including all relevant assets, and making sure that all headlines and website landing pages reflect whatever queries you’re targeting in your campaigns.
• Ensuring that you’ve set the correct targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions.
• Using cross-device reporting to make sure you can identify a user across different environments including web and mobile apps.
• Organizing your ad groups according to a common theme, like “types of products or services”.
• Making sure you review your ad policies to confirm that your ads comply and to prevent any disapprovals.

 

When you analyze conversion data on broad match campaigns, which of the following is a recommended method to implement and test broad match?

• Use One-Click Experiment Apply, after implementing broad match keywords, to automatically create an experiment that follows best practices.
• Use conversion tracking in Google Ads to track the number of conversions that your broad match keywords are generating.
• Use Keyword Planner to discover new keywords that are relevant to your business and your target audience.
• Use the keyword match types feature in Google Ads to determine how your broad match keywords are being matched.

 

Your goal is to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, Power Gloves. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Power Gloves?

• Broad match with brand restriction should be used.
• Phrase match with brand restriction should be used.
• Keyword targeting with brand restriction should be used.
• Exact match with brand restriction should be used.

 

Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA. He wants to understand how his campaign’s performance has fluctuated over time with regard to his actual CPA over the past six months. Where can he find this information in the report?

• Auction insights.
• Performance history.
• Top signals.
• Bid strategy status.

 

Khalid wants his Google Search campaign to drive as much traffic to his site as possible. But he also wants to stay within a given budget. What method can he follow to achieve this goal?

• He can use Enhanced CPC and input a daily budget.
• He can use Target ROAS and input his historical ROAS.
• He can use Maximize clicks and, for more control, put in place a bid cap.
• He can use Target impression share with an impression limit.

 

What are the three key components of a campaign’s structure? Choose three.

• Ad policy.
• Billing information.
• Targeting.
• Ad formats.
• Bid strategies.

 

If someone is managing Google Ads accounts for multiple clients, what are two ways they can review and implement recommendations for the accounts they oversee? Choose two.

• They can visit the Recommendations page for one of their client’s Google Ads accounts.
• They can email their clients to ask for a summary of Recommendations for their accounts.
• They can navigate to the Recommendations page for their Google Ads Manager Account.
• They can evaluate their clients’ campaign performance against similar campaigns using the Recommendations page.

 

What are three benefits of implementing Performance Max campaigns? Choose three.

• Performance Max campaigns look beyond manually selected audience segments in your campaign to find audience segments that you may have missed to improve the campaign’s performance.
• With Performance Max, you can factor a wide range of signals into your bid optimizations. This includes attributes like device and location, and additional signal combinations exclusive to Performance Max.
• In Performance Max, Search Ads’s targeting capability relies on advertiser-provided assets as a signal for finding queries likely to convert. This is helpful for advertisers with sparse landing pages or websites.
• Performance Max uses assets to create highly relevant ads for Search queries. Because of these ads’ higher relevance, these adaptive creatives can drive additional conversions.
• Performance Max campaigns focus exclusively on conversion and value-based bidding strategies, which enables Google AI to help grow marketers’ reach by finding more search queries to convert.

 

How does AI-powered Search help maximize performance in every auction?

• With Google AI, marketers are equipped with data to enhance their search campaigns manually.
• A broad match strategy uses Google AI, enabling marketers to select signals used to match their ads with queries.
• Search uses Google AI to match ads with queries, as well as tailor bids and create relevant ads for each query.
• AI-powered Search Ads serve ads across all Google channels, expanding campaigns’ reach.

 

Which of these is a benefit of responsive search ads?

• The automatic creation of headlines based on web content
• The unlimited number of usable headlines at your disposal, which makes testing easy
• The testing of different combinations to learn which ones will perform best
• The single headline format being simple, intuitive, and easy to experiment with

 

A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet their value-based objectives, they’ve chosen to use Target ROAS. What method can they follow to select their initial ROAS target?

• They can investigate the campaign’s historical conversion value per cost metric in Google Ads, and then they can use that as a guide.
• They can offer the system the conversion cost that they wish to pay in their campaign.
• They can provide a Target ROAS that’s set to 10x the highest keyword cost in their campaign.
• They can use an average of what they estimate their competition is paying for conversions.

 

How does value-based bidding work?

• Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, bidding for conversions that drive business objectives.
• Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest clickthrough rate possible, bidding for conversions that drive business objectives.
• Value-based bidding is a Smart Bidding strategy that uses machine learning to maximize conversion value, bidding for conversions that drive business objectives.
• Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, bidding for conversions that drive business objectives.

 

Patrizio is looking for a way to quickly identify available opportunities to improve the performance of his Search campaign. Which resource could he use to achieve his goal?

• Auction insights
• Locations report
• Optimization score
• Search terms report

 

A company specializing in building skateparks is launching a campaign, and many of their customers are local government leaders. These prospective customers often reach out initially via email. Which campaign objective should be used for this company?

• Website traffic
• Product or brand consideration
• Brand awareness and reach
• Leads

 

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Choose two.

• Performance Planner integrates with other budgeting software, such as Quickbooks.
• Performance Planner uses machine learning for forecasting.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner will help you identify funds from other operational budgets to allocate to marketing.

 

Google Ads accounts have three levels. To change their budget, at which level would an advertiser make their change?

• Account level only
• Either the account level or the campaign level
• Campaign level only
• Ad group level only

 

Which two of the following items are required when developing a manually created asset?

• Sitelink is required.
• Business information is required.
• A headline is required.
• A description is required.

 

You’re setting up assets for a Google Search campaign. You create several sitelink assets at the account level and then create more sitelinks for the campaign and a particular ad group. Which sitelink assets will serve with ads?

• The campaign sitelinks, because campaigns will serve by default due to the fact they include a collection of ad groups.
• The ad group sitelinks will serve because the higher-level assets will be overridden by the lower-level assets.
• The account sitelinks, because the lower-level assets will be overridden by the higher-level assets.
• The sitelink assets served will always change depending on the user’s query.

 

You have been tasked with promoting a newly launched product. You want to drive as many sales of this product as possible within your current daily campaign budget. Which Smart bidding strategy should be used to meet your objective?

• Maximize impression share
• Maximize conversions
• Target ROAS
• Target CPA

 

What are three key elements of an AI-powered Search campaign? Choose three.

• Expanded text ads
• Smart bidding
• Marketing objectives
• Broad match
• Responsive search ads

 

How do responsive search ads determine which combinations of headlines and descriptions to use in a Responsive Search Ad?

• Responsive search ads automatically test different combinations of headlines and descriptions to learn which item will perform optimally.
• Responsive search ads automatically test different combinations of headlines and descriptions to find which is most likely to be clicked.
• Responsive search ads automatically test different combinations of headlines and descriptions to choose the one that’s most likely to convert.
• Responsive search ads automatically test different combinations of headlines and descriptions to find one that’s likely to generate the most impressions.

 

You manage multiple Google Ads accounts for a marketing agency. What are two ways for you to review and implement recommendations for the accounts you oversee? Choose two.

• Go to the Recommendations page to evaluate your clients’ campaign performance against similar campaigns.
• Navigate to the Recommendations page for your Google Ads Manager Account.
• Email your clients requesting a summary of Recommendations for their accounts.
• Visit the Recommendations page for one of your client’s Google Ads accounts.

 

You need to check on your bid status, performance trends over time, and conversion delay reporting. Where would you go to view those items?

• Go to the bidding keyword report
• Go to the AMP Validator test
• Go to the Brand Lift survey responses
• Go to the bid strategy report

 

After implementing Smart bidding and broad match, what are three recommended campaign best practices to follow? Choose three.

• Use responsive search ads, including all relevant assets. Make sure headlines and website landing pages reflect the queries being targeted in your campaigns.
• Use cross-device reporting to ensure you’re able to identify a user across different environments including web and mobile apps.
• Ensure you’ve set the right targets for your business goals. Use data-driven attribution models and ensure budgets are able to capture increased conversions.
• Be sure to review your ad policies to confirm that your ads are compliant and to prevent any disapprovals.
• Organize your ad groups by a common theme. For example: Types of products or services.

 

Which is the first step for creating a campaign?

• Identifying which campaign type aligns most closely with your business goals
• Identifying and selecting the right audience for your campaign
• Defining success with the selection of a marketing objective
• Determining the best budget for your campaign

 

In which way can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing?

• Creating and managing ad groups with sets of similar ads and keywords
• Controlling Google Ads accounts from a single place using a manager account
• Managing a collection of paid search ads through a Google Ads account
• Following Google’s best practices for setting up, evaluating, and optimizing campaigns

 

If a retailer wanted to create responsive search ads in conjunction with a sales promotion coming up in the spring, which responsive search ads best practice should they keep in mind?

• The use of top-performing headlines and descriptions from relevant expanded text ads
• The technique of directing the final URL to the company’s “About” page so that customers can learn more about the company
• The approach of writing a minimal amount of headlines so you can test which ones perform best
• The repetition of the same or similar phrases across the ad

 

In broad match campaigns, to help analyze conversion data, which method can you use to successfully implement and test broad match?

• You can use conversion tracking in Google Ads to track the number of conversions that are generated by your broad match keywords.
• You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
• You can use One-Click Experiment Apply, after implementing broad match keywords, which creates an experiment automatically, following all best practices.
• You can use the keyword match types feature in Google Ads to see how your broad match keywords are being matched.

 

Scott is considering using Dynamic Search Ads as part of his Search advertising strategy. What is a key benefit of using Dynamic Search Ads?

• They show a relevant and dynamically generated headline.
• They provide granular control of the keywords used in online ads.
• They have a lower cost-per-acquisition than keyword-targeted campaigns.
• They appear on the first page of search results, if not at the very top.

 

A leading supply chain company is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?

• Performance Planner uses sales figures to provide a historical conversion total for each location.
• Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.
• Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.
• Performance Planner forecasts opportunities to help make the most of seasonal demand.

 

In which two ways is Performance Max useful? Choose two.

• When you need to find untapped growth opportunities.
• When you need to multiply conversions across Google Ads inventory.
• When you need to gain more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level.
• When you need to ensure your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting.

 

To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner?

• Jeff ought to only use the data from his campaign’s last month to build plans in the tool and then align his campaigns to those forecasts.
• She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
• Jeff should research what his competitors are doing by using the Reach Report. Then he’ll be aware of what’s happening in the ad auction.
• Jeff ought to use the tool when it’s required to estimate the costs of running specific campaigns and their keyword groups.

 

Which Smart bidding strategy would you use if you had a set campaign budget to spend on maximizing your lead acquisitions without focusing on cost-per-action or ROI targets?

• You would use Target impression share.
• You would use Maximize conversion value.
• You would use Enhanced CPC.
• You would use Maximize conversions.

 

Which of the following two options are considered to be best practices for using Performance Planner? Choose two.

• Be sure, once you create an 18-month plan, that you check in monthly or quarterly to confirm the plan can be implemented based on the most recent seven to 10 days
• Be sure to review your keyword report regularly and optimize your campaigns by adding negative keywords.
• Be sure to plan up to 18 months ahead across all campaign types including Search, Shopping, Local, Display, Video, Performance Max, and App.
• Be sure to write more similar headlines to provide consistency and to communicate a uniform message to your users.

 

Bellamy wants to advertise his business online by using a Google Search campaign. He knows that he’ll need to determine where he wants to advertise and how much he wants to spend. What’s another key element that Bellamy will need to include to reach relevant users with his Search campaign?

• He’ll have to decide what videos to use in his Search ad.
• He’ll need to select keywords to serve ads on relevant user searches.
• He’ll have to include his business hours.
• He’ll need to select key competitors.

 

What benefits are offered from the pairing of responsive search ads with broad match keywords and Smart bidding?

• You can reach new, high-performing queries and optimize bids in real time when you pair these capabilities.
• You can get a snapshot view of key performance metrics and statuses specific to each type of strategy.
• You can do a better job attributing calls and location actions to your ads, which optimizes performance.
• You can take immediate bulk action on issues and opportunities that you’ve found when analyzing your data.

 

Which three things are key parts of a campaign’s structure? Choose three.

• Billing information is one key part.
• Targeting is one key part.
• Bid strategies are one key part.
• Ad formats are one key part.
• Ad policy is one key part.

 

Theresa is using the Bid Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?

• She can find it in top signals.
• She can find it in bid strategy status.
• She can find it in auction insights.
• She can find it in performance history.

 

Which two searches can an ad show for broad match keyword ‘car window repair’? Choose two.

• Replace car window
• Second-hand cars for sale
• Automobile glass replacement
• Cars for sale

 

Vickie has just introduced a new clothing line in her store and wants to promote online purchases of this new line. What campaign goal should Vickie select to help meet this objective?

• Leads
• Website traffic
• Brand awareness and reach
• Sales

 

Which bidding strategy should someone consider using for a visibility campaign goal?

• Use Enhanced cost-per-click (ECPC) for a visibility campaign.
• Use Maximize conversions for a visibility campaign.
• Use Maximize clicks for a visibility campaign.
• Use Target impression share for a visibility campaign.

 

An advertiser is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?

• The sitelink assets served will always change since they’re based on the user’s query.
• The campaign sitelinks, since campaigns include a collection of ad groups and will serve by default.
• The ad group sitelinks, since the lower-level assets will override the higher-level assets.
• The account sitelinks, since the higher-level assets will override the lower-level assets.

 

If you’re a marketer who wants to revisit a dismissed recommendation, which action would you take?

• You would select the Dismissed filter, then select Un-dismiss.
• You would look for recommendations that are similar to the dismissed item.
• You would wait until the dismissed recommendation resurfaces.
• You would search Google Help Center for tips on dismissed recommendations.

 

How could a retailer enhance the performance of responsive search ads intended to promote their online business?

• by supplying five or more unique headlines based on popular keywords related to their business
• by using only a single description to reinforce their message and thus communicating a more consistent brand message overall
• by creating more similar headlines for the sake of consistency and thus delivering users a uniform message
• by not recycling content from successful expanded text ads and instead creating fresh ad content

 

A vintage clothing retailer sells men’s jackets and ties. They’re looking to expand their reach. What’s one way that Al-powered Search Ads can help them reach this goal?

• Through responsive search ads that can use the retailer’s headlines and descriptions to build an ad relevant to each specific query
• Through broad match, by which the company will no longer be required to add keywords for their campaign
• Through phrase match that relies on Google Al to display ads for queries that include keywords provided by the retailer
• Through Smart Bidding data that is offered in order to help the retailer set the best bid for potential queries

 

When it comes to managing multiple Google Ads accounts for a marketing agency, which two ways could you review and implement recommendations for those accounts? Choose two.

Select 2 Correct Responses

• You could use the Recommendations page to evaluate your clients’ campaign performance vs. similar campaigns.
• You could visit the Recommendations page for each client’s Google Ads accounts.
• You could navigate to the Recommendations page for your Google Ads Manager Account.
• You could contact your clients to obtain a summary of Recommendations for their accounts.

 

An amusement park wants their Google Search campaign to promote their new ticketed rollercoaster through responsive search ads. Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?

• A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion
• A final URL that links to their general homepage www.ridethelightning.com/tickets/promotion
• A final URL and two headlines that focus on an upcoming “action photo” feature for rollercoaster riders www.ridethelightning.com/tickets/promotion
• A final URL that links to their lessons page, with a display URL of www.ridethelightning.com/tickets/promotion

 

With the introduction of a new clothing line in a store, the store’s marketing manager wants to promote online purchases of this new line. What campaign goal should the marketing manager select to achieve this goal?

• Website traffic
• Brand awareness and reach
• Sales
• Leads

 

What’s one way to improve the expected clickthrough rate of an ad?

• Experiment with different calls to action.
• Add negative keywords for enhanced targeting.
• Send traffic to the right landing page.
• Optimize your website for mobile devices.

 

Donna is thinking about using Dynamic Search ads as part of her Search advertising strategy. What is a helpful benefit of using Dynamic Search ads?

• Dynamic Search ads feature a lower cost-per-acquisition than keyword-targeted campaigns.
• Dynamic Search ads offer in-depth control of the keywords used in online ads.
• Dynamic Search ads present a relevant and dynamically created headline.
• Dynamic Search ads show on the first page of search resuilts, if not at the top of the page.

 

If your goal was to drive as many sales of a newly launched product as possible within your current daily campaign budget, which Smart Bidding strategy should you use to reach that goal?

• Maximize conversions could help reach the goal.
• Maximize impression share could help reach the goal.
• Target CPA could help reach the goal.
• Target ROAS could help reach the goal.

 

Which responsive search ads best practice should a company keep in mind if they’re looking to create responsive search ads for an upcoming seasonal promotion?

• Repeating the same or similar phrases across the ad
• Directing the final URL to the company’s “About” page so that the customers can find out more about the organization
• Writing the minimum amount of headlines required to test which are the best-performing
• Using the best-performing headlines and descriptions from their relevant expanded text ads

 

In reviewing his campaign’s latest search terms report, Kyle sees that search queries that don’t seem to match his core business trigger his ads. What can Kyle do to better make sure that his ads are only serving on relevant searches?

• Use broad match keywords.
• Switch to a cost-per-action bid strategy.
• Create a Customer Match list.
• Add these terms as negative keywords.

 

If you have a set campaign budget for spending to maximize lead acquisitions, but you’re not concerned with cost-per-action or ROI targets, which Smart Bidding strategy would align with your goals?

• Maximize conversions would align with your goals.
• Target impression share would align with your goals.
• Maximize conversion value would align with your goals.
• Enhanced CPC would align with your goals.

 

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product brand, Wonder Boots. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Wonder Boots?

• Broad match with brand restriction
• Keyword targeting with brand restriction
• Exact match with brand restriction
• Phrase match with brand restriction

 

A company that installs swimming pools is about to launch a campaign geared toward prospective government customers that typically reach out by email. Which of these campaign objectives will meet their needs?

• They should use website traffic as an objective.
• They should use brand awareness and reach as an objective.
• They should use Leads as an objective.
• They should use product or brand consideration as an objective.

 

An Al-powered Search campaign contains which of these three elements? Choose three.

Select 3 Correct Responses

• It contains broad match.
• It contains Smart Bidding.
• It contains expanded text ads.
• It contains marketing objectives.
• It contains responsive search ads.

 

Sarai wants to use a Google Search campaign to advertise her business online. She knows that she must determine where to advertise and how much to spend. What’s another essential element that Sarai will need to include to reach relevant audiences with her Search campaign?

• she’ll need to choose keywords to serve ads on relevant audience searches.
• she’ll have to determine what videos to use in her Search ad.
• she’ll want to include his business hours.
• she’ll need to choose key competitors.

 

In what two ways can Performance Max help you?

Select 2 Correct Responses

• It can help you gain more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level
• It can help you multiply conversions across Google Ads inventory through the power of Google Al.
• It can help ensure your bids are used when your ads are shown on websites
• It can help you find untapped growth opportunities from new search queries and channels to deliver better results.

 

Terese is setting up a Google Search campaign with the goal of driving traffic to her store. She wants to set it up so the ads show only when her store is actually open. What should she do when setting up her campaign?

• She should set her ad schedule to only show ads when the store is open.
• She should set a code snippet on her website to inform Google Ads of his business hours of operation.
• She should create a Google My Business listing and sync it with her Google Ads campaign.
• She should submit a form to Google that outlines her store’s hours of operation.

 

What’s a benefit of using Smart Bidding with broad match?

• Broad match with Smart Bidding uses your budget to determine which auctions to compete in, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart bidding uses unique contextual signals present at auction time, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.

 

An online computer coding school offers bookings through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two.

Select 2 Correct Responses

• Location assets would be relevant.
• Dynamic sitelink would be relevant.
• App assets would be relevant.
• call assets would be relevant.

 

If a marketer wants to save time and improve their optimization score, what’s a recommended way for them to do so?

• They can select “Apply all’ in their negative keyword targeting.
• They can opt in to apply their assets at the campaign level.
• They can select “View all” for recommendations in a given category.
• They can opt in to apply recommendations automatically as they get surfaced.

 

Erica chooses to use a Maximize clicks bid strategy in her Google Search campaign. But she also wants control over what she’s paying per interaction. What step should Erica take when setting up this bid strategy?

• She should make sure the Google Ads system asks for authorization before it decides to bid.
• She should use the Performance Planner to assess seasonal trends and identify what the daily best bids will be.
• To control what she’s willing to pay per interaction, she needs to provide the system with a maximum cost-per-click limit.
• She ought to set her daily budget based on estimated cost-per-click.

 

To check on the performance of his Google Search campaign on Target CPA, radley is using the id Strategy Report. He wants to know how his campaign’s performance has varied over time in regards to his actual CPA over the past six months. Where can radley uncover this information in the id Strategy Report report?

• In top signals
• In auction insights
• In bid strategy status
• In performance history

 

How does Al-powered Search help maximize performance in every auction?

• Search uses Google Al to match ads with queries, as well as tailor bids and create relevant ads for each query.
• Al-powered Search Ads serve ads across all Google channels, expanding campaigns’ reach.
• Abroad match strategy uses Google Al, enabling marketers to select signals used to match their ads with queries.
• With Google Al, marketers are equipped with data to enhance their search campaigns manually.

 

You’re on a marketing team that wants to implement a value-based Smart Bidding strategy. Which two options could you choose from? Select two.

Select 2 Correct Responses

• You can choose Target impression share.
• You can choose Maximize conversion value.
• You can choose Manual CPC.
• You can choose Maximize conversion value with target ROAS.

 

Which two items are needed when you’re developing a manually created asset? Choose two.

Select 2 Correct Responses

• You need a headline.
• You need a description.
• You need assitelink.
• You need business information.

 

What are the ways that responsive search ads determine the combinations of headlines and descriptions to be used in a Responsive Search Ad?

• They automatically test different combinations of headlines and descriptions so you can pick the one most likely to convert.
• They automatically test different combinations of headlines and descriptions so you can select the one most likely to get the most impressions.
• They automatically test different combinations of headlines and descriptions so they can learn which one may offer optimal performance.
• They automatically test different combinations of headline and descriptions so you can determine which one is most likely to be clicked.

 

With a future sales promotion in mind, Prisha is setting up Dynamic Search Ads. She’d like her Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to. Which Dynamic Search Ads targeting option will meet this goal?

• URL
• Categories
• All webpages
• Landing pages from standard ad groups

 

Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency. What best practice should Olga follow when using Performance Planner?

• She should only use the data from her campaign’s last month to build plans in the tool and then align her campaigns to those forecasts.
• She should use the tool only when it becomes necessary to predict the costs of running specific campaigns and their keyword groups.
• She should investigate what her competitors are doing by using the Reach Report so she’s aware of what’s happening in the auction.
• She should create month-by-month plans in the tool, regularly view the updated forecasts, and check them for changes on a weekly basis.

 

Your marketing colleague wants to revisit a dismissed recommendation. What would you recommend they do?

• They can apply similar recommendations to the one that was dismissed.
• They can select the Dismissed filter and choose Un-dismiss.
• They can wait until the dismissed recommendation resurfaces.
• They can search Google Help Center to see how to revisit dismissed recommendations.

 

If your goal was to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, which strategy would let you do that?

• Phrase match with brand restriction would let you accomplish this goal.
• Exact match with brand restriction would let you accomplish this goal.
• Broad match with brand restriction would let you accomplish this goal.
• Keyword targeting with brand restriction would let you accomplish this goal.

 

Which three recommended campaign best practices should you follow after you implement Smart Bidding and broad match? Choose three.

Select 3 Correct Responses

• Making sure you’ve set the right targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions
• Utilizing cross-device reporting to ensure that you can identify a user across various environments including web and mobile apps
• Utilizing responsive search ads and including all relevant assets, while also ensuring that all headlines and website landing pages reflect whichever queries you’ve chosen to target in your campaigns
• Arranging your ad groups under common themes like “types of products or services” as a manner of best practice
• Ensuring that you’ve reviewed your ad policies to confirm that you’re compliant and won’t be subject to any disapprovals

 

Robert is checking out his campaign’s latest search terms report. He observes that search queries that don’t seem to match his core business are triggering his ads to serve. What can Robert do to make sure that his ads only serve on relevant searches?

• Include these terms as negative keywords.
• Try broad match keywords.
• Convert to a cost-per-action bid strategy.
• Develop a Customer Match list.

 

In what way does Al-powered Search help boost performance at every auction?

• It relies on a broad match strategy that allows marketers to choose signals used to match their ads to queries.
• It uses Google Al to match ads to queries and to tailor bids and generate ads relevant to each query.
• It serves ads across all Google channels, thus expanding the reach of campaigns.
• It equips marketers with data that allows them to improve their search campaigns manually.

 

What’s one advantage of using Smart bidding with broad match?

• Your ad group name determines which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user.
• Your budget determines which auctions to compete in, ensuring that you’re only competing in the right auctions, at the right bid, for the right user.
• Your access to contextual signals at auction time helps you only compete in the right auctions, at the right bid, for the right user.
• Your landing pages determine which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user.

 

Which of these three elements does an Al-powered Search campaign utilize? Choose three.

Select 3 Correct Responses

• It utilizes responsive search ads.
• It utilizes broad match.
• It utilizes expanded text ads.
• It utilizes marketing objectives.
• It utilizes Smart Bidding.

 

A customized furniture company sells sofas and lounge chairs. They’re looking to expand their reach. What’s one example of how Al-powered Search Ads can help them achieve their goals?

• With Smart Bidding data, which is provided to help the company set the best bid for potential queries.
• Phrase match can use Google Al to show ads for queries that include the advertiser-provided company keywords.
• With broad match, the company no longer needs to add keywords for their campaign.
• Responsive search ads can use company headlines and descriptions to build an ad relevant to each specific query.

 

If someone wants to analyze conversion data for a broad match campaign, which method would you recommend they use to implement and test broad match?

• They can use conversion tracking in Google Ads to track how many conversions are being generated by their broad match keywords.
• They can use the keyword match type feature in Google Ads to see how their broad match keywords are being matched.
• They can use the Keyword Planner to determine new keywords that are relevant to their business and target audience.
• They can use One-Click Experiment Apply, after the implementation of broad match keywords, which automatically creates an experiment that follows best practices.

 

An online travel agency offers bookings through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two.

Select 2 Correct Responses

• Location assets would help the agency.
• Dynamic sitelink would help the agency.
• App assets would help the agency.
• call assets would help the agency.

 

What are two recommended best practices when using Performance Planner? Choose two.

• After you create an 18-month plan, check in on a monthly or quarterly basis to make sure your plan can be implemented based on the past seven to 10 days.
• Write more similar headlines for consistency and drive a uniform message to users.
• View your keyword report on a regular basis and look to add negative keywords to optimize your campaigns.
• Plan up to 18 months ahead across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.

 

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Target impression share
• Maximize clicks
• Maximize conversions
• Enhanced cost-per-click (ECPC)

 

An advertiser plans to create responsive search ads to promote their online business. What’s one benefit of using responsive search ads?

• Google Ads will automatically create headlines based on web content.
• Their single headline format is simple and intuitive to create and easy to experiment with.
• There’s no limit on the number of usable headlines thus making it easy for testing purposes
• Google Ads will automatically test different combinations to learn which combinations will perform best.

 

What are three, key elements of an Al-powered Search campaign? Choose three.

Select 3 Correct Responses

• Broad match
• Responsive search ads
• Smart Bidding
• Expanded text ads
• Marketing objectives

 

You’ve noticed that one of your ads isn’t performing as well as you’d like. Which action can you take to help improve the ad’s expected clickthrough rate?

• You can add negative keywords to enhance targeting.
• You can experiment with various calls to action.
• You can send traffic to the correct landing page.
• You can optimize your website for mobile devices.

 

What are two types of value-based Smart Bidding strategies? Select two.

Select 2 Correct Responses

• Maximize conversion value
• Maximize conversion value with target ROAS
• Manual CPC
• Target impression share

 

What’s a way that Al-powered Search helps to maximize performance for any auction?

• It gives marketers data they need to enhance their search campaigns manually.
• It utilizes a broad match strategy that permits marketers to select the signals used to align their ads to queries.
• It matches ads to queries, tailors bids, and generates relevant ads for every individual query.
• It serves ads on all Google channels, which expands a campaign’s reach.

 

Which of these three things are key components of a campaign’s structure? Choose three.

Select 3 Correct Responses

• Targeting is a key component.
• Bid strategies are a key component.
• Ad formats are a key component.
• Billing information is a key component.
• Ad policy is a key component.

 

Beatriz is setting up a Google Search campaign using a conversion-based Smart bidding strategy. To meet her value-based objectives, she’s decided to go with Target ROAS. What best practice can she follow to set her initial ROAS target?

• She should provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
• She should use an average of what she estimates all of her competitors are paying for conversions.
• She should check the campaign’s historical conversion value per cost metric in Google Ads and use that as a guide.
• She should provide the system with the conversion cost that she’s hoping to pay in her campaign.

 

What’s one way for marketers to save time while improving their optimization score?

• Opt-in to applying your assets at the campaign level.
• Select “View all” for recommendations in a given category.
• Opt-in to apply recommendations automatically as they get surfaced.
• Select “Apply all” in your negative keyword targeting.

 

A bicycle shop in Berlin wants to improve ad relevance for their campaigns. What’s a good way for this business to improve their ad relevance?

• Make it easy for users to find the shop’s Berlin address on the website landing page.
• Target the right region and language by using German and focusing on the Berlin metro area.
• Highlight the shop’s most popular bicycle models to help their business stand out.
• Test a new call-to-action, inviting customers to submit their orders through messages.

 

Denise is seeking a way to rapidly identify available opportunities that improve the performance of her Search campaign. Which of these resources could help her achieve her goal?

• Using the Locations Report
• Using auction insights
• Using the search terms Report
• Using optimization score

 

A retailer wants to create responsive search ads to promote their online business. What should they do to enhance the ads’ performance?

• Write more similar headlines for consistency, and drive a uniform message to users.
• Use one description to reinforce their message and attain a consistent brand message
• Provide at least five unique headlines using popular keywords relating to their business.
• Avoid recycling content from successful expanded text ads in order to create fresh ad content.

 

Theresa is using the id Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?

• She can find it in bid strategy status.
• She can find it in top signals.
• She can find it in auction insights.
• She can find it in performance history.

 

Which of these two searches can an ad show for broad match keyword “car window repair?” Choose two.

Sélectionnez 2 réponses correctes

• replace car window
• cars for sale
• second-hand cars for sale
• automobile glass replacement

 

As you plan your company’s online advertising budget every month, you’re looking to start using Google Ads’ Performance Planner to help. 

What are two advantages of Performance Planner? Choose two.

Select 2 Correct Responses

• Its forecasting is powered by billions of Google searches conducted each week.
• It can help you identify funds from other operational budgets to allocate to marketing.
• It draws from machine learning for forecasting.
• It integrates with other budgeting software, such as QuickBooks.

 

 

A ski resort wants their Google Search campaign to promote their sale on ski lessons through responsive search ads.

Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?

• A final URL and two headlines that focus on an upcoming ski competition http://www.learntoski.com/
• A final URL that links to their general homepage www.learntoski.com/homepage
• A final URL that links to their lessons page, with a display URL of www.learntoski.com/lessons/promotion
• A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion

 

Elena is setting up Dynamic Search Ads for a future sales promotion.

She wants the Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to.

Which Dynamic Search Ads targeting option will meet this objective?

• Landing pages from standard ad groups
• All webpages
• URL
• Categories

 

 

To check on the performance of his Google Search campaign on Target CPA, Bradley is using the Bid Strategy Report. He wants to know how his campaign’s performance has varied over time in regards to his actual CPA over the past six months.

Where can Bradley uncover this information in the Bid Strategy Report report?

• In top signals
• In performance history
• In bid strategy status
• In auction insights

 

 

A gourmet bakery in Lyon wants to improve ad relevance for their campaigns.

What’s a good way for this business to improve ad relevance?

• Experiment with a new call-to-action, asking customers to submit orders via messages.
• Target the right region and language by using French and focusing on the Lyon metro area.
• Make it easy for users to find the bakery’s Lyon address on the website landing page.
• Highlight the bakery’s popular pistachio croissants to help their business stand out.

 

Which of these are three expected benefits of implementing Performance Max campaigns? Choose three.

Select 3 Correct Responses

• Finding queries that are likely to convert, because Search Ads’s targeting capability uses advertiser-provided assets as a signal for finding them. This is helpful for advertisers with sparse landing pages or websites
• Factoring a wide range of signals into bid optimizations, including attributes like device and location and other signal combinations exclusive to Performance Max.
• Finding more queries to convert, because Performance Max focuses exclusively on conversion and value-based bidding strategies, enabling Google AI to help grow marketers’ reach by finding more search queries to convert.
• Finding audience segments you might have otherwise missed, because Performance Max campaigns look beyond manually selected audience segments
• Driving additional conversions because Performance Max uses assets to create highly relevant ads in response to Search queries from people who are likely to be interested in an advertiser’s offerings

 

 

Google Ads accounts are structured in three levels.

Where can an advertiser go to change their budget settings?

• At the campaign level only
• At the ad group level only
• At the account level only
• At either the account level or the campaign level

 

 

What are the benefits of pairing responsive search ads with broad match keywords and Smart Bidding?

• To help you reach new, high-performing queries and automatically optimize all of your bids in real time.
• To help you better attribute calls and location actions to your ads, optimizing performance
• To help you take immediate bulk action on issues and opportunities that you observe in your data.
• To help you get a snapshot of key performance metrics and statuses, specific to each type of strategy.

 

Winona wants her Google Search campaign to drive as much traffic to her site as possible within a given budget.

What should she do to help achieve this goal?

• She should use Maximize clicks and implement a bid cap for more control.
• She should use Target impression share with an impression limit.
• She should use target ROAS and input her historical ROAS.
• She should use Enhanced CPC and input a daily budget.

 

Where can you go to view your bid status, performance trends over time, and conversion delay reporting?

• Bidding keyword report
• AMP Validator test
• Brand Lift survey
• Bid strategy report

 

 

Which of these is the first step for creating a campaign?

• Setting the ideal budget for your campaign
• Choosing the right audience for your campaign
• Determine which campaign type will work best for reaching business goals
• Selecting a marketing objective to define success

 

How can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing?

• Create and manage ad groups with sets of similar ads and keywords.
• Follow Google’s best practices for setting up, evaluating, and optimizing campaigns.
• Use a Google Ads account to manage a collection of paid search ads campaigns.
• Create a manager account to view and manage Google Ads accounts in one place.

 

Juanita has set up a Google Search campaign to generate traffic to her store. She wants to make sure her ads only show when the store is actually open.

What should she do when creating her campaign?

• Submit a form to Google that outlines her business hours of operation.
• Set up a Google My Business listing and sync it with her Google Ads campaign.
• Set a code snippet on her website to inform Google Ads of her business hours of operation.
• Set her ad schedule to only show ads when the physical location is open.

 

An auto supply chain is getting ready for their yearly autumn promotion. To grow ROI, their marketing manager wants to use Performance Planner to determine what their priorities should be for the autumn promotion. 

How can Performance Planner help provide this insight?

• Using sales figures to provide a historical conversion total for each location
• Using competitor bids and budgets to figure out the optimal budget for a specific location
• Providing insight into optimization strategies for each campaign based on competitive insights
• By forecasting opportunities to help capitalize on seasonal demand